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This document discusses the Jobs to Be Done (JTBD) framework for understanding customer needs and designing products and services. It presents different JTBD methods and tools, including job maps, the Switch timeline, and capturing job stories from customers. The goal of JTBD is to focus on the "jobs" or tasks customers are trying to get done, in order to develop solutions that deliver real customer value.
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People Need Glasses, Not a Map
The document contains a series of tweets from @CABGFX discussing the concept of jobs to be done (JTBD) framework for understanding customer behavior and product development. Some key points discussed include:
- JTBD focuses on the functional, social, and emotional "jobs" or progress customers aim to accomplish through products and services, rather than superficial demographics.
- Customers hire solutions not just to buy products but to get jobs done. Understanding these jobs opens opportunities for innovation.
- The context is important for understanding why customers choose certain solutions for different jobs. Jobs don't change but solutions do.
- Various tips are provided for applying JTBD in areas like segmentation, customer
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This document summarizes a presentation on using Job Stories to guide product strategy and design. It discusses how products are hired to solve jobs that customers need to get done. Job Stories capture the context, desired outcomes, and functional/emotional goals of customers' jobs. They should be used to inform product development, marketing, and establish a shared language within teams. Tips provided include writing stories from real customer perspectives and making them modular. Job Stories can be at a high level, describing long-term jobs, or low level, focusing on short-term evolutions. The document encourages attendees to practice writing Job Stories and apply them in their work.
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- JTBD focuses on the functional, social, and emotional "jobs" or progress customers aim to accomplish through products and services, rather than superficial demographics.
- Customers hire solutions not just to buy products but to get jobs done. Understanding these jobs opens opportunities for innovation.
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This document summarizes a presentation on using Job Stories to guide product strategy and design. It discusses how products are hired to solve jobs that customers need to get done. Job Stories capture the context, desired outcomes, and functional/emotional goals of customers' jobs. They should be used to inform product development, marketing, and establish a shared language within teams. Tips provided include writing stories from real customer perspectives and making them modular. Job Stories can be at a high level, describing long-term jobs, or low level, focusing on short-term evolutions. The document encourages attendees to practice writing Job Stories and apply them in their work.
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We hope this personal story of how Explorics created a growth engine for its business will help other consulting firms and entrepreneurs approach their own businesses in interesting ways.
"Fifteen months ago, my marketing consulting practice was at a crossroads,” explains Brian. “No matter what we did – we couldn’t seem to scale the way we wanted to without client projects suffering – we were stuck. In this webinar, we will discuss how we systematically took apart our business and rebuilt it from the ground up into an engine for growth. Today, we are at the center of one of the most exciting transformations happening in the B2B Marketing and PR space, and business is booming."
Key takeaways in this presentation:
- The importance of focus
- Work on the business, not in the business
- Choose clients based on how they fit with your desired income stream
- Building mechanisms that transfer trust to your staff
- Design every project to run without you
- Train your staff to solve problems without you
Be sure to check out http://explorics.com/aa to take an Advocate Assessment for your company - this is a custom-built roadmap for measuring and increasing organic advocacy.
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Some teams think they can be agile by using a defined process or set of practices as defined by one of the agile approaches. This is just “doing Agile.” Other teams are agile in name only – the team says it’s “doing Agile” but ends up using the same old practices and achieving the same results. Teams adopt agile for a variety of reasons, but it’s not the process or set of practices they select that produces the results they seek. Teams are most successful when they adopt a particular mindset in order to “be agile”. Join Kent McDonald as he describes this mindset through 7 key ideas based on how people and organizations work best. We’ll discuss some specific techniques you can use to adopt the mindset on your project, how the project manager role changes along with the mindset, and how to help your team move from “doing Agile” to actually “being agile”.
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How to run a project when scope, time and cost is fixed from day one? How to collaborate with your customer to have success with the project that have a lot of constraints? How to bring out the true value for your end-users?
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This document discusses how to automate and scale large paid search campaigns using structured data and technology. It recommends building campaign structure based on product feeds or site taxonomies to generate keyword themes and ad copy templates. Excel can be used to automate account setup, and Bing Ads Intelligence provides keyword research tools. Scripts allow automating tasks like bid management without coding. Automated rules create alerts and manage promotions/optimization. The key is using structured data as the input to produce granular, automated outputs for campaigns, ad groups, keywords and ads.
