HOW B2B COMPANIES CAN USE A CONTENT MARKETING AGENCY TO STAND OUT FROM THE CR...Tomorrow People
ย
In our hyper-competitive world, standing out from the crowd has never been more important. Financial results from the worldโs biggest advertising network WPP, run by ad boss Sir Martin Sorrell, underscore the importance of differentiation in todayโs challenging economy.
Buku ini memberikan cara baru untuk melihat branding B2B bahkan bagi manager bisnis yang berpengalaman. Memberikan studi kasus yang telah terbukti mampu menghidupkan manajemen brand B2B
Buku ini memberikan cara baru untuk melihat branding B2B bahkan bagi manager bisnis yang berpengalaman. Memberikan studi kasus yang telah terbukti mampu menghidupkan manajemen brand B2B
HOW B2B COMPANIES CAN USE A CONTENT MARKETING AGENCY TO STAND OUT FROM THE CR...Tomorrow People
ย
In our hyper-competitive world, standing out from the crowd has never been more important. Financial results from the worldโs biggest advertising network WPP, run by ad boss Sir Martin Sorrell, underscore the importance of differentiation in todayโs challenging economy.
Buku ini memberikan cara baru untuk melihat branding B2B bahkan bagi manager bisnis yang berpengalaman. Memberikan studi kasus yang telah terbukti mampu menghidupkan manajemen brand B2B
Buku ini memberikan cara baru untuk melihat branding B2B bahkan bagi manager bisnis yang berpengalaman. Memberikan studi kasus yang telah terbukti mampu menghidupkan manajemen brand B2B
The need to develop a clearly defined MOT is emerging as a key competitive advantage for marketers wanting to gain strong customer loyalty and a clear point of difference in the marketplace by converting customers to advocates for the brand. With the advent of the web and the shift of control from the marketer and retailer to the consumer, this need to clearly map out and manage the entire customer relationship at all touch-points has become paramount.
For more white papers and webinars, go to http://www.sldesignlounge.com
Or visit us at http://www.sld.com
The marketing and advertising arms race to create emotional appeal, generate buzz and move up brand valuation league tables, is creating a widening gap between brand strategy and business strategy. In this environment some of the once coolest and iconic brands are faltering at a game they once dominated. The key question for businesses today, is how to expose such strategic blind spots and remain relevant in the face of an evolving marketplace? This article explores one methodology and framework into just how that can be done.
We are a small agency with big talent
One thing that isnโt small is the range of services we offer. From creative concepts to campaign execution, our services cover all aspects of inbound and outbound advertising strategy.
Our programs are fully integrated;
Advertising on TV
Advertising on Radio
Cable TV Advertising
Outdoor Billboard Advertising
Digital Marketing
TV AD production
programs working together seamlessly to reach your target customers precisely at their moments of need.
One of the biggest benefits of a small agency is the strong bond we develop with our clients. We do the due diligence to understand your business and industry before we craft our strategy or creative, and every member of our team enjoys getting to know our clients personally.
How professional services firms (management consulting, accounting, law firms,etc) can build their brands to stand out from their competitors - and so attract the right clients and the right staff
EyeforTravel - Sales & Marketing in Travel Asia-Pacific 2008EyeforTravel
ย
In-depth analysis, thought-provoking case
studies and essential networking at the
industryโs premier sales and marketing event.
http://events.eyefortravel.com/smapac/?q=smapac?t=scribd
http://www.eyefortravel.com/?t=scribd
"The war for talentโ โ kampen om de gode hodene โ pรฅgรฅr for fullt i de fleste sektorer. Til mange stillinger er det mangel pรฅ kvalifiserte kandidater, og de man vil ha tak i er mer selvbevisste og bedre informert enn noen sinne. De har det bra der de er, og analyserer og sammenligner potensielle nye arbeidsgivere nรธye. Det er โsรธkers markedโ.
Based on this, you can craft your brand strategy and brand identity. Brand identity is the sum of all tangible (logo, typography, product features, pricing, name, color, slogan, packaging, etc.) and intangible (company culture, attitude, tone, communication style, etc.) elements of your brand.
