Not just another buzzword…product-led growth is an important go-to-market strategy that underpins some of today’s most successful businesses. Think Dropbox, Slack, Intercom, Expensify and Datadog.
At OpenView, we define product-led growth (PLG) as a strategy that puts the product front and center when it comes to how a company acquires, expands and retains customers. Relying on a product-led strategy yields rapid, extremely efficient growth.
Although similar to a freemium approach, a product-led growth strategy doesn’t actually require that you offer your product for free. It does however necessitate an amazing product and customer experience. In fact, PLG companies make it frictionless for users to start using their products. They deliver value extremely quickly and target users rather than buyers.
Product-Led Growth is the go-to-market strategy that relies on using the product as the main vehicle to acquire, activate, and retain customers. In this (summarized and simplified) deck, I will explore:
- Why the fastest growing startups use a product-led GTM strategy
- The role of Sales and Marketing under this GTM
- Main marketing and product KPI's
- B2B martech stack
- Pricing SaaS
- Bottom up targeting
Malik Media is a branding and multimedia design agency with a focus on B2B, technology, and professional service companies. We synthesize world-class design with brand strategy to empower companies of any size to present like the Fortune 500.
Words are powerful– but we believe our work speaks louder than our words. Enjoy this collection of featured projects, which contains everything from website development to visual identity design to strategic marketing and company naming.
B2B, or business to business companies, are unique entities that require a well-thought-out and creative marketing plan, tailored for their own target audience, from acquiring them by awesome content, Ace-ing the deal with the Sales team's help.
When you initially think about B2B marketing strategies, your mind might go straight to direct and outbound techniques—messaging sent straight to prospective clients that you’ve identified. While that can work, it’s not always the best way to bring in new clients, this checklist would help viewers prepare to launch the best in class campaigns.
Let’s take a look at B2B digital marketing strategies you can utilize in 2022 to increase your business exposure and numbers.
Ai in marketing: How Business & Marketing can benefit from adopting AI & MLleanstartuphh
How one company got 85% improvement in sales after adapting AI in their Marketing? This meetup is focused on real life cases and practical application of AI and Machine Learning in Marketing and Business. Main goal of this event is to give you understanding of what AI can do (and cannot) and to inspire you to start using AI in your company.
This presentation, on the intersection of branding and user experience, was delivered to students and faculty at the Indiana University School of Informatics on November 13, 2009
Not just another buzzword…product-led growth is an important go-to-market strategy that underpins some of today’s most successful businesses. Think Dropbox, Slack, Intercom, Expensify and Datadog.
At OpenView, we define product-led growth (PLG) as a strategy that puts the product front and center when it comes to how a company acquires, expands and retains customers. Relying on a product-led strategy yields rapid, extremely efficient growth.
Although similar to a freemium approach, a product-led growth strategy doesn’t actually require that you offer your product for free. It does however necessitate an amazing product and customer experience. In fact, PLG companies make it frictionless for users to start using their products. They deliver value extremely quickly and target users rather than buyers.
Product-Led Growth is the go-to-market strategy that relies on using the product as the main vehicle to acquire, activate, and retain customers. In this (summarized and simplified) deck, I will explore:
- Why the fastest growing startups use a product-led GTM strategy
- The role of Sales and Marketing under this GTM
- Main marketing and product KPI's
- B2B martech stack
- Pricing SaaS
- Bottom up targeting
Malik Media is a branding and multimedia design agency with a focus on B2B, technology, and professional service companies. We synthesize world-class design with brand strategy to empower companies of any size to present like the Fortune 500.
Words are powerful– but we believe our work speaks louder than our words. Enjoy this collection of featured projects, which contains everything from website development to visual identity design to strategic marketing and company naming.
B2B, or business to business companies, are unique entities that require a well-thought-out and creative marketing plan, tailored for their own target audience, from acquiring them by awesome content, Ace-ing the deal with the Sales team's help.
