2. The Invite
„Bright-Lit‟
Warm
Space
Glass
Clear distinct Signage
3. Ambience
Earth colors with a touch of crazy – like one of the
walls with bright yellow or such
Clear light colored floors – not too slippery
Soft or no music – Preferably rock, preferably Dire
Straits
Subtle security
4. The Sales force
Sales people - Polished and attend only when
summoned or when there is a „me-lost‟ look
Listen and speak when spoken to
Age group befitting the merchandise – in the 20‟s
Not huddled together even when not connected to
people
5. The ware
I see what I seek
The “offer” or “discount” section
Organized by design and price
The latest editions more visible
The yesteryears less accessible
The lets-try-this near the cash counters
6. The people
Ones that know what to buy
Ones that are there to check whats new
Ones that are sitting on the fence. Entice and they are
game.
Try before you buy
Happy store, happy products, happy-to-spend
people
7. And..
A little bench for the not so interested to be seated
A neat basket for the umbrellas
Clear indications on the floor before the step onto the
escalators
Fire exits, looks functional fire
extinguishers, efficient pleasant staff
Lights that show the wares in the true nature
8. Experience
Fulfilling
Worth the buy
Recommendation-fit
Will visit again!!!
