Glooko business model
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Glooko created a diabetes management logbook app in 2010 that allowed patients to track blood glucose levels, medications, calories and sync it with glucose meters. Over time, it added analytics capabilities and the ability for clinicians and organizations like hospitals and insurers to access aggregated patient data via a web app to help with tasks like incidence prediction and analyzing outcomes. Glooko transitioned to a SaaS model charging subscription fees.
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Glooko business model
- 5. Glooko Diabetes pa8ents Logbook for: Blood glucose Medica8on Calories
- 6. Glooko Diabetes pa8ents Logbook for: Blood glucose Medica8on Calories Mobile App Database managemen t Meter reading database Glucose meter Sync Cable
- 7. Glooko Diabetes pa8ents Logbook for: Blood glucose Medica8on Calories Mobile App “there’s an app for that” Download web-‐app (free) Database managemen t Meter reading database Glucose meter Cable ($40) Sync Cable
- 8. Glooko Diabetes pa8ents Logbook for: Blood glucose Medica8on Calories Mobile App “there’s an app for that” Database managemen t Database maintenanc e SoLware and analy8cs R&D Salaries Meter reading database Sync Cable Glucose meter Cable ($40) Download web-‐app (free)
- 9. 2nd itera8on: Analy8cs (2012)
- 11. Glooko Diabetes pa8ents Logbook for: Blood glucose Medica8on Calories Mobile App “there’s an app for that” Database managemen t Database maintenanc e SoLware and analy8cs R&D Salaries Meter reading database Sync Cable Glucose meter Cable ($40) Download web-‐app (free)
- 12. Glooko Diabetes pa8ents Logbook for: Blood glucose Medica8on Calories Mobile App “there’s an app for that” Database managemen t Database maintenanc e SoLware and analy8cs R&D Salaries Meter reading database Sync Cable Glucose meter Cable ($40) Download web-‐app (free) Food database Analy8cs developmen t
- 13. Glooko Diabetes pa8ents Logbook for: Blood glucose Medica8on Calories Mobile App “there’s an app for that” Database managemen t Database maintenanc e SoLware and analy8cs R&D Salaries Meter reading database Sync Cable Glucose meter Cable ($40) Download web-‐app (free) Food database Analy8cs developmen t Data share with professional s Clinicians Web App Analy8cs
- 14. 3rd itera8on B2B analy8cs (2014)
- 15. Glooko Diabetes pa8ents Logbook for: Blood glucose Medica8on Calories Mobile App “there’s an app for that” Database managemen t Database maintenanc e SoLware and analy8cs R&D Salaries Meter reading database Sync Cable Glucose meter Cable ($40) Download web-‐app (free) Food database Analy8cs developmen t Data share with professional s Clinicians Web App Analy8cs
- 16. Glooko Diabetes pa8ents Logbook for: Blood glucose Medica8on Calories Mobile App “there’s an app for that” Database managemen t Database maintenanc e SoLware and analy8cs R&D Salaries Meter reading database Sync Cable Glucose meter Cable ($40) Download web-‐app (free) Food database Analy8cs developmen t Data share with professional s Clinicians Web App Meter reading database (enterprise grade) Joslin Diabetes Centre Hospital administrator s & insurance agencies Incidence predic8on & analy8cs Hospital rela8ons Subscrip )on fees
- 17. @bdoorn More please?: hXp:// valuechaingenera8on. wordpress.com