Girl on train analysis
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The film poster uses a clear central title in white font against a dark background to ensure visibility. It also features a mysterious tagline to intrigue audiences about the narrative. The poster highlights the protagonist's confused expression in the featured image to suggest the theme of a slow-paced mystery. Based on these techniques, the document recommends that an effective film poster should focus on clear titling, an engaging tagline, imagery relating to the theme and genre, and de-emphasized credits.
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Movie poster analysis
This movie poster uses subtle design elements and text to intrigue audiences about the complex thriller's mysterious plot. Red text stands out against a navy background, drawing attention to the urgent-looking title. Reviews promise a sophisticated film that will make audiences think. Gary Oldman's name is largest, indicating he is central, while other recognizable actors attract different fans. Mysterious images and averted gazes hint at secrecy, paranoia and twists. Violence is implied but not gratuitous. Supernatural text raises questions about what audiences will believe. Together, these elements tease out the film's mysteries while appealing to different types of thriller fans.
Movie poster analysis
The movie poster uses a subdued color palette with red as the only bold color to draw attention to the striking title. Reviews from respected sources indicate it is a well-directed, sophisticated thriller appealing to audiences who like to think critically. Gary Oldman's name is the largest to signal he is the main figure, and the actors avoid eye contact, adding an air of secrecy and suspicion. Images of a man with a gun and in a library setting imply themes of violence and intellectual stimulation.
The possession poster
The poster effectively matches the title of the film "The Possession" by showing a hand coming out of the mouth and taking control of the face, hinting at the horror to come. Below the title, the tagline "Darkness lives inside" links to the image and creates intrigue about what will happen. Including the line "Based on a true story" makes the film scarier by implying such events could happen to ordinary people. The mix of white and black/grey backgrounds in the poster further suggests normality being invaded by danger.
Existing product research
The document analyzes several movie posters, examining the codes and conventions used in their design. Key elements discussed include font choices, color schemes, image selection, placement of credits and other text, and how these visual elements are intended to attract audiences and convey information about the film in a concise manner. The goal of poster design is to effectively promote the movie and intrigue potential viewers through aesthetic and persuasive techniques rather than long descriptions.
Overview
The document describes a series of photographs taken in a low-key lighting studio setting. The first photo features a hooded woman with her face partially obscured, giving a mysterious vibe. The second photo highlights the woman's posture and a prop she is holding, with smoke visible from her mouth, conveying a sense of relief. The remaining photos discuss using props and lighting to anonymize identities while still revealing emotions and messages.
Canon advert anaylsis sheet
The radio advert promotes the Canon XS 200 IS camera, using a serious and repetitive tone with factual tips. It features a female voice with a husky and seductive tone alongside an older male voice describing the camera's features. The advert's purpose is to promote the Canon camera and its offer in time for Christmas, mentioning the product three times over 52 seconds. While detailed and persuasive, the advert is quite long at 54 seconds.
Film poster
To create an effective movie poster, the document recommends that designers:
1) Make posters bold and eye-catching to stand out among thousands of others.
2) Ensure the poster leaves a lasting impression on viewers with only a brief glance.
3) Design posters that appeal to the intended target audience for the film's genre.
4) Stick to a memorable and unique theme to make the poster stand out from millions of others.
5) Avoid overcrowding images and keep the design simple yet intriguing.
6) Feature a clear central focus image, usually the protagonist, to identify who the film is about.
Canon advert anaylsis sheet
This radio advert promotes a Canon camera, mentioning the Canon name 3 times. It uses a conversational tone as a seductive female voice provides informative tips to attract male listeners. The overall message is to buy the camera for the best quality winter photographs. While detailed and persuasive, the advert could have been more concise and catchy with its long tagline of "Absolute radio's winter photography guide with Canon."
Recommended
Movie poster analysis
This movie poster uses subtle design elements and text to intrigue audiences about the complex thriller's mysterious plot. Red text stands out against a navy background, drawing attention to the urgent-looking title. Reviews promise a sophisticated film that will make audiences think. Gary Oldman's name is largest, indicating he is central, while other recognizable actors attract different fans. Mysterious images and averted gazes hint at secrecy, paranoia and twists. Violence is implied but not gratuitous. Supernatural text raises questions about what audiences will believe. Together, these elements tease out the film's mysteries while appealing to different types of thriller fans.
Movie poster analysis
The movie poster uses a subdued color palette with red as the only bold color to draw attention to the striking title. Reviews from respected sources indicate it is a well-directed, sophisticated thriller appealing to audiences who like to think critically. Gary Oldman's name is the largest to signal he is the main figure, and the actors avoid eye contact, adding an air of secrecy and suspicion. Images of a man with a gun and in a library setting imply themes of violence and intellectual stimulation.
