GMS is a sales and marketing organization that specializes in representing travel brands and destinations in Latin America. It provides integrated solutions including sales representation, marketing, public relations, and strategy development. GMS has offices in Mexico, Argentina, Chile, Colombia, and the US, and represents clients such as Avis, Budget, Sandals Resorts, and Carnival Cruise Lines. It takes a comprehensive approach to achieve maximum ROI for clients.
Branding Los Angeles is a web design and branding company that provides full-service branding solutions for the full spectrum of businesses that need to develop a strong brand and marketing in Los Angeles. goo.gl/L3Ha6e
Maximma MCI is a marketing and sales company specializing in the tourism industry. Founded in 2004, it has over 20 years of experience in marketing, sales, and business development for leading tourism companies. Maximma MCI provides global marketing strategies and a worldwide sales force for medium and small tourism businesses through its partnership with Connect Worldwide, an experienced sales and representation network.
Alexander vergara resume_2014_-_final-2Alex Vergara
Alexander Vergara is a strategic business development executive with over 25 years of experience in sports marketing, sales, and operations leadership. He currently serves as the Manager of Business Development at ESPN Wide World of Sports at Walt Disney World Resort, where he is responsible for developing business strategies that generate $125 million in annual revenue. Prior to this role, he held various leadership positions at Disney, the University of Miami Athletics Department, and in the Continental Basketball Association, consistently achieving significant revenue growth and partnership development.
The document discusses keys to long-term success in sports sales. It notes that the sales culture starts at the top with ownership and emphasizes building relationships. Marketing and sales must work together, with marketing driving conversations and sales following up. Teams can leverage experiences unique to their organization and venue to attract buyers, and focus on building long-term relationships is important for ongoing success.
This document is a company profile for BR Communications, a PR and marketing firm based in the UAE. It provides an overview of the company's services, team expertise, goals, and client coverage. BR Communications was founded in 2013 by Bahaa Fatairy and offers services including PR and media relations, online and offline advertising, social media marketing, branding and design, and reputation management. The profile highlights the company's award-winning team and provides examples of its work for clients across various sectors.
Laura Kerrigan provides a summary of her approach to segmented marketing. She begins by gathering existing marketing data from local ACDC markets through discussions with local marketing and sales teams. This information is compiled into databases to understand audiences, capabilities, and needs. Customer personas are then established based on segmentation of end users. Finally, the consolidated insights are presented to global teams to identify any gaps between local and global strategies. The goal is to develop local market toolkits that match the segmented knowledge and drive sales through tailored marketing materials.
Rick Radermacher is a creative marketing and communications professional with experience managing accounts for various companies. He has developed strategically focused communications campaigns that increased brand awareness and sales. Currently, he is a Senior VP at Bigelow Advertising where he manages accounts and rebuilt capabilities, improving strategy and creative output for clients. Previously he held director roles at UPS developing successful CRM and advertising programs.
Pan Am is an independent media company that provides advertising and marketing services. It aims to help clients reach their objectives in the Americas through strategic planning, media consulting, and media buying services. The company was founded in 2003 and offers promotional options through traditional and new media platforms to serve US Hispanic, Latin American, and European markets.
Branding Los Angeles is a web design and branding company that provides full-service branding solutions for the full spectrum of businesses that need to develop a strong brand and marketing in Los Angeles. goo.gl/L3Ha6e
Maximma MCI is a marketing and sales company specializing in the tourism industry. Founded in 2004, it has over 20 years of experience in marketing, sales, and business development for leading tourism companies. Maximma MCI provides global marketing strategies and a worldwide sales force for medium and small tourism businesses through its partnership with Connect Worldwide, an experienced sales and representation network.
Alexander vergara resume_2014_-_final-2Alex Vergara
Alexander Vergara is a strategic business development executive with over 25 years of experience in sports marketing, sales, and operations leadership. He currently serves as the Manager of Business Development at ESPN Wide World of Sports at Walt Disney World Resort, where he is responsible for developing business strategies that generate $125 million in annual revenue. Prior to this role, he held various leadership positions at Disney, the University of Miami Athletics Department, and in the Continental Basketball Association, consistently achieving significant revenue growth and partnership development.
The document discusses keys to long-term success in sports sales. It notes that the sales culture starts at the top with ownership and emphasizes building relationships. Marketing and sales must work together, with marketing driving conversations and sales following up. Teams can leverage experiences unique to their organization and venue to attract buyers, and focus on building long-term relationships is important for ongoing success.
This document is a company profile for BR Communications, a PR and marketing firm based in the UAE. It provides an overview of the company's services, team expertise, goals, and client coverage. BR Communications was founded in 2013 by Bahaa Fatairy and offers services including PR and media relations, online and offline advertising, social media marketing, branding and design, and reputation management. The profile highlights the company's award-winning team and provides examples of its work for clients across various sectors.
Laura Kerrigan provides a summary of her approach to segmented marketing. She begins by gathering existing marketing data from local ACDC markets through discussions with local marketing and sales teams. This information is compiled into databases to understand audiences, capabilities, and needs. Customer personas are then established based on segmentation of end users. Finally, the consolidated insights are presented to global teams to identify any gaps between local and global strategies. The goal is to develop local market toolkits that match the segmented knowledge and drive sales through tailored marketing materials.
