This document discusses public relations on a global scale. It notes that while PR techniques predate the term, more importance is now placed on PR over time. It also outlines some of the challenges to global PR, such as human barriers and varying levels of PR development and coverage around the world. The document also examines topics like foreign corporations operating globally, intercultural challenges, and how governments and NGOs utilize PR worldwide.

1. By John, Peter, Adrienne & Ryan
COMM 2330: Intro to Public Relations
Palo Alto College, San Antonio, Texas

2.  Build relationships worldwide
 Give public relations to nations that lack it
 More importance placed on PR as time passes
 Can be difficult due to human barriers
 Many countries use U.S. PR techniques.
 PR techniques predate the term “PR”.

3.  Best coverage – the Americas, EU, AU, East Asia
 Poor coverage – the Middle East, Africa,
Russia/Ukraine
 Surprisingly good - Antarctica

4.  US has been engaged in international business 1990s
 Today almost one-third of all U.S. corporate profits
 Fueling a new age of global PR
 400 million, 27 countries speak multiple languages

5.  Inter-Cultural Challenges
 High-Context Cultures
 Low Context Cultures
 Media Translation
 Global Segmentation
 Targeting

6.  What is a foreign corporation?
 How do foreign corporations benefit
globally?
 Challenges of foreign corporation?

7.  U.S. in other nations.
 Challenges abroad
 Sustainable development
 Benefits of globalization
 Political philosophies
 The best of all worlds

8.  U.S government disseminates information world
wide
 Open communication in American society presents
complexity
 Helps promote America’s idea of democracy
 United States Information Agency (USIA) 1953
President Dwight Eisenhower
 USIA developed after Committee on Public
Information (CPI)
 USIA fell because Congress and other critics

9.  The U.S. Department of State took over
 The staff was cut by 40% and funding
decreased
 September 11 “win the hearts and minds”
of the public
 Communication is key

10.  Millions of dollars are spent on tourism
 Countries that want to sweep U.S. audience aim
for:
 Advance political objectives
 Counsel on probable U.S. reaction
 English communication
 Counsel and help win support on specific
issues
 Help modify laws and regulations

11.  Foreign governments must register/file
reports with the U.S. Attorney General
 Non-U.S. governments gather detailed
information
 Provide facts and published statements

12.  Hundreds of NGOs depend on international support
 Coverage more than doubled over the past four-year
period
 Trust in NGOs is more than government or
corporations
 Viewed as a “wake up call”
 Large corporations have failed
 Large corporations are adopting an accommodation
stance

13.  Read a map
 Dress up
 Talk small
 No slang
 Slow down
 Listen as much as you talk
 Speak lower and slower
 Exercise religious restraint
 Exercise political restraint
 Learn some words

14.  Decide to work early to build skills
 Graduate study (master's/doctoral degrees)
recommended
 Study abroad!
 Have an interest in international cultures
 Large firms draw employees from worldwide
 Take the U.S. Foreign Service Officer’s exam

15.  What is Public Diplomacy?
 Which career opportunities are available in Global
PR?
 How is PR being practiced around the world?
 How is PR changing the new age?