The document discusses strategies for developing an effective digital marketing campaign for an auto dealership group. It recommends creating a network of targeted microsites, landing pages, and deep links connected to the primary websites to generate leads at a lower cost. Metrics like impressions, clicks, leads, and sales should be closely tracked and campaigns optimized to continuously lower the cost per lead.
Remintrex is a leading Retargeting solutions provider company with headquarter in Berlin.
In a year from its born, Remintrex could already achieved a portfolio of +300 clients.
What the hell are my ads doing? A look into Multi-Touch Attribution - Present...Ian Cruickshank
Many dealers have heard that it’s important to have a good “digital advertising mix” in order to be the most successful. However, SEM, organic and direct sources seem to be consistently at the top of the list when they look at their Google Analytics conversion source reports.
If this is the case, then many dealers may be asking themselves “why do I need to have other marketing channels in my marketing mix?” and, more importantly, “what the hell are my other ads doing?”
Join this session to learn how your marketing mix works as a whole, how to measure its impact, and how to get digital multi-touch attribution without spending additional funds by using your existing Google Analytics.
Primary Learning Objectives:
* Learn how to get multi-touch attribution for FREE using your existing Google Analytics account.
* Learn how your digital advertising works together to help you convert.
* Finally find out what your other ads are doing.
Don't get owned marketing your Certified Pre-Owned Inventory (CPO) - Presente...Ian Cruickshank
Bring CPO Marketing to the Next Level
We know that pre-owned shoppers evaluate cars differently than new car shoppers. Pre-owned buyers evaluate the make, model and the individual vehicle, while new car shoppers typically only evaluate the model and trim.
However, many OEMs still market their CPOs the same way they market their new vehicles: through branding and incentives but not down to the individual vehicle.
Luckily, dealerships have been marketing individual vehicles for years and have made amazing strides at optimizing inventory based marketing. Come learn about the technology and optimization tips that OEMs can use to bring CPO marketing to the next level.
You’ll learn:
Which dealership marketing techniques can easily translate to CPO campaigns
What advances in technology have been made to enable better marketing
New metrics to gauge success for CPO campaigns
Remintrex is a leading Retargeting solutions provider company with headquarter in Berlin.
In a year from its born, Remintrex could already achieved a portfolio of +300 clients.
What the hell are my ads doing? A look into Multi-Touch Attribution - Present...Ian Cruickshank
Many dealers have heard that it’s important to have a good “digital advertising mix” in order to be the most successful. However, SEM, organic and direct sources seem to be consistently at the top of the list when they look at their Google Analytics conversion source reports.
If this is the case, then many dealers may be asking themselves “why do I need to have other marketing channels in my marketing mix?” and, more importantly, “what the hell are my other ads doing?”
Join this session to learn how your marketing mix works as a whole, how to measure its impact, and how to get digital multi-touch attribution without spending additional funds by using your existing Google Analytics.
Primary Learning Objectives:
* Learn how to get multi-touch attribution for FREE using your existing Google Analytics account.
* Learn how your digital advertising works together to help you convert.
* Finally find out what your other ads are doing.
Don't get owned marketing your Certified Pre-Owned Inventory (CPO) - Presente...Ian Cruickshank
Bring CPO Marketing to the Next Level
We know that pre-owned shoppers evaluate cars differently than new car shoppers. Pre-owned buyers evaluate the make, model and the individual vehicle, while new car shoppers typically only evaluate the model and trim.
However, many OEMs still market their CPOs the same way they market their new vehicles: through branding and incentives but not down to the individual vehicle.
Luckily, dealerships have been marketing individual vehicles for years and have made amazing strides at optimizing inventory based marketing. Come learn about the technology and optimization tips that OEMs can use to bring CPO marketing to the next level.
You’ll learn:
Which dealership marketing techniques can easily translate to CPO campaigns
What advances in technology have been made to enable better marketing
New metrics to gauge success for CPO campaigns
[IT1004: tutorial 2] Priceline Case Presentation By Group AKelvin Tay
Priceline case presentation, prepared by Grace Ong, Ian Gobardja, Chooi Wei Ling, Jolene Lim & Dorlisa Song.
Uploaded with kind permission from the abovementioned authors.
SMX East 2016 - Optimize Google Shopping with the help of EuclidWhoop!
Optimize Google Shopping with help of Euclid
What does a Greek philosopher have to do with PPC and Google Shopping?
Well, his theories are a great approach for optimizing your Google Shopping campaign.
We open the Open the black box Product Listing Ads
1. Black-Box-Bidding
2. First Dimension (Product Targets)
3. Second Dimension (Devices)
4.Third Dimension (Query Types)
5. Moderate the Google Shopping autopilot
Stop the hemorrhaging of attrition and simultaneously increase your dealershi...Sean Bradley
There is over a 70 percent attrition rate with New Hires in the Automotive Sales industry. Most dealers are suffering from high turnover. And Sales Consultants are suffering from mediocrity. This presentation will show you why this is happening and how to not only fix it but how to literally increase your gross and volume by 50%
(Automotive) Internet / BDC Director Development Training Sean Bradley
http://www.DealerSynergy.com/Internet-Director-Development
Dealer Synergy created the most advanced and powerful training workshop for Internet and BDC Directors in the Automotive Sales Industry. If you want more information, please call 856-546-2440
[IT1004: tutorial 2] Priceline Case Presentation By Group AKelvin Tay
Priceline case presentation, prepared by Grace Ong, Ian Gobardja, Chooi Wei Ling, Jolene Lim & Dorlisa Song.
