International SEO is really not that hard if you just pick the right keywords for a global audience. Google's Hummingbird algorithm is not nearly as effective in languages other than English, so proper keyword research is absolutely essential. Follow these 16 steps to discover the right keywords and use these keywords in your international content marketing.

1. Global SEO: It’s Just Not That
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Complicated
Eli Schwartz
Online Marketing Manager
SurveyMonkey

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3. What do you call
someone that
speaks many
languages?
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4. Multilingual
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5. What do you call
someone that
speaks two
languages?
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6. Bilingual
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7. What do you call
someone that
speaks just one
language?
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8. Bilingual
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9. Internet Population
Worldwide
90%
Everywhere
Else
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10%
USA

10. Languages Understood
Worldwide
87%
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13%
Other languages
English
(Primary + secondary)

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Not
Trying

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Not
Caring

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WTF?

14. Global marketing begins with SEO
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15. But, have you noticed this trend?
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16. Hummingbird launched late
August 2013
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17. Platform = Software
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18. Google Knows You Want the Score
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19. Google Knows Which Score
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20. Google Knows You Want the Score,
Just Not Sure Which
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21. Is
Hummingbird
Multilingual?
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22. This is BIG
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news.

23. Same day search on Google.pl
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No
scores!?

24. Same day search on Google.pl for
“Germany” in Polish
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News, but
no
knowledge
graph

25. Same day search on Google.de for
“Poland” in Polish
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News, but
no
knowledge
graph

26. Hummingbird is either dead
internationally or only speaks
English
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27. International SEO is “Easy” and
predictable
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29. Customer Satisfaction Survey in
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Titles in
results
match the
query
German

30. Customer Satisfaction Survey in
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Titles in
results
match the
query
German

31. Prepositions in English are“Stop
Words”
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32. Foreign language prepositions are NOT
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33. Go global without the
language classes
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34. No Shortcuts
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35. Context is King
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None of these
are relevant to
SurveyMonkey’s
business

36. Dysfunctional marriage between
Google Translate and Adwords
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37. Step 1: Learn 1 word
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38. Step 2: Google in the local
language
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39. Step 3: Open Google in 2
Chrome tabs
original translated
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40. Step 4: Learn some synonyms
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41. Step 5: Add some modifiers
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42. Step 6: Find some context
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43. Note: Be prepared to innovate
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44. Note: Result counts matter
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45. Step 7: Mine the competitors
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46. Step 8: Metadata is your friend
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47. Step 9: Don’t forget the slang
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48. Step 10: Expand keyword list
with Google Suggest
Keywordtool.io
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49. Step 11: Find ranking keywords
from competitor pages
Semrush.com
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50. Step 12: Find similar web pages
and ranking keywords
Similarweb.com
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51. Step 13: Adv. Google queries
related:domain.tld
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52. Step 14: Look up LOCAL search
volume
Adwords Keyword Tool
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53. Step 15: Translate the full list just
for context
Google Translate or any other
tool
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54. Can also translate keywords in
Google Sheets
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55. Step 16: Work with a native
Borrow or rent
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56. Use Keywords
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57. Translate existing content
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Culture
Check?

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62. Find ideas from Google Trends
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63. Find ideas from YouTube
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64. Find ideas from Twitter
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65. Write about holidays
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66. Generate Unique Data
With SurveyMonkey Audience
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Lather,
rinse, repeat

68. Don’t become a punch line
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69. Danke! Merci!
Gracias! Thank
You!
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