Updated Personal Brand Exploration (1-28-24)

1. PERSONAL BRAND EXPLORATION
Bradley Gober
Project & Portfolio 1: Week 1
Entertainment Business
January 14th, 2024

2. Goals...
...Along My Journey
Short Term Goal (After Graduation) (2025-2035) :
Assistant Talent Agent, then Talent Agent.
Career Catagory: Changing Career
Long Term Goal (2035-) : My own Talent Agency
with clients who are Athletes, Musicians, & Actors.
K.P.I. : I will connect and maintain
connection with, 50 agents through
linkedin by July 2025.
Short term Goal (In School 23-25) : Create my brand,
gain industry experience, and a following online.
Actors...
Music
Athletes...
.

3. OCCUPATION
...
...TALENT
AGENT
POTENTIAL
JOB TITLES...
• PRODUCER
• TALENT DIRECTOR
• TALENT AGENT
ASSISTANT
Profession...

4. Target Audience: Athlete’s, Present & Former
BYS Written Exercise Results = 2A
1) The groups of people Who were the kind of services provided:
2) Groups I most Relate to or feel
most excited to work with
3) Groups I know people in already
have clients In
4) Groups I have the most knowledge
about
5) Groups I would find fascinating
to learn more about

5. SARA SANTOS
COMPETITION
• Work Experience:
7 years In the Entertainment Industry working as a entertainment manager, Social Media, & Event Planning.
• Education:
Full Sail University (2012-2014)
Bachelor of Science (BS), Arts, Entertainment, & Media Management.
Northern Virginia Community College (2010-2012)
Accounting/Business Management.
• Noteworthy Experiences:
Talent Agent/Business development - Events
Gush Cloud Talent Agency - 3yrs, 11 mos.
Talent Manager
Self Employed - 2yrs, 8mos.
• Skills:
Social Media - 53 endorsements
Social Networking - 46 Endorsements
• Overall Online Presence:
1,329 Followers, 500+ Connections on Linkedin.
Last posted: 2 mos Ago
Experienced, educated, has volunteered, Digitally Skillful, & Supports Causes.
NOAH GUTHMAN
• Work Experience:
6 Years Working with talent as a talent agent assistant and now, Talent Agent
• Education:
University of Wisconsin-Madison (2017-2019)
Bachelor’s Degree, Legal Studies, General
Indiana University Bloomington (2015-2017)
Bachelor’s, Law & Public Policy, International Affairs
• Noteworthy Experiences:
Talent Agent
WME (William Morris Endeavor) - 2yrs
Assistant, Music Department
WME (William Morris Endeavor) - 2yrs, 5mos
• Skills:
Leadership - 3 Endorsements
Communication - 3 Endorsements
• Overall Online Presence:
500+ Connections on Linkedin
Last Posted: 7 mos ago

6. PASSION:
CORE VALUES
GOLDEN CIRCLE:
VISION:
SUPER POWER: GUIDING PRINCIPLE:
• Fearless
• Leadership
• Passionate
• Integrity
• Creative
• Why? : To help clients see their potential and to help guide
them towards their dreams and aspirations.
• How? : I will PROVIDE A SERVICE THAT WILL HELP
TALENT REACH SUCCESS IN THE ENTERTAINMENT
INDUSTRY.
• What? : TALENT AGENT
To have a service dedicated to talented
individuals that you can trust.
Creating Memorable Experiences
Bringing the best out of others
Identity
“Creativity makes magic happen.”
“Dedication makes dreams come true” - Kobe Bryant

7. PROMISE...
...COLLECTIVELY
CREATIVE MAGIC
...I HELP ATHLETES FIND THEIR
NEXT CAREER, BY PROVIDING
AN OUTLET INTO THE
ENTERTAINMENT INDUSTRY
POSITION...
Promise & Position