Rick Radermacher is a creative marketing and communications professional with experience managing accounts for various companies. He has developed strategically focused communications campaigns that increased brand awareness and sales. Currently, he is a Senior VP at Bigelow Advertising where he manages accounts and rebuilt capabilities, improving strategy and creative output for clients. Previously he held director roles at UPS developing successful CRM and advertising programs.
Pan Am is an independent media company that provides advertising and marketing services. It aims to help clients reach their objectives in the Americas through strategic planning, media consulting, and media buying services. The company was founded in 2003 and offers promotional options through traditional and new media platforms to serve US Hispanic, Latin American, and European markets.
HOW B2B COMPANIES CAN USE A CONTENT MARKETING AGENCY TO STAND OUT FROM THE CR...Tomorrow People
In our hyper-competitive world, standing out from the crowd has never been more important. Financial results from the world’s biggest advertising network WPP, run by ad boss Sir Martin Sorrell, underscore the importance of differentiation in today’s challenging economy.
Digital Insights That Maximize Your Marketing PotentialCompete
The document discusses how Compete provides digital insights and data to maximize marketing potential. It notes that traditional research is no longer sufficient for improving advertising, engagement, and ROI. Compete collects data from over 150 million unique visitors across over 1 million sites to provide granular insights into consumer online behavior and purchase pathways. This enables clients to improve marketing strategies and demonstrate effectiveness to stakeholders.
Integrated Marketing Campaign: American Red Cross ~ CapstoneNathan Pieratt
Integrated Marketing Communications Capstone. University of West Virginia.
Client: American Red Cross
Objective: To create a 12-month integrated marketing campaign that will provide young urban professionals ages 22-35 opportunities to engage with the American Red Cross in fresh and innovative ways while strengthen relationships and encouraging donations during non-disaster time periods.
Best in class.
This document is an executive profile and resume for Mari C. Uribarri. It summarizes her extensive experience in marketing and communications roles in the banking industry, spanning over 30 years. She has managed advertising, marketing strategies, brand development, product launches, and community events. She is bilingual in Spanish and has a track record of growing revenue and client relationships through strategic marketing initiatives.
Carla Michaels is applying for a sales position and has extensive experience in sales, account management, business development, and new client acquisition across various industries including real estate, multi-housing, healthcare, and small to mid-sized businesses. She has a proven track record of consistently exceeding sales goals and being a top sales performer. Her resume highlights skills in communication, negotiation, problem-solving, and building and maintaining client relationships.
Hamman Marketing Associates is an integrated marketing communications firm that provides services including advertising, public relations, sales literature, direct mail, package design, corporate identification, branding, and trade show promotion. It was established in 1999 and is based in Johnson City, Tennessee. The firm brings strategic and tactical experience in marketing from its founder's over 20 years of experience in sales management, advertising, and corporate marketing.
BrandZ Top 50 Most Valuable Latin American Brands 2015 ReportKantar
Millward Brown and WPP released the 4th annual BrandZ Top 50 Most Valuable Latin American Brands report and ranking on Wednesday, September 23. The report identifies the key forces driving brand growth in six markets in the Latin American region (Argentina, Brazil, Chile, Colombia, Mexico and Peru).
Carlos J. Bohórquez has over 30 years of experience in marketing, promotions, graphic design, management, and sales. He has exceptional analytical and decision-making abilities with outstanding interpersonal skills. As a consultant, he helped increase Coors Beer's market share in NYC from 0% to 12% over three years. He is proficient in English, Spanish, and various software programs.
Capstone Master's thesis for completion of the MS, IMC degree at West Virginia University. Thesis requirements included primary and secondary research of the Generation Y market and of the client, The American Red Cross, as well as a demonstration of brand development and consistency using a mock agency. for West Virginia University's MS, IMC degree.
Theodore Sprink is an experienced director of marketing and business development with over 25 years of experience leading sales and marketing strategies for Fortune 500 companies. He has a track record of developing strategic partnerships, new revenue streams, and growing market share. Currently, he works as a managing director providing professional engagement in creating and implementing go-to-market plans, revenue strategies, product launches, and strategic alliances for startups, growth companies, and established firms.
This document provides a situation analysis and background on St. Jude Children's Research Hospital and their target market of young professionals ages 21-30. It discusses St. Jude's history, fundraising efforts, advancements in childhood cancer survival rates, and competitive nonprofit landscape. Research found that while young professionals want to change the world, the idea feels overwhelming, and they prefer supporting local causes with a global impact where they can see the direct effects of their involvement. The proposed #itstartshere campaign aims to engage this target market by showing them how they can feel valued and be part of increasing St. Jude's survival rate through local volunteer and fundraising opportunities.
BFM Movimiento specializes in experiential marketing campaigns to promote brands through entertainment, music, and sports events. They offer a wide range of services including athlete and artist representation, brand development, event creation and management, influencer marketing, and more. BFM Movimiento takes a customized approach to understand each brand's needs and culture in order to create memorable experiences that engage target audiences. They work on both project-based and annual fee arrangements and have extensive experience across various industries and audiences.
Victor Errante has over 30 years of experience in marketing, promotions, and business development. He has held leadership roles such as Creative Marketing Director and Group Account Director. Some of the companies he has worked for include Maritz, The Waylon Company, and Keller Crescent Advertising. He currently owns and operates his own company, Distributor One, Inc., which provides promotional marketing services.
