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Globalization: Case of Zara
This presentation was created for MGMT3030 at Schulich. It covered the history of Zara, global expansion, current operations, and current challenges.
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Editor's Notes
- #23 Economist, The. "Fashion Forward: Spain’s Most Successful Brand, Is Trying To Go Global." The Economist. March 24, 2012. Accessed February 17, 2015. http://www.economist.com/node/21551063. Inditex Group. 2013 Annual Report. June 2013. Accessed February 12, 2015. http://www.inditex.com/documents/10279/18789/Inditex_Group_Annual_Report_2013.pdf/88b623b8-b6b0-4d38-b45e-45822932ff72. Leknes, Hanne M. and Chris Carr. 2004. "Globalisation, International Configurations and Strategic Implications: The Case of Retailing." Long Range Planning 37 (1): 29-49. doi:10.1016/j.lrp.2003.11.005. http://resolver.scholarsportal.info/resolve/00246301/v37i0001/29_gicasitcor. Lopez, Carmen and Ying Fan. 2009. "Internationalisation of the Spanish Fashion Brand Zara." Journal of Fashion Marketing and Management 13 (2): 279-296. doi:10.1108/13612020910957770. http://resolver.scholarsportal.info/resolve/13612026/v13i0002/279_iotsfbz. Pederson, Jay P. "Zara International, Inc." In International Directory of Company Histories, 474-477. Vol. 83. Detroit, Mich.: St. James Press, 2007. Tokatli, Nebahat. 2008. "Global sourcing: insights from the global clothing industry–the case of Zara, a fast fashion retailer." Journal Of Economic Geography 8, no. 1: 21-38. Business Source Premier, EBSCOhost (accessed February 20, 2015). Uncles, M. D., & Kwok, S. (2009). Patterns of store patronage in urban china. Journal of Business Research, 62(1), 68-81. doi:10.1016/j.jbusres.2008.01.002.