The DB-MAIL Cycle for Product Disruptors: A Visual Problem-Solving Platform f...
The document describes the DB-MAIL cycle, which combines tools from Six Sigma, Lean Startup, TRIZ, and Red Ocean Disruption (ROD) to rapidly discover and solve problems. The cycle consists of the following steps:
1) Define - Define the problem, customer, and vision using Six Sigma tools like project charter and voice of the customer. Lean Startup tools involve customer archetypes and validated learning. TRIZ focuses on contradictions and ideal results. ROD involves defining problems through field visits.
2) Learn - Learn about solutions using tools like process mapping from Six Sigma, customer development and minimum viable products from Lean Startup, 40 inventive principles from TRIZ, and exploring/brain
Growth Picups Jun, 2021
This document provides an overview of landing page optimization (LPO) using KARTE Blocks. It discusses how KARTE Blocks allows users to easily create multiple versions of a landing page tailored for different user flows or advertising creatives. Case studies are presented showing how companies used dynamic content in KARTE Blocks to optimize messaging and content based on user attributes like source domain. The document also provides tips for identifying issues on pages, establishing hypotheses for testing, and continuously improving pages through quick iteration using KARTE Blocks' A/B testing and analytics features. It recommends quiz and diagnostic content as an engagement strategy and shares examples of implementation.
Jun growth pickups 2021
This document provides an overview of landing page optimization (LPO) using KARTE Blocks. It discusses how KARTE Blocks allows users to easily create multiple versions of a landing page tailored for different user flows or advertising creatives. Case studies are presented showing how companies used dynamic content in KARTE Blocks to optimize messaging and content based on user attributes like source domain. The document also provides tips for identifying issues on pages, establishing hypotheses for testing, and continuously improving pages through quick iteration using KARTE Blocks' A/B testing and analytics features. It recommends quiz and diagnostic content as an engagement strategy and shares examples of implementation.
KARTE Growth Pickups Jun 2021
This document provides an overview of landing page optimization (LPO) using KARTE Blocks. It discusses how KARTE Blocks allows users to easily create multiple versions of a landing page tailored for different user flows or advertising creatives. Case studies are presented showing how companies used dynamic content in KARTE Blocks to optimize messaging and content based on user attributes like source domain. The document also provides tips for identifying issues on pages, establishing hypotheses for testing, and continuously improving pages through quick iteration using KARTE Blocks' A/B testing and analytics features. It recommends quiz and diagnostic content as an engagement strategy and shares examples of implementation.
Playbook Lean and Agile Project Management Software and Methods Presentation
This document summarizes a webinar presented by PLAYBOOKhq.co on Lean-Agile methods and software to reduce product development timelines. The webinar discusses PLAYBOOK's process and software solution which is based on Lean principles and has helped customers reduce development cycles by up to 50%. The software automates key Lean concepts like prioritized task queues and daily stand-up meetings. PLAYBOOK is offering webinar attendees a promotional trial of the software for 3 months with a minimum implementation package.
Web Site Redesign
The document discusses best practices for redesigning a website, including when to redesign, identifying key team members, developing a strategy document, creating blueprints, the design and development process, testing, and maintenance. It recommends establishing clear goals and stakeholder sign-off before beginning, using tools like Skype and Basecamp for communication, and providing training and documentation for handoff and maintenance.
Online SEO Meetup
Discover actionable SEO tips from industry thought leaders at Online SEMrush and the Melbourne SEO Meetup.
The presentation covers the following topics:
1. Copywriting for Search Success (Jim Stewart)
Jim will dive into a real-world case study and share tips on how to rank in Google's Featured Answer.
2. Basic E-Commerce Site Audit (Tim Capper)
Beginners guide to Auditing your E-Commerce site. Tim will cover the most common problems encountered within an E-Commerce site, and how to check for these problems using both free and paid tools.
3. 10 Techniques to Convert Your Search Visits (Frederic Chanut)
Frederic will share his tips on how to increase profits to online business by understanding what exactly makes audience become customers.
4. WordPress SEO Tips and Tricks (Chris Burgess)
Chris will share the essential steps to creating and optimizing the perfect WordPress website, popular SEO plugins to use and common mistakes marketers make to when working with WordPress.
You can find more tips here: https://www.semrush.com/webinars/online-seo-meetup/
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In this presentation, Matt Umbro, Fred Vallaeys of Optmyzr and Jeff Baum share with you the new AdWords features that you should be implementing right now.