Playbook for Startup Demand Generation by Mark DonniganGoToMarketLauncher
The document provides guidance on marketing strategies for startups to build demand, focusing on category design. It discusses that companies fail due to lack of attention to engineering the market, not product development. It emphasizes that category design is foundational for demand generation and that marketing should define problems and name categories where the product solves issues. The marketing leader must craft category strategies, win over stakeholders, and execute plans to make their company the dominant choice in a market.
McKerns Development and PR provides public relations, marketing, branding and brand development, and corporate imaging and public relations. Specialties include the marine industry, architects, engineers, interior designers, developers, medical, education, nonprofits, businesses and brands.
This document provides information about a new professional sales awards scheme launched in the UK. It summarizes perspectives from industry experts on how sales has evolved in recent decades. Key points include:
- Sales now requires a deeper understanding of customers and their businesses to demonstrate value beyond just solving known problems.
- Customers are more informed and don't need to be educated as much, requiring salespeople to help uncover new issues and perspectives.
- Recognizing top performers through awards gives credibility to winners and the sales industry. Experts see a need for sales to become a fully professionalized domain.
Change or Die ANA Magazine - Marketing2020 storyVermeer
The document discusses key findings from the Marketing 2020 initiative, which surveyed thousands of global marketing leaders. Three main points:
1) Successful marketing organizations are explicitly aligned to business growth goals and measure their performance based on growth indicators. CMOs need to lead their company's growth agenda.
2) Defining a clear company or brand purpose that connects to societal impact is important for future success. Marketers should define their purpose and connect brands to opportunities to deliver total experiences.
3) Global marketing requires connecting diverse teams, inspiring them with a shared vision, focusing them on unified goals, clearly defining roles, and building capabilities for the 21st century. High performing companies engage employees and customers around their brand purpose.
Jerome the Salesman is committed to leading and assisting the young generation with socio-cultural and entrepreneurial empowerment. Jerome Adzah is an entrepreneur, a volunteer and a passionate sales & marketing professional with over 7 years’ experience in providing services to financial institutions, FMCG’s, Recruitment Agencies, IT and Business consultancies etc.
Founded in South Africa in 1998 and later moved to Ghana in 2001, GMA has established itself as a leader in the Public Relations, Event Management, Media and Entertainment industries with unsurpassed innovation and strategic relationships.
Known as trailblazers, GMA introduced new concepts to the Ghanaian public such as the first international multiplex cinema, a lifestyle store and a full service broadcasting wing; Global Media Alliance Broadcasting Company (GMABC), comprising three radio channels and a free-to-air television channel with superior programming.
Pillars of Growth
Proprietary Strategic framework designed to help brands accelerate and scale efficient customer acquisition
This is all built on a strong strategic foundation that we help establish to make brands reach and resonate with their target customers
- Deep understanding of customer and market trends and insights, identity mapping and audience psychographics and segmentation
- Brand strategy and product positioning
- Customer journey optimization
Michael Marques is an experienced B2B sales executive and manager with over 16 years of success in new sales development and sales force management. He has consistently ranked in the top 10% in sales at companies like ServiceMaster, Micros Systems Inc., Radiant Systems, and AT&T. His experience includes designing sales strategies, managing sales teams, and developing new business in regional territories.
HOW B2B COMPANIES CAN USE A CONTENT MARKETING AGENCY TO STAND OUT FROM THE CR...Tomorrow People
In our hyper-competitive world, standing out from the crowd has never been more important. Financial results from the world’s biggest advertising network WPP, run by ad boss Sir Martin Sorrell, underscore the importance of differentiation in today’s challenging economy.
Digital Insights That Maximize Your Marketing PotentialCompete
The document discusses how Compete provides digital insights and data to maximize marketing potential. It notes that traditional research is no longer sufficient for improving advertising, engagement, and ROI. Compete collects data from over 150 million unique visitors across over 1 million sites to provide granular insights into consumer online behavior and purchase pathways. This enables clients to improve marketing strategies and demonstrate effectiveness to stakeholders.
Integrated Marketing Campaign: American Red Cross ~ CapstoneNathan Pieratt
Integrated Marketing Communications Capstone. University of West Virginia.
Client: American Red Cross
Objective: To create a 12-month integrated marketing campaign that will provide young urban professionals ages 22-35 opportunities to engage with the American Red Cross in fresh and innovative ways while strengthen relationships and encouraging donations during non-disaster time periods.
Best in class.
This document is an executive profile and resume for Mari C. Uribarri. It summarizes her extensive experience in marketing and communications roles in the banking industry, spanning over 30 years. She has managed advertising, marketing strategies, brand development, product launches, and community events. She is bilingual in Spanish and has a track record of growing revenue and client relationships through strategic marketing initiatives.
Carla Michaels is applying for a sales position and has extensive experience in sales, account management, business development, and new client acquisition across various industries including real estate, multi-housing, healthcare, and small to mid-sized businesses. She has a proven track record of consistently exceeding sales goals and being a top sales performer. Her resume highlights skills in communication, negotiation, problem-solving, and building and maintaining client relationships.
Hamman Marketing Associates is an integrated marketing communications firm that provides services including advertising, public relations, sales literature, direct mail, package design, corporate identification, branding, and trade show promotion. It was established in 1999 and is based in Johnson City, Tennessee. The firm brings strategic and tactical experience in marketing from its founder's over 20 years of experience in sales management, advertising, and corporate marketing.
BrandZ Top 50 Most Valuable Latin American Brands 2015 ReportKantar
Millward Brown and WPP released the 4th annual BrandZ Top 50 Most Valuable Latin American Brands report and ranking on Wednesday, September 23. The report identifies the key forces driving brand growth in six markets in the Latin American region (Argentina, Brazil, Chile, Colombia, Mexico and Peru).
Carlos J. Bohórquez has over 30 years of experience in marketing, promotions, graphic design, management, and sales. He has exceptional analytical and decision-making abilities with outstanding interpersonal skills. As a consultant, he helped increase Coors Beer's market share in NYC from 0% to 12% over three years. He is proficient in English, Spanish, and various software programs.
Capstone Master's thesis for completion of the MS, IMC degree at West Virginia University. Thesis requirements included primary and secondary research of the Generation Y market and of the client, The American Red Cross, as well as a demonstration of brand development and consistency using a mock agency. for West Virginia University's MS, IMC degree.
Theodore Sprink is an experienced director of marketing and business development with over 25 years of experience leading sales and marketing strategies for Fortune 500 companies. He has a track record of developing strategic partnerships, new revenue streams, and growing market share. Currently, he works as a managing director providing professional engagement in creating and implementing go-to-market plans, revenue strategies, product launches, and strategic alliances for startups, growth companies, and established firms.
This document provides a situation analysis and background on St. Jude Children's Research Hospital and their target market of young professionals ages 21-30. It discusses St. Jude's history, fundraising efforts, advancements in childhood cancer survival rates, and competitive nonprofit landscape. Research found that while young professionals want to change the world, the idea feels overwhelming, and they prefer supporting local causes with a global impact where they can see the direct effects of their involvement. The proposed #itstartshere campaign aims to engage this target market by showing them how they can feel valued and be part of increasing St. Jude's survival rate through local volunteer and fundraising opportunities.
BFM Movimiento specializes in experiential marketing campaigns to promote brands through entertainment, music, and sports events. They offer a wide range of services including athlete and artist representation, brand development, event creation and management, influencer marketing, and more. BFM Movimiento takes a customized approach to understand each brand's needs and culture in order to create memorable experiences that engage target audiences. They work on both project-based and annual fee arrangements and have extensive experience across various industries and audiences.
Victor Errante has over 30 years of experience in marketing, promotions, and business development. He has held leadership roles such as Creative Marketing Director and Group Account Director. Some of the companies he has worked for include Maritz, The Waylon Company, and Keller Crescent Advertising. He currently owns and operates his own company, Distributor One, Inc., which provides promotional marketing services.
Playbook for Startup Demand Generation by Mark DonniganGoToMarketLauncher
The document provides guidance on marketing strategies for startups to build demand, focusing on category design. It discusses that companies fail due to lack of attention to engineering the market, not product development. It emphasizes that category design is foundational for demand generation and that marketing should define problems and name categories where the product solves issues. The marketing leader must craft category strategies, win over stakeholders, and execute plans to make their company the dominant choice in a market.
McKerns Development and PR provides public relations, marketing, branding and brand development, and corporate imaging and public relations. Specialties include the marine industry, architects, engineers, interior designers, developers, medical, education, nonprofits, businesses and brands.
This document provides information about a new professional sales awards scheme launched in the UK. It summarizes perspectives from industry experts on how sales has evolved in recent decades. Key points include:
- Sales now requires a deeper understanding of customers and their businesses to demonstrate value beyond just solving known problems.
- Customers are more informed and don't need to be educated as much, requiring salespeople to help uncover new issues and perspectives.
- Recognizing top performers through awards gives credibility to winners and the sales industry. Experts see a need for sales to become a fully professionalized domain.
Change or Die ANA Magazine - Marketing2020 storyVermeer
The document discusses key findings from the Marketing 2020 initiative, which surveyed thousands of global marketing leaders. Three main points:
1) Successful marketing organizations are explicitly aligned to business growth goals and measure their performance based on growth indicators. CMOs need to lead their company's growth agenda.
2) Defining a clear company or brand purpose that connects to societal impact is important for future success. Marketers should define their purpose and connect brands to opportunities to deliver total experiences.
3) Global marketing requires connecting diverse teams, inspiring them with a shared vision, focusing them on unified goals, clearly defining roles, and building capabilities for the 21st century. High performing companies engage employees and customers around their brand purpose.
Jerome the Salesman is committed to leading and assisting the young generation with socio-cultural and entrepreneurial empowerment. Jerome Adzah is an entrepreneur, a volunteer and a passionate sales & marketing professional with over 7 years’ experience in providing services to financial institutions, FMCG’s, Recruitment Agencies, IT and Business consultancies etc.
Founded in South Africa in 1998 and later moved to Ghana in 2001, GMA has established itself as a leader in the Public Relations, Event Management, Media and Entertainment industries with unsurpassed innovation and strategic relationships.
Known as trailblazers, GMA introduced new concepts to the Ghanaian public such as the first international multiplex cinema, a lifestyle store and a full service broadcasting wing; Global Media Alliance Broadcasting Company (GMABC), comprising three radio channels and a free-to-air television channel with superior programming.
Pillars of Growth
Proprietary Strategic framework designed to help brands accelerate and scale efficient customer acquisition
This is all built on a strong strategic foundation that we help establish to make brands reach and resonate with their target customers
- Deep understanding of customer and market trends and insights, identity mapping and audience psychographics and segmentation
- Brand strategy and product positioning
- Customer journey optimization
Michael Marques is an experienced B2B sales executive and manager with over 16 years of success in new sales development and sales force management. He has consistently ranked in the top 10% in sales at companies like ServiceMaster, Micros Systems Inc., Radiant Systems, and AT&T. His experience includes designing sales strategies, managing sales teams, and developing new business in regional territories.
MSLGROUP is a global communications agency with over 3,400 employees across 22 countries. The agency was founded in 1938 and has since grown through mergers and acquisitions. It is currently owned by Publicis Groupe, the third largest communications group worldwide. The New York office has 175 employees serving over 25 accounts with an annual fee income that is confidential. Key executives leading the North American operations have extensive experience in public relations, digital marketing, media relations, and business development.
Martom Media is a strategic media planning agency that aims to provide unique and effective media plans to generate results for its clients. It sees itself as an integral part of its clients' teams in order to represent clients' goals. Martom Media utilizes past knowledge, present intelligence, and future insights to identify the most effective ways for clients to reach their target markets. It has over 25 years of experience in various industries and works with a variety of well-known clients.
SIGMA Marketing Group uses customer data and analytics to develop targeted marketing strategies and programs that maximize ROI. They segment customers and prospects to create strategic acquisition, retention, and cross-sell/upsell programs. SIGMA combines data management, analytics, creative services, and end-to-end solutions to help clients strengthen customer relationships and drive corporate revenue.
Maximma MCI is a marketing and sales company specializing in the tourism industry. Founded in 2004, it has over 20 years of experience in tourism marketing and sales. Maximma MCI provides global marketing strategies and a worldwide sales force for medium and small tourism companies through its partnership with Connect Worldwide, which has offices in over 50 countries.
Hygrade Business Group provides multi-channel marketing solutions to help businesses streamline their efforts. They offer direct marketing management, data analytics, multi-channel media marketing, creative design, promotional products, incentive programs, print production, and document management. Hygrade analyzes customer data to target marketing campaigns effectively across multiple channels including digital, print, broadcast, and outdoor media. They work with clients in various industries to develop customized strategies that maximize each marketing channel and drive results.
Global Media Alliance (GMA) is a focused Integrated Media & Entertainment Company with over 18 years of experience and expertise in Broadcasting, Public Relations and Media Consultancy, Events Management, Creative Services, Digital and Brand Marketing.
The Company has a wide footprint in Africa with significant presence in West Africa, South Africa, Tanzania, Ethiopia, Uganda and Kenya. GMA’s media assets include e.tv Ghana, Happy FM, YFM in Accra Kumasi and Takoradi.
With over 300 experienced, young and vibrant staff, GMA is a leading communications company in West Africa. Our expertise is a blend of talent and knowledge harmonized from our diversified and varied staff force with people from different parts of the world including Kenya, Norway, USA, UK, amongst others.
HipBrand Group is a marketing agency that specializes in financial services branding and digital marketing. They have 25 years of experience working with banks and other financial institutions in the Southeast. Some of their notable clients include Superior Bank, Regions Bank, Aliant Bank, and BBVA Compass Bank. For these clients, they have provided services such as website development, social media management, advertising campaigns, public relations, and brand strategy and positioning. HipBrand Group's team has extensive experience across marketing disciplines and a deep understanding of the banking industry.
The document discusses the services provided by an automotive marketing agency called The B-Side Inc. They help dealerships maximize opportunities and succeed by streamlining marketing planning, budgets, execution, and managing dealer co-op balances and claims. The agency provides a full range of creative, digital integration, traditional media, and consulting services to drive traffic to dealership websites and physical locations. Prior to starting the agency, the founders gained significant experience marketing for Tier II and Tier III automotive clients.
HipBrand Group is a marketing firm that builds customized marketing programs for companies throughout the Southeast. They create brand positioning, advertising, digital tools, interactive campaigns, and social media programs. Their team has extensive experience developing brands and strategic messaging. They provide services including branding, digital media, public relations, social media, and more. Their client list includes companies in various industries such as healthcare, banking, and food.
JJR Marketing Consultants offers expert advice and technical/creative assistance for all phases of your marketing projects. We plan, execute and gauge your results! Each campaign we undertake is handled with insight and enthusiasm! Every client receives our close attention as we uncover their challenges and develop marketing campaigns that deliver maximum results. We, at JJR Marketing Consultants stand for Integrity, Professionalism, and Accountability.
In a world where business success demands more than superficial marketing efforts, Melt Digital Media shines as a beacon of customer-centricity. Their expertise doesn’t just boost your brand; it fuels your entire business ecosystem, ensuring that as your sales grow, your infrastructure and strategies are primed to handle the influx. With Melt, unlocking success isn’t just a possibility; it’s a promise delivered through a holistic, profit-driven approach.
This document provides summaries from marketing executives in different regions on the goals, challenges, and strategies for marketing in 2013. It discusses how customer behavior is changing and requiring more customized and data-driven approaches. Executives say marketing must focus on building trust, accountability, and lasting customer relationships to drive business growth. They also must adapt quickly to new technologies and market trends to better engage customers.
Go strategic communication (pvt)company profile Go Strategic
Go Strategic Communications is a marketing agency that specializes in urban and niche communications. They develop targeted strategies for clients in cities and small, specialized markets. Their services include advertising, digital marketing, branding, and public relations. By understanding their clients' objectives and budgets, Go Strategic develops tailored solutions to help brands succeed and give them a competitive advantage through effective perception management.
EyeforTravel - Sales & Marketing in Travel Asia-Pacific 2008EyeforTravel
In-depth analysis, thought-provoking case
studies and essential networking at the
industry’s premier sales and marketing event.
http://events.eyefortravel.com/smapac/?q=smapac?t=scribd
http://www.eyefortravel.com/?t=scribd
i-media-international is a New York City based digital communications agency offering a portfolio of public relations, digital communications, and digital content delivery services.
Lean Energy: A Framework for Achieving Continuous Increase in Industrial Ener...i-media-international
“Lean” is a word often used in modern manufacturing. What does lean do for us? Can we experience something similar to lean manufacturing with energy?
As Amory Lovins put it, “We have nothing to lose but our waste.”
In this first of a series of white papers we will discuss lean energy, how it works, and what it means to your industrial business.
The document is an annual report from Invest Atlanta (formerly the Atlanta Development Authority) for 2011. It discusses changes made to the organization including a new name and mission focused on job creation and ensuring Atlanta's global competitiveness. Key points include:
- Invest Atlanta helped create 1,800 direct jobs and 3,700 construction jobs in 2011.
- The organization incentivized $400 million in public and private investment and facilitated the lease/sale of 4 million square feet of commercial space.
- Going forward, Invest Atlanta will take a more focused approach to international trade and attracting foreign direct investment, beginning with a trade mission to China in March 2012.
This document is a presentation by Victoria Osorio of her international public relations and marketing consulting firm. She introduces herself and her firm, listing some of her clients. She describes her role as managing client relationships and communications to increase brand ROI. The presentation provides examples of her work creating campaigns across multiple platforms, organizing events, partnerships and promotions that have led to increased coverage and returns for clients. Contact information is provided for those seeking more details.
Victoria Osorio provides international public relations and marketing consulting services. She outlines six keys to successful international PR: know your market, speak to your audience's interests, be visible, be a helpful resource, maintain consistency, and build relationships. The document then provides examples and further explanation of each of the six keys.
Victoria Osorio is an international public relations and marketing consultant who has worked with clients in Latin America for over 15 years. She identifies the key elements to successful international PR in Latin America as: knowing your market and its demographics, speaking to what audiences are interested in hearing, being visible through events and associations, being a consistent resource for media, and building relationships through face-to-face interactions and strategic partnerships. Osorio provides examples of how she has effectively applied these elements in her work promoting travel and tourism for California by understanding Latin American audiences' interests and creating kid-focused campaigns.
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Adani Group Requests For Additional Land For Its Dharavi Redevelopment Projec...Adani case
It will bring about growth and development not only in Maharashtra but also in our country as a whole, which will experience prosperity. The project will also give the Adani Group an opportunity to rise above the controversies that have been ongoing since the Adani CBI Investigation.
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L'indice de performance des ports à conteneurs de l'année 2023SPATPortToamasina
Une évaluation comparable de la performance basée sur le temps d'escale des navires
L'objectif de l'ICPP est d'identifier les domaines d'amélioration qui peuvent en fin de compte bénéficier à toutes les parties concernées, des compagnies maritimes aux gouvernements nationaux en passant par les consommateurs. Il est conçu pour servir de point de référence aux principaux acteurs de l'économie mondiale, notamment les autorités et les opérateurs portuaires, les gouvernements nationaux, les organisations supranationales, les agences de développement, les divers intérêts maritimes et d'autres acteurs publics et privés du commerce, de la logistique et des services de la chaîne d'approvisionnement.
Le développement de l'ICPP repose sur le temps total passé par les porte-conteneurs dans les ports, de la manière expliquée dans les sections suivantes du rapport, et comme dans les itérations précédentes de l'ICPP. Cette quatrième itération utilise des données pour l'année civile complète 2023. Elle poursuit le changement introduit l'année dernière en n'incluant que les ports qui ont eu un minimum de 24 escales valides au cours de la période de 12 mois de l'étude. Le nombre de ports inclus dans l'ICPP 2023 est de 405.
Comme dans les éditions précédentes de l'ICPP, la production du classement fait appel à deux approches méthodologiques différentes : une approche administrative, ou technique, une méthodologie pragmatique reflétant les connaissances et le jugement des experts ; et une approche statistique, utilisant l'analyse factorielle (AF), ou plus précisément la factorisation matricielle. L'utilisation de ces deux approches vise à garantir que le classement des performances des ports à conteneurs reflète le plus fidèlement possible les performances réelles des ports, tout en étant statistiquement robuste.
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GMS Brochure 2009
1. GMS
GLOBAL MARKETING & SALES,INC.