The possession poster
The poster effectively matches the title of the film "The Possession" by showing a hand coming out of the mouth and taking control of the face, hinting at the horror to come. Below the title, the tagline "Darkness lives inside" links to the image and creates intrigue about what will happen. Including the line "Based on a true story" makes the film scarier by implying such events could happen to ordinary people. The mix of white and black/grey backgrounds in the poster further suggests normality being invaded by danger.
Existing product research
The document analyzes several movie posters, examining the codes and conventions used in their design. Key elements discussed include font choices, color schemes, image selection, placement of credits and other text, and how these visual elements are intended to attract audiences and convey information about the film in a concise manner. The goal of poster design is to effectively promote the movie and intrigue potential viewers through aesthetic and persuasive techniques rather than long descriptions.
Overview
The document describes a series of photographs taken in a low-key lighting studio setting. The first photo features a hooded woman with her face partially obscured, giving a mysterious vibe. The second photo highlights the woman's posture and a prop she is holding, with smoke visible from her mouth, conveying a sense of relief. The remaining photos discuss using props and lighting to anonymize identities while still revealing emotions and messages.
Canon advert anaylsis sheet
The radio advert promotes the Canon XS 200 IS camera, using a serious and repetitive tone with factual tips. It features a female voice with a husky and seductive tone alongside an older male voice describing the camera's features. The advert's purpose is to promote the Canon camera and its offer in time for Christmas, mentioning the product three times over 52 seconds. While detailed and persuasive, the advert is quite long at 54 seconds.
Film poster
To create an effective movie poster, the document recommends that designers:
1) Make posters bold and eye-catching to stand out among thousands of others.
2) Ensure the poster leaves a lasting impression on viewers with only a brief glance.
3) Design posters that appeal to the intended target audience for the film's genre.
4) Stick to a memorable and unique theme to make the poster stand out from millions of others.
5) Avoid overcrowding images and keep the design simple yet intriguing.
6) Feature a clear central focus image, usually the protagonist, to identify who the film is about.
Canon advert anaylsis sheet
This radio advert promotes a Canon camera, mentioning the Canon name 3 times. It uses a conversational tone as a seductive female voice provides informative tips to attract male listeners. The overall message is to buy the camera for the best quality winter photographs. While detailed and persuasive, the advert could have been more concise and catchy with its long tagline of "Absolute radio's winter photography guide with Canon."
Evaluation Question 2 - Improved
The filmposter, film, and film review for the movie "Snowflake" effectively work together to promote the film and capture its genre. The filmposter uses similar black and white coloring and imagery as the film to draw connections. It features ambiguous symbols like a snow globe that match elements in the film and intrigue audiences. Both the poster and review target 16-25 year olds and film fans interested in mysteries and thrillers. The review balances strengths like cinematography with weaknesses like sound to give a sense of the film without revealing too much of the plot. All three products complement each other to build interest in Snowflake's psychological thriller/mystery storylines through subtle hints and imagination.
Film poster analysis
This document discusses film posters, including what they are, their purpose, and different types. It defines a film poster as a promotional tool used to advertise a film and provide key information to audiences. There are two main types: teaser posters, which hype the film without revealing details, and main posters, which display the release date, production company, and main characters. The document also outlines characteristics of successful posters, such as grabbing attention through imagery related to the film's plot, themes, and genre in an iconic way without revealing too much of the story.
Lighter film poster analysis
The poster depicts a boy standing in shadows looking down, suggesting sadness. The black and white imagery and low-key lighting imply a dark, mysterious, or vintage story set in the past. While the plot is not fully revealed, the poster establishes suspense by leaving aspects open to interpretation and speculation about what caused the boy's depression and what may happen to him. The title "Lighter" could refer to smoking or death, hinting that a character may die, a common thriller trope. The boy's suit suggests a school uniform or funeral attire, furthering questions about his emotions and the narrative.
Analysis of film posters
The document analyzes two film posters - The Eye and The Conjuring.
For The Eye poster, the main colors are browns with a sepia filter. The central image is an edited photo showing a hand coming out of an eye, representing a key visual from the film without any text. It uses the actress Jessica Alba's name to attract audiences but otherwise relies on the intriguing central image without additional promotional text.
The Conjuring poster uses dark, dull colors that convey the film's dark tone. The central image shows a creepy doll known from the film sitting with a girl in a rocking chair, representing key objects and genre elements from the film through photographic images.
Evaluation 5
The document summarizes how the audience was attracted to a video production. Flare effects and a romance genre were used to appeal to teenagers and couples. The tagline "Complete Love's Incomplete Story" created mystery and intrigue. Opening titles from the production house helped build expectations. Handsome leading actors portrayed tall, dark figures that appeal to female audiences, while the pretty leading actress with brown eyes and fair skin appealed to male audiences.
