Personal Branding - Week 1

1. PERSONAL BRAND EXPLORATION
Bradley Gober
Project & portfolio 1: Week 1
Entertainment Business
january 14th, 2024

2. Goals...
02/ 11
...Along My Journey
Short Term Goal (After Graduation) (2025-2035) : Assistant
Talent Agent, then Talent Agent.
Career Catagory: Changing Career
Long Term Goal (2035-) : My own Talent Agency with clients
who are Athletes, Musicians, & Actors.
K.P.I. : I will connect with and
Maintain connection with, 50 agents
through linkedin by July 2025.
Short term Goal (In School 23-25) : Create my brand, gain
Industry experience, and gain a following online.
Actors...
Music Artists...
Athletes....

3. OCCUPATION ...
...TALENT
AGENT
POTENTIAL JOB
TITLES...
PRODUCER
1.
TALENT DIRECTOR
2.
TALENT AGENT
ASSISTANT
3.
03/ 11
Profession...

4. Group A
Music Artists
Group B
Actors
Group C
Athletes
Group D
Journalist
Group E
Models
Group D
Authors
Target Audience: Future Clients
BYS Written Exercise Results = 2A 1) The groups of people Who were the kind of services provided:
2) Groups I most Relate to or feel most excited to work with
3) Groups I know People In Already have clients In
4) Groups I have the most knowledge about
5) Groups I would Find fascinating to learn more about
04/ 11

5. 05/ 11
SARA SANTOS
COMPETITION
Work Experience:
7 years In the entertainment Industry working as a entertainment manager, Social Media, & Event Planning.
Education:
FUllSail University (2012-2014)
Bachelor of Science (BS), Arts, Entertainment, & Media Management.
Northern Virginia CommuniIy College (2010-2012)
Accounting/Business Management.
Noteworthy Experiences:
Talent Agent/Business development - Events
Gush Cloud Talent Agency - 3yrs, 11 mos.
Talent Manager
Self Employed - 2yrs, 8mos.
Skills & Profencies:
Social Media - 53 endorsements
Social Networking - 46 Endorsements
Overall Online Presence:
1,329 Followers, 500+ Connections on Linkedin.
Last posted: 2 mos Ago
Experienced, educated, has volunteered, Digitally Skillful, & Supports Causes.
AMBER GREWAL
Work Experience:
20+ Years In consulting, technology, & HR.
Education:
Cornell University
Strategic Hr management
saint Mary’s College of California
Bachelor of Arts -BA, Leadership & Orgainzational Studies
University of North Carolina at Greensboro
Business Administration, management, and Operations
Noteworthy Experiences:
Managing Director & Partner, Head of Global Talent
Boston Consulting group (BCG) - 4yrs, 1 mos.
Board Member
IoT Talent Consortism - 5Yrs
Skills & Profencies:
Talent Management - 99+ Endorsements
Talent Acquisition - 62 Endorsements
Overall Online Presence:
500+ Connections on Linkedin
Last Posted: 1 mos ago
Experienced, successful, award winning leader.
She was named top 25 Global human capital consultant and leader by 2023 consulting report
NOW... ...LATER

6. PASSION:
CORE VALUES
06/ 11
GOLDEN CIRCLE:
VISION:
SUPER POWER: GUIDING PRINCIPLE:
Fearless
1.
Leadership
2.
Passionate
3.
Integrity
4.
Creative
5.
Why? : To help clients see their potential and to help
guide them towards their dreams and aspirations.
How? : I will PROVIDE A SERVICE THAT WILL HELP TALENT
REACH SUCCESS IN THE ENTERTAINMENT INDUSTRY.
WHat? : TALENT AGENT
TO HAVE A SERVICE DEDICATED TO TALENTED
INDIVIDUALS THAT you CAN TRUST.
creating memorable experiences
Bringing the best out of others
Identity
“creativity makes magic happen”
“Dedication makes dreams come true” - Kobe Bryant