When you initially think about B2B marketing strategies, your mind might go straight to direct and outbound techniques—messaging sent straight to prospective clients that you’ve identified. While that can work, it’s not always the best way to bring in new clients, this checklist would help viewers prepare to launch the best in class campaigns.
Let’s take a look at B2B digital marketing strategies you can utilize in 2022 to increase your business exposure and numbers.
Ai in marketing: How Business & Marketing can benefit from adopting AI & MLleanstartuphh
How one company got 85% improvement in sales after adapting AI in their Marketing? This meetup is focused on real life cases and practical application of AI and Machine Learning in Marketing and Business. Main goal of this event is to give you understanding of what AI can do (and cannot) and to inspire you to start using AI in your company.
This presentation, on the intersection of branding and user experience, was delivered to students and faculty at the Indiana University School of Informatics on November 13, 2009
With this presentation I share my experience as a lean investor and lean startup trainer, a subject that I thoroughly believe in.
However, this approach is not a cure-all. This means that an overwhelming majority of ideas for startups or corporates will fail regardless of how you approach it. My goal is to show you how to find this out as fast as possible and with the least effort. I point out the many pitfalls when working with Lean Startup/Lean Innovation and how to avoid them.
The focus is on how to find out whether you have targeted the right customer segment and if not, how to iterate with problem & solution interviews between the Problem, Solution and the Customer Segment Fields of the Lean Canvas until you have reached the Problem/Solution Fit.
Our latest design brochure creds. Check out some of our client work here.
TEN Creative are an award winning design agency in Norwich, Norfolk UK. We work on design for print and digital media, ranging from websites and managed email campaigns to complete brand development via integrated marketing.
This is the case study analysis and presentation for the purpose of final examination by two student of IE Business School.
The sole purpose of this document is to provide the analysis for the final exam. This document should not be used as basis for any calculations/ decisions and user should conduct his/ her own analysis.
The Indie and Direct-to-Consumers Brands Playbook - Beauty and Fashion Disrup...Octoly
The marketing world is changing, and the problem is that brands have lost control of their messaging due to a highly fragmented audience. Brands have to reconnect with their consumers turn them into ambassadors eg. micro-influencers.
The Direct-to-Consumer revolution is reaching all industries and we offer you this playbook, helping you identify the best practices in the industry.
Head over https://go.octoly.com/resources for more resources to help you take your influencer marketing strategy to the next level.
We can help. Contact us at success@octoly.com
Jonathan Lee, Managing Director, Brand Strategy, and Ken Allard, Managing Director, Business Strategy at HUGE, gave this presentation at "Ambidexterity 2," the VCU Brandcenter's Executive Education program for account planning on June 24th at the VCU Brandcenter in Richmond, VA.
Why Gamification is important essence of Marketing!
Gamification basically is a process of seeding important information and mapping competencies psychologically into user’s mind, which results in the change of their behaviour and thereby increases the productivity within the company and sales from customers, which can be achieved through specially designed Mobile or PC games. Gamification for employees and customers work differently and require a deep understanding of their market segment and consumer behaviour. We at TAP CUBE STUDIOS provide gamified marketing solutions to various brands which help increase their customer engagement and customer experience.
This is a presentation I gave at the opening of the 2010 Branding Conference in South Africa. The 45 minutes allocated was too short to go into much detail so the presentation just touches on key issues in managing brands in turbulence, something that brand managers and strategists are going to have to get used to doing. Some of the slides require a talking head in front of them, but I hope that the general message of the presentation comes through. The use of a strategy canvas to develop a brand positioning is based on the excellent Blue Ocean Strategy work of W. Chan Kim and Renee Mauborgne. I also used Philip Kotler and John A. Caslione's Chaotics as a reference book.
Making the Product Strategy Effective by Spotify Sr PMProduct School
Main Takeaways:
-Defining scalable and efficient products
-Developing a culture with a strong ownership
-Creating the buy in among stakeholders and developing a roadmap that addresses the long term value.
Harvard Business School Case Study on Mountain Man Brewing Company by Shashank Srivastava, IET Lucknow under the guidance of Prof. Sameer Mathur, IIM Lucknow.