WestBrook Consulting is a multi-functional creative marketing agency, creating a new blue print for a new age.
We put this Workbook together to show you who we are,
what we do & what we can make happen.
If you like what you see and want to know more, have a project that we might be able to help you with or an idea youโd like to discuss, then weโd love to hear from you.
Thanks for listening.
The need to develop a clearly defined MOT is emerging as a key competitive advantage for marketers wanting to gain strong customer loyalty and a clear point of difference in the marketplace by converting customers to advocates for the brand. With the advent of the web and the shift of control from the marketer and retailer to the consumer, this need to clearly map out and manage the entire customer relationship at all touch-points has become paramount.
For more white papers and webinars, go to http://www.sldesignlounge.com
Or visit us at http://www.sld.com
The marketing and advertising arms race to create emotional appeal, generate buzz and move up brand valuation league tables, is creating a widening gap between brand strategy and business strategy. In this environment some of the once coolest and iconic brands are faltering at a game they once dominated. The key question for businesses today, is how to expose such strategic blind spots and remain relevant in the face of an evolving marketplace? This article explores one methodology and framework into just how that can be done.
We are a small agency with big talent
One thing that isnโt small is the range of services we offer. From creative concepts to campaign execution, our services cover all aspects of inbound and outbound advertising strategy.
Our programs are fully integrated;
Advertising on TV
Advertising on Radio
Cable TV Advertising
Outdoor Billboard Advertising
Digital Marketing
TV AD production
programs working together seamlessly to reach your target customers precisely at their moments of need.
One of the biggest benefits of a small agency is the strong bond we develop with our clients. We do the due diligence to understand your business and industry before we craft our strategy or creative, and every member of our team enjoys getting to know our clients personally.
How professional services firms (management consulting, accounting, law firms,etc) can build their brands to stand out from their competitors - and so attract the right clients and the right staff
EyeforTravel - Sales & Marketing in Travel Asia-Pacific 2008EyeforTravel
ย
In-depth analysis, thought-provoking case
studies and essential networking at the
industryโs premier sales and marketing event.
http://events.eyefortravel.com/smapac/?q=smapac?t=scribd
http://www.eyefortravel.com/?t=scribd
"The war for talentโ โ kampen om de gode hodene โ pรฅgรฅr for fullt i de fleste sektorer. Til mange stillinger er det mangel pรฅ kvalifiserte kandidater, og de man vil ha tak i er mer selvbevisste og bedre informert enn noen sinne. De har det bra der de er, og analyserer og sammenligner potensielle nye arbeidsgivere nรธye. Det er โsรธkers markedโ.
Based on this, you can craft your brand strategy and brand identity. Brand identity is the sum of all tangible (logo, typography, product features, pricing, name, color, slogan, packaging, etc.) and intangible (company culture, attitude, tone, communication style, etc.) elements of your brand.
WestBrook Consulting is a multi-functional creative marketing agency, creating a new blue print for a new age.
We put this Workbook together to show you who we are,
what we do & what we can make happen.
If you like what you see and want to know more, have a project that we might be able to help you with or an idea youโd like to discuss, then weโd love to hear from you.
Thanks for listening.
Presentasi tentang Wikimedia Indonesia dan Wikipedia Bahasa Indonesia. Dibawakan oleh Ichsan Mochtar (Anggota Dewan Pengawas WMID) di atamerica, Pacific Place pada 28 Juli 2012 bersamaan dengan acara pemutaran film "Truth in Numbers".
Performance Advertising & Affiliate Marketing
This hands-on workshop will teach you how to generate revenue using affiliate networks and other performance oriented advertising including cost per click and cost per action models. You will learn how the same set of advertisements on the page can generate 250% more revenues by optimizing your advertising mix.
Led by David Rodnitzky - Principal, PPCAdbuying.com; VP Advertising, Mercantalia; Director of Marketing, Adteractive
Learn in a brief about how our prophet become a prophet and received the first revelation (wahy) and the reason to hijrah (emigrate) from Makkah to Madinah.