Research for short film
This document provides guidance on developing short film stories. It recommends that short films focus on one main character and their experience of a single event over a short period of time. Successful short films establish a clear setting, character, and problem to explore within 10-20 minutes. The character should have a clear want, need, or obligation that faces obstacles, creating dramatic tension and a problem for the audience to engage with.
Horror poster analysis for ancillary task
The document analyzes horror movie posters to inform the creation of a promotion poster and magazine cover for a project about a little girl. It discusses conventions of horror posters like using children as victims and dull color schemes. Specific posters analyzed include The Possession, Sinister, and Mama. They use techniques like worn fonts, blurred images, and taglines to draw in audiences while hinting at the plots without revealing too much.
Art of Storytelling
The document discusses the art of storytelling for marketers using an adapted version of the BCG matrix. It outlines three key assumptions made in storytelling: the story has a point of view, the storyteller has an objective, and the audience has the ability to understand. It also discusses the elements of identification and appreciation that audiences experience with stories. An adapted BCG matrix is presented to evaluate a story's mind share and potential for viral spread. The document concludes with three rules for effective storytelling: hide the storyteller, grab audience attention at the start, and build up to an ending without fully concluding.
Poster creation 3
The document describes the steps taken to create a movie poster. First, the creator opened a new document and imported the edited photo, sizing it appropriately. They created a cream-colored background layer and faded out part of the photo using a layer mask to make space for additional elements. Next, the creator added the movie title in a bold black font with pink O's to match the flower, and a tagline "Growing up isn't all Black and White" with inverted colors. Finally, release date and credit text were added at the bottom in faded grey.
Production diary w10
Bradley Barnes' production diary documents his progress on creating an opening for a thriller film. He created a word collage to better understand thriller openings and focus his own opening. His group discussed using no dialogue in the opening to build mystery without revealing characters or plots. Coming up with potential film titles helped add connotations to the thriller genre for the opening.
Secondary Research Report
The document provides information on creating a trailer, film posters, and magazines for a horror film project. It discusses several theories for an effective trailer, including following genre conventions, creating mystery through an "enigma code", and using a non-linear narrative structure. For the poster, it recommends including attention-grabbing images, icons, and appeal to fans and non-fans. For the magazine, it suggests using a striking cover photo, limited fonts, and offering exclusive content to entice readers.
Promotional poster evaluation
This promotional poster for a thriller/romance film uses symbolic imagery like a dead rose to represent a broken love and mystery around a hooded figure. The target audience of teenagers, young adults and adults is addressed through clearly labeling the 15 rating and representing both the genres of love and thriller. The date shown in bold is a weekend near Valentine's Day and a school break to attract the target audience of young people.
Ancillary product poster
This document analyzes several soap opera posters and identifies conventions used in their design. It notes that the EastEnders poster uses a single main image to avoid looking congested. The Hollyoaks poster effectively uses abstract image manipulation to convey contrasting emotions. Compacting important information like the show name and air time with the tagline allows viewers to easily find key details. Advertising social media accounts on the poster helps promote the show online in addition to drawing attention with the physical poster. Repeating successful conventions from the examples could help create an effective new soap opera poster.
Advertising assigment
The document provides an analysis of advertising techniques used in various promotional materials, including:
1) A homeless awareness poster that uses brown tones and statistics to elicit sympathy, with a bold quote and donation link call to action.
2) A Dogs Trust charity website using a happy dog image and word "wag" in yellow to convey benefits of donation. It provides various service links.
3) A Dune film trailer employing a dark color scheme, actor names, and long shots to set a tone of adventure and intrigue for its target younger demographic audience.
The analysis identifies the advertising types and techniques used in each based on their goals of raising awareness, persuading donation, or enticing viewership
Creating meaning for the audience poster
The document discusses techniques for creating meaning for audiences in film posters. It explains that film posters are meant to promote films, entice audiences to watch, and generate profit. Posters communicate important messages about the film through images of actors, descriptions of the narrative and genre, and release dates. The document then discusses the creator's process for designing a film poster, including using actors' images and props to create meaning about the film's tone and characters. Sketches and drafts of the poster demonstrate how elements like mystery, shadows, and lighting are used to communicate the film's themes and narrative to audiences.
How did you attract
This document discusses marketing strategies for a crime thriller film targeting teenagers and young adults. It analyzes similar successful films that attracted this audience like The Blair Witch Project. The film aims to attract this demographic through viral marketing techniques like posting "missing" posters of characters on social media. Instagram and Snapchat were used to promote the film and engage fans by sharing behind-the-scenes content and teaser trailers. The teaser trailer aims to create intrigue and suspense through its music, editing, and ambiguous footage. The movie poster centers around an intense close-up of an eye to symbolize danger and mystery in line with thriller conventions.