The growth hacking roadmap that summarizes how startups can maximize the growth of their most valuable customers. It also summarizes the actionable analytics growth hackers should be using including cohort analysis, user testing and key performance indicators.
Why Product-Led Growth is the most effective GTM strategyMickey Alon
Product-led growth is a strategy that relies on features and usage as primary drivers for customer acquisition, retention and expansion. Mastering growth is an iterative process that involves measurements, user engagements and experimentation.
Vineria Wine is a leading spirits & wines company in supplies, marketing, distribution and exporting premium and luxurious spirits & wines from European countries to worldwide.
Based at Sofia, Bulgaria, the company believes that industry leadership involves a commitment to brand-building, our trade partners, the environment, our investors and to consumers around the world who choose our products when celebrating big moments or enjoying quiet ones.
Vineria wine is expanding worldwide market, reaching out to retail and wholesale customers and looking for importers, distributors and marketers in countries like India, Thailand, Sri Lanka, Indonesia, Singapore, Philippines, Bhutan, Nepal, Myanmar, Tibet, China, Vietnam, Taiwan, South Korea, Hongkong, Japan, Morocco, Israel, South Africa, Egypt, Dubai and UAE.
With this presentation I share my experience as a lean investor and lean startup trainer, a subject that I thoroughly believe in.
However, this approach is not a cure-all. This means that an overwhelming majority of ideas for startups or corporates will fail regardless of how you approach it. My goal is to show you how to find this out as fast as possible and with the least effort. I point out the many pitfalls when working with Lean Startup/Lean Innovation and how to avoid them.
The focus is on how to find out whether you have targeted the right customer segment and if not, how to iterate with problem & solution interviews between the Problem, Solution and the Customer Segment Fields of the Lean Canvas until you have reached the Problem/Solution Fit.
Our latest design brochure creds. Check out some of our client work here.
TEN Creative are an award winning design agency in Norwich, Norfolk UK. We work on design for print and digital media, ranging from websites and managed email campaigns to complete brand development via integrated marketing.
This is the case study analysis and presentation for the purpose of final examination by two student of IE Business School.
The sole purpose of this document is to provide the analysis for the final exam. This document should not be used as basis for any calculations/ decisions and user should conduct his/ her own analysis.
The Indie and Direct-to-Consumers Brands Playbook - Beauty and Fashion Disrup...Octoly
The marketing world is changing, and the problem is that brands have lost control of their messaging due to a highly fragmented audience. Brands have to reconnect with their consumers turn them into ambassadors eg. micro-influencers.
The Direct-to-Consumer revolution is reaching all industries and we offer you this playbook, helping you identify the best practices in the industry.
Head over https://go.octoly.com/resources for more resources to help you take your influencer marketing strategy to the next level.
We can help. Contact us at success@octoly.com
Jonathan Lee, Managing Director, Brand Strategy, and Ken Allard, Managing Director, Business Strategy at HUGE, gave this presentation at "Ambidexterity 2," the VCU Brandcenter's Executive Education program for account planning on June 24th at the VCU Brandcenter in Richmond, VA.
Why Gamification is important essence of Marketing!
Gamification basically is a process of seeding important information and mapping competencies psychologically into user’s mind, which results in the change of their behaviour and thereby increases the productivity within the company and sales from customers, which can be achieved through specially designed Mobile or PC games. Gamification for employees and customers work differently and require a deep understanding of their market segment and consumer behaviour. We at TAP CUBE STUDIOS provide gamified marketing solutions to various brands which help increase their customer engagement and customer experience.
This is a presentation I gave at the opening of the 2010 Branding Conference in South Africa. The 45 minutes allocated was too short to go into much detail so the presentation just touches on key issues in managing brands in turbulence, something that brand managers and strategists are going to have to get used to doing. Some of the slides require a talking head in front of them, but I hope that the general message of the presentation comes through. The use of a strategy canvas to develop a brand positioning is based on the excellent Blue Ocean Strategy work of W. Chan Kim and Renee Mauborgne. I also used Philip Kotler and John A. Caslione's Chaotics as a reference book.
