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Ginger Sterling
4650 Carmel Circle, Pace, FL 32571 │ C: 850-501-3455 │ Gincolley@yahoo.com
_____________________________________________________________________________________
Professional Summary
Self-directed,detail orientedmarketingprofessional withmore than18 yearsof experienceinproduct
management,healthcare industry,qualityassurance, andclinical laboratorydisciplines. Extensive
knowledge andexperience developingandmarketingPOC devices. SpecializedinImmunhematology
and Microbiologywhile workingasa Medical Technologist. Creativeandinnovative teamplayerwith
stronginterpersonal skills anda provenabilitytoleadcross-functional teams. Organizedproject
managerwithgreenbeltcertificationand effectivecommunicationskills whois driventoexceedmetrics
withintime frame andbudgetarycommitments. Proficientatcollaboratingwithmultiplestakeholders
to determine needsandthen developstrategicandtactical marketingplans,marketingcollateral aswell
as fieldsalesandcustomertrainingmaterials thatalignwiththe company’sbusinessprioritiesand
initiatives. Clinical laboratoryspecializationinmicrobiologyandimmunohematologywithin-depth
benchexperience inthese specializedareas.
Professional Experience
Global Product Manager, Pall Life Sciences,Pensacola,FL 05/2009 – Present
 PortfoliosManaged Concurrently
o Lab/Diagnostic OEM Membrane
 Lateral Flow POC - Diagnostics
 Blood SeparationMedia
 Lateral Flow Media
 Protein& DNA Blotting and BindingMedia
 Standard Lab Filtration Media
 Environmental MonitoringMedia
o Standard Lab Membrane
 Sterile FiltrationMedia
 General FiltrationMedia
 Protein& DNA Blotting and BindingMedia
 Environmental MonitoringMedia
Key Accomplishments
 Successfully ledcross-functional teams inthe developmentand launchof twonew lateral flow
membranesforthe POCDiagnosticmarket whichdrove 30% revenue growthinyeartwo;Acting
VOCfor productdevelopmentrequirementsworkingwithSeniorManagement,SeniorSponsors,
R&D, QA,and ManufacturingOperations
 Developed>20 comprehensive literature/trainingtoolsincluding: WebEx training,printed
trainingdocuments,technical literature,productinformationinserts,datasheets,technical
sheets,how-to-sellsheets,andcompetitivecomparisons
2
 Drove a 47% increase inLife Science Laboratory/Diagnosticsales overafouryearperiod
 SuccessfullyconvertednewOEMcustomerbystreamliningpackaging,documentation,and
pricingstructure resultingin$1.5Mnew revenue fromsingle customer, whichdrove a37.5%
revenue increasewithinthree years
 Active VOC in> 100 customercomplaintresolutions resultingincustomersatisfaction
 Effectivelytransitionedentire productline responsibilitiesfromthe US to Asiatobettersupport
emergingmarketgrowthinthe primaryregionforthisproductline. Transitionincludedproduct
training,documentation,costingandmarginstructures. Resultedinbetterpositioningof
productline and 40% reductioninUS laborrequiredtosupportthisproductline
 Efficientlymanaged productrationalizations of >275 SKUs to provide amore focusedapproach
to marketgrowth for global salesteams
Primary Responsibilities
 Product Line Maintenance and Growth
o Managing productline maintenance andgrowthforLab/DiagnosticOEM,Life Science
Laboratory,and Environmental Monitoringproductlinesbymaintainingup-to-date
analysisof productline performance, revenue andunitgrowth,grossmargin,market
trends,technologies,andcompetitive activity
o Supportinggrowthandrevitalizationof productlinesandnew productdevelopment
throughactive participationinthe productcommercializationprocessbyservingas
teamleadand/orteam memberinStage Gate Meeting
 Product Line Communications
o LeadsVOCactivitywithcustomers,opinionleadersandaccountmanagersto identify
unmetneeds,performance specifications,targetmarkets,commercial outlook,
competitivelandscape,bestroutestomarket,andstrategicfitwithinproductportfolio
o Activelyparticipatingincomplaintresolutiontoprovide timelyresponse tocustomers
o Ensuringreliable productsupplythroughactive communicationwithOperations,QA,
R&D, Purchasing,ManufacturingEngineering,CustomerService andTechnical Service
Reps
 Marketing
o Maximizingopportunitiesforproductline salesthroughreview and/orcreationof
detailed,comprehensive literature including: trainingdocuments,technical literature,
productinformationinserts,datasheets,technical sheets,how-to-sell sheets,and
competitivecomparisons
o Developingstrategicmarketingplansthroughtargetedactivitiessuchasproduct
launches,generationandmaintenance of literature, communicationtools,andtraining
materials
 Global Training and SalesSupport
o Providingexpertknowledge of productlinestosupporteducationof customers,sales,
supportservices,marketingandoperations
3
o Developingandprovidingongoingproducttraining forAccountManagers,Customer
Service,Technical Service,andCustomers
o Assistingsalesteamsatkeyaccountsandtrade showsviacustomervisits,lecture
orientedtraining,hands-ondemonstrationbasedtraining,conferencecallsand
computerbasedtrainingmodules
 Key Skills
o Technical Proficiency
o Effective Communication
o StrongAnalytical andResearchSkills
o Exceptional Leadership
o Exceptional abilitytoworkwithandleadcross-functional teams
o Excellentknowledge anduse of:
 Word
 Excel
 Powerpoint
 MicrosoftProject
 Access
 SAP
 CRM
Sr. Microbiologist, Pall Life Sciences, Pensacola,FL 02/2002 – 05/2009
 Key Accomplishments
o PromotedfromQA MicrobