The Internet has fundamentally transformed the way people discover, share, connect and shop. It's time for marketers to transform the way they raise awareness and generate leads as well. Enjoy this eye-opening look at how search engines, social media, and mobile technology are transforming our lives—and how companies can embrace and utilize these tools to transform costly, low-yield marketing programs into finely-tuned lead-generation machines.
The document discusses the challenges of marketing to fragmented audiences. It notes that audiences are more dispersed across various niche communities and marketing channels than ever before. It provides examples from the past of more concentrated audiences, such as the baby boomer generation, who dominated TV viewing. However, it argues that people now want to consume media in their own personalized ways. Thus, smart marketers must find ways to reach consumers across an expanding range of online and offline channels. It provides several case studies of companies adapting their marketing approaches to this new environment of audience fragmentation.
Marketing Challenges in the Era of Fragmented Audiences
In "Stepping Stones", I discuss the challenges marketers have in reaching audiences that are more fragmented than ever. I show how to connect people across traditional and social media and use examples from the toy industry, the horse racing industry and other markets.
Mobile Marketing to Youth - Mobile MondayMobileAnthem
Mobile Anthem is a youth marketing agency specialized in mobile marketing campaigns. It has 95 years of combined experience across branding, mobile, and business. Mobile Anthem's capabilities include CRM, mobile websites, mobile ads, SMS alerts, mobile accessories, location-based services, proprietary segmentation and amplification techniques. The agency connects brands to mobile youth through personalized campaigns measuring against objectives. It provides full-service creative ideas and execution through technology partners.
FEED: The Razorfish Digital Brand Experience Report 2009Razorfish
How do consumers engage with brands in an increasingly digital world? That's the fundamental question we set out to answer with this year's FEED report.
Mobile Marketing Association Keynote Speech - Scott A. JonesSara Camden
Scott Jones is the founder and CEO of ChaCha, a mobile search company that provides definitive answers to questions rather than a list of search results. ChaCha has answered nearly a billion questions from over 23 million unique monthly users. The document discusses how mobile search habits differ from desktop search, and how ChaCha aims to provide quick, direct answers through SMS and other mobile platforms to meet users' expectations for immediate, concise responses on their mobile devices.
This is the PowerPoint presentation I developed for the SPAA (Screen Producers Association Australia) Fringe event session titled 'Sponsor Generated Programming' (aka Branded Entertainment' which was held on 23 October 2010 in Sydney, Australia.
The Internet has fundamentally transformed the way people discover, share, connect and shop. It's time for marketers to transform the way they raise awareness and generate leads as well. Enjoy this eye-opening look at how search engines, social media, and mobile technology are transforming our lives—and how companies can embrace and utilize these tools to transform costly, low-yield marketing programs into finely-tuned lead-generation machines.
The document discusses the challenges of marketing to fragmented audiences. It notes that audiences are more dispersed across various niche communities and marketing channels than ever before. It provides examples from the past of more concentrated audiences, such as the baby boomer generation, who dominated TV viewing. However, it argues that people now want to consume media in their own personalized ways. Thus, smart marketers must find ways to reach consumers across an expanding range of online and offline channels. It provides several case studies of companies adapting their marketing approaches to this new environment of audience fragmentation.
Marketing Challenges in the Era of Fragmented Audiences
In "Stepping Stones", I discuss the challenges marketers have in reaching audiences that are more fragmented than ever. I show how to connect people across traditional and social media and use examples from the toy industry, the horse racing industry and other markets.
Mobile Marketing to Youth - Mobile MondayMobileAnthem
Mobile Anthem is a youth marketing agency specialized in mobile marketing campaigns. It has 95 years of combined experience across branding, mobile, and business. Mobile Anthem's capabilities include CRM, mobile websites, mobile ads, SMS alerts, mobile accessories, location-based services, proprietary segmentation and amplification techniques. The agency connects brands to mobile youth through personalized campaigns measuring against objectives. It provides full-service creative ideas and execution through technology partners.
FEED: The Razorfish Digital Brand Experience Report 2009Razorfish
How do consumers engage with brands in an increasingly digital world? That's the fundamental question we set out to answer with this year's FEED report.
Mobile Marketing Association Keynote Speech - Scott A. JonesSara Camden
Scott Jones is the founder and CEO of ChaCha, a mobile search company that provides definitive answers to questions rather than a list of search results. ChaCha has answered nearly a billion questions from over 23 million unique monthly users. The document discusses how mobile search habits differ from desktop search, and how ChaCha aims to provide quick, direct answers through SMS and other mobile platforms to meet users' expectations for immediate, concise responses on their mobile devices.
This is the PowerPoint presentation I developed for the SPAA (Screen Producers Association Australia) Fringe event session titled 'Sponsor Generated Programming' (aka Branded Entertainment' which was held on 23 October 2010 in Sydney, Australia.
