This document describes Walmart's process for developing personas to represent their online customers. They analyzed large amounts of customer data from various sources to identify 6 primary personas and 3 secondary personas. They created detailed profiles for each persona that included demographics, goals, attitudes, behaviors, quotes, and visual representations. They obtained buy-in throughout the process from various stakeholders and departments. Finally, they implemented a comprehensive training plan to introduce the personas to employees across the company.
Big Data & Marketing Analytics - How to Use Available Data, and How to Prepar...Luciano Pesci, PhD
Marketers have more data available than ever before, and even more is on the way. Learn how to use that information to connect with your customer and beat your competition.
Big Data & Marketing Analytics - How to Use Available Data, and How to Prepar...Luciano Pesci, PhD
Marketers have more data available than ever before, and even more is on the way. Learn how to use that information to connect with your customer and beat your competition.
San Diego AMA Content Marketing Series 1: PersonasAMASanDiego
Learn how leading companies like IBM and Mitchell use data to create and manage agile personas that are relevant, drive content, and deliver marketing results. Jacques Pavlenyi (Senior Portfolio Manager at IBM, Program Director – Social Collaboration Software Marketing) and Sandra Piccillo (Senior Marketing Manager at Mitchell International) will provide a primer on persona creation and content marketing. They'll share their strategies for:
Creating a culture that values personas to save time and optimize budget
Developing “living” personas that maintain their relevance over time
Connecting personas with relevant content to maximize ROI
Writing actionable content for your personas
- See more at: http://sdama.org/events/content-marketing-series-1-brand-personas/
As business owners and execs, as product managers and sales people, we are surrounded by big data. Yet, we have big questions about our customers that we still don't have the answers to. We know a lot about what people are doing but not really the underlying reasons why. To get at that why you need to leverage the power of SMALL data.
How to create content that fuels your sales funnel (pdf)Stickyeyes
Ensuring that you are delivering the right content, to the right audience, at the right time in the buying process is no easy task, but it is critical to get this right in order to drive a return on investment from content marketing.
Our latest webinar, hosted by Phil McGuin, Director of Demand Generation at Stickyeyes broke down the fundamental elements to building and implementing a sales driven content strategy including:
- How to define your sales process & buying cycle.
- How to understand how your target audiences behave online, and what content they are looking for.
- How to map your content onto your target audience and customer persona groups.
- How and why to deploy relevant content at different stages within the sales cycle.
How Moz is building personas with lean principles, keeping them relevant and authentic, and using them to create a shared understanding and empathy for our customers and community.
UID 2015 Presentation - Online Marketing - Where's it going? How to win.Brian Bluff
Since the late 1990’s, manufacturers and distributors have witnessed a tremendous change in marketing technology (search, social, email, etc.). Those that embraced the change have reaped the rewards, and those that ignored it struggle to exist.
But now, this technology, which provided early adaptors a leg up, has changed again and many manufacturers and distributors have seen their hard fought gains evaporate.
Today Google’s ranking preference for big brands and sites with rich high-quality content, coupled with the social platforms tightening up of organic (non-paid) reach in pursuit of viable “pay for play” revenue models favor large sites/companies and threatens the traditional distributor model.
Building a simple website and tweeting a few times does not constitute a good online strategy. Today online marketing is traditional marketing, strategy is more important than ever, and developing a solid comprehensive plan is the way forward. But where is it all going? When does marketing revolution become evolution?
This session will explore where we are now, what’s coming next, and how to prepare your company to compete in 2015 and beyond. You’ll learn what content prospects and customers want, how to measure success, and how to get started.
Project management is more than, "just do your job". All projects have stakeholders and their perception is reality when it comes to influences projects: the best case - stakeholders improve project roll out, utility, and adoption. The worst case: … well, roads are paved with projected intention. Draw upon design thinking, user experience, and digital marketing techniques to improve stakeholder involvement with examples for change management, product management, and tactical tools for an enterprise-level project to manage 'What’s In It For Me?'