8. NETWORKING
INDUSTRY EVENTS: ELEVATOR PITCH: MENTORSHIP:
• INTERNSHIP : TALENT INTERN
• EVENT : SHRM TALENT CONFERENCE &
EXPO 2024
• SUMMER 2024, ORLANDO FLORIDA
• OBJECTIVE: TO GAIN KNOWLEDGE OF
HOW A TALENT AGENCY WORKS. THIS
WILL ALSO HELP GROW MY NETWORK
FOR POTENTIAL FUTURE EMPLOYMENT.
• APRIL 14-17 2024, LAS VEGAS,
NEVADA (OR) VIRTUALLY
• OBJECTIVE: TO ENGAGE WITH
INDUSTRY EXPERTS THAT WILL
HELP GIVE INSIGHT AND TOOLS
FOR SUCCESS.
• YOU KNOW HOW CELEBRITIES HAVE BEEN
MISREPRESENTED IN THE PAST? WELL, WHAT I
DO IS...PROVIDE A QUALITY SERVICE FOR
TALENTED INDIVIDUALS WHOM THEY CAN
TRUST. I’M MORALLY DRIVEN TO HELP MY
CLIENTS REACH NEW HEIGHTS IN THEIR
CAREER. IN FACT, ALL OF WHOM I HAVE SPENT
TIME WITH WORKING ON THEIR CRAFT HAVE
IMPROVED GONE ON TO BE SUCCESSFUL IN
THEIR RESPECTED FIELDS.
• SEEKING A SENIOR LEVEL TALENT
AGENT WITH EXPERIENCE IN THE
INDUSTRY OF 10-25 YEARS. AN
INDIVIDUAL WHO HAS BEEN
SUCCESSFUL AND WHO CAN SHARE
THE X’S AND O’S OF BEING GREAT IN
THIS INDUSTRY.

9. DIGITAL MARKETING
• Volume : Low
• Relevance : Low
• Purity : Very Low
• Diversity : Very Low
• Validation : Very Low
Online ID Calculator Quiz
Results:
Digital Marketing Strategy To
Improve ID scores and Exude
Archetype:
Brand Achetype Quiz
Results
Archetype : Entertainer
Description : “To Live a life filled with fun, humor, and
play - and encourage others to do the same. To lighten up
the world.”
• Focus Variable(s) : All Variables because I
don’t have an online presence.
• Type of Content : Blogs, pictures, &
creating a network on social media.
• Primary tools for Distribution: Linkedin,
Website, X, & Instagram.
Entertainer Example: Michael Jackson
Entertainer Example: Elvis Presley

10. Technical
Transferable
• Task: Audio Mixing master class
• Org: Linkedin Learning
• Date: By December 2024
Avid Technology
• Task: Take a course to improve my time management
skills by learning my time management style.
• Org: Linkedin Learning
• Date: July 2024
Time Management
• Task: Take a course to improve speaking Confidently &
effectively
• Org: Linkedin learning
• Date: June 2024
Public Speaking
• Task: Certified in the graphic Image editing software
• Org: Linkedin Learning
• Date: By May 2024
Adobe photoShop
Professional Development

