Global Business and public relations
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This document discusses public relations on a global scale. It notes that while PR techniques predate the term, more importance is now placed on PR over time. It also outlines some of the challenges to global PR, such as human barriers and varying levels of PR development and coverage around the world. The document also examines topics like foreign corporations operating globally, intercultural challenges, and how governments and NGOs utilize PR worldwide.
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08 06 h_wh_ashley
Globalization has led to increased social, political, religious, intellectual, technological, and economic integration across the world. Through trading blocs, people now share cultures and traditions with their neighbors. Many countries have diverse populations due to immigration. Politically, groups like the G8 discuss important international issues. Religions have spread worldwide as people immigrate. Advancements in education and technology have made it possible for students and workers to relocate globally. Organizations like the IMF and World Bank help shape the global economy and support development.
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Global Business and public relations
- 1. By John, Peter, Adrienne & Ryan COMM 2330: Intro to Public Relations Palo Alto College, San Antonio, Texas
- 2. Build relationships worldwide Give public relations to nations that lack it More importance placed on PR as time passes Can be difficult due to human barriers Many countries use U.S. PR techniques. PR techniques predate the term “PR”.
- 3. Best coverage – the Americas, EU, AU, East Asia Poor coverage – the Middle East, Africa, Russia/Ukraine Surprisingly good - Antarctica
- 4. US has been engaged in international business 1990s Today almost one-third of all U.S. corporate profits Fueling a new age of global PR 400 million, 27 countries speak multiple languages
- 5. Inter-Cultural Challenges High-Context Cultures Low Context Cultures Media Translation Global Segmentation Targeting
- 6. What is a foreign corporation? How do foreign corporations benefit globally? Challenges of foreign corporation?
- 7. U.S. in other nations. Challenges abroad Sustainable development Benefits of globalization Political philosophies The best of all worlds
- 8. U.S government disseminates information world wide Open communication in American society presents complexity Helps promote America’s idea of democracy United States Information Agency (USIA) 1953 President Dwight Eisenhower USIA developed after Committee on Public Information (CPI) USIA fell because Congress and other critics
- 9. The U.S. Department of State took over The staff was cut by 40% and funding decreased September 11 “win the hearts and minds” of the public Communication is key
- 10. Millions of dollars are spent on tourism Countries that want to sweep U.S. audience aim for: Advance political objectives Counsel on probable U.S. reaction English communication Counsel and help win support on specific issues Help modify laws and regulations
- 11. Foreign governments must register/file reports with the U.S. Attorney General Non-U.S. governments gather detailed information Provide facts and published statements
- 12. Hundreds of NGOs depend on international support Coverage more than doubled over the past four-year period Trust in NGOs is more than government or corporations Viewed as a “wake up call” Large corporations have failed Large corporations are adopting an accommodation stance
- 13. Read a map Dress up Talk small No slang Slow down Listen as much as you talk Speak lower and slower Exercise religious restraint Exercise political restraint Learn some words
- 14. Decide to work early to build skills Graduate study (master's/doctoral degrees) recommended Study abroad! Have an interest in international cultures Large firms draw employees from worldwide Take the U.S. Foreign Service Officer’s exam
- 15. What is Public Diplomacy? Which career opportunities are available in Global PR? How is PR being practiced around the world? How is PR changing the new age?