Yael Cohen is the founder of Fuck Cancer, an organization that aims to remove stigma and barriers to openly discussing cancer. The organization's mission is to educate about cancer prevention and early detection in order to reduce late-stage diagnoses. Fuck Cancer uses campaigns on social media and contests to raise awareness about cancer risks and teaching self-exams. Funding comes from donations, gifts from other charities, and business development. People can get involved by donating, engaging on social media, or volunteering physically.

1. individual persuasive presentation
PWR 382: Workshop in Presentation Strategies

3. Meet yael, the founder of fuck cancer.

4. “No one talks
about cancer
until they
have it.”

5. the mission
What does FC aim to do?
To remove the barrier people believe
exists when it comes to discussing cancer.
Aims to begin an open and honest
discussion about what cancer really is.
mission
intent
strategy
timeline
goal
how
funding
spending
ways to help

6. the intent
What is FC’s call to action?
FC aims to educate on how to look for cancer.
WHY
Most cases of cancer are preventable/treatable
when they’re detected early on.
INTENT
To put an end to late stage cancer diagnosis.
mission
intent
strategy
timeline
goal
how
funding
spending
ways to help

7. the strategy
What’s FC’s strategy?
for the first time in
history, children know
more than their parents.
Generation y can
teach their parents.
will save lives.
mission
intent
strategy
timeline
goal
how
funding
spending
ways to help

8. she spoke at the white
house next gen.
leadership conference.
the timeline
What has Yael been up to?
mission
intent
strategy
timeline
goal
how
funding
spending
ways to help
2009 2010 2010 2010
She spoke at
summit series in
D.C. and Miami.
she spoke at the
clinton global
initiative.
she presented at
ted x.
2010
she founded
fuck cancer.
2011
launch of ‘the
cancer talk’
fuck cancer
wins $25k in
mozilla firefox
challenge.
2012

9. the goal
What is FC’s goal?
They create a safe
space to share
emotional responses
to cancer…
how?
mission
intent
strategy
timeline
goal
how
funding
spending
ways to help

10. the how
How will FC achieve its goal?
DEmikhov
project.
Cancer
talk.
the self-
exam.
to break stigma.
facebook game to raise awareness about cancer
risks.
contest: people submit funny videos/scripts about
doing/teaching cancer self-exams.
mission
intent
strategy
timeline
goal
how
funding
spending
ways to help

11. tax-receipted
donations.
the funding
Where does FC’s funding come from?
Funding comes from 3 main sources:
non-tax
receipted
donations.
gifts
from other
charities.
mission
intent
strategy
timeline
goal
how
funding
spending
ways to help

12. the spending
How does FC spend its funding?
FC’s funding is spent in 4 main areas:
people.office. campaigns.
business
development.
mission
intent
strategy
timeline
goal
how
funding
spending
ways to help

13. donate.
The ways to help
How can you get involved?
social. digital. physical.
mission
intent
strategy
timeline
goal
how
funding
spending
ways to help

14. Thank you for listening!
Any questions?

15. Works cited

16. Works cited
Where did I get my information?
videos
• Cohen, Y. (2013). Using the F Word to Fight the C Word: Yael Cohen at TEDxVancouver 2010. TEDx Talks.
Retrieved from https://www.youtube.com/watch?v=TureGe_x-ew.
• Cohen, Y. (2013). FCANCER Yael Cohen. CNN Live. Retrieved from https://www.youtube.com/watch?
v=B_ZtLuiUCro.
• Shing, D. (2013). Razorfish Converge Shingerview: Yael Cohen, Founder and CEO, Fuck Cancer. Huffington
Post. Retrieved from http://www.huffingtonpost.com/david-shing/razorfish-converge-shinge_b_3230916.html?.
articles
• Cohen, Y. (2014). Yael Cohen Braun on the power of authenticity. Fast Company. Retrieved from http://
www.fastcompany.com/3033238/women-to-watch/yael-cohen-on-the-power-of-authenticity.
• Cohen, Y. (2013). How Gen Y Is Changing Cancer. ChicagoIdeasWeek. Retrieved from https://
www.youtube.com/watch?v=8DmA_3ifIeM.
• Janowitz, N. (2012). Most Creative People 2012 #38: Yael Cohen. Fast Company. Retrieved from http://
www.fastcompany.com/3018223/most-creative-people-2012/38-yael-cohen.