The document discusses new approaches to strategic planning in a changing global environment. It argues that traditional approaches focusing on products and industry forces are too limited, and companies must become more adaptive. The new approach involves focusing less on commoditization and more on creating a unique space in the market. Companies should develop dynamic strategic positions and define their business model by segmenting customers, building value propositions for each segment, and performing a unique set of activities. The final lesson is that while careful planning is important, companies must remain adaptable to change, as emphasized by Napoleon's motto.

1. GLOBAL
STRATEGIC
PLANNING

2. 1. The context
2. The traditional approach
3. The new approach
4. From Strategy to Business Model
Final lesson

3. 1. The context

4. “It is not the strongest...
nor the most intelligent
that survives. It is the one
that is the most adaptable to
change.”
Charles Darwin
2

5. Global From To
Trends Developed Economies Emergent Economies
Western Eastern
Vertical Integration Horizontal Breadth
Employees Entrepreneurs
Youg Societies Aged Societies
Elite Mass
Local Global
Man Woman
Rural Urban
Rivalry Competition
3

6. New Paradigms
Our world is becoming increasingly complex. So much
that it is quite difficult to find solutions.
Our world is more dynamic every time. Hence, the
solutions we find do not last.
Moreover, when we find the solution, the problem has
already changed.
(D. Schön)
4

7. Anticipate & Adapt
Be
Do
Adaptive capacity Have
Adaptive culture Strategy
Adaptive leadership Business Model
Growth Strategy Goals
Success
5

8. 2. The traditional approach

9. Industry forces
Substitutes
Suppliers
Value
Chain
New entrants
Buyers
Rivalry
7

10. Success is limited by the enviroment
8

11. Focus on product
9

12. Value chain
10

13. 3. The new approach

14. New focus
12

15. Reject commoditization: create you space
13

16. Dynamic Strategic Positions
14

17. 4. From Strategy to
Business Model

18. From Strategy to Business Model
16

19. Segment your clients
17

20. Build a specific VP per segment
What need does it satisfy?
What are its technical attributes?
And the emotional ones?
Design the product or service bundle to provide
the value proposition.
Innovate in product features.
Design the product range architecture.
18

21. Perform a set of unique activities
19

22. Final Lesson

23. Summary
21

24. After careful planning,
remember Napoleon’s motto
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