The document provides an overview of the MBA (Media Management) program offered at Amity University. The 2-year program requires a minimum of 50% marks in graduation, along with minimum scores on entrance exams like MAT, CAT, XAT, NMAT or GMAT. The program aims to provide students with knowledge of media industry concepts, practical skills, and an understanding of issues in journalism and mass communication. It also seeks to develop students' critical thinking, collaboration, digital literacy, ethics, and ability to identify career opportunities. The course structure consists of core management courses, specialization electives in media, business communication courses, and open electives across 4 semesters.

1. POST GRADUATE PROGRAMMES
MBA (MEDIA MANAGEMENT)
COURSE OVERVIEW
 Program Code
 10213
 Eligibility
 For NS (Non Sponsored) category - min. 50% marks in Graduation with min MAT
score – 500, Or CAT/XAT - 75 percentile, Or NMAT - 60 percentile, Or GMAT score –
500, Or Amity Written Test on the day of Interview. For S (Sponsored) category - min.
50% marks in Graduation in Life Sciences with MAT Score- 450, Or CAT/XAT - 65
percentile, Or NMAT - 50 percentile, Or GMAT Score – 450, Or Amity Written Test on
the day of Interview.
 Duration
 2 years
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 FEE STRUCTURE
 CAREER PROSPECTS
 PROGRAM EDUCATIONAL OBJECTIVES
 PROGRAM LEARNING OUTCOMES
 Students will demonstrate knowledge and understanding of media industry with
along with practical and theoretical concepts of Journalism & Mass
Communication
 Students will identify, define and investigate information and ideas related to
issues and opportunities in Journalism & Mass Communication
 Students will be able toexplore information and use digital literacy in capturing
information from various media sources and develop innovative solutions
 Students will be able to thinkcritically, creatively, and demonstrate curiosity to
discover new horizons in Journalism & Mass Communication
 Students will be able to speak proficiently, clearly & effectively while presenting
the concepts and their diversifications in Journalism & Mass Communication
 Students will be able to demonstrateinitiative&enthusiasm while working in
collaborative teams in successful implementation of concepts in Journalism &
Mass Communication

2.  Students will be able tounderstand the global media issues &recognize the
opportunity and challenges that they present while operating in different cultures.
 Students will understand and practice the highest standards of ethical behavior in
their professional and personal life. They also acknowledge and appreciate the
importance of diversity in their personal life.
 Students will understand and practice the highest standards of ethical behavior in
their professional and personal life. They also acknowledge and appreciate the
importance of diversity in their personal life.
 Students will be abletothink creatively &evaluate the opportunities available from
the creative environment of Journalism & Mass Communicationto identify career
or develop their own ventures.
 Students shall develop and demonstrated empathetic and compassionate
feelings so that they are able to deal with sources, subjects and co-workers.
Course Structure
 1ST YEAR
 2ND YEAR
Semester 1
 Consumer Behaviour [Specialisation Elective Courses]
 Mass Media Industry [Specialisation Elective Courses]
 Theories of Mass Communication [Specialisation Elective Courses]
 Accounting for Managers [Core Courses]
 Information Technology for Managers [Core Courses]
 Managerial Economics [Core Courses]
 Marketing Management [Core Courses]
 Organizational Behavior [Core Courses]
 Statistics for Management [Core Courses]
 Business Communication for Managers [Business Communication]
 Self Development and Interpersonal Skills [Behavioural Science]
 Foreign Business Language
 Open Elective Courses
 Outdoor Activity Based Courses
Semester 2
 Media Culture and Society [Specialisation Elective Courses]
 Media Design [Specialisation Elective Courses]
 Media Globalization [Specialisation Elective Courses]
 Business Research Methods [Core Courses]
 Financial Management [Core Courses]
 Human Resource Management [Core Courses]
 Legal Aspects of Business [Core Courses]
 Operations Management [Core Courses]
 Business Correspondence [Business Communication]
 Conflict Resolution and Management [Behavioural Science]
 Foreign Business Language
 Open Elective Courses
 Outdoor Activity Based Courses