G L O B A L M A R K E T I N G & SA L E S , I N C.
The Travel Industry’s Marketing, Sales & Public Relations Choice for Latin America
2. GMS
GLOBAL MARKETING & SALES,INC. G L O B A L M A R K E T I N G & SA L E S , I N C.
W E LCO M E
GMS, Inc., is a sales and marketing organization that specializes in representing
travel brands and destinations from around the world in the Mexican and Latin
American markets.
Our primary objectives are to generate sales, increase bottom-line results, and build
a long-term in-country organization for your brand or destination.
Our strategy for success is straightforward: we put our clients first. We focus on
selling and marketing the destinations and travel brands we represent. We become
your arm into the marketplace, while you benefit from our strategic relationships,
market expertise, and sales force. It’s that simple.
Our clients’ success is our success.
To efficiently achieve your objectives, we take an integrated and comprehensive
approach while implementing market-specific actions. With over eighteen countries
and many different cultures, Latin America spans the demographic and economic
spectrum. As your Latin American sales and marketing partner, we will successfully
and effectively present your brand or destination to this diverse audience.
We invite you to put our regional expertise, in-country infrastructure, and decades-
long in-market relationships to work for you. You can count on us to deliver
excellence in our service and bottom-line results for your business.
President
Global Marketing and Sales, Inc.
The Travel Industry’s Marketing, Sales & Public Relations Choice for Latin America 2
3. GMS
GLOBAL MARKETING & SALES,INC. G L O B A L M A R K E T I N G & SA L E S , I N C.
ABOUT GMS, INC.
Established in 1998, GMS offers the travel industry a turnkey solution for Latin America. Our
unparalleled sales, public relations, marketing and operational infrastructure is designed to
maximize our clients’ efficiency and ROI while raising the brand’s regional profile and delivering a
clear path to profitability. Over a decade of success allows us to offer a proven track record that is
unmatched in the hemisphere.
Our key executives have worked in the region for over 20 years with major national accounts to
give them in-depth knowledge of the region and a competitive edge in the marketplace. This
experience has translated to successful results for both GMS and our clients.
Our portfolio of past and current clients includes:
• Avis Car Rental
• Budget Car Rental
• California Travel & Tourism Commission
• Dallas Convention & Visitors Bureau
• Jamaica Tourist Board
• Sandals Resorts International
• Beaches Resorts International
• Dollar Rent A Car
• Carnival Cruise Lines
• Cunard Cruise Lines
• Atlanta Convention & Visitors Bureau
The Travel Industry’s Marketing, Sales & Public Relations Choice for Latin America 3
4. GMS
GLOBAL MARKETING & SALES,INC. G L O B A L M A R K E T I N G & SA L E S , I N C.
INTEGRATED SOLUTIONS
GMS’ comprehensive approach maximizes your ROI.
With GMS, you benefit from our extensive regional experience, long-standing relationships
with industry leaders, and unparalleled in-market infrastructure. As the leading company to
offer a complete travel industry solution to your sales, operational, public relations, and
marketing needs, GMS delivers a comprehensive solution that maximizes your return on
investment while raising your brand’s presence and profile in the region.
Our services include:
• Sales Representation and Back-end Operational and Customer Support
• Marketing and Advertising
• Public Relations – trade and consumer
• Competitive Strategy Evaluation
We believe that an integrated approach is the only way to maximize sales and your ROI. We
create a sales synergy cycle that allows each component to benefit from the other to
GMS’ Sales Synergy Cycle
Marketing
and Business
Development
Efficient Customer SALES Trade & Consumer
Service & +
Public Relations
Operational Support MAXIMUM ROI
Advertising
Our comprehensive point-of-view allows you to bank on the efficiencies we create by
carefully selecting the most effective strategic components to achieve maximum results. You
benefit from a better developed, integrated campaign and avoid the duplication, mixed
messaging, and missed opportunities that often occurs when multiple agencies are involved.
The Travel Industry’s Marketing, Sales & Public Relations Choice for Latin America 4
5. GMS
GLOBAL MARKETING & SALES,INC. G L O B A L M A R K E T I N G & SA L E S , I N C.
SALES
GMS has the credibility and long-standing relationships necessary for success.
Take your destination and travel brand sales to the next level.
GMS is the industry’s sales expert. With in-region sales offices and operational infrastructure
in Mexico, Argentina, Chile, and Colombia, as well as two call centers in Mexico, GMS is
uniquely equipped to offer you a complete and proven sales framework from front-line sales
force development to back-end reservations, accounting, and invoicing support.
With GMS, you can rest-assured that the right sales team is working for you. Our long-
standing relationships with the region’s leading tour operators, wholesalers, travel agents,
airlines, hotels, car rental companies, and industry leaders ensure you will have access to
key sellers and influencers to make your market participation a success.
Plus, our comprehensive approach allows you to benefit from the sales synergy we create
for your brand or destination.
Our portfolio of sales services includes:
• In-country regional sales force development with full-time sales reps in each primary
country selected
• In-country corporate offices and sales offices/outlets for your brand
• Sales missions
• Direct access to our network of tour operators, wholesalers and travel agents
• Product sales and training seminars
• Online sales development
• Telemarketing
• Trade-show participation
• Trade lunches and breakfasts
• Full in-country sales support operations and services
• Reservations desk and call center support
• Full accounting of business generated in-region
• Full invoicing services
Our comprehensive and pro-active sales action plans deliver bottom-line results.
