1. The document outlines a 7 step process for integrating digital and social media strategies: listen, plan, investigate, promote, implement, amplify, and measure. 2. Key aspects of each step are described, such as assembling a team with roles like project manager, content creator, and analyst. Planning includes creating a content calendar and identifying channels. 3. Steps also involve taking inventory of available assets, creating a social media "cheat sheet" to guide participation, and live tweeting events from a command center to engage audiences.