Learn more: http://syukran.com/slides
Viva La Revolution: Why Universal Banking is under siege and what needs to be...Aman Narain
ย
The world is experiencing incredible change both politically and technologically where industries are being re-imagined almost daily. Universal Banking is one business model that has been a very profitable business model. However with the changes in customer needs, regulation, technology and the emergence of new competitors this industry is most vulnerable to disruption. Disruption not just from TechGiants like Google and Apple but more so more small starts and an ecosystem of new financial services providers who instead of a head on challenge may be thin slicing the industry into oblivion. All is not lost however there are actions Universal Banks can and must take and this presentation shares some thoughts around these.
Have you ever thought why you wear clothes? How do you see fashion? Fashion is one of communication tools. Fashion is business skill and social literacy. Fashion is very personal. Chibirashka, a personal stylist in Tokyo, explain why you can say so. This material maybe the first step of learning how to wear.
When it comes to Building
Successful Brands, we cover
the full process โ from the
Brand Strategy, through
Brand Design and Brand
Integrated Communications.
A quick synopsis of what we, Power Media, can do as a company to assist you in promoting your company and its products to your correct target market in the most effective manner.
The 10 most disruptive pr and marketing agencies 2021(1) compressedMerry D'souza
ย
There are many public relations agencies that work to attract customersโ attention towards companies by using different PR strategies. By generating informative and high-quality content, they work hard to enhance their clientsโ businesses. These agencies also improve the promotional strategies of their clients in order to raise brand awareness and market their products or services effectively.
WISDOM AGENCY is a strategic marketing agency that combines branding, marketing, and digital technology to help our clients grow more effectively.
With combined expertise, Wisdom Agency have been able to create a growth solution of our own to stand out from the crowded marketplace. With a compact team of specialists, Wisdom is specially designed to work efficiently with middle-sized businesses assisting clients to reach business goals by excellency of strategy and execution.
RMD24 | Retail media: hoe zet je dit in als je geen AH of Unilever bent? Heid...BBPMedia1
ย
Grote partijen zijn al een tijdje onderweg met retail media. Ondertussen worden in dit domein ook de kansen zichtbaar voor andere spelers in de markt. Maar met die kansen ontstaan ook vragen: Zelf retail media worden of erop adverteren? In welke fase van de funnel past het en hoe integreer je het in een mediaplan? Wat is nu precies het verschil met marketplaces en Programmatic ads? In dit half uur beslechten we de dilemma's en krijg je antwoorden op wanneer het voor jou tijd is om de volgende stap te zetten.
Improving profitability for small businessBen Wann
ย
In this comprehensive presentation, we will explore strategies and practical tips for enhancing profitability in small businesses. Tailored to meet the unique challenges faced by small enterprises, this session covers various aspects that directly impact the bottom line. Attendees will learn how to optimize operational efficiency, manage expenses, and increase revenue through innovative marketing and customer engagement techniques.
What are the main advantages of using HR recruiter services.pdfHumanResourceDimensi1
ย
HR recruiter services offer top talents to companies according to their specific needs. They handle all recruitment tasks from job posting to onboarding and help companies concentrate on their business growth. With their expertise and years of experience, they streamline the hiring process and save time and resources for the company.
What is the TDS Return Filing Due Date for FY 2024-25.pdfseoforlegalpillers
ย
It is crucial for the taxpayers to understand about the TDS Return Filing Due Date, so that they can fulfill your TDS obligations efficiently. Taxpayers can avoid penalties by sticking to the deadlines and by accurate filing of TDS. Timely filing of TDS will make sure about the availability of tax credits. You can also seek the professional guidance of experts like Legal Pillers for timely filing of the TDS Return.