Creating a University-Wide View of the Student Journey in Google Analytics - ...Sean Henri
Breaking Down Silos: Creating a University-Wide View of the Student Journey in Google Analytics
Sean Henri, Founder & CEO – Pepperland Marketing
Christine Celli, AVP of Digital Experience – Northeastern University
Esoos Bobnar, Digital Analytics Manager – Northeastern University
Northeastern University couldn't trust their Google Analytics data, and the view of the student's journey online was heavily fragmented. To solve these challenges, we partnered with their team to implement a "roll-up" Google Analytics property spanning their entire domain, held a series of training sessions, and implemented custom reports, alerts and dashboards. This presentation provides background, details of the implementation, and lessons learned along the way.
Resources and additional detail: http://go.pepperlandmarketing.com/eduweb17
Presented at eduWeb 2017 in Boston, MA.
#eduWeb17
Drinking from the Digital Data Fire HoseGigi Johnson
Digital change expert Dr. Gigi Johnson, Executive Director of the Maremel Institute, will share on April 17, 2014, this webinar with the US Department of Housing and Urban Development's OCIO Learning Sessions online. She will discuss five (5) steps to both grow and simplify how we can use abundant data to make better daily and strategic decisions. She will address questions such as: How can I use the data that I can get now at a reasonable price with reasonable use of time to help my work thrive? How can I find ways to SAVE time and energy around data? How can I have the right data when I need it for decisions? and Can I create systems and structures to make this daunting task a little simpler? These slides share the content planned for this event. More information can be found at http://portal.hud.gov/hudportal/HUD?src=/press/multimedia/videos.
Data Architecture Strategies: Artificial Intelligence - Real-World Applicatio...DATAVERSITY
Artificial Intelligence (AI) may conjure up images of robots and science fiction. But AI has practical applications in today’s data-driven organization for product recommendation engines, customer support, inventory management, and more. To support AI in order to drive concrete business outcomes, a strong data foundation is needed. This webinar will discuss practical applications for AI in your organization, and how to build a data architecture to support its use.
This presentation covers how to combine traditional qualitative methods and user research approaches to satisfy your clients and add value to findings.
2 hours training on Mobile UX with Farah Nuraini, Interaction Designer at Traveloka, Indonesia
45 min theory: Research, Analysis, Design solutions and Testing
+ 1h15 min of hands-on exercises with the 5 facilitators from Traveloka.
UXPA 2023: Start Strong - Lessons learned from associate programs to platform...UXPA International
Imagine creating experiences for your rookie designers’ first couple years that are rewarding, enriching, and full of learning — without taking all your time or energy to manage. We’ll share techniques any team leader can put into practice using real-life examples from associate programs, apprenticeships, and internships.
Topics include onboarding, varied work challenges, developing multiple capabilities, buddy systems, group sharing, guest speakers, time with executives, and mentorship. We’ll also share how to operationalize learning, soft skills like communication and collaboration, setting boundaries, time management, achieving deep work, and more skills we all wish we were explicitly taught early on.
We’ll focus on modern-day associate programs, but even if you can’t create a full-fledged program, you’ll leave this session with ideas to use with your fledgling professionals. The benefits go beyond efficiency; it’s a foundation for culture, camaraderie, autonomy, and mastery.
UXPA 2023: Disrupting Inaccessibility: Applying A11Y-Focused Discovery & Idea...UXPA International
Digital advances are being made at a rapid-fire pace, yet disability inclusivity continues to fall short of the digital revolution. As the number of people living with disabilities rises, the time to take digital accessibility to the next level is now. Let’s disrupt inaccessibility together! Come hear about a multi-part discovery research and ideation project informing foundational UX designs for our customers. You’ll get insights from our unique study, which are widely applicable across industries, and walk away with tips and inspiration to kick off your own accessibility-focused discovery and ideation. Only YOU can prevent inaccessibility – are you in?
San Diego AMA Content Marketing Series 1: PersonasAMASanDiego
Learn how leading companies like IBM and Mitchell use data to create and manage agile personas that are relevant, drive content, and deliver marketing results. Jacques Pavlenyi (Senior Portfolio Manager at IBM, Program Director – Social Collaboration Software Marketing) and Sandra Piccillo (Senior Marketing Manager at Mitchell International) will provide a primer on persona creation and content marketing. They'll share their strategies for:
Creating a culture that values personas to save time and optimize budget
Developing “living” personas that maintain their relevance over time
Connecting personas with relevant content to maximize ROI
Writing actionable content for your personas
- See more at: http://sdama.org/events/content-marketing-series-1-brand-personas/
As business owners and execs, as product managers and sales people, we are surrounded by big data. Yet, we have big questions about our customers that we still don't have the answers to. We know a lot about what people are doing but not really the underlying reasons why. To get at that why you need to leverage the power of SMALL data.
