1. Being a profitable dealership is harder than ever.
WE GET IT
We live and breathe by the numbers. We know how to chase manufacturer
funding while simultaneously driving used sales, enhancing your gross profit.
To manage marketing for one of WNY’s largest automotive groups we stream-
lined planning, budgets using monthly CPC measures, execution, production
and monthly CO-OP submissions – delivering huge efficiencies to the client,
while shifting the communications strategy to resonate with today’s car buyer.
We know traffic is everything. Let us drive it for you.
We’re not a traditional agency that draws a line
in the sand between marketing and operations.
We believe in sharing and implementing best
practices to maximize opportunities in your
market and help you succeed. We’ll even
manage your CO-OP balances and claims.
O P E R AT I O N S & C O N S U LT I N G
From tactical Tier III automotive campaigns to
ground-breaking rebranding campaigns, we
know concepts are only as good as the response
they generate. Some of the creative services we
provide include brand identity creation, music
imaging, graphic design, motion design, video
production, CO-OP campaign development and
photography.
C R E AT I V E
Consumer behaviors and the digital landscape
are constantly changing. We develop your
strategy; manage the multitude of vendors and
messages to drive traffic to your virtual show-
room. We provide database & email marketing,
SEO/SEM, BDC Consultation, Reputation
Management, CRM Integration, Website Consul-
tation, Social and CO-OP compliance.
D I G I TA L I N T E G R AT I O N
We specialize in retail consumer advertising:
• Media Planning & Buying
• Television & Radio
• Print & POP Collateral
• Brand/Logo Creation
• Sponsorships & Event Planning
• Direct Mail
• Outdoor
• PR
T R A D I T I O N A L M E D I A
CAPABILITIES
EXPERTISE
Prior to founding the b-side, Luci & Tonya logged significant mileage in the
automotive industry, marketing Tier II and Tier III clients.
Check out some examples of our work at thebsideinc.com.
Looking for something between “in-house marketing” and “full service”?
We also offer turn-key custom campaign packages.
Tier II
Tier III
Buick • GMC • Chevrolet
Buick • GMC • Chevrolet • Dodge • Chrysler • Jeep • Cadillac
Land Rover • Fiat • Kia • Hyundai • Nissan • Ford • Jaguar
CONNECT
luci@thebsideinc.com
tonya@thebsideinc.com
LUCI BREUER
TONYA FRANK
LOCATIONS
UPSTATE NEW YORK
SOUTHWEST FLORIDA
We’ll Drive You to be….Branded. Strategic. Connected.
thebsideinc.com