LA HUG - Video Testimonials with Chynna Morgan - June 2024Lital Barkan
ย
Have you ever heard that user-generated content or video testimonials can take your brand to the next level? We will explore how you can effectively use video testimonials to leverage and boost your sales, content strategy, and increase your CRM data.๐คฏ
We will dig deeper into:
1. How to capture video testimonials that convert from your audience ๐ฅ
2. How to leverage your testimonials to boost your sales ๐ฒ
3. How you can capture more CRM data to understand your audience better through video testimonials. ๐
Discover the innovative and creative projects that highlight my journey throu...dylandmeas
ย
Discover the innovative and creative projects that highlight my journey throughย Full Sail University. Below, youโll find a collection of my work showcasing my skills and expertise in digital marketing, event planning, and media production.
Putting the SPARK into Virtual Training.pptxCynthia Clay
ย
This 60-minute webinar, sponsored by Adobe, was delivered for the Training Mag Network. It explored the five elements of SPARK: Storytelling, Purpose, Action, Relationships, and Kudos. Knowing how to tell a well-structured story is key to building long-term memory. Stating a clear purpose that doesn't take away from the discovery learning process is critical. Ensuring that people move from theory to practical application is imperative. Creating strong social learning is the key to commitment and engagement. Validating and affirming participants' comments is the way to create a positive learning environment.
[Note: This is a partial preview. To download this presentation, visit:
https://www.oeconsulting.com.sg/training-presentations]
Sustainability has become an increasingly critical topic as the world recognizes the need to protect our planet and its resources for future generations. Sustainability means meeting our current needs without compromising the ability of future generations to meet theirs. It involves long-term planning and consideration of the consequences of our actions. The goal is to create strategies that ensure the long-term viability of People, Planet, and Profit.
Leading companies such as Nike, Toyota, and Siemens are prioritizing sustainable innovation in their business models, setting an example for others to follow. In this Sustainability training presentation, you will learn key concepts, principles, and practices of sustainability applicable across industries. This training aims to create awareness and educate employees, senior executives, consultants, and other key stakeholders, including investors, policymakers, and supply chain partners, on the importance and implementation of sustainability.
LEARNING OBJECTIVES
1. Develop a comprehensive understanding of the fundamental principles and concepts that form the foundation of sustainability within corporate environments.
2. Explore the sustainability implementation model, focusing on effective measures and reporting strategies to track and communicate sustainability efforts.
3. Identify and define best practices and critical success factors essential for achieving sustainability goals within organizations.
CONTENTS
1. Introduction and Key Concepts of Sustainability
2. Principles and Practices of Sustainability
3. Measures and Reporting in Sustainability
4. Sustainability Implementation & Best Practices
To download the complete presentation, visit: https://www.oeconsulting.com.sg/training-presentations
"๐ฉ๐ฌ๐ฎ๐ผ๐ต ๐พ๐ฐ๐ป๐ฏ ๐ป๐ฑ ๐ฐ๐บ ๐ฏ๐จ๐ณ๐ญ ๐ซ๐ถ๐ต๐ฌ"
๐๐ ๐๐จ๐ฆ๐ฌ (๐๐ ๐๐จ๐ฆ๐ฆ๐ฎ๐ง๐ข๐๐๐ญ๐ข๐จ๐ง๐ฌ) is a professional event agency that includes experts in the event-organizing market in Vietnam, Korea, and ASEAN countries. We provide unlimited types of events from Music concerts, Fan meetings, and Culture festivals to Corporate events, Internal company events, Golf tournaments, MICE events, and Exhibitions.
๐๐ ๐๐จ๐ฆ๐ฌ provides unlimited package services including such as Event organizing, Event planning, Event production, Manpower, PR marketing, Design 2D/3D, VIP protocols, Interpreter agency, etc.