How to create content that fuels your sales funnel (pdf)Stickyeyes
Ensuring that you are delivering the right content, to the right audience, at the right time in the buying process is no easy task, but it is critical to get this right in order to drive a return on investment from content marketing.
Our latest webinar, hosted by Phil McGuin, Director of Demand Generation at Stickyeyes broke down the fundamental elements to building and implementing a sales driven content strategy including:
- How to define your sales process & buying cycle.
- How to understand how your target audiences behave online, and what content they are looking for.
- How to map your content onto your target audience and customer persona groups.
- How and why to deploy relevant content at different stages within the sales cycle.
How Moz is building personas with lean principles, keeping them relevant and authentic, and using them to create a shared understanding and empathy for our customers and community.
UID 2015 Presentation - Online Marketing - Where's it going? How to win.Brian Bluff
Since the late 1990’s, manufacturers and distributors have witnessed a tremendous change in marketing technology (search, social, email, etc.). Those that embraced the change have reaped the rewards, and those that ignored it struggle to exist.
But now, this technology, which provided early adaptors a leg up, has changed again and many manufacturers and distributors have seen their hard fought gains evaporate.
Today Google’s ranking preference for big brands and sites with rich high-quality content, coupled with the social platforms tightening up of organic (non-paid) reach in pursuit of viable “pay for play” revenue models favor large sites/companies and threatens the traditional distributor model.
Building a simple website and tweeting a few times does not constitute a good online strategy. Today online marketing is traditional marketing, strategy is more important than ever, and developing a solid comprehensive plan is the way forward. But where is it all going? When does marketing revolution become evolution?
This session will explore where we are now, what’s coming next, and how to prepare your company to compete in 2015 and beyond. You’ll learn what content prospects and customers want, how to measure success, and how to get started.
Project management is more than, "just do your job". All projects have stakeholders and their perception is reality when it comes to influences projects: the best case - stakeholders improve project roll out, utility, and adoption. The worst case: … well, roads are paved with projected intention. Draw upon design thinking, user experience, and digital marketing techniques to improve stakeholder involvement with examples for change management, product management, and tactical tools for an enterprise-level project to manage 'What’s In It For Me?'
Creating a University-Wide View of the Student Journey in Google Analytics - ...Sean Henri
Breaking Down Silos: Creating a University-Wide View of the Student Journey in Google Analytics
Sean Henri, Founder & CEO – Pepperland Marketing
Christine Celli, AVP of Digital Experience – Northeastern University
Esoos Bobnar, Digital Analytics Manager – Northeastern University
Northeastern University couldn't trust their Google Analytics data, and the view of the student's journey online was heavily fragmented. To solve these challenges, we partnered with their team to implement a "roll-up" Google Analytics property spanning their entire domain, held a series of training sessions, and implemented custom reports, alerts and dashboards. This presentation provides background, details of the implementation, and lessons learned along the way.
Resources and additional detail: http://go.pepperlandmarketing.com/eduweb17
Presented at eduWeb 2017 in Boston, MA.
#eduWeb17
Drinking from the Digital Data Fire HoseGigi Johnson
Digital change expert Dr. Gigi Johnson, Executive Director of the Maremel Institute, will share on April 17, 2014, this webinar with the US Department of Housing and Urban Development's OCIO Learning Sessions online. She will discuss five (5) steps to both grow and simplify how we can use abundant data to make better daily and strategic decisions. She will address questions such as: How can I use the data that I can get now at a reasonable price with reasonable use of time to help my work thrive? How can I find ways to SAVE time and energy around data? How can I have the right data when I need it for decisions? and Can I create systems and structures to make this daunting task a little simpler? These slides share the content planned for this event. More information can be found at http://portal.hud.gov/hudportal/HUD?src=/press/multimedia/videos.
