The document discusses making the business case for spatial data infrastructures (SDI) and geographic information (GI) initiatives like INSPIRE. It provides tips for understanding digital strategies, setting strategic directions, identifying costs and benefits, and quantifying benefits. Case studies show cost-benefit ratios of 1:3 to 1:4 are achievable. Successful business cases link initiatives to outcomes, are done for the right reasons in partnership, and have futureproof technology strategies.