Pr6 unfinished business marketing approches
This document discusses the marketing approach for the comedy film Unfinished Business. The film stars Vince Vaughn and Dave Franco and tells the story of three business associates who go on an unexpected business trip. The target audience is males and females aged 15 and older who enjoy comedy films. The film is being marketed through billboards, trailers, magazine ads, and online articles and reviews. The movie poster features Vince Vaughn, a plane, and the title to attract the audience. Through its recognizable stars and humorous marketing, Unfinished Business aims to appeal to fans of light comedies.
Research on Romance Drama Film Posters
The document analyzes and compares the posters for three romance drama films: Dear John, My Sister's Keeper, and Twilight. It discusses various design elements of the posters like images, fonts, colors, and text placement that effectively communicate the films' genres and narratives to attract target audiences. Key elements highlighted include the use of intimate couple images to indicate romance, soothing colors and blurred effects for drama and emotion, and mystical fonts and dark colors in Twilight to create intrigue while challenging genre conventions.
Film poster mock up analysis
This document provides an analysis of the design process for a film poster mockup. It discusses testing different fonts, images, and backgrounds to convey the film's narrative and tone. Feedback noted the initial blank background was dull, so darker backgrounds were tested instead. Screenshots and imagery were enlarged for clarity. Formatting of text was adjusted for professionalism. Awards were added to promote critical acclaim without big stars. The process aimed to effectively engage audiences through visual elements that suggest the film's quality and story.
How effective is the combination of your main
This document discusses the effectiveness of ancillary texts used to promote a thriller film trailer. It analyzes a magazine cover, film poster, and trailer created to advertise the film. The magazine cover highlights the film's placement on "Top 10 Thrillers" lists and includes stills from the trailer and interviews to attract audiences. The poster uses mystery and intrigue with images of the masked killer to draw viewers in. Both ancillary texts effectively utilize color schemes, fonts, and key objects like the killer's mask, gloves and knife consistently across materials to create a cohesive promotional campaign.
Critical evaluation q2ppt
The document discusses how effective the film poster and two radio trailers are at promoting and selling the main film production. The film poster depicts the two main characters holding a coin to represent the important plot element and uses lighting and positioning to convey jealousy and tension. The radio trailers include sound clips from the film and nominations to appeal to audiences and represent the drama genre in a realistic way without being over the top. Both the poster and radio spots are deemed effective at grabbing attention and hinting at the storyline to interest viewers.
Evaluation Question 2
The poster and radio trailer for the film Saving Grace effectively promoted the intended message and themes of the film. The poster uses dark colors and imagery to create a sense of mystery surrounding the main character and what will happen to her. It also clearly displays the title and tagline to intrigue viewers. Similarly, the radio trailer utilizes film quotes, suspenseful music and sound effects to grab attention and hint at the thriller/drama genre. Feedback confirmed these ancillary texts successfully represented the film and would attract the target audience to watch. Overall, the combination of the visually striking poster and audio radio trailer worked well together to maximize promotion of the film across different media platforms.
More Related Content
What's hot
Evaluation Question 2 - Improved
The filmposter, film, and film review for the movie "Snowflake" effectively work together to promote the film and capture its genre. The filmposter uses similar black and white coloring and imagery as the film to draw connections. It features ambiguous symbols like a snow globe that match elements in the film and intrigue audiences. Both the poster and review target 16-25 year olds and film fans interested in mysteries and thrillers. The review balances strengths like cinematography with weaknesses like sound to give a sense of the film without revealing too much of the plot. All three products complement each other to build interest in Snowflake's psychological thriller/mystery storylines through subtle hints and imagination.
Film poster analysis
This document discusses film posters, including what they are, their purpose, and different types. It defines a film poster as a promotional tool used to advertise a film and provide key information to audiences. There are two main types: teaser posters, which hype the film without revealing details, and main posters, which display the release date, production company, and main characters. The document also outlines characteristics of successful posters, such as grabbing attention through imagery related to the film's plot, themes, and genre in an iconic way without revealing too much of the story.
Lighter film poster analysis
The poster depicts a boy standing in shadows looking down, suggesting sadness. The black and white imagery and low-key lighting imply a dark, mysterious, or vintage story set in the past. While the plot is not fully revealed, the poster establishes suspense by leaving aspects open to interpretation and speculation about what caused the boy's depression and what may happen to him. The title "Lighter" could refer to smoking or death, hinting that a character may die, a common thriller trope. The boy's suit suggests a school uniform or funeral attire, furthering questions about his emotions and the narrative.
Analysis of film posters
The document analyzes two film posters - The Eye and The Conjuring.