Data Architecture Strategies: Artificial Intelligence - Real-World Applicatio...DATAVERSITY
Artificial Intelligence (AI) may conjure up images of robots and science fiction. But AI has practical applications in today’s data-driven organization for product recommendation engines, customer support, inventory management, and more. To support AI in order to drive concrete business outcomes, a strong data foundation is needed. This webinar will discuss practical applications for AI in your organization, and how to build a data architecture to support its use.
This presentation covers how to combine traditional qualitative methods and user research approaches to satisfy your clients and add value to findings.
2 hours training on Mobile UX with Farah Nuraini, Interaction Designer at Traveloka, Indonesia
45 min theory: Research, Analysis, Design solutions and Testing
+ 1h15 min of hands-on exercises with the 5 facilitators from Traveloka.
Similar to Giving Personas a Life of Their Own (20)
UXPA 2023: Start Strong - Lessons learned from associate programs to platform...UXPA International
Imagine creating experiences for your rookie designers’ first couple years that are rewarding, enriching, and full of learning — without taking all your time or energy to manage. We’ll share techniques any team leader can put into practice using real-life examples from associate programs, apprenticeships, and internships.
Topics include onboarding, varied work challenges, developing multiple capabilities, buddy systems, group sharing, guest speakers, time with executives, and mentorship. We’ll also share how to operationalize learning, soft skills like communication and collaboration, setting boundaries, time management, achieving deep work, and more skills we all wish we were explicitly taught early on.
We’ll focus on modern-day associate programs, but even if you can’t create a full-fledged program, you’ll leave this session with ideas to use with your fledgling professionals. The benefits go beyond efficiency; it’s a foundation for culture, camaraderie, autonomy, and mastery.
UXPA 2023: Disrupting Inaccessibility: Applying A11Y-Focused Discovery & Idea...UXPA International
Digital advances are being made at a rapid-fire pace, yet disability inclusivity continues to fall short of the digital revolution. As the number of people living with disabilities rises, the time to take digital accessibility to the next level is now. Let’s disrupt inaccessibility together! Come hear about a multi-part discovery research and ideation project informing foundational UX designs for our customers. You’ll get insights from our unique study, which are widely applicable across industries, and walk away with tips and inspiration to kick off your own accessibility-focused discovery and ideation. Only YOU can prevent inaccessibility – are you in?
User experience can be drastically elevated by combining data science insights with user-based insights from research. Data analytics on its own can make themes and correlations difficult to explain and to provide accurate recommendations. For example, themes identified via large global surveys and usage data can be better understood with UX insights from focused user research, such as user interviews and/or cognitive walkthroughs. This presentation will highlight the complimentary nature of data science and UX and will focus on the benefits of bringing the two disciplines together. This will be buttressed with practical examples of enterprise projects and applications that combined data and skills from the two disciplines, guidance on how the two disciplines can better work together, and the skills needed to improve as a UX professional when working with data science teams.
UXPA 2023: UX Fracking: Using Mixed Methods to Extract Hidden InsightsUXPA International
Users do not always accurately describe what they mean or feel. There are many reasons for this, ranging from politeness to poor introspection, to lack of sufficient technical vocabulary. Fortunately, UX researchers have tools in their trade to deduce what was really meant. We call this UX Fracking, a mixed methods approach that is optimized for extracting hidden user insights. We will illustrate the dangers of inadequate, superficial research, and how this may lead to outcomes incapable of addressing the users’ core issues. We will explore ways to avoid these pitfalls by leveraging mixed research methods to test hypotheses about the users’ intent and needs. This starts with a thorough understanding of who the user is, their goals, and how they work today, to an approach that combines surveys, interviews, and comment analysis with behavioral observation, and finally, validating the newly discovered user insights with the users themselves.
UXPA 2023: Learn how to get over personas by swiping right on user rolesUXPA International
This session walks through the concept of user roles as an alternative to personas as a means to generate and disseminate user insights for product development teams. We will describe the tools and methods used to create a research database organized by user roles, along with examples and short exercises to help attendees think through user roles within their own context.
By the end of the session, attendees should be aware of tools and approaches for:
Organizing user research information in a database
Disseminating user role information to product and design teams
Managing a user roles database as part of a long term UX Research program
If you’re ready to ditch personas but don’t know how, this session is for you!
