This document discusses government public relations at the federal, state, and local levels. At the federal level, the executive branch, legislative branch, and federal agencies all work to promote successes, earn public support, and gain trust. State governments promote tourism and economic development. Local governments attract new residents and businesses through bureaus, chambers of commerce, and city offices that manage areas like parks, community relations, and planning. Government relations and lobbying involve maintaining information about how government affects business and specifically informing or convincing the public on issues. Global public relations requires understanding cultural differences between countries and representing corporate interests abroad.

1. POLITICS,
GOVERNMENT &
GLOBAL PUBLIC
RELATIONS
Introduction to Public Relations

2. Government Public Relations
For government to function efficiently, each
branch needs to communicate information
with the widest number of constituents
 Public Works
 How tax dollars are used
 Legislation
 Community Crises
 Without communication that gains/maintains
public support, politicians will likely be replaced

3. Government Public Relations
Federal Government
 Promote successes, earn support for
projects, gain public trust
 Executive Branch
 President and White House staff
 Legislative Branch
 House of Representatives
 Senate
 Federal Agencies
 FDA
 HUD
 National Parks
 U.S. Military

4. Government Public Relations
State Government
 Promote tourism, attract new
residents/businesses, advance the interests
of the states

5. Government Public Relations
Local Government
 Attract new residents/businesses, build
local commerce
 Visitors & Conventions Bureaus
 Chamber of Commerce
 City Offices
 Parks & Recreation
 Community Relations
 City Planning

6. Government Relations &
Lobbying
Government Relations
 Maintain day-to-day information about
government effects on business
 Maintain or enhance perception of business/industry

7. Government Relations &
Lobbying
Lobbying
 Related to specific issues under government
oversight
Two common roles
 Public Affairs
 Informing and convincing public about
correctness of organization’s viewpoint
 Defeat, passage, or amendment of legislation or
regulation

8. Global Public Relations
Organized efforts of a
company/institution/government that
establishes relationships with publics of
other nations
 Public Relations is more quickly adopted in
nations that have:
1. Multiparty political system
2. Relatively free press
3. Considerable private ownership of
business/industry
4. Large-scale urbanization

9. Cultural Differences
Countries will have different cultural
qualities that should be addressed in
public relations communication
1. Power Distance
2. Individualism vs. Collectivism
3. Masculinity vs. Femininity
4. Uncertainty Avoidance
5. Long-Term vs. Short-Term Orientation

10. Globalization
Public relations professionals have
unique duties for corporations with
global offices
1. To hold off “protectionist” moves that
threaten company/industry
2. To defeat legislation the impacts sales of
products
3. To provide counsel about political, legal,
commercial developments that may affect
business interests
4. To support expansion of offices in other
countries