The document discusses how Fred DeLucca, the founder and CEO of Subway restaurants, insisted on putting the goal of having 10,000 stores by 2001 on napkins in every Subway location to commit himself to achieving that goal, even though it seemed unrealistic at the time. His answer for doing this was that if he publicly stated his goals in writing, he would be committed to achieving them. As of 2012, Subway had exceeded DeLucca's goal with over 36,222 restaurants in 98 countries.