We will present a case study that details our approach for replacing user personas with user roles for a multi-national SAAS company. We will take the audience on a journey that starts with an executive request for personas, travels through the tribulations of realizing personas suck, and concludes with convincing others to accept a new and innovative way to understand the people who use the product. Our key message is that personas lack real value for organizations that already understand the importance of empathizing with users. Building user-centered products requires easily accessible and well organized user insights. We will discuss defining users through a process of stakeholder consultation and content review, and structuring data around Jobs to Be Done and product interactions. We will also discuss the dissemination of user roles in our organization using relational databases, interactive dashboards and online wikis. Spoiler alert, our stakeholders loved user roles!
UXPA 2023: Experience Maps - A designer's framework for working in Agile team...UXPA International
Agile Methodology refers to software design and development methodologies centered around the idea of iterative design and development, where requirements and concepts evolve through collaboration between self-organizing cross-functional teams. Thus, Agile enables teams to deliver value faster, with greater quality and predictability, and greater aptitude to respond to change. With evolving product features every design sprint, designers & researchers find it difficult to follow the design process. This sometimes leads to designs delivered in haste or sub-par design artifacts which result in UX debt. UX debt is accumulated when design teams take actions or shortcuts to expedite the delivery of a piece of functionality or a project which later needs to be refactored. It is the result of prioritizing speedy delivery of design to the development team over a perfect experience journey. Experience Maps is a great tool to practice UX in Agile as well as manage UX Debt.
UXPA 2023: UX Enterprise Story: How to apply a UX process to a company withou...UXPA International
How to build a UX Department from scratch, in an environment they think UX people do social media posters and posts! An agile implementation just started, and people are moving from a waterfall and ad-hoc mindset to agility. In this session, I will talk about my Journey to establish a UX Department for a company that is part of a global brand, but this local branch just started the digital transformation movement. Challenges like: spreading awareness and educating people about UX, hiring the right team, defining the right team structure, establishing workflow and day-to-day operations, and applying localization (non-western culture).
UXPA 2023: High-Fives over Zoom: Creating a Remote-First Creative TeamUXPA International
I started my current job in March of 2020. Many of us remember something clearly about the month that COVID started to shut things down. I remember being surprised to hear that my new on-site-only job would be starting in my living room over zoom. How do you lead a design team when none of the team members live near each other and creativity is highly collaborative? Taking from over a decade of working in HR software, I knew whatever I did needed to put people first. That what employees love about a job is often deeper than the work, it’s the culture, the relationships and people they work with. It’s the feeling that their work has value, and their contribution matters. In this talk I will walk though some of the rituals and best practices I have learned over the last two years building a remote-first creative team.
UXPA 2023: Behind the Bias: Dissecting human shortcuts for better research & ...UXPA International
As humans, we are biased by design. Our intricate and fascinating brains have developed shortcuts through centuries of human evolution. They reduce an unimaginable load of paralyzing decisions, keep us alive, and help us navigate this complex world. Now, these life saving biases affect how we behave with modern technology. Understanding some of the theories and reasons why these biases exist is the key to unlocking their power. In this workshop we will cover some theories around how the brain works. We will review some of our mental shortcuts, take a look at some common biases, and learn how they affect our users, our research, and our designs. Lastly we will review some advantages of biases, and ways to identify and reduce bias. This workshop is targeted for designers who do their own research, and researchers looking to learn more about removing bias from their studies.
UXPA 2023 Poster: Improving the Internal and External User Experience of a Fe...UXPA International
UXPA 2023 Poster: Improving the Internal and External User Experience of a Federal Government Legacy Application Using User Experience and Agile Principles
Are you new to UX management, or thinking of getting into management? Then this talk is for you. After reading countless books, attending countless trainings, mentoring and being menteed, nothing quite prepared me for management like my first year. I’ll share with you what I wish they’d told me. I’ll also share my process for generating team research roadmaps, establishing team values, keeping employees motivated, and not burning out.
UXPA 2023: Redesigning An Automotive Feature from Gasoline to Electric Vehicl...UXPA International
Join us for an interaction design case study from the automotive industry. We created a Human-Machine Interface (HMI) for a vehicle feature that provides household-levels of power in electrical outlets for our customers to use at work and play. This case study will reveal: · Our debate of re-using version 1.0’s HMI vs designing a new user interface for the electric vehicle—when to break with consistency and why? · User research we conducted to guide our early design concept. · Paper prototypes we created to support our usability testing of the concept with vehicle owners. · How we solved internal debate over the interaction design in moving from internal combustion vehicles to electric vehicles. * Advice to help you evangelize user-centered design that is also brand-centered for a new product.