For The Eye poster, the main colors are browns with a sepia filter. The central image is an edited photo showing a hand coming out of an eye, representing a key visual from the film without any text. It uses the actress Jessica Alba's name to attract audiences but otherwise relies on the intriguing central image without additional promotional text.
The Conjuring poster uses dark, dull colors that convey the film's dark tone. The central image shows a creepy doll known from the film sitting with a girl in a rocking chair, representing key objects and genre elements from the film through photographic images.
Evaluation 5
The document summarizes how the audience was attracted to a video production. Flare effects and a romance genre were used to appeal to teenagers and couples. The tagline "Complete Love's Incomplete Story" created mystery and intrigue. Opening titles from the production house helped build expectations. Handsome leading actors portrayed tall, dark figures that appeal to female audiences, while the pretty leading actress with brown eyes and fair skin appealed to male audiences.
Research for short film
This document provides guidance on developing short film stories. It recommends that short films focus on one main character and their experience of a single event over a short period of time. Successful short films establish a clear setting, character, and problem to explore within 10-20 minutes. The character should have a clear want, need, or obligation that faces obstacles, creating dramatic tension and a problem for the audience to engage with.
Horror poster analysis for ancillary task
The document analyzes horror movie posters to inform the creation of a promotion poster and magazine cover for a project about a little girl. It discusses conventions of horror posters like using children as victims and dull color schemes. Specific posters analyzed include The Possession, Sinister, and Mama. They use techniques like worn fonts, blurred images, and taglines to draw in audiences while hinting at the plots without revealing too much.
Art of Storytelling
The document discusses the art of storytelling for marketers using an adapted version of the BCG matrix. It outlines three key assumptions made in storytelling: the story has a point of view, the storyteller has an objective, and the audience has the ability to understand. It also discusses the elements of identification and appreciation that audiences experience with stories. An adapted BCG matrix is presented to evaluate a story's mind share and potential for viral spread. The document concludes with three rules for effective storytelling: hide the storyteller, grab audience attention at the start, and build up to an ending without fully concluding.
Poster creation 3
The document describes the steps taken to create a movie poster. First, the creator opened a new document and imported the edited photo, sizing it appropriately. They created a cream-colored background layer and faded out part of the photo using a layer mask to make space for additional elements. Next, the creator added the movie title in a bold black font with pink O's to match the flower, and a tagline "Growing up isn't all Black and White" with inverted colors. Finally, release date and credit text were added at the bottom in faded grey.
Production diary w10
Bradley Barnes' production diary documents his progress on creating an opening for a thriller film. He created a word collage to better understand thriller openings and focus his own opening. His group discussed using no dialogue in the opening to build mystery without revealing characters or plots. Coming up with potential film titles helped add connotations to the thriller genre for the opening.
Secondary Research Report
The document provides information on creating a trailer, film posters, and magazines for a horror film project. It discusses several theories for an effective trailer, including following genre conventions, creating mystery through an "enigma code", and using a non-linear narrative structure. For the poster, it recommends including attention-grabbing images, icons, and appeal to fans and non-fans. For the magazine, it suggests using a striking cover photo, limited fonts, and offering exclusive content to entice readers.
Promotional poster evaluation
This promotional poster for a thriller/romance film uses symbolic imagery like a dead rose to represent a broken love and mystery around a hooded figure. The target audience of teenagers, young adults and adults is addressed through clearly labeling the 15 rating and representing both the genres of love and thriller. The date shown in bold is a weekend near Valentine's Day and a school break to attract the target audience of young people.
Ancillary product poster
This document analyzes several soap opera posters and identifies conventions used in their design. It notes that the EastEnders poster uses a single main image to avoid looking congested. The Hollyoaks poster effectively uses abstract image manipulation to convey contrasting emotions. Compacting important information like the show name and air time with the tagline allows viewers to easily find key details. Advertising social media accounts on the poster helps promote the show online in addition to drawing attention with the physical poster. Repeating successful conventions from the examples could help create an effective new soap opera poster.
Advertising assigment
The document provides an analysis of advertising techniques used in various promotional materials, including:
1) A homeless awareness poster that uses brown tones and statistics to elicit sympathy, with a bold quote and donation link call to action.
2) A Dogs Trust charity website using a happy dog image and word "wag" in yellow to convey benefits of donation. It provides various service links.
3) A Dune film trailer employing a dark color scheme, actor names, and long shots to set a tone of adventure and intrigue for its target younger demographic audience.
The analysis identifies the advertising types and techniques used in each based on their goals of raising awareness, persuading donation, or enticing viewership
Creating meaning for the audience poster
The document discusses techniques for creating meaning for audiences in film posters. It explains that film posters are meant to promote films, entice audiences to watch, and generate profit. Posters communicate important messages about the film through images of actors, descriptions of the narrative and genre, and release dates. The document then discusses the creator's process for designing a film poster, including using actors' images and props to create meaning about the film's tone and characters. Sketches and drafts of the poster demonstrate how elements like mystery, shadows, and lighting are used to communicate the film's themes and narrative to audiences.