The Travel Industry’s Marketing, Sales & Public Relations Choice for Latin America 5
6. GMS
GLOBAL MARKETING & SALES,INC. G L O B A L M A R K E T I N G & SA L E S , I N C.
IN-COUNTRY MARKETING AND ADVERTISING
GMS’ in-depth market expertise delivers results.
Our team of market experts will develop an integrated marketing and advertising campaign
with online and offline tactics designed to optimize sales. We’ll assess your needs and create
a results-driven initiative that will separate your brand or destination from the competition.
In addition, our long-held relationships with the region’s leading airlines, credit cards, hotels,
and car rental brands, allow us to maximize your marketing budget while creating beneficial
strategic partnerships and unique cross-selling opportunities.
Achieving top-of-mind at the point-of-sale is our marketing expertise. Whether online or
offline, our in-depth industry and market knowledge is proven to increase sales.
Our marketing services include:
• Strategic partnership development – Trade and consumer (e.g. credit cards, airlines, etc.)
• Trade Incentive Programs
• New business development opportunities
• Full collateral material development and distribution
• Display and window-dressing campaigns
• E-mail and direct mail campaigns
• Focus groups
• Market research including online and on-the-field
• Social media presence
• Social media promotions and viral marketing campaigns
• Online and on-the-field contests and promotions (e.g. car giveaways, You Tube video contest, etc.)
• SEO and market-specific website development
Our team will carefully evaluate your strategic and marketing objectives to identify the best
and most cost-effective advertising plan that will achieve and exceed your expectations.
We’ll create a comprehensive combination of online and offline opportunities designed to
“surround the customer” for the highest level of market and mind share, while ensuring your
advertising is action-oriented and results-driven.
• In-country and pan-regional media planning and placement
• Online and offline multi-media ad strategy development (e.g. print, TV, Internet, radio, etc.)
• Multi-point campaign to achieve top-of-mind
• Point-of-sale campaigns to maximize bookings
• Full in-house graphic design capabilities
• Co-op ad program implementation
• Video and radio commercial production
The Travel Industry’s Marketing, Sales & Public Relations Choice for Latin America 6
7. GMS
GLOBAL MARKETING & SALES,INC. G L O B A L M A R K E T I N G & SA L E S , I N C.
PUBLIC RELATIONS
GMS’ commitment to the industry is respected and acknowledged by the region’s media.
We offer our clients full public relations support. Our long history of in-market involvement
and commitment has allowed us to develop strong and fruitful relationships with the
region’s leading trade and consumer journalists. Our team of dedicated public relations
coordinators works endlessly to consistently gain positive press coverage for your brand or
destination and maximize your ROI.
In addition, we continuously organize trade and consumer FAM trips, create in-market
promotions, participate in trade-shows, and generate viral marketing opportunities to create
buzz. Plus, because GMS is known to represent quality brands and destinations, we gain
access to the region’s most exclusive travel events, and the highest-levels of government.
Our public relations portfolio of services includes:
• Writing, translation and distribution of press releases
• Positive press coverage in the region’s leading travel industry and consumer media
• Interviews with key executives
• Media and industry FAM trips
• Website launches, live video streaming, radio-remotes
• Competitive analysis
• Press clippings and media monitoring
• Value of press-generated reporting
• On-the-field promotions
• Trade luncheons and breakfasts
• Brand or destination-specific events (e.g. California wine tastings, Dallas shopping
fashion show, etc.)
• Social Media news presence and monitoring
The Travel Industry’s Marketing, Sales & Public Relations Choice for Latin America 7
8. GMS
GLOBAL MARKETING & SALES,INC. G L O B A L M A R K E T I N G & SA L E S , I N C.
STRATEGY DEVELOPMENT
GMS’ in-depth market knowledge gives you a competitive advantage.
Our executives’ 20+ years experience in the region grants our clients the benefit of our in-
depth market knowledge. We are true Latin American travel industry experts and the
leading travel industry sales solution provider.
Our experienced team of executives is ready to create your Latin American market strategy.
We’ll let you focus on your brand or destination while we focus on optimizing your sales and
presence in the region. But any and all successful ventures begin with the right strategy.
Our strategy development services include:
• Competitive strategy evaluation
• Regional SWOT Analysis
• Market-specific key message development
• Survey and in-market research
• Focus groups
The Travel Industry’s Marketing, Sales & Public Relations Choice for Latin America 8
9. GMS
GLOBAL MARKETING & SALES,INC. G L O B A L M A R K E T I N G & SA L E S , I N C.
OPERATIONS
CORPORATE HEADQUARTERS
1580 Sawgrass Corporate Parkway, Suite 130
Sunrise, FL 33323
Phone: 954.237.4737 Fax: 954.252.3776
Email: info@1gms.com
www.1gms.com
MEXICO OFFICE
Homero No. 203 Of 704, Col. Chapultepec Morales
CP 11560 Mexico, D.F.
Tel: (525) 5250 7774
Fax: (525) 5203 2729
SALES OFFICES
• New York
• Mexico
• Colombia
• Argentina
• Chile
The Travel Industry’s Marketing, Sales & Public Relations Choice for Latin America