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There are myriad problems in the world. However, problems are discovered and solved using just 4 basic questions: Why? Who? What? How? These 4 Questions (4Q) are mainly presented using a blank template of the 4Q-Canvas. Nevertheless, some other visual templates such as the 4Q-Iceberg and 6Q-Star are shown.
Also, included are variations of the 4Q-Canvas for problem discovery and solving in various domains. This presentation illustrates the power of using the 4Q-Canvas for Universal Problem Solving.
Customer Success 2020
This document discusses the need for companies to shift to a customer-centric model focused on customer success. It recommends (1) charting a clear path for customers to achieve their objectives, (2) establishing a customer-centric operational model aligned to the customer journey, and (3) creating a customer success function to advocate for customers and measure success based on customer metrics. The goal is to align the entire company around helping customers succeed rather than just focusing on sales and profits.
Conversion Matters: Getting Started With CRO
If you care about a great return on your investment and giving your users what they want quickly, then you should care about conversion rate optimization (CRO). Maybe you already do, you just don’t know how to get started. Never fear, PPC Hero is here!
In the webinar recording, our experts discuss how you can get started in CRO, what tools you should be using, how to do an initial analysis, factors of good landing pages, how to test, and more! By the end, you should have what you need to get started on your own.
Hanapin’s CRO experts, Sam Owen and Roopa Carpenter, do a great introduction into the world of conversation rate optimization.
You’ll get expert-level PPC tips like:
*How to get started on an initial analysis
*Best tools to use for CRO
*Testing and measuring the right things
Cadenced flow overview
In this introduction to Cadenced Flow, you’ll explore a principled approach for evolving teams no matter which methods they are using, or how far along they are in their journey of becoming more lean or agile. Participants will learn the basic principles that drive team cadence and workflow and then cover practical approaches for improvement, such as how to define and measure work, as well as how to coordinate product delivery. These concepts can be applied across all aspects of organization and all departments to help build a higher performing business overall.
2016 Innovation Roundtable Keynote by Michael Skok
Michael Skok, Co-Founder and Partner of Underscore.VC was invited to give the keynote presentation at the 2016 Innovation Roundtable Summit in Copenhagen.
The DB-MAIL Cycle: One-Page Integration of the Six Sigma Process, Lean Startu...
The document describes a methodology called DB-MAIL that combines tools from Six Sigma, Lean Startup, TRIZ, and other approaches to rapidly discover and solve problems for product disruptors. It outlines the DB-MAIL cycle which includes steps for Define, Build, Learn, Measure, Improve, and Analyze. For each step, it lists specific tools and techniques from the different approaches that can be applied at that stage to address problems and drive innovation.
Do Agile Right - Lessons Learned from an Atlassian Product Manager - Sherif M...
Great products start with great planning. At Atlassian we take a multitude of approaches to plan our feature releases. Learn how you can take some of the practices the Confluence Product Management Team makes use of – such as product requirements, prototypes, customer interviews, and user journeys – to deliver great solutions for your customers.
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Agile Ffest2017 Executive briefing intro to business agility
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The Ready-Made Garments (RMG) industry in Bangladesh is a cornerstone of the economy, but increasing costs and stagnant productivity pose significant challenges to profitability. This study explores the implementation of Lean Management in the Sampling Section of RMG factories to enhance productivity. Drawing from a comprehensive literature review, theoretical framework, and action research methodology, the study identifies key areas for improvement and proposes solutions.
Through the DMAIC approach (Define, Measure, Analyze, Improve, Control), the research identifies low productivity as the primary problem in the Sampling Section, with a PPH (Productivity per head) of only 4.0. Using Lean Management techniques such as 5S, Standardized work, PDCA/Kaizen, KANBAN, and Quick Changeover, the study addresses issues such as pre and post Quick Changeover (QCO) time, improper line balancing, and sudden plan changes.
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The presentation begins by highlighting the alarming statistic that 70% of employees report feeling disengaged at work, underscoring the urgency of addressing this issue. It then delves into each of the nine "morale killers," providing clear explanations and illustrative examples.
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4. Stifling Growth & Lack of Interest: The presentation highlights the importance of providing opportunities for learning and growth, as well as showing genuine care for employees' well-being.
5. Unclear Communication & Micromanaging: It exposes the frustration and resentment caused by vague expectations and excessive control, advocating for clear communication and employee empowerment.