Greatiful project is an open system for news distribution, subscription and convenient delivery. Greatiful service offers quick news delivery from a publisher (news media, a blogger, etc.) and news distribution among the subscribers of the news channel.
The document discusses the evolution of the digital landscape and internet marketing. It provides information on key aspects of the digital ecosystem including hardware providers, software companies, web hosting, search engines, content sites, and internet marketing. It also summarizes the growth of internet users globally and in countries like the US, India, and China. The document highlights trends in digital advertising spending and revenue for various digital channels over time. It also outlines consumers' online behaviors like curating, producing, commenting, sharing, and watching content. Finally, it contrasts pre-digital and digital marketing approaches and lists some popular social media marketing platforms.
Estudio que analiza el comportamiento de la internauta brasileña en relación al uso de dispositivos tecnológicos e internet y el espacio que las marcas pueden aprovechar con el uso de este tipo de dispositivos.
Winterberry Group Dmcny Outlook 2010 Final (2)Ann Honomichl
This document summarizes Bruce Biegel's presentation on marketing trends in 2010. It discusses how (1) marketing budgets fell significantly in 2009 but are expected to rise modestly in 2010 as the economy recovers, (2) digital marketing will continue growing while traditional channels decline, and (3) direct mail volumes may stabilize but suppliers will need to focus on integration and analytics.
DearMedia is a digital consulting company founded in 2009 that helps clients balance their traditional and digital media businesses. The document discusses how various media industries are being disrupted by digital and mobile trends, such as the rise of social media and time-shifting of TV viewing. It argues that relevance and experiences, not content itself, will drive people's willingness to pay for media. Traditional media are not dead but must adapt to remain valuable to audiences.
The document summarizes comScore Media Metrix rankings of the top 50 U.S. web properties and top gaining properties for August 2010. Key findings include:
- Back to school shopping drove traffic increases to book, apparel, and school supply sites like Barnes & Noble, Gap, and Staples.
- Sports sites like Yahoo Sports saw increases as NFL season began and Americans drafted fantasy football teams.
- Top 3 properties were Yahoo, Google, and Microsoft sites. NFL Internet Group and Berkshire Hathaway saw the largest increases.
The document is a presentation about social media marketing given by AJ Gerritson of 451 Marketing. The presentation covers what social media is, how it influences purchasing decisions, available tools for social media marketing, how to formulate a social media strategy, and how to avoid pitfalls. 451 Marketing is an internet marketing agency focused on lead generation, social media marketing, and other digital marketing services. The presentation provides information on trends in social media usage and examples of how businesses can harness social media for marketing purposes.
This is the original presentation I gave at the inaugural Social Media in the Arts Working Group (SMAWG). General overview of social media and how it can be utilized within arts organizations.
03 - An introduction to social media and customer engagament - Emma LindleyEmma Lindley
This document provides an introduction to using social media for customer engagement in the social housing sector. It discusses the benefits of social media for communication with customers and transactions. It provides statistics on social media usage and best practices for developing a strategy, empowering staff, monitoring engagement, and focusing content. Examples are given of housing organizations successfully using Facebook, Twitter, video and other platforms to interact with customers, provide services, and build community.
Joel Book from ExactTarget presented on how smart marketers are using digital media like email and social media to attract, engage, and retain customers. He discussed how marketers are increasing their digital marketing budgets and using tactics like personalized email, mobile apps, social media, and cross-channel integration to fuel customer conversations. Examples were given of companies like Whole Foods, Scotts, and Volvo that have seen success through these digital efforts.
This document summarizes a social media and digital marketing short course. It discusses topics like creativity vs data, ROI, cookies, GDPR, viewability, interactivity, and data-driven advertising. It also covers the use of data in digital marketing, including targeting, re-targeting, and how data is used to optimize campaigns. GDPR and its impact on digital advertising are briefly discussed, including changes to how consumer data is collected and used.
Overview of the latest developments in the mobile industry. Early facts on usage of newspapers on iPads. List of questions newsmedia publishers need to answer.
The document provides an overview of the state of the online marketing industry in 2011. It notes that while traditional advertising is starting to recover from declines in 2009, the industry is shifting toward digital and data-driven solutions. Online marketing continues to grow, led by search and display advertising. The summary identifies opportunities across various online marketing sectors such as ad networks, web analytics, social media marketing, and others. It highlights trends toward performance-based networks and data insights.
In The Digital North—the 21st report in our SUBSCRIBERS, FANS, & FOLLOWERS research series—we provide marketers with an overview of how Canadian consumers are behaving online. If Canadian consumers are part of the target audience for your email, Facebook, and Twitter marketing efforts, this detailed look at their habits and preferences will offer invaluable insights.