7. PROMISE...
...COLLECTIVELY
CREATIVE MAGIC
...A HELPING HAND TO ACHIEVING
ULTIMATE SUCCESS
POSITION...
07/11
Promise & Position

8. 08/11
NETWORKING
INDUSTRY EVENTS: ELEVATOR PITCH: MENTORSHIP:
INTERNSHIP : TALENT INTERN
EVENT : SHRM TALENT CONFERENCE
& EXPO 2024
SUMMER 2024, ORLANDO FLORIDA
OBJECTIVE: TO GAIN KNOWLEDGE OF HOW
A TALENT AGENCY WORKS. THIS WILL
ALSO HELP GROW MY NETWORK FOR
POTENTIAL FUTURE EMPLOYMENT.
APRIL 14-17 2024, LAS VEGAS,
NEVADA (OR) VIRTUALLY
OBJECTIVE: TO ENGAGE WITH INDUSTRY
EXPERTS THAT WILL HELP GIVE INSIGHT
AND TOOLS FOR SUCCESS.
YOU KNOW HOW CELEBRITIES HAVE BEEN
MISREPRESENTED IN THE PAST? WELL, WHAT I
DO IS...PROVIDE A QUALITY SERVICE FOR
TALENTED INDIVIDUALS WHOM THEY CAN TRUST.
I’M MORALLY DRIVEN TO HELP MY CLIENTS
REACH NEW HEIGHTS IN THEIR CAREER. IN
FACT, ALL OF WHOM I HAVE SPENT TIME WITH
WORKING ON THEIR CRAFT HAVE IMPROVED
GONE ON TO BE SUCCESSFUL IN THEIR
RESPECTED FIELDS.
SEEKING A SENIOR LEVEL TALENT
AGENT WITH EXPERIENCE IN THE
INDUSTRY OF 10-25 YEARS. AN
INDIVIDUAL WHO HAS BEEN SUCCESSFUL
AND WHO CAN SHARE THE X’S AND O’S
OF BEING GREAT IN THIS INDUSTRY.

9. 09/ 11
DIGITAL MARKETING
Volume : Low
Relevance : Low
Purity : Very Low
Diversity : Very Low
Validation : Very Low
Online ID Calcular QuiZ Results: Digital Marketing Strategy To Improve ID
scores and Exude Archetype:
Brand Achetype Quiz Results
Archetype : Entertainer
Description : “To Live a life filled with fun, humor, and play -
and encourage others to do the same. To lighten up the
world.”
Focus Variable(s) : All Variables because I
don’t have an online presence.
Type of Content : Blogs, pictures, &
creating a network on social media.
Primary tools for Distribution: Linkedin,
Website, X, & Instagram.
Entertainer Example: Michael Jackson
Entertainer Example: Elvis Presley

10. 10/ 11
Technical
Transferable
Task: Audio Mixing master class
Org: Linkedin Learning
Date: By December 2024
Avid Technology
Task: Take a course to Improve my time management
skills by learning my time management style.
Org: Linkedin Learning
Date: July 2024
Time Management
Task: Take a course to Improve speaking Confidently &
effectively
Org: Linkedin learning
Date: June 2024
Public Speaking
Task: certified in the graphic Image editing software
Org: Linkedin Learning
Date: By May 2024
Adobe photoShop
Professional Development