Neuro-symbolic is not enough, we need neuro-*semantic*Frank van Harmelen
Neuro-symbolic (NeSy) AI is on the rise. However, simply machine learning on just any symbolic structure is not sufficient to really harvest the gains of NeSy. These will only be gained when the symbolic structures have an actual semantics. I give an operational definition of semantics as “predictable inference”.
All of this illustrated with link prediction over knowledge graphs, but the argument is general.
LF Energy Webinar: Electrical Grid Modelling and Simulation Through PowSyBl -...DanBrown980551
Do you want to learn how to model and simulate an electrical network from scratch in under an hour?
Then welcome to this PowSyBl workshop, hosted by Rte, the French Transmission System Operator (TSO)!
During the webinar, you will discover the PowSyBl ecosystem as well as handle and study an electrical network through an interactive Python notebook.
PowSyBl is an open source project hosted by LF Energy, which offers a comprehensive set of features for electrical grid modelling and simulation. Among other advanced features, PowSyBl provides:
- A fully editable and extendable library for grid component modelling;
- Visualization tools to display your network;
- Grid simulation tools, such as power flows, security analyses (with or without remedial actions) and sensitivity analyses;
The framework is mostly written in Java, with a Python binding so that Python developers can access PowSyBl functionalities as well.
What you will learn during the webinar:
- For beginners: discover PowSyBl's functionalities through a quick general presentation and the notebook, without needing any expert coding skills;
- For advanced developers: master the skills to efficiently apply PowSyBl functionalities to your real-world scenarios.
Smart TV Buyer Insights Survey 2024 by 91mobiles.pdf91mobiles
91mobiles recently conducted a Smart TV Buyer Insights Survey in which we asked over 3,000 respondents about the TV they own, aspects they look at on a new TV, and their TV buying preferences.
GDG Cloud Southlake #33: Boule & Rebala: Effective AppSec in SDLC using Deplo...James Anderson
Effective Application Security in Software Delivery lifecycle using Deployment Firewall and DBOM
The modern software delivery process (or the CI/CD process) includes many tools, distributed teams, open-source code, and cloud platforms. Constant focus on speed to release software to market, along with the traditional slow and manual security checks has caused gaps in continuous security as an important piece in the software supply chain. Today organizations feel more susceptible to external and internal cyber threats due to the vast attack surface in their applications supply chain and the lack of end-to-end governance and risk management.
The software team must secure its software delivery process to avoid vulnerability and security breaches. This needs to be achieved with existing tool chains and without extensive rework of the delivery processes. This talk will present strategies and techniques for providing visibility into the true risk of the existing vulnerabilities, preventing the introduction of security issues in the software, resolving vulnerabilities in production environments quickly, and capturing the deployment bill of materials (DBOM).
Speakers:
Bob Boule
Robert Boule is a technology enthusiast with PASSION for technology and making things work along with a knack for helping others understand how things work. He comes with around 20 years of solution engineering experience in application security, software continuous delivery, and SaaS platforms. He is known for his dynamic presentations in CI/CD and application security integrated in software delivery lifecycle.
Gopinath Rebala
Gopinath Rebala is the CTO of OpsMx, where he has overall responsibility for the machine learning and data processing architectures for Secure Software Delivery. Gopi also has a strong connection with our customers, leading design and architecture for strategic implementations. Gopi is a frequent speaker and well-known leader in continuous delivery and integrating security into software delivery.
UiPath Test Automation using UiPath Test Suite series, part 3DianaGray10
Welcome to UiPath Test Automation using UiPath Test Suite series part 3. In this session, we will cover desktop automation along with UI automation.
Topics covered:
UI automation Introduction,
UI automation Sample
Desktop automation flow
Pradeep Chinnala, Senior Consultant Automation Developer @WonderBotz and UiPath MVP
Deepak Rai, Automation Practice Lead, Boundaryless Group and UiPath MVP
Key Trends Shaping the Future of Infrastructure.pdfCheryl Hung
Keynote at DIGIT West Expo, Glasgow on 29 May 2024.