In this report, we explore three main themes:
• When and how Canadian consumers use email, Facebook, and Twitter
• What motivates consumer interactions within each of these channels
• How digital marketers can communicate more effectively with Canadians
The document discusses how The Guardian newspaper has adapted to challenges in the digital age. It notes that while The Guardian has a successful website with over 120 million monthly readers, its print revenues are declining significantly. The Guardian is relying on investments to remain operational as its print editions are no longer profitable. The document examines some of the strategies The Guardian has used to generate online revenue, such as subscriptions, donations, and sponsorships for events, while still maintaining its content as freely accessible without a paywall.
1) A friend started a restaurant serving global cuisine without conducting market research to determine if there was demand. The restaurant failed.
2) Market research is important to save money and resources by ensuring ideas are viable and will attract customers before launching.
3) Online tools like surveys, polls, and analyzing social media discussions allow businesses to conduct market research to identify potential customers and their needs.
Looks at digimarketing (digital marketing) from the point of view of the opportunity it offers; the distinctive qualities of digital media; and the digimarketing difference. Introducing the new 4 P's of digimarketing: Permission, Participation, Profile, and Personalization
The document is a story about finding a gremlin in different rooms and locations around a house. It also identifies different animals and fruits. The gremlin is initially found in the living room, bedroom, kitchen, bathroom, and garden. Then various animals and fruits are identified. Finally, the locations of the gremlin are given as on, under, in, and behind a box.
The Rise of SoLoMo in Local Advertising BudgetsCharlie Ray
SoLoMo, Social Local Mobile Advertising has altered the marketing landscape for local advertisers. See how the trends impact budgets and strategies on a local level.
Greatiful project is an open system for news distribution, subscription and convenient delivery. Greatiful service offers quick news delivery from a publisher (news media, a blogger, etc.) and news distribution among the subscribers of the news channel.
The document discusses the evolution of the digital landscape and internet marketing. It provides information on key aspects of the digital ecosystem including hardware providers, software companies, web hosting, search engines, content sites, and internet marketing. It also summarizes the growth of internet users globally and in countries like the US, India, and China. The document highlights trends in digital advertising spending and revenue for various digital channels over time. It also outlines consumers' online behaviors like curating, producing, commenting, sharing, and watching content. Finally, it contrasts pre-digital and digital marketing approaches and lists some popular social media marketing platforms.
Estudio que analiza el comportamiento de la internauta brasileña en relación al uso de dispositivos tecnológicos e internet y el espacio que las marcas pueden aprovechar con el uso de este tipo de dispositivos.
Winterberry Group Dmcny Outlook 2010 Final (2)Ann Honomichl
This document summarizes Bruce Biegel's presentation on marketing trends in 2010. It discusses how (1) marketing budgets fell significantly in 2009 but are expected to rise modestly in 2010 as the economy recovers, (2) digital marketing will continue growing while traditional channels decline, and (3) direct mail volumes may stabilize but suppliers will need to focus on integration and analytics.
DearMedia is a digital consulting company founded in 2009 that helps clients balance their traditional and digital media businesses. The document discusses how various media industries are being disrupted by digital and mobile trends, such as the rise of social media and time-shifting of TV viewing. It argues that relevance and experiences, not content itself, will drive people's willingness to pay for media. Traditional media are not dead but must adapt to remain valuable to audiences.
The document summarizes comScore Media Metrix rankings of the top 50 U.S. web properties and top gaining properties for August 2010. Key findings include:
- Back to school shopping drove traffic increases to book, apparel, and school supply sites like Barnes & Noble, Gap, and Staples.
- Sports sites like Yahoo Sports saw increases as NFL season began and Americans drafted fantasy football teams.
- Top 3 properties were Yahoo, Google, and Microsoft sites. NFL Internet Group and Berkshire Hathaway saw the largest increases.
The document is a presentation about social media marketing given by AJ Gerritson of 451 Marketing. The presentation covers what social media is, how it influences purchasing decisions, available tools for social media marketing, how to formulate a social media strategy, and how to avoid pitfalls. 451 Marketing is an internet marketing agency focused on lead generation, social media marketing, and other digital marketing services. The presentation provides information on trends in social media usage and examples of how businesses can harness social media for marketing purposes.
This is the original presentation I gave at the inaugural Social Media in the Arts Working Group (SMAWG). General overview of social media and how it can be utilized within arts organizations.
03 - An introduction to social media and customer engagament - Emma LindleyEmma Lindley
This document provides an introduction to using social media for customer engagement in the social housing sector. It discusses the benefits of social media for communication with customers and transactions. It provides statistics on social media usage and best practices for developing a strategy, empowering staff, monitoring engagement, and focusing content. Examples are given of housing organizations successfully using Facebook, Twitter, video and other platforms to interact with customers, provide services, and build community.