11. Resources
Slide 1: Image
Skreidzeleu, A. Preparation for a Concert. Canva, 1-10-24.
Slide 2: Image
Shkolenko, E. Actor performing a monologue In a theater. Canva, 1-11-24.
Aksonov. Soccer player celebrating victory. Canva, 1-11-24.
Markusspiske. Guitarist Playing at a Concert. Canva, 1-11-24.
Slide 3: Image & Site
faithiecannoise. filmstrip, follow your dreams, write your story. Canva, 1-11-24.
Talent agent - career, role, education, Jobs & Salary. Careers360. (n.d.). https://www.careers360.com/careers/talent-
agent
Slide 4: Site
Port, M. (n.d.). Book yourself solid illustrated: The fastest, easiest, and most reliable system for getting more clients than you can handle even if you
hate marketing and selling. O’Reilly Online Learning. https://learning.oreilly.com/library/view/book-yourself-
solid/9781118611357/9781118611357c2.xhtml#c02_level1_1
Slide 5: Site & Images
Santos, Sara. Linkedin, 2024, http://www.linkedin.com/in/sarabsantos
Grewal, Amber. Linkedin, 2024, http://www.linkedin.com/in/ambergrewal/
Slide 6: Images & Sites
Sinek, S. (2023, September 29). Simon Sinek’s TED Talks. Simon Sinek. https://simonsinek.com/videos/ted-talks/
question with boldness. (n.d.). Bold Questions
Port, M. (n.d.). Book yourself solid illustrated: The fastest, easiest, and most reliable system for getting more clients than you can
handle even if you hate marketing and selling. O’Reilly Online Learning. https://learning.oreilly.com/library/view/book-yourself-
solid/9781118611357/9781118611357c2.xhtml#c02_level1_1
Core Values Exercise. (n.d.-a). Core Values Exercise
Sager, J. (2023, September 24). 70 Kobe Bryant quotes on success, failure, kids, Michael Jordan - Parade.
https://parade.com/1234641/jessicasager/kobe-bryant-quotes/
Natali_Mis. Golden key In the hand of network. Canva. 1-12-24
5187396/pixabay. A Man and A Door Path. Canva. 1-12-24
Slide 7: Image
Kieferpix. People helping each other hike up a mountain at sunrise. Canva. 1-12-24
LoveTheWind. Group of people on peak mountain climbing helping team work, travel trekking success business concept. Canva.
1-12-24.
Slide 8: Industry Sites
Assuredpartners. Careers. (n.d.). https://careers-assuredpartners.icims.com/jobs/14585/talent-intern--summer-
2024/job?mobile=false&width=690&height=500&bga=true&needsRedirect=false&jan1offset=-300&jun1offset=-240
Shrm Talent Conference & Expo 2024. Conferences. (n.d.). https://conferences.shrm.org/talent-conference
Slide 9: Images,
Félix, D. St. (2018, August 29). The bizarre dispute over whether three Michael Jackson songs were actually sung by
someone else. The New Yorker. https://www.newyorker.com/culture/culture-desk/the-bizarre-dispute-over-whether-
three-michael-jackson-songs-were-actually-sung-by-someone-else
Unknown/Pixabay. Untitled Elvis. Canva. 1-12-24
Slide 10: Sites & Images
Rankin, M. (2019, April 25). Make yourself stand out by becoming an Adobe Certified associate - photoshop video
tutorial: Linkedin learning, formerly Lynda.com. LinkedIn. https://www.linkedin.com/learning/cert-prep-adobe-
certified-associate-photoshop-2/make-yourself-stand-out-by-becoming-an-adobe-certified-associate?u=50813145
Owsinski, B. (2016, May 19). The Abbey Road Reverb Trick - Pro Tools Video tutorial: Linkedin learning, formerly
Lynda.com. LinkedIn. https://www.linkedin.com/learning/audio-mixing-master-class/the-abbey-road-reverb-trick?
u=50813145
Pete Mockaitis | How to Be Awesome at Your Job. (2020, November 23). Great speaking skills are a must-have -
speaking confidently and effectively video tutorial: Linkedin learning, formerly Lynda.com. LinkedIn.
https://www.linkedin.com/learning/speaking-confidently-and-effectively/great-speaking-skills-are-a-must-have?
u=50813145
Crenshaw, D. (2018, July 2). Find your time management style - finding your time management style video tutorial:
Linkedin learning, formerly Lynda.com. LinkedIn. https://www.linkedin.com/learning/finding-your-time-management-
style/find-your-time-management-style?u=50813145
amygdala_imagery. Man sun business suit nature landscape. Canva. 1-13-24
rattanakun. Man In business suit. Canva. 1-13-24
Slide 11: Image
qeralt. Stars in the Universe. Canva. 1-13-24.
11/ 11