How did you attract
This document discusses marketing strategies for a crime thriller film targeting teenagers and young adults. It analyzes similar successful films that attracted this audience like The Blair Witch Project. The film aims to attract this demographic through viral marketing techniques like posting "missing" posters of characters on social media. Instagram and Snapchat were used to promote the film and engage fans by sharing behind-the-scenes content and teaser trailers. The teaser trailer aims to create intrigue and suspense through its music, editing, and ambiguous footage. The movie poster centers around an intense close-up of an eye to symbolize danger and mystery in line with thriller conventions.
Pr6 unfinished business marketing approches
This document discusses the marketing approach for the comedy film Unfinished Business. The film stars Vince Vaughn and Dave Franco and tells the story of three business associates who go on an unexpected business trip. The target audience is males and females aged 15 and older who enjoy comedy films. The film is being marketed through billboards, trailers, magazine ads, and online articles and reviews. The movie poster features Vince Vaughn, a plane, and the title to attract the audience. Through its recognizable stars and humorous marketing, Unfinished Business aims to appeal to fans of light comedies.
Research on Romance Drama Film Posters
The document analyzes and compares the posters for three romance drama films: Dear John, My Sister's Keeper, and Twilight. It discusses various design elements of the posters like images, fonts, colors, and text placement that effectively communicate the films' genres and narratives to attract target audiences. Key elements highlighted include the use of intimate couple images to indicate romance, soothing colors and blurred effects for drama and emotion, and mystical fonts and dark colors in Twilight to create intrigue while challenging genre conventions.
Film poster mock up analysis
This document provides an analysis of the design process for a film poster mockup. It discusses testing different fonts, images, and backgrounds to convey the film's narrative and tone. Feedback noted the initial blank background was dull, so darker backgrounds were tested instead. Screenshots and imagery were enlarged for clarity. Formatting of text was adjusted for professionalism. Awards were added to promote critical acclaim without big stars. The process aimed to effectively engage audiences through visual elements that suggest the film's quality and story.
What's hot (19)
Similar to Girl on train analysis
How effective is the combination of your main
This document discusses the effectiveness of ancillary texts used to promote a thriller film trailer. It analyzes a magazine cover, film poster, and trailer created to advertise the film. The magazine cover highlights the film's placement on "Top 10 Thrillers" lists and includes stills from the trailer and interviews to attract audiences. The poster uses mystery and intrigue with images of the masked killer to draw viewers in. Both ancillary texts effectively utilize color schemes, fonts, and key objects like the killer's mask, gloves and knife consistently across materials to create a cohesive promotional campaign.
Critical evaluation q2ppt
The document discusses how effective the film poster and two radio trailers are at promoting and selling the main film production. The film poster depicts the two main characters holding a coin to represent the important plot element and uses lighting and positioning to convey jealousy and tension. The radio trailers include sound clips from the film and nominations to appeal to audiences and represent the drama genre in a realistic way without being over the top. Both the poster and radio spots are deemed effective at grabbing attention and hinting at the storyline to interest viewers.
Evaluation Question 2
The poster and radio trailer for the film Saving Grace effectively promoted the intended message and themes of the film. The poster uses dark colors and imagery to create a sense of mystery surrounding the main character and what will happen to her. It also clearly displays the title and tagline to intrigue viewers. Similarly, the radio trailer utilizes film quotes, suspenseful music and sound effects to grab attention and hint at the thriller/drama genre. Feedback confirmed these ancillary texts successfully represented the film and would attract the target audience to watch. Overall, the combination of the visually striking poster and audio radio trailer worked well together to maximize promotion of the film across different media platforms.
BBLK Evaluation
The document discusses a media product created by the student - a teaser trailer for a film called "Pursuit". It provides feedback on how the trailer uses conventions of the thriller genre and compares it to typical teaser trailers. Audience feedback was positive about the fast pace and building suspense, though some found it confusing. Research was conducted online to study thriller trailers, magazines and posters to inform the design of the ancillary texts.
Evaluation 5
The document discusses strategies for marketing a thriller film to a target audience of young adults and teenagers. It analyzes other successful thriller films like "Taken 2" that attracted similar audiences. Key techniques these films used included posters, social media, trailers, websites and merchandise.
The document then discusses conventions used in the film, such as suspenseful music, relatable protagonists, dim lighting during scary scenes, and close-up shots to convey emotions. It highlights the film's unique selling point as being set in a windmill, an unconventional setting.