Joel Book from ExactTarget presented on how smart marketers are using digital media like email and social media to attract, engage, and retain customers. He discussed how marketers are increasing their digital marketing budgets and using tactics like personalized email, mobile apps, social media, and cross-channel integration to fuel customer conversations. Examples were given of companies like Whole Foods, Scotts, and Volvo that have seen success through these digital efforts.
This document summarizes a social media and digital marketing short course. It discusses topics like creativity vs data, ROI, cookies, GDPR, viewability, interactivity, and data-driven advertising. It also covers the use of data in digital marketing, including targeting, re-targeting, and how data is used to optimize campaigns. GDPR and its impact on digital advertising are briefly discussed, including changes to how consumer data is collected and used.
Overview of the latest developments in the mobile industry. Early facts on usage of newspapers on iPads. List of questions newsmedia publishers need to answer.
The document provides an overview of the state of the online marketing industry in 2011. It notes that while traditional advertising is starting to recover from declines in 2009, the industry is shifting toward digital and data-driven solutions. Online marketing continues to grow, led by search and display advertising. The summary identifies opportunities across various online marketing sectors such as ad networks, web analytics, social media marketing, and others. It highlights trends toward performance-based networks and data insights.
In The Digital North—the 21st report in our SUBSCRIBERS, FANS, & FOLLOWERS research series—we provide marketers with an overview of how Canadian consumers are behaving online. If Canadian consumers are part of the target audience for your email, Facebook, and Twitter marketing efforts, this detailed look at their habits and preferences will offer invaluable insights.
In this report, we explore three main themes:
• When and how Canadian consumers use email, Facebook, and Twitter
• What motivates consumer interactions within each of these channels
• How digital marketers can communicate more effectively with Canadians
The document discusses how The Guardian newspaper has adapted to challenges in the digital age. It notes that while The Guardian has a successful website with over 120 million monthly readers, its print revenues are declining significantly. The Guardian is relying on investments to remain operational as its print editions are no longer profitable. The document examines some of the strategies The Guardian has used to generate online revenue, such as subscriptions, donations, and sponsorships for events, while still maintaining its content as freely accessible without a paywall.
1) A friend started a restaurant serving global cuisine without conducting market research to determine if there was demand. The restaurant failed.
2) Market research is important to save money and resources by ensuring ideas are viable and will attract customers before launching.
3) Online tools like surveys, polls, and analyzing social media discussions allow businesses to conduct market research to identify potential customers and their needs.
Looks at digimarketing (digital marketing) from the point of view of the opportunity it offers; the distinctive qualities of digital media; and the digimarketing difference. Introducing the new 4 P's of digimarketing: Permission, Participation, Profile, and Personalization
The document is a story about finding a gremlin in different rooms and locations around a house. It also identifies different animals and fruits. The gremlin is initially found in the living room, bedroom, kitchen, bathroom, and garden. Then various animals and fruits are identified. Finally, the locations of the gremlin are given as on, under, in, and behind a box.
The Rise of SoLoMo in Local Advertising BudgetsCharlie Ray
SoLoMo, Social Local Mobile Advertising has altered the marketing landscape for local advertisers. See how the trends impact budgets and strategies on a local level.
The document provides information about library services and initiatives in Aarhus, Denmark. It details that Aarhus has a population of 300,000 citizens served by 1 main library and 19 branch libraries with a collection of over 1 million materials. Key initiatives highlighted include YOUng/MindSpot which aims to create a youth library space for ages 14-20, BibStream which allows users to upload and watch videos on a Danish version of YouTube, and plans to build a new main library called MediaSpace as an open learning environment. The document also mentions Info Island DK, a virtual library in the online game Second Life, and Emma, an interactive digital assistant available on municipal websites.
Presentation present to client's staff after hearing they were overwhelmed with email. Just some quick tips and methods to gain control over MS Outlook
Digital Focus 2013: Reaching Women OnlineCharlie Ray
The rise of mobile has changed the way digital marketers reach women. Find out where women are online and how they use their smartphone more than ever before.
Broad Street Interactive addresses how advertisers can reach local audiences through hyperlocal online advertising. Hyperlocal sites target specific neighborhoods, ZIP codes, or interest groups within a geographic area. As print advertising declines, many media outlets are exploring hyperlocal online advertising, which could outpace print revenues within 10 years. Broad Street Interactive has formed partnerships with local media providers to connect users and advertisers through relevant local content on its ad network of over 45 states and 300 cities.
El documento describe cómo una persona se viste para ir a jugar en la nieve en invierno. Se explica dónde se ponen cada una de las prendas de ropa necesarias para protegerse del frío, como el anorak, pantalón, buzo, botas, gorro, guantes y bufanda. El objetivo final es ir a disfrutar de la nieve.