11. Resource
s
Slide 1: Image
• Souza, S. Aerial Photography of Sports Field. Canva, 1-28-24
Slide 2: Image
• Shkolenko, E. Actor performing a monologue In a theater. Canva, 1-11-24.
• Aksonov. Soccer player celebrating victory. Canva, 1-11-24.
• Markusspiske. Guitarist Playing at a Concert. Canva, 1-11-24.
Slide 3: Image & Site
• faithiecannoise. filmstrip, follow your dreams, write your story. Canva, 1-11-24.
• Talent agent - career, role, education, Jobs & Salary. Careers360. (n.d.). https://www.careers360.com/careers/talent-
agent
Slide 4: Site
• Port, M. (n.d.). Book yourself solid illustrated: The fastest, easiest, and most reliable system for getting more clients than you can handle even if you
hate marketing and selling. O’Reilly Online Learning. https://learning.oreilly.com/library/view/book-yourself-
solid/9781118611357/9781118611357c2.xhtml#c02_level1_1
Slide 5: Site & Images
• Santos, Sara. Linkedin, 2024, http://www.linkedin.com/in/sarabsantos
• Noah Guthman - WME (William Morris Endeavor). Linkedin. (n.d.). https://www.linkedin.com/in/noah-guthman-367029114
Slide 6: Images & Sites
• Sinek, S. (2023, September 29). Simon Sinek’s TED Talks. Simon Sinek. https://simonsinek.com/videos/ted-talks/
• question with boldness. (n.d.). Bold Questions
• Port, M. (n.d.). Book yourself solid illustrated: The fastest, easiest, and most reliable system for getting more clients than you can
handle even if you hate marketing and selling. O’Reilly Online Learning. https://learning.oreilly.com/library/view/book-yourself-
solid/9781118611357/9781118611357c2.xhtml#c02_level1_1
• Core Values Exercise. (n.d.-a). Core Values Exercise
• Sager, J. (2023, September 24). 70 Kobe Bryant quotes on success, failure, kids, Michael Jordan - Parade.
https://parade.com/1234641/jessicasager/kobe-bryant-quotes/
• Natali_Mis. Golden key In the hand of network. Canva. 1-12-24
• 5187396/pixabay. A Man and A Door Path. Canva. 1-12-24
Slide 7: Image
• Kieferpix. People helping each other hike up a mountain at sunrise. Canva. 1-12-24
• LoveTheWind. Group of people on peak mountain climbing helping team work, travel trekking success business concept. Canva.
1-12-24.
Slide 8: Industry Sites
• Assuredpartners. Careers. (n.d.). https://careers-assuredpartners.icims.com/jobs/14585/talent-intern--summer-
2024/job?mobile=false&width=690&height=500&bga=true&needsRedirect=false&jan1offset=-300&jun1offset=-240
• Shrm Talent Conference & Expo 2024. Conferences. (n.d.). https://conferences.shrm.org/talent-conference
Slide 9: Images,
• Félix, D. St. (2018, August 29). The bizarre dispute over whether three Michael Jackson songs were actually sung by
someone else. The New Yorker. https://www.newyorker.com/culture/culture-desk/the-bizarre-dispute-over-whether-
three-michael-jackson-songs-were-actually-sung-by-someone-else
• Unknown/Pixabay. Untitled Elvis. Canva. 1-12-24
Slide 10: Sites & Images
• Rankin, M. (2019, April 25). Make yourself stand out by becoming an Adobe Certified associate - photoshop video
tutorial: Linkedin learning, formerly Lynda.com. LinkedIn. https://www.linkedin.com/learning/cert-prep-adobe-
certified-associate-photoshop-2/make-yourself-stand-out-by-becoming-an-adobe-certified-associate?u=50813145
• Owsinski, B. (2016, May 19). The Abbey Road Reverb Trick - Pro Tools Video tutorial: Linkedin learning, formerly
Lynda.com. LinkedIn. https://www.linkedin.com/learning/audio-mixing-master-class/the-abbey-road-reverb-
trick?u=50813145
• Pete Mockaitis | How to Be Awesome at Your Job. (2020, November 23). Great speaking skills are a must-have -
speaking confidently and effectively video tutorial: Linkedin learning, formerly Lynda.com. LinkedIn.
https://www.linkedin.com/learning/speaking-confidently-and-effectively/great-speaking-skills-are-a-must-
have?u=50813145
• Crenshaw, D. (2018, July 2). Find your time management style - finding your time management style video tutorial:
Linkedin learning, formerly Lynda.com. LinkedIn. https://www.linkedin.com/learning/finding-your-time-management-
style/find-your-time-management-style?u=50813145
• amygdala_imagery. Man sun business suit nature landscape. Canva. 1-13-24
• rattanakun. Man In business suit. Canva. 1-13-24
Slide 11: Image
• qeralt. Stars in the Universe. Canva. 1-13-24.