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![In the late 1990s, I asked Fred DeLucca, the founder and CEO of
Subway restaurants, why he insisted in putting the prediction
“10,000 stores by 2001” on the napkins in every single Subway. It
didn’t seem to make sense, as I knew he was a long way from his
goal, that consumers didn’t really care about his plan, and his
franchisees were deeply troubled by the competition associated
with such a goal. His answer was, “If I put my goals down in
writing and make them known to the world, I’m committed to
achieving them.”
Needless to say, he not only has, [sic] he’s exceeded them. (Cialdini, 2001 p. 71)
As of January 1, 2012 Subway had over 36,222 restaurants in 98 countries.](https://image.slidesharecdn.com/goalsetting-130409164909-phpapp01/85/Goal-setting-1-320.jpg)
Uploaded byJosh Emington
Goal setting
The document discusses how Fred DeLucca, the founder and CEO of Subway restaurants, insisted on putting the goal of having 10,000 stores by 2001 on napkins in every Subway location to commit himself to achieving that goal, even though it seemed unrealistic at the time. His answer for doing this was that if he publicly stated his goals in writing, he would be committed to achieving them. As of 2012, Subway had exceeded DeLucca's goal with over 36,222 restaurants in 98 countries.
![Goal Setting [Compatibility Mode]](https://cdn.slidesharecdn.com/ss_thumbnails/goalsettingcompatibilitymode-13534750474742-phpapp01-121120231840-phpapp01-thumbnail.jpg?width=640&height=640&fit=bounds)
Goal setting
- 1. In the late1990s, I asked Fred DeLucca, the founder and CEO of Subway restaurants, why he insisted in putting the prediction “10,000 stores by 2001” on the napkins in every single Subway. It didn’t seem to make sense, as I knew he was a long way from his goal, that consumers didn’t really care about his plan, and his franchisees were deeply troubled by the competition associated with such a goal. His answer was, “If I put my goals down in writing and make them known to the world, I’m committed to achieving them.” Needless to say, he not only has, [sic] he’s exceeded them. (Cialdini, 2001 p. 71) As of January 1, 2012 Subway had over 36,222 restaurants in 98 countries.
- 2. Small Group Communication- COMM 212
- 4. The ‘Building’Strategy SMART Objectives The 20 Mile March Vital Behaviors
- 9. PDCA Points Specialization Checkpoints "There isn't any job that can't be handled if you break it down into small pieces" - Henry Ford
- 10. 10 minutesto prepare your goals and strategy for beating the other teams. 15 minutes to collect signatures and return Use the principles for best results
- 12. Eat That Frog! Take a clean sheet of paper right now and make out a list of ten goals you want to accomplish in the next year. Write your goals as though a year has already passed and they are now a reality. Use the present tense, positive and personal case so that they are immediately accepted by your subconscious mind. For example, you would write. “I earn X number of dollars per year.” Or “I weigh X number of pounds.” Or “I drive such and such a car.”