Digital focus 2012: Media Consumption and TrendsCharlie Ray
Taking a look at the latest trends and research provided by comScore, eMarketer and Pew Internet Research to identify media consumption habits and look at digital advertising trends for 2012.
Charlie Ray
Principal, Broad Street Interactive
This short document lists common Christmas items and asks "What's this?" for each one, including Father Christmas, presents, a Christmas tree, a star, a Christmas card, a Christmas sock, a Christmas cake, and a cracker. It ends by stating "the end".
Broad Street President Charlie Ray discusses the digital advertising trends and realities for 2014 in digital advertising and media planning and buying.
Broad Street Interactive partners with over 2,500 local media websites across the United States to connect online users and advertisers. They target specific audiences through hyper-local ad placements on trusted local news sites. Broad Street Interactive provides transparency, tracking, and targeting to help clients meet their goals through this custom online ad distribution network.
Social Media For Communication Strategy, Part 1 of 4Copywrite, Ink.
Integrating Social Media Into Communication Strategy was used to augment Richard Becker's, class at the University of Las Vegas, Nevada in 2008. (Part 1 of 4)
Let’s Start The Conversation - March 24, 2009Marc Nathan
Presentation to CEO's of successful companies about the use of internet marketing in the their business. It covers social networks, social media and tips for using them properly. This presentation was put together as a last minute substitute for the original speaker, Gene McCubbin, the CEO of http:/www.poplabs.com
The document discusses the business value of social networking and how companies can leverage social media. It provides an overview of current social media tools and how companies are using social media for marketing, metrics, research, troubleshooting, and internal communication. Specific examples from Dell and Salesforce.com are given that demonstrate how social media can be measured for return on investment.
Advertising expert Chuck Nau used these handouts during his one-day session focused on online advertising for community newspaper publishers. The workshop was hosted by the Texas Center for Community Journalism and underwritten by the Texas Newspaper Foundation.
The document discusses the rise of social media and how people are increasingly using the internet and social media for information, entertainment and communication. It notes that people spend a significant amount of time online through social platforms like YouTube, MySpace and Flickr rather than traditional websites. Advertising revenues are shifting online as people ignore traditional ads and publishers see declining print readership. The value of social media companies is driven by the relationships and user-generated content on their platforms rather than traditional assets.
The Social Beer Company is exploring how to better engage consumers through social media. They have learned that consumer lifestyles are changing rapidly and digital communication is replacing traditional forms of interaction. In response, the company partnered with agencies to run social media campaigns on Facebook and gain insights. A campaign for the Cranberries concert generated over 4,000 fans and 4,300 interactions. A summer activation campaign increased fans to nearly 5,000 and saw 1,100 interactions. The company is now integrating social media engagement into core marketing plans.
WF Trends 2018 Things to Watch in Media and TechnologyThe Fisheye Group
A presentation given to the Wake Forest Baptist Health Marketing Department. It takes a critical look at the role of media and technology and covers a wide variety of media, technology and consumer trends for 2018 and beyond with an emphasis on how they affect healthcare marketing.
PERSONAL RECOMMENDATIONS AND CONSUMER OPINIONS POSTED ONLINE ARE THE MOST TRU...LiveXtension
Nielsen, 7 July 2009 Nielsen Press Release. Recommendations by personal acquaintances and opinions posted by
consumers online are the most trusted forms of advertising globally, according to the latest twiceyearly Nielsen Global Online Consumer Survey of over 25,000 Internet consumers from 50 countries.
Photophire is a leader in virtual tours and 3D interactive media. They offer 360 degree panoramic virtual tours as part of the Real Tour Vision network with over 1,000 tour builders worldwide. Interactive media on a company's website offers advantages like convenience of a 24/7 open house and first impressions that eliminate factors like bad weather hindering potential customers. Virtual tours motivate qualified clients and are cost effective, saving time by attracting serious buyers and showcasing true value.
This document discusses trends in consumer behavior and technology that are impacting marketing. It notes that while internet usage in Canada is high, many small businesses still lack an online presence. Consumers are doing extensive online research prior to purchases. Mobile internet usage and smartphone ownership are growing rapidly and will continue to change consumer habits. The document provides recommendations for marketers to have an online and mobile-friendly presence, utilize social media and location-based advertising, and provide measurable multi-media experiences to engage consumers.
Presentation on social media basics and strategy by Cathy McCall and Bob Kumagai. Presented to Colorado Chamber of Commerce and Industry Chairman's Roundtable Oct 22, 2009
Forbes Jim Think Big Presentation Final 3 6 07 OpaSergey Galyonkin
The document discusses opportunities for growth in digital media and online advertising. It notes that technology advances have led to an "entwined" media environment where consumers access information online on demand. While media consumption is shifting online, advertising spending has not shifted as quickly, representing an opportunity for digital media. The document then outlines strategies Forbes.com is taking to capitalize on these trends, like expanding its video offerings, improving targeting of advertisements, and growing internationally.