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In today's work environment, staying organized and productive can be a daunting challenge. With multiple tasks, projects, and tools to juggle, it's easy to feel overwhelmed and lose focus. Fortunately, liftOS offers a comprehensive solution to streamline your workflow and boost your productivity. This innovative platform brings together all your essential tools, files, and tasks into a single, centralized workspace, allowing you to work smarter and more efficiently.
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Glue 0.0.1
- 1. @cabgfx cabgfx.com Thisoneweirdreasonis whymoststartupsfail …because this shit is hard! Source: CB Insights via Forbes, oct. 2017
- 2. @cabgfx cabgfx.com Cool tech without customer value is not innovation …It’s just invention
- 3. @cabgfx cabgfx.com Thetheoryandpractice ofJobstoBeDonehelpsus focusonwhatmatters Business Goals Customer Value Product Management #JTBD To customers and coworkers, bosses and businesses
- 4. @cabgfx cabgfx.com JobsToBeDone? Products and services are hired to get a job done, when a situation creates demand: motivation to make progress. Solutions change over time — Jobs don’t.
- 5. @cabgfx cabgfx.com Solution Why? How? angles two “Big Hire” “Little Hire”
- 6. @cabgfx cabgfx.com Method:Switch Why do you want a drill? Why do you need a hole? Why do you want a plug? Why do you need a lamp? Why do you want to read? How? Why?
- 7. @cabgfx cabgfx.com Event1 Event 2 Buying PassiveLooking Active Looking Deciding Consuming Method:Switch Tool: The Switch Timeline How? Why?
- 8. @cabgfx cabgfx.com Method:Switch How? Why? Tool: 4 Forces Push Pull AnxietyHabit !Two forces promote a new choice Two forces block change
- 9. @cabgfx cabgfx.com Method:ODI How? Why? How will our solution get the job done faster, better, cheaper? How do we segment our market and customers? How do we define needs, and what customers want? How do we measure the process of getting a job done?
- 10. @cabgfx cabgfx.com Method:ODI Tool: Job Map How? Why? Your product The Job to be done
- 11. @cabgfx cabgfx.com Method:ODI Tool: Desired Outcomes How? Why? “Minimize the time it takes to do X, when Y” Direction Metric Control Context+ + + ! ! ! ! !! ! ! !
- 12. @cabgfx cabgfx.com Eliminate Reduce Create Raise “Minimize the time it takes to do X, when Y” “Minimize the time it takes bla blblabl “Minimize thetime it takes bla oopopop sdfds sdfsd dd “Minimize thetime it takes bla oopopop sdfælkdsf dsæølksdf sd dfdfs sdfsdfsd sdf“Minimize the time it takes to do X, when Y” “Minimize the time it takes bla blblabl
- 13. @cabgfx cabgfx.com ris Udvikling Drift/Vedligehold Afklaring & Revision M øder& Planlæ gning Kvalitetskriterie Test& Validering,analyseRapportering & M ålingForankring & Vidensdeling Roadm apping Rekruttering Pilot Benchmark Pris Udvikling Drift/Vedligehold Afklaring & Revision M øder& Planlæ gning Kvalitetskriterie Test& Validering,analyseRapportering & M ålingForankring & Vidensdeling Roadm apping Rekruttering ! Pilot ! As-is To-be Stable,reliableinsightsdrivestrategy
- 14. @cabgfx cabgfx.com Follow the money.
- 15. @cabgfx cabgfx.com “Everything you need to launch a simple website, grow an audience and convert traffic.” My next JTBD experiment — coming soon!
- 16. @cabgfx cabgfx.com CaptureJobStories When… I want to… So I can… Functional goals Emotional & Social goals Context / Situation
- 19. @cabgfx cabgfx.com JobStoriesinform Marketing&positioning Lorem ipsum dolor segmentation. Suspendisse volutpat eu velit et volutpat. Mauris in nisl dolor. Cras gravida orci non ante volutpat iaculis. Etiam tempor, nunc vel dignissim venenatis, elit nibh convallis ante, quis varius neque arcu a tortor. Nullam ac eros pretium, laoreet arcu id, faucibus eros. Sed tristique pulvinar lorem, eu bibendum dolor. Copywriting & CRO
- 20. @cabgfx cabgfx.com Getmytools+resources: cabgfx.com/uxcamp …And join the #JTBD·CPH Meetup group!