Sports events - Golf competitions/billiards competitions/company sports events: dynamic and challenging
โญ ๐ ๐๐๐ญ๐ฎ๐ซ๐๐ ๐ฉ๐ซ๐จ๐ฃ๐๐๐ญ๐ฌ:
โข 2024 BAEKHYUN [Lonsdaleite] IN HO CHI MINH
โข SUPER JUNIOR-L.S.S. THE SHOW : Th3ee Guys in HO CHI MINH
โขFreenBecky 1st Fan Meeting in Vietnam
โขCHILDREN ART EXHIBITION 2024: BEYOND BARRIERS
โข WOW K-Music Festival 2023
โข Winner [CROSS] Tour in HCM
โข Super Show 9 in HCM with Super Junior
โข HCMC - Gyeongsangbuk-do Culture and Tourism Festival
โข Korean Vietnam Partnership - Fair with LG
โข Korean President visits Samsung Electronics R&D Center
โข Vietnam Food Expo with Lotte Wellfood
"๐๐ฏ๐๐ซ๐ฒ ๐๐ฏ๐๐ง๐ญ ๐ข๐ฌ ๐ ๐ฌ๐ญ๐จ๐ซ๐ฒ, ๐ ๐ฌ๐ฉ๐๐๐ข๐๐ฅ ๐ฃ๐จ๐ฎ๐ซ๐ง๐๐ฒ. ๐๐ ๐๐ฅ๐ฐ๐๐ฒ๐ฌ ๐๐๐ฅ๐ข๐๐ฏ๐ ๐ญ๐ก๐๐ญ ๐ฌ๐ก๐จ๐ซ๐ญ๐ฅ๐ฒ ๐ฒ๐จ๐ฎ ๐ฐ๐ข๐ฅ๐ฅ ๐๐ ๐ ๐ฉ๐๐ซ๐ญ ๐จ๐ ๐จ๐ฎ๐ซ ๐ฌ๐ญ๐จ๐ซ๐ข๐๐ฌ."
1. ADVERTISING . PUBLIC RELATIONS . SALES LITERATURE . DIRECT MAIL . PACKAGE DESIGN . CORPORATE IDENTIFICATION . BRANDING . TRADE SHOW PROMOTION
PO Box 3852 . Johnson City, TN 37602- 3852
(423) 467-9864 . www.HammanMarketing.com
2. Overview & Portfolio
amman Marketing Associates is an integrated marketing communica-
H tions consultancy dedicated to serving the needs of select clients in
diverse industries. Established by Al Hamman in 1999 in Austin, Texas, and
now based in Johnson City, Tennessee, Hamman
Marketing Associates brings strategic and tactical experi-
ence gained through over 20 years in sales management, ad agency client
service, and corporate marketing direction.
In his various roles, Al has served clients in furniture, agribusiness, comput-
er, gift, banking, and medical. A significant portion of time is dedicated to
working with clients in the food industry, both domestic and foreign, helping
companies launch new products and extend the reach of their existing brands.
Integrated marketing communications activitiesโas the name suggestsโ
involves numerous disciplines including advertising, public relations, package
design, trade show promotion, direct mail, corporate communications and
creating sales support literature. The pages that follow offer examples of work
created for clients.
For more complete portfolios, you are invited to visit the company website
at www.HammanMarketing.com. If you have questions or need additional
information, please contact me at (423) 467-9864 or by email at
al@HammanMarketing.com.
With best regards,
Al Hamman
Hamman Marketing Associates
3. Advertising
dvertising is often the cornerstone of product branding strategy, but it is
A only one tool in an effective integrated marketing communications
process. In addition to copywriting and layout & design services, we negotiate
rates with publications that can result in tremendous savings, stretching your
budget and increasing your impact. The ad above was created to introduce
Mannington Ceramic Tileโs CrystalGlaze product, and to raise awareness of
how damaging common household items can be to tile.
4. Public
Relations
ublic relations activities are gaining importance as part of product and
P corporate branding strategy. Not to be confused as โfree ads,โ effective
press releases can provide powerful support to other branding activities.
Our approach is to view PR as a long-term activity, with newsworthy items
distributed through proper channels on a consistent basis.
Above is an example of a positive result achieved for a food client with
Today Show Food Editor and Supermarket Guru Phil Lempert.