This document discusses several topics:
1. It discusses how Instagram is used by many people globally to share their personalities and lifestyles.
2. It provides data on smartphone usage and the most popular apps on Android and iPhone operating systems such as Facebook, Maps, YouTube, and Pandora.
3. It outlines the evolution of digital communication and the transition to more user-generated content and social aspects online.
The document discusses using persistence and never giving up, as it could be worth $19 billion. It then shares a quote about life being a constant test of our character, decisions, and ability to consider perspectives beyond celebrity and empty political rhetoric. The test will last a lifetime and comprise all the decisions that shape our lives. Everything will be on the test of life.
Integrating Traditional and Digital Media in a Digital World with Ron Hill of...amacolumbia
Radio remains an important mass media platform in the US, with 243 million Americans tuning in each week. While new technologies have disrupted other media, radio listening continues to grow and adapt to new platforms like digital streaming. Radio provides marketers effective ways to reach mass audiences, including those who are mobile and make purchase decisions on the go. iHeartMedia is the largest radio platform in the US and is leading the way in digital streaming through its iHeartRadio service, which grew faster than Facebook in reaching 50 million registered users.
The Digital Vote Bank - The Tipping point in 2009 General Elections in IndiaSidharth Rao
The buzz for India's15th general elections has started brimming with anticipation of choosing a leader who adequately represents the ‘mass’ as well as the ‘class’ of over one billion inhabitants. Political parties need to step in tune with expectations of an evolving electoral base which is intelligent, opinionated, and leverages the power of the digital medium to find its individual voice amongst a crowd.
The following discussion elucidates the need for political parties to change the Indian campaign/political landscape by including a bottom-up interactive online strategy to communicate with and engage the central character in this effort – ‘The Voter’.
I'm 27 years old and was born and raised in Holyoke, MA. I currently live in Holyoke and graduated from Holyoke High School in 2002 and Northeastern University in 2007 with dual degrees in management and marketing. My previous work experience includes positions at Holyoke Merry Go Round, 8MinuteDating.com, Y2M/MTV, and WWLP-22News, a NBC affiliate serving western Massachusetts. At WWLP, I have held roles such as New Media Coordinator, Digital AE, and Digital Sales Director. As the Digital Sales Director, I manage digital products locally and nationally and coach a team of account executives.
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Best practices for project execution and deliveryCLIVE MINCHIN
A select set of project management best practices to keep your project on-track, on-cost and aligned to scope. Many firms have don't have the necessary skills, diligence, methods and oversight of their projects; this leads to slippage, higher costs and longer timeframes. Often firms have a history of projects that simply failed to move the needle. These best practices will help your firm avoid these pitfalls but they require fortitude to apply.
How MJ Global Leads the Packaging Industry.pdfMJ Global
MJ Global's success in staying ahead of the curve in the packaging industry is a testament to its dedication to innovation, sustainability, and customer-centricity. By embracing technological advancements, leading in eco-friendly solutions, collaborating with industry leaders, and adapting to evolving consumer preferences, MJ Global continues to set new standards in the packaging sector.
Zodiac Signs and Food Preferences_ What Your Sign Says About Your Tastemy Pandit
Know what your zodiac sign says about your taste in food! Explore how the 12 zodiac signs influence your culinary preferences with insights from MyPandit. Dive into astrology and flavors!
Part 2 Deep Dive: Navigating the 2024 Slowdownjeffkluth1
Introduction
The global retail industry has weathered numerous storms, with the financial crisis of 2008 serving as a poignant reminder of the sector's resilience and adaptability. However, as we navigate the complex landscape of 2024, retailers face a unique set of challenges that demand innovative strategies and a fundamental shift in mindset. This white paper contrasts the impact of the 2008 recession on the retail sector with the current headwinds retailers are grappling with, while offering a comprehensive roadmap for success in this new paradigm.
At Techbox Square, in Singapore, we're not just creative web designers and developers, we're the driving force behind your brand identity. Contact us today.
3 Simple Steps To Buy Verified Payoneer Account In 2024SEOSMMEARTH
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Building Your Employer Brand with Social MediaLuanWise
Presented at The Global HR Summit, 6th June 2024
In this keynote, Luan Wise will provide invaluable insights to elevate your employer brand on social media platforms including LinkedIn, Facebook, Instagram, X (formerly Twitter) and TikTok. You'll learn how compelling content can authentically showcase your company culture, values, and employee experiences to support your talent acquisition and retention objectives. Additionally, you'll understand the power of employee advocacy to amplify reach and engagement – helping to position your organization as an employer of choice in today's competitive talent landscape.