Finally, it analyzes draft posters created for the film, noting improvements made like changing to a black and white image and altering the font to better
Conventions film poster
The document discusses the design of a film poster for a noir film called "Poker".
The poster uses conventions of noir films by having a black background to convey the dark, mysterious tone. It features half-covered faces of the main characters to create mystery.
The title "Poker" is displayed in large font at the top as the masthead to identify the film, while the "villain" is featured most prominently as the focal image to identify the main character. A victim is shown smaller on the side in darker lighting to imply a connection to the villain.
Reflections of money and poker chips were edited onto the characters' faces to reference the film's themes. A credit
Question 2
The document discusses the effectiveness of promotional materials created for a film project called "Deadwood Grove", including a poster, magazine cover, and trailer. It analyzes how the materials work together through consistent visual elements like the antagonist's mask, establishing a narrative and drawing in the target audience. Specifically, the mask creates recognition across pieces, while shot types, titles, and other details strengthen the connection between the promotional package and film. The trailer is highlighted as the most appealing piece as it provides the clearest understanding of the plot in a visual format. Overall, the document argues that consistency and narrative clues across the different promotional materials make the entire package more effective at attracting audiences.
Film posters
The document discusses film posters and their purpose in marketing films. It notes that film posters are used to promote and intrigue audiences about films, and that original posters from older films are highly collectible. Posters are displayed in theaters and other public places to advertise upcoming film releases. Additional types of promotional materials discussed include teaser posters, character posters, and lobby cards - sets of 8 scenes from a film. Effective poster design aims to attract audiences through an eye-catching focal image, prominent title, indication of release date, and information on directors and production company.
poster campaign research.pptx
The document discusses the key elements of a movie poster, including the director name and credentials to establish credibility, a main image that conveys the theme and tone of the film in an intriguing way, a solid black background that creates an unsettling atmosphere, a brief tagline that communicates the central idea and generates interest, the studio logo to signal quality and reliability, the release date to build anticipation, a prominent title, and a billing block listing the director, writer, actors and other credits to provide context and attract fans. These elements work together to effectively advertise and market the film.
Question 5 - fraser
We attracted our audience by linking the film to the popular Batman comic book universe and movies like The Dark Knight, which would appeal to existing fans. Using the mysterious Court of Owls villain that is unknown outside the comics also brought in new fans. Our target male audience was attracted by the inclusion of gun violence. Additionally, using teenage actors for the lead roles made the audience able to relate to the teenage characters. Audience feedback confirmed that these elements, particularly a tense phone call scene similar to one in Taken, helped engage viewers as intended.
Ancillary research (posters) sessions 11
The document discusses research conducted on movie posters for films based on Greek myths to help design a poster for a student's parody film. Key aspects analyzed from posters for "Meet the Spartans" and "Clash of the Titans" include the use of images showing main characters, memorable taglines providing insight into the film, bold title fonts and colors that stand out, and appropriate color schemes. These features will help attract the intended target audience and adhere to genre conventions for the student's own poster design.
Zodiac Film Poster Analysis
The poster analyzes the film poster for Zodiac. It summarizes that the poster effectively uses space and layout while providing enough information about the film's atmosphere and genre in a mysterious but not overdone way. The fonts and colors correlate to create an eerie feel that matches the thriller genre. The poster's unique selling point is said to be the renowned actors starring in it, who have experience in different entertainment areas, helping attract a wide audience. One suggested change is placing the star names above their corresponding character images to increase uniformity.
Question 2
The document discusses the design and language choices for promotional materials for a short film, including posters and a magazine article. Key points made include using minimalist designs and mysterious imagery to intrigue audiences without revealing too much of the plot, employing conventions like pull quotes and minimal text to look professional, and targeting students interested in film and indie culture. Language in the promotions hints at the unconventional thriller genre to appeal to young audiences who enjoy scary films.
Poster Analysis One
The poster is for the psychological horror film "The Broken" and features the main protagonist Gina with half of her face appearing broken like glass. It fulfills conventions by drawing the audience in with the central image and clues about the narrative, including that Gina is mentally unstable. Dark colors like black, grey, and white set an eerie mood and hint at themes of darkness versus light. The poster effectively promotes the film through its unsettling imagery and cryptic tagline "Face your fear" without revealing too much of the plot.
Zombieland Poster Analysis
The document summarizes key elements of a film poster's design and purpose. A film poster's goal is to generate awareness and hype for an upcoming movie in a visually engaging way. Effective posters prominently display the film's title and stars to attract audience interest. They also provide clues about the film's genre and tone through images, colors, and short taglines, but avoid revealing too much of the plot. Well-designed posters balance promotional and artistic elements to successfully advertise the film.