Cheryl Hung, ochery.com
Sr Director, Infrastructure Ecosystem, Arm.
The key trends across hardware, cloud and open-source; exploring how these areas are likely to mature and develop over the short and long-term, and then considering how organisations can position themselves to adapt and thrive.
Accelerate your Kubernetes clusters with Varnish CachingThijs Feryn
A presentation about the usage and availability of Varnish on Kubernetes. This talk explores the capabilities of Varnish caching and shows how to use the Varnish Helm chart to deploy it to Kubernetes.
This presentation was delivered at K8SUG Singapore. See https://feryn.eu/presentations/accelerate-your-kubernetes-clusters-with-varnish-caching-k8sug-singapore-28-2024 for more details.
DevOps and Testing slides at DASA ConnectKari Kakkonen
My and Rik Marselis slides at 30.5.2024 DASA Connect conference. We discuss about what is testing, then what is agile testing and finally what is Testing in DevOps. Finally we had lovely workshop with the participants trying to find out different ways to think about quality and testing in different parts of the DevOps infinity loop.
Epistemic Interaction - tuning interfaces to provide information for AI supportAlan Dix
Paper presented at SYNERGY workshop at AVI 2024, Genoa, Italy. 3rd June 2024
https://alandix.com/academic/papers/synergy2024-epistemic/
As machine learning integrates deeper into human-computer interactions, the concept of epistemic interaction emerges, aiming to refine these interactions to enhance system adaptability. This approach encourages minor, intentional adjustments in user behaviour to enrich the data available for system learning. This paper introduces epistemic interaction within the context of human-system communication, illustrating how deliberate interaction design can improve system understanding and adaptation. Through concrete examples, we demonstrate the potential of epistemic interaction to significantly advance human-computer interaction by leveraging intuitive human communication strategies to inform system design and functionality, offering a novel pathway for enriching user-system engagements.
The Art of the Pitch: WordPress Relationships and SalesLaura Byrne
Clients don’t know what they don’t know. What web solutions are right for them? How does WordPress come into the picture? How do you make sure you understand scope and timeline? What do you do if sometime changes?
All these questions and more will be explored as we talk about matching clients’ needs with what your agency offers without pulling teeth or pulling your hair out. Practical tips, and strategies for successful relationship building that leads to closing the deal.
Transcript: Selling digital books in 2024: Insights from industry leaders - T...BookNet Canada
The publishing industry has been selling digital audiobooks and ebooks for over a decade and has found its groove. What’s changed? What has stayed the same? Where do we go from here? Join a group of leading sales peers from across the industry for a conversation about the lessons learned since the popularization of digital books, best practices, digital book supply chain management, and more.
Link to video recording: https://bnctechforum.ca/sessions/selling-digital-books-in-2024-insights-from-industry-leaders/
Presented by BookNet Canada on May 28, 2024, with support from the Department of Canadian Heritage.
GraphRAG is All You need? LLM & Knowledge GraphGuy Korland
Guy Korland, CEO and Co-founder of FalkorDB, will review two articles on the integration of language models with knowledge graphs.
1. Unifying Large Language Models and Knowledge Graphs: A Roadmap.
https://arxiv.org/abs/2306.08302
2. Microsoft Research's GraphRAG paper and a review paper on various uses of knowledge graphs:
https://www.microsoft.com/en-us/research/blog/graphrag-unlocking-llm-discovery-on-narrative-private-data/
From Siloed Products to Connected Ecosystem: Building a Sustainable and Scala...
Giving Personas a Life of Their Own
1. Giving Personas a life of their own
Michael Morgan
Senior Manager,
User Experience Research
UXPA2013
@WalmartLabs
Kelly Braun
Senior Director
User Insights & Analytics
2. Our challenge: Understand the Walmart.com customer
● Lots of data on Walmart stores
– 100,000,000 people shop in a Walmart every week
● Fiscal 2013 Walmart had net sales of $446 B
● Fiscal 2014 Walmart.com projected at $9 B
● Most Walmart.com shoppers also shop in Walmart stores
Who is the Walmart.com shopper?
How do we design for her?