Taurus Zodiac Sign: Unveiling the Traits, Dates, and Horoscope Insights of th...my Pandit
Dive into the steadfast world of the Taurus Zodiac Sign. Discover the grounded, stable, and logical nature of Taurus individuals, and explore their key personality traits, important dates, and horoscope insights. Learn how the determination and patience of the Taurus sign make them the rock-steady achievers and anchors of the zodiac.
Industrial Tech SW: Category Renewal and CreationChristian Dahlen
Every industrial revolution has created a new set of categories and a new set of players.
Multiple new technologies have emerged, but Samsara and C3.ai are only two companies which have gone public so far.
Manufacturing startups constitute the largest pipeline share of unicorns and IPO candidates in the SF Bay Area, and software startups dominate in Germany.
Discover timeless style with the 2022 Vintage Roman Numerals Men's Ring. Crafted from premium stainless steel, this 6mm wide ring embodies elegance and durability. Perfect as a gift, it seamlessly blends classic Roman numeral detailing with modern sophistication, making it an ideal accessory for any occasion.
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The 10 Most Influential Leaders Guiding Corporate Evolution, 2024.pdfthesiliconleaders
In the recent edition, The 10 Most Influential Leaders Guiding Corporate Evolution, 2024, The Silicon Leaders magazine gladly features Dejan Štancer, President of the Global Chamber of Business Leaders (GCBL), along with other leaders.
LA HUG - Video Testimonials with Chynna Morgan - June 2024Lital Barkan
Have you ever heard that user-generated content or video testimonials can take your brand to the next level? We will explore how you can effectively use video testimonials to leverage and boost your sales, content strategy, and increase your CRM data.🤯
We will dig deeper into:
1. How to capture video testimonials that convert from your audience 🎥
2. How to leverage your testimonials to boost your sales 💲
3. How you can capture more CRM data to understand your audience better through video testimonials. 📊
LA HUG - Video Testimonials with Chynna Morgan - June 2024
Go Local Online. Nationally.
1. Hy per-
Going Local Online
How Broad Street Interactive Captures
Local Users through custom hyper-local
ad channels: Generating greater value
for your online media budget.
Broad Street Interactive
www.broadstreetinteractive.com
2. Online Tops Newspapers as news source
The Internet is now the most popular source of news after TV, according to the Pew Research Center for
the People & the Press.
• 40% of Respondents said they got most of their national and international news from the
Internet, versus 35% for newspaper in 2008.
• The Internet’s share has more than tripled from 13% in 2001, while newspapers fell by almost a
quarter– from 45%, in those six years.
40%
50%
40%
30% 30%
20%
10%
20%
2001 2008 Internet Newspaper
Internet Newspaper
Broad Street Interactive
www.broadstreetinteractive.com
3. Who is getting news online?
Men 75%
Women 72%
Whites 73%
Blacks 69%
Hispanics 69%
18-29 73%
30-49 77%
50-64 72%
65+ 61%
Pew Internet Research, 2009
Everybody is getting news online.
Broad Street Interactive
www.broadstreetinteractive.com
4. Who is getting weather online?
Men 82%
Women 78%
Whites 82%
Blacks 65%
Hispanics 82%
18-29 77%
30-49 84%
50-64 80%
65+ 66%
Pew Internet Research, 2009
Everybody is getting weather online, too.
Broad Street Interactive
www.broadstreetinteractive.com
5. What sites do users go to for news and weather?
Local broadcast websites
High penetration across all age groups
Broad Street Interactive
www.broadstreetinteractive.com
6. Why advertise on a local site?
According to a study conducted for Internet Broadcasting
Systems, 80 percent of local news site users find ads on its
sites more relevant than those on national news sites because
the sites are local.
Additionally, over two-thirds of survey respondents said they're
more likely to click on local news site ads than those on
national news sites.
Broad Street Interactive
www.broadstreetinteractive.com
7. People consume media differently
Consider that that in January 2009, the Digital Future Report from the
University of Southern California’s Annenberg School found that 79% of
adult users said the Internet was now their “most important” source of
information (not just for news), higher than television (68%) or
newspapers (60%). Getting news online, in other words, has become
more of a reflex and a larger part of people’s daily lives.
Broad Street Interactive
www.broadstreetinteractive.com
8. Who is the audience for online news
and weather?
For all the growth in new media, one other factor has remained constant in Internet
news trends: the people who go online for their news tend to be more educated.
That has not changed over the last decade even as the number of online news
users has grown.
Ten years ago a college graduate was more than three times as likely as someone
with a high school education or less to regularly go online for news. That gap
remains just as large today. Fully 61% of college graduates go online for news at
least three days a week, compared with just 19% of those with no more than a high
school education “Key News Audiences Now Blend Online And Traditional Sources,” Pew Research Center Biennial News Consumption Survey, Pew Center for the
People & the Press, August 17, 2008
Broad Street Interactive
www.broadstreetinteractive.com
9. Why use Broad Street Interactive to advertise
on a local site?