Making the Product Strategy Effective by Spotify Sr PMProduct School
Main Takeaways:
-Defining scalable and efficient products
-Developing a culture with a strong ownership
-Creating the buy in among stakeholders and developing a roadmap that addresses the long term value.
Harvard Business School Case Study on Mountain Man Brewing Company by Shashank Srivastava, IET Lucknow under the guidance of Prof. Sameer Mathur, IIM Lucknow.
The growth hacking roadmap that summarizes how startups can maximize the growth of their most valuable customers. It also summarizes the actionable analytics growth hackers should be using including cohort analysis, user testing and key performance indicators.
Why Product-Led Growth is the most effective GTM strategyMickey Alon
Product-led growth is a strategy that relies on features and usage as primary drivers for customer acquisition, retention and expansion. Mastering growth is an iterative process that involves measurements, user engagements and experimentation.
Vineria Wine is a leading spirits & wines company in supplies, marketing, distribution and exporting premium and luxurious spirits & wines from European countries to worldwide.
Based at Sofia, Bulgaria, the company believes that industry leadership involves a commitment to brand-building, our trade partners, the environment, our investors and to consumers around the world who choose our products when celebrating big moments or enjoying quiet ones.
Vineria wine is expanding worldwide market, reaching out to retail and wholesale customers and looking for importers, distributors and marketers in countries like India, Thailand, Sri Lanka, Indonesia, Singapore, Philippines, Bhutan, Nepal, Myanmar, Tibet, China, Vietnam, Taiwan, South Korea, Hongkong, Japan, Morocco, Israel, South Africa, Egypt, Dubai and UAE.
Cruz Liljegren was in charge of talking about the Scandinavian wine trends in 2019, with a conference that took place on the first day of the 10th World Bulk Wine Exhibition.
This documents shows facts and figures about Scandinavian wine market and trends.
Wine Importers want better communication and support from the Wineries they represent. Here is their view and demands.
Only wine Producers who listen to their Customers will survive
What Wine Importers want from WIne Producers in terms of sales support. How image is important. Their need for pictures, labels, shelf talkers and tech sheet rarely available in the right format by Wineries all over the world.
Here's a full visual of the partnership design process. From identifying challenges for your business model, to understanding how partnerships can help, and creating alignment for joint experimentation & implementation.
This tool helps to determine whether or not a strategic partnership will help you execute on your idea. Go through the 4 puzzle pieces to this question, and see if a puzzle piece is missing!
These slides were used during a live webinar on Partnership Design. In the first 30 minutes I share some of my insights on putting Partnership Design into practice for different audiences. After the presentation, I take some questions from the audience.
Watch it here: https://www.youtube.com/watch?v=7omk8RNwBZs
This is the Partnership Canvas. It's an add-on tool to the business model canvas for visualising and discussing partnerships and alliances. http://wp.me/p1GXjP-eP <-You can find more background on the tool and strategic partnerships on my blog: partnershipcanvas.com
The partnership underlying the joint venture between Starbucks and PepsiCo. Displayed using the business model canvas. Post on this case can be found here: wp.me/p1GXjP-bX
This is the partnership proposition canvas v0.4: a plugin tool to the business model canvas, for better conversations on your partnerships .
This has recently been updated a new, more user friendly format called the partnership canvas.
Check it out here:
http://valuechaingeneration.com/2014/10/17/the-partnership-canvas/
Cracking the Workplace Discipline Code Main.pptxWorkforce Group
Cultivating and maintaining discipline within teams is a critical differentiator for successful organisations.
Forward-thinking leaders and business managers understand the impact that discipline has on organisational success. A disciplined workforce operates with clarity, focus, and a shared understanding of expectations, ultimately driving better results, optimising productivity, and facilitating seamless collaboration.
Although discipline is not a one-size-fits-all approach, it can help create a work environment that encourages personal growth and accountability rather than solely relying on punitive measures.