Uploaded with kind permission from the abovementioned authors.
SMX East 2016 - Optimize Google Shopping with the help of EuclidWhoop!
Optimize Google Shopping with help of Euclid
What does a Greek philosopher have to do with PPC and Google Shopping?
Well, his theories are a great approach for optimizing your Google Shopping campaign.
We open the Open the black box Product Listing Ads
1. Black-Box-Bidding
2. First Dimension (Product Targets)
3. Second Dimension (Devices)
4.Third Dimension (Query Types)
5. Moderate the Google Shopping autopilot
Stop the hemorrhaging of attrition and simultaneously increase your dealershi...Sean Bradley
There is over a 70 percent attrition rate with New Hires in the Automotive Sales industry. Most dealers are suffering from high turnover. And Sales Consultants are suffering from mediocrity. This presentation will show you why this is happening and how to not only fix it but how to literally increase your gross and volume by 50%
(Automotive) Internet / BDC Director Development Training Sean Bradley
http://www.DealerSynergy.com/Internet-Director-Development
Dealer Synergy created the most advanced and powerful training workshop for Internet and BDC Directors in the Automotive Sales Industry. If you want more information, please call 856-546-2440
Google Display Marketing Jargon BusterRalph Paglia
Google Display Marketing Jargon Buster provides definitions and explanations of various buzzwords thrown about so effortlessly by sales reps, trainers and presenters.
Rohrman automotive digital advertising strategy and tactics v3
1. SEM & Promo Landing Pages Primary Web Sites Full-Featured w/Inventory Campaign Specific Micro Sites Get a Year Worth Of Free Gas free GM Oil Changes For 3 Years RohrmanLexus.com 2008-Accord.com Lexus-Certified.com Rohrman-Lexus.com LatinoLexus.com SEM/SEO Key Word URL’s Point to Primary Site Deep Links RohrmanFleet.com WeBuyHondas.com RohrmanCredit.com 2008Toyota.com GetaLexus.com WindyGas.com HondaPriceQuote FreeToyotaOilChange AskRohrie.com MidwestFinance.com Midwest-BK-Loans.com Digital Marketing Network of Sites Created for Rohrman Three Web Site Channels
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4. More Than 80% of Individuals Leave a Landing Page Within 0-8 Seconds Due To Poor Relevancy, Design, and Offer
5. Accountability The table below shows projections for the Rohrman Auto Group based on previous experience, stores and using the projected budgets shown for digital advertising.
6. Ad Groups by Targeted URL’s Leads Leads Leads Leads Leads Leads Leads Leads Leads Leads Leads Leads Leads Leads Micro Sites, Deep Links & Landing Pages Key Words or URL Based Site Targets Bid Amounts & Daily Limits SEM Campaigns by Targeted Segments Image Ads & Sponsored Links Leads Leads Leads Digital Marketing Campaigns for Rohrman will create a powerful sales funnel – Each Section Measured
11. 16,266 Online Car Shoppers driven to Courtesy Sites in 4 months. $1.90 Cost per Online Car Shopper that actually clicked through to a Courtesy web site $1.51 Cost per 1,000 Online Car Shoppers that saw a Courtesy advertisement Online Car Shoppers saw Courtesy Ads 20,536,600 times in same 4 months.
12. Build and Launch Ad Campaigns 59 Online Car Shoppers clicked this ad and visited Courtesy’s inventory for a cost of $48.22 59 Online Car Shoppers clicked this ad and visited Courtesy’s inventory for a cost of $48.22 $.82 per Web Site Visitor… A 6% Conversion Rate, generates a Cost per Lead of less than $14.00
13. $358.60 for 190 Visitors = $1.89 each $358.60 for 190 Visitors = $1.89 each $32.16 for 12 Visitors = $2.68 each $32.16 for 12 Visitors = $2.68 each Manage Campaigns to Drive Cost per Visitor Down
14. $358.60 for 190 Visitors = $1.89 each $150.34 for 85 Visitors = $1.77 each $32.16 for 12 Visitors = $2.68 each $48.72 for 42 Visitors = $1.16 each Manage Campaigns to Drive Cost per Visitor Down
15. $358.60 for 190 Visitors = $1.89 each $105.20 for 39 Visitors = $2.70 each $32.16 for 12 Visitors = $2.68 each $35.62 for 24 Visitors = $1.48 each Manage Campaigns to Drive Cost per Visitor Down
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17. We created a portfolio of key word enriched URL’s connected to multiple web sites and deep links, generating lower cost, higher yield online advertising.