We form partnerships with local newspapers, TV stations, and other local media
providers to connect Internet users and advertisers with relevant and engaging
content. It’s what we do.
Centered on local news, our websites are trusted sources of information.
We currently have over 2000 premium local news media outlets coast-to-coast.
These local users are engaged in their community, are news and weather consumers,
and decision makers.
Broad Street Interactive
www.broadstreetinteractive.com
10. The 3 T’s
Targeting | Tracking | Transparency
Our approach with our clients is based on 3 T’s: Targeting, Tracking & Transparency.
Without Targeting your message (and budget) can be lost on the wrong audience; without Tracking you don’t know what is being
delivered and whether or not its working; without Transparency you do not know where your placements are and cannot
know if your message is being received properly.
Targeting
• We place your media where your audience is online. Using Nielsen data and our own deep publisher relationships we reach
your desired demographic.
Tracking
• We provide real-time reporting of your campaign, available to our clients via a secured login. We also provide campaign
analysis detailing how the campaign is performing, what creative works best for your campaign and what sites are over (and
under) performing. We monitor the campaign to ensure good results and provide you with the tools to improve the
campaign and learn what works for your next campaign.
Transparency
• Our ad placements are fully transparent on our hyper-local CPM ad buys. There is no “blind ad network” so you don’t have
to worry about not knowing exactly where you are spending your money. We believe in providing good ROI for our clients.
We also believe in the old maxim, “You get what you pay for.” When you pay for a media buy with Broad Street Interactive
you get a full site list and approval of each media plan before we place any ad.
Broad Street Interactive
www.broadstreetinteractive.com
11. Our local markets coverage area
48 States, 2000+ Local Sites
Broad Street Interactive
www.broadstreetinteractive.com
12. National Coverage, too
Sometimes it’s about reach. We get that, too.
We can reach your audience nationwide with premium
placements on both broad and local websites.
We can also target your national campaign with premium
placements tailored to your specific audiences.
We can even pinpoint your audience based on age,
location, education level, income, and lots of other
demographics.
Broad Street Interactive
www.broadstreetinteractive.com
13. Get National
Broad Street Interactive
www.broadstreetinteractive.com
14. Get National
824K Uniques
4.9 MM Uniques 7.9 MM Page Views
110.8 MM Page Views
9.4 MM Uniques
184.9 MM Page Views
499K Uniques
8.3 MM Page Views
4.2 MM Uniques 2.4 MM Uniques
47.2 MM Page Views 21 MM Page Views
83K Uniques
267K Page Views
677K Uniques
7.6 MM Page Views 1.1 MM Uniques
16.8 MM Page Views
704K Uniques* 260K Uniques
1.7 MM Page Views 6 MM Page Views
Broad Street Interactive
www.broadstreetinteractive.com
15. Get Niche
Are you looking to grab the attention of working women
with a child at home? Maybe progressive voters, too? Do
they live in suburban areas more than urban or rural?
We know where they are online and we’ll go get your
message in front of them.
That’s just an example of course, we realize some
advertisers want to get their message to men. Not that
there’s anything wrong with that.
Broad Street Interactive
www.broadstreetinteractive.com
16. Bottom Line
Whether you are looking for lead generation, strong call-to-action
campaigns, branding campaigns, or trying to get organic search results
online, we listen and then we deliver.
We won’t come at you with answers until we have asked the questions.
We take the time to create strong interactive strategies that deliver
results is what we do best, keeping with the clients’ message and
positioning.
We are passionate about what we do and we get a kick out of helping
our clients exceed expectations. Ask us to help you exceed yours.
Broad Street Interactive
www.broadstreetinteractive.com
17. Bottom Line
Broad Street Interactive is focused on building custom ad distribution channels for
our clients. We created relationships with over 2000 premium local web sites in
48 states and hundreds of local markets across the U.S. This "network of sites"
can be categorized by State, by MSA, by City, and by congressional district giving
you hyper local access to the online news user.
In addition to our traditional media sites, we also reach out to the blogger
community through different verticals such as progressive bloggers, “socially
responsible/environmentalist,” finance bloggers, and mommy blogs among
others. We love the blog readers, too. They are well-educated, involved, activists,
and early-adopters as well as influence leaders.
All that being said, please don't call us an "ad network" if you don't mind. We don't
push your ads through at rock bottom or remnant CPMs on page five below the
fold placements. We negotiate premium placements for our clients. We do it like
nobody else, and we know you'll see great results through this custom ad
distribution network.
Broad Street Interactive
www.broadstreetinteractive.com