Magazine front cover analysis
This magazine front cover analysis document summarizes the key design elements and conventions used across two different movie magazine covers - Empire magazine's cover for the film Interstellar and Total Film magazine's cover for the film Maleficent. For the Interstellar cover, the masthead font reflects the space theme, different sell lines try to attract various audiences, and the color scheme matches the film's narrative. For the Maleficent cover, the masthead is partially covered allowing more focus on the main Angelina Jolie image, the background resembles the film's setting, and buzzwords like "epic" are used to promote the film. Both covers effectively utilize color, images, and text to relate to their featured films and
Evaluation
The document provides feedback from audiences on a short film and accompanying media products created by the author. Questionnaires given to 40 and 50 people found that drama was the most popular genre. For the film poster, most audience members were attracted to the main image but some thought it was a crime film rather than thriller. The author learned they should have included a billing block. Overall, audience research is beneficial but results may not be accurate and limited feedback was received. The author used online research, Photoshop, and InDesign in creating the film and ancillary texts.
Evaluation
The document provides feedback from an evaluation of a short film project. It discusses how the film incorporated conventions like mystery and tension to engage audiences. Research was done on existing films to understand conventions. Feedback was collected through questionnaires which found drama to be the most popular genre. Further feedback on the film found the main image attracted attention, while some thought it was a crime or horror film based on colors. Lessons were learned about including more images and a billing block to improve promotion. Media technologies like Photoshop, InDesign and online research were used in the project's production, planning and evaluation.
Evaluation 2
The document discusses the effectiveness of combining a main product (trailer) with ancillary texts (poster, magazine cover). Research and understanding conventions of real ancillary texts were important to produce an effective combination. The poster, magazine cover, and trailer employed similar fonts, imagery, and references to create uniformity. Understanding horror film conventions and incorporating relevant colors, images, and text helped ensure the ancillary texts complemented and promoted the trailer successfully. Audience reaction to the trailer premiere demonstrated the positive impact of an effective multi-text combination.
Evaluation, Question one - Poster
The document discusses conventions of film posters and how the author's media product adheres to or challenges these conventions. Typical conventions include a dominant central image, large title, actors' names, and tagline. The author's horror poster features a gloomy central image off-center, a title below center in bold font, and uses colors like red, black, and green common in horror posters. While adhering to conventions like the dominant image and release date, the author's poster challenges conventions by having an off-center title and emotionally blank central character image.
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Girl on train analysis
- 1. The filmpostershowsa cleartitle,centred,toensure the audience see it.Furthermore,the white fontagainstthe dark backgroundimage,highlightsthe title asitappearsveryclear.Thisclear,white title ensuresthatthe filmisadvertised successfully.Therefore,Iwill ensure thatmyfilmposter utilisescleartitles,mostlikelyalight-colouredfontwithadark background.If we fail toensure that the focusis the title,thenthe formof advertisementispointless. Nextisthe tagline, somethingessential tocreatingabrandedpackage.Thisfilmusesthe enigma “what didshe see?”,thiscreatesmysterybehindthe narrative andentices the audience towardsthe film.Ourtagline will notuse anenigmabutwill create mystery.Thistagline suggeststhatthe protagonistsawsomethingandpresentsanarrative thatthe audience mustgosee the filmtosolve. Thishelpsme understand thatour tagline mustoffernarrative andgenre influence. Thisfilmposternotesitsone notable actor;thisis to make its filmposterstandoutas the audience will recognise the actorandmay decide itsworthwatchingif the actor isfamous.However,ourfilm posterwill notinclude thisaswe don’thave anyactors worthnoting,therefore notingouractors wouldmore likelyturnaudiencesawayasitwouldpresentthe filmasindie,oramateur. The featuredimage isthe secondfocusof the filmposter as itacts as the background.Thisfilm posterusesthe close-upof the protagonist,whohasaconfusedandscared lookonher face,this suggestsmysteryandpresentsanotherenigmathatthe audience will wanttosolve.Thispresents the theme of the filmquickly;itsuggeststhe filmisaslow-pacedmysterythatfocusesonthe solving of the mystery.Iwill ensure ourfeature image focusesonthe theme andgenre of ourfilm. Thisfilmposterstatesthatthisfilmisbasedon a book,thisdrawsin an audience whotheymaynot have reachedbefore;the readersof the novel.Furthermore,itsuggeststothe audience thatthe storywill be fullyrealisedunlikesome original films.However,thisisirrelevanttoourfilmasit isn’t basedoff anything. The creditblockis essential toourfilmposterasitincludesthe directorsandproducersetc. however,the creditblockhaslittle effectonthe audience asitis unlikelythattheywill readit. Therefore,itwill needtobe small,if itistoobig itwill draw attentiontosomethingthatshouldn’tbe a focus.This appliestoourfilmposteraswe must know thatthe credit blockmustbe small.