In this deck, you will learn the significance of workplace discipline for organisational success. You’ll also learn
• Four (4) workplace discipline methods you should consider
• The best and most practical approach to implementing workplace discipline.
• Three (3) key tips to maintain a disciplined workplace.
The world of search engine optimization (SEO) is buzzing with discussions after Google confirmed that around 2,500 leaked internal documents related to its Search feature are indeed authentic. The revelation has sparked significant concerns within the SEO community. The leaked documents were initially reported by SEO experts Rand Fishkin and Mike King, igniting widespread analysis and discourse. For More Info:- https://news.arihantwebtech.com/search-disrupted-googles-leaked-documents-rock-the-seo-world/
3.0 Project 2_ Developing My Brand Identity Kit.pptxtanyjahb
A personal brand exploration presentation summarizes an individual's unique qualities and goals, covering strengths, values, passions, and target audience. It helps individuals understand what makes them stand out, their desired image, and how they aim to achieve it.
[Note: This is a partial preview. To download this presentation, visit:
https://www.oeconsulting.com.sg/training-presentations]
Sustainability has become an increasingly critical topic as the world recognizes the need to protect our planet and its resources for future generations. Sustainability means meeting our current needs without compromising the ability of future generations to meet theirs. It involves long-term planning and consideration of the consequences of our actions. The goal is to create strategies that ensure the long-term viability of People, Planet, and Profit.
Leading companies such as Nike, Toyota, and Siemens are prioritizing sustainable innovation in their business models, setting an example for others to follow. In this Sustainability training presentation, you will learn key concepts, principles, and practices of sustainability applicable across industries. This training aims to create awareness and educate employees, senior executives, consultants, and other key stakeholders, including investors, policymakers, and supply chain partners, on the importance and implementation of sustainability.
LEARNING OBJECTIVES
1. Develop a comprehensive understanding of the fundamental principles and concepts that form the foundation of sustainability within corporate environments.
2. Explore the sustainability implementation model, focusing on effective measures and reporting strategies to track and communicate sustainability efforts.
3. Identify and define best practices and critical success factors essential for achieving sustainability goals within organizations.
CONTENTS
1. Introduction and Key Concepts of Sustainability
2. Principles and Practices of Sustainability
3. Measures and Reporting in Sustainability
4. Sustainability Implementation & Best Practices
To download the complete presentation, visit: https://www.oeconsulting.com.sg/training-presentations
Kseniya Leshchenko: Shared development support service model as the way to ma...Lviv Startup Club
Kseniya Leshchenko: Shared development support service model as the way to make small projects with small budgets profitable for the company (UA)
Kyiv PMDay 2024 Summer
Website – www.pmday.org
Youtube – https://www.youtube.com/startuplviv
FB – https://www.facebook.com/pmdayconference
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B2B payments are rapidly changing. Find out the 5 key questions you need to be asking yourself to be sure you are mastering B2B payments today. Learn more at www.BlueSnap.com.
Putting the SPARK into Virtual Training.pptxCynthia Clay
This 60-minute webinar, sponsored by Adobe, was delivered for the Training Mag Network. It explored the five elements of SPARK: Storytelling, Purpose, Action, Relationships, and Kudos. Knowing how to tell a well-structured story is key to building long-term memory. Stating a clear purpose that doesn't take away from the discovery learning process is critical. Ensuring that people move from theory to practical application is imperative. Creating strong social learning is the key to commitment and engagement. Validating and affirming participants' comments is the way to create a positive learning environment.
LA HUG - Video Testimonials with Chynna Morgan - June 2024Lital Barkan
Have you ever heard that user-generated content or video testimonials can take your brand to the next level? We will explore how you can effectively use video testimonials to leverage and boost your sales, content strategy, and increase your CRM data.🤯
We will dig deeper into:
1. How to capture video testimonials that convert from your audience 🎥
2. How to leverage your testimonials to boost your sales 💲
3. How you can capture more CRM data to understand your audience better through video testimonials. 📊
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