2
9. Base Personas on Data
Personas
Research
Team
UX Design
Team
Executive
Stakeholders
Training Dept
Data
Buy In
Training Materials
9
10. Provide a data rich view of online shoppers that
will enable teams to make more
informed decisions about designing for Walmart.com.
1
0
11. Data, data, data
● Mined multiple sources for existing data
– Store customer data from HQ Consumer Insights team.
– Ethnographic research conducted to inform Mobile product
development.
– “Customer Pain Point” data
• Site “health” benchmarking studies
• OpinionLab data
● New research was conducted
– Attitudes and Usage survey
– Customer Interviews (field and remote)
11
12. Attitudes and Usage Survey
● 2229 online shoppers.
● Blind study, data also gathered on various competitors.
● Multivariate, factor analysis.
● Cluster analysis produced 5 segments.
● Data collection and analysis done by:
12
13. Customer Interviews
● 32 customer interviews conducted by BellaVia Research
● Interviews conducted nationwide:
– NY, IL, AZ, OH, TX, NM, WY, UT, LA, GA, NC
● Blind study
● Half before Holiday / half during Holiday
– Including Black Friday and Cyber Monday
24. Getting buy in along the way
● Within your organization
● External organizations
● Execs
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Week of: May 14 May 30 June 4 June 11 June 18 June 25
Personas Final Content
Apply visual design
Final Persona Approval
Build in the time as part of your plan!
25. What is important to each stakeholder?
● Within the User Experience organization
– Budget and Researcher time.
– High quality data and rigorous analysis.
– High quality final deliverables.
– Stories: easy to consume knowledge about our customers.
– Reference tool that can be used in all phases of the product
development lifecycle.
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26. What is important to each stakeholder?
● Within Product Development organization
– How will Personas help us go faster during design and
development?
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27. What is important to each stakeholder?
● Within Marketing and other Research organizations
– No “turf” wars: Personas are NOT a marketing tool.
– They want their opinions are heard. Chance to give feedback.
– High quality data and rigorous analysis.
– “Feels” right.
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28. What is important to each stakeholder?
● Walmart.com President and Executive Council
– Do these “feel” right?
– Does the data support this?
– Will we make the right decisions?
● Evidence of due diligence
● Support from other Execs
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36. Company-wide Training
Image Source: http://www.bluetunadocs.com/onlineCMS/userfiles/BlueTuna/NewEmployee.jpg
“I happen to like them. Anything to
humanize the blinking lights on our
servers and numbers in our
spreadsheets is good for creative
marketing.” – VP of Marketing
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37. Company-wide Training
Image Source: http://blog.smashfly.com/2012/02/28/switching-recruiting-technologies-3-ways-to-encourage-employee-buy-in/
Image Source: http://content.arma.org/imm/July-August2012/garpseriesgettingbuyin.aspx; http://www.homemasterbuilders.com/images/commitment.jpg
Summary
Statement
Demographic
s
Hierarchy of
Needs
Personal
Quote
Summary of Shopping
Behaviors
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Walmart.com originally designed by VC (12 years ago) as a compliment to brick and mortar but about 3 years ago start focusing on eCommerce.
We have a lot of different types of shoppers (we’re not a mass market retailer for nothing). How do we gain some clarity and focus from an undifferentiated crowd and how do we ultimately use the insights to inform the products we develop and the user experience?We develop personas. Rooted in customer data and observations.We are not our customers, but we are constantly making assumptions about what they want.Few team members have the same customer in mind when making decisions that will affect the user experience.Personas could be helpful…at Walmart we know an enormous amount of our store customer…Walmart.com was founded by a venture capitalist 12 years ago…focus on .com 2 years agoAlways thought our store shopper is our online customer…coming from ecommerce…had to understand the online customer and how they interacted with the Walmart brandLot’s of heated debate on who was our customer and we knew we had to ground this in dataWalmart is unique than a pure play online shopping experience because we have a physical retail spaceSome of our online interactions can end in a physical store (Pick up today, Site to Store)Why did we base personas on data? they need to grounded in both quantitative and qualitative dataQuant data to identify segments (quantitative segmentation study) to give it valiaidyMarry that data with qualitative field research Gathered previous studies (mobile field research, top customer pain points, health check data)