5. Sales
Literature
ne of the most fundamental and important elements in any integrated
O marketing communications program is collateral material. Whether in the
form or brochures, flat sheets or catalogs, itโs an opportunity to speak directly to
your target audience and extol the virtues or your product and company.
Above is an example of sales literature created for a medical instrument man-
ufacturer and used in sales calls, with direct mail, and at trade shows.
6. Direct
Mail
o, direct mail is not dead. It is a powerful and cost-effective way to
N keep your name and brands in front of potential buyers. When man-
aged well, itโs too good an opportunity to pass up.
The postcards above were printed all at once to reduce printing costs, and
then mailed periodically to remind members of the advertising specialties
industry about a company that was loaded with โbrightโ ideas.
7. Package
Design
Kingsport, Tennessee.
LLC,
Project design, Hillhouse Graphic Design,
ackage design is the last opportunity most companies have to interact
P and influence shoppers, and also to reinforce the purchase decision and
set up a repeat sale.
The packages above were designed for Agora International of Tunis, Tunisia
as part of Hamman Marketing Associatesโ US Market Entry Program.
8. Corporate
Identification
Kingsport,LLC,
Project concept and design, Hillhouse Graphic Design,
orporate ID can cover many areas from signage to capabilities
C brochures. As with every part of a truly integrated marketing communi-
cations program, consistent messaging and understanding your audience and
its needs is vital to effective messaging.
A presentation folder can create a powerful package to present the mes-
sage, mission, and identity of a company, as demonstrated in the V.Alexander
and WorldBridge Logistics piece, shown here.
9. Corporate
Citizenship
orporations are realizing the importance of informing stakeholders of
C corporate involvement in community activities. This Corporate
Citizenship Report highlights Eastman Chemical Companyโs worldwide
involvement in Health and Safety, Education, Environment and Philanthropy.
Design, Hillhouse Graphic Design, LLC; photography, David Wood
10. Trade
Show
Promotion
etting the most from a trade show appearance goes far beyond invest-
G ing in a booth and showing up. Too many exhibitors do just that, with
no plan for pre- and post-show promotional activities, onsite PR, advertising,
and even a clear lead management and follow up system.
Above is an example of an effective pre-show mailer that went out to pre-
registered Food Marketing Institute attendees and press outlets, which helped
get product placements on CBS This Morning and Good Morning America.
11. Brand
Identity
The first step in creating a brand identity is often the development of a
T logo or logotype. This seemingly simple step often relays the character
and mission of the company, its products and service.
The logos shown above range from the straightforward but distinctive
Bristol Trainstation Foundation, to the more abstract Columbia Computer
Forensics.
All logo designs by Hillhouse Graphic Design, Kingsport, Tennessee
LLC,
12. Specialized
Packaging
Kingsport, Tennessee. Illustration, Vince Cannino, Winston-Salem, North Carolina.
LLC,
Project design, Hillhouse Graphic Design,
ometimes product packaging goes beyond function and becomes an
S integral component in the buying experience. These collectible tins cre-
ated to present & protect delicate Moravian cookies, engage consumers with
whimsical art and provide a lasting memory of the product (and brand!) once
held inside.
13. Catalog
Kingsport, Tennessee
LLC,
Project concept and design, Hillhouse Graphic Design,
catalog should be more than a list of products. It should also serve as
A a branding tool that lets readers see inside the corporate entity, make
them part of the โcommunity,โ and entice them to make purchase decisions.
The catalog above, featuring gifts from Old Salem Museums and Gardens in
Winston-Salem, North Carolinaโdoes just that.
14. Specialty
Advertising
Kingsport,LLC,
Project concept and design, Hillhouse Graphic Design,
S pecialty advertising can project a message that sticks around.
As a preopening mailer, MeadowView Marriott in Kingsport sent a
boxed Viewmaster with photos of the Conference Resort and Convention
Center to meeting planners throughout the Southeast. Kingsport, Tennessee,
handed out playing card Kings with information of interest to developers at an
Economic Development conference. They followed with the full deck of cus-
tom printed cards, which included several information inserts.