The document outlines a 10-step process for conducting a return on investment (ROI) study to evaluate the benefits of a geographic information system (GIS) implementation. The key steps include: 1) preparing for the ROI project by identifying stakeholders and timelines, 2) identifying potential business opportunities for GIS through executive interviews, 3) prioritizing potential benefits, 4) constructing the GIS program, 5) defining project governance and team structure, 6) calculating costs, 7) quantifying potential benefits, 8) building a benefits roadmap, 9) calculating financial metrics like ROI, and 10) drafting and delivering a final report.