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In the late 1990s, I asked Fred DeLucca, the founder and CEO of
Subway restaurants, why he insisted in putting the prediction
“10,000 stores by 2001” on the napkins in every single Subway. It
didn’t seem to make sense, as I knew he was a long way from his
goal, that consumers didn’t really care about his plan, and his
franchisees were deeply troubled by the competition associated
with such a goal. His answer was, “If I put my goals down in
writing and make them known to the world, I’m committed to
achieving them.”

Needless to say, he not only has, [sic] he’s exceeded them. (Cialdini, 2001 p. 71)

As of January 1, 2012 Subway had over 36,222 restaurants in 98 countries.
Small Group Communication - COMM 212
 The ‘Building’ Strategy
 SMART
 Objectives
 The 20 Mile March
 Vital Behaviors
 PDCA Points
 Specialization
 Checkpoints




                "There isn't any job that can't be handled if
                you break it down into small pieces"

                - Henry Ford
 10 minutes to prepare your goals and strategy for
  beating the other teams.
 15 minutes to collect signatures and return
 Use the principles for best results
Eat That Frog!
 Take a clean sheet of paper right now and make out
 a list of ten goals you want to accomplish in the next
 year. Write your goals as though a year has already
 passed and they are now a reality.

 Use the present tense, positive and personal case so
 that they are immediately accepted by your
 subconscious mind.

 For example, you would write. “I earn X number of
 dollars per year.” Or “I weigh X number of pounds.”
 Or “I drive such and such a car.”
Goal setting
Goal setting
Goal setting
Goal setting

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Goal setting

  • 1. In the late 1990s, I asked Fred DeLucca, the founder and CEO of Subway restaurants, why he insisted in putting the prediction “10,000 stores by 2001” on the napkins in every single Subway. It didn’t seem to make sense, as I knew he was a long way from his goal, that consumers didn’t really care about his plan, and his franchisees were deeply troubled by the competition associated with such a goal. His answer was, “If I put my goals down in writing and make them known to the world, I’m committed to achieving them.” Needless to say, he not only has, [sic] he’s exceeded them. (Cialdini, 2001 p. 71) As of January 1, 2012 Subway had over 36,222 restaurants in 98 countries.
  • 3.
  • 4.  The ‘Building’ Strategy  SMART  Objectives  The 20 Mile March  Vital Behaviors
  • 5.
  • 6.
  • 7.
  • 8.
  • 9.  PDCA Points  Specialization  Checkpoints "There isn't any job that can't be handled if you break it down into small pieces" - Henry Ford
  • 10.  10 minutes to prepare your goals and strategy for beating the other teams.  15 minutes to collect signatures and return  Use the principles for best results
  • 11.
  • 12. Eat That Frog!  Take a clean sheet of paper right now and make out a list of ten goals you want to accomplish in the next year. Write your goals as though a year has already passed and they are now a reality.  Use the present tense, positive and personal case so that they are immediately accepted by your subconscious mind.  For example, you would write. “I earn X number of dollars per year.” Or “I weigh X number of pounds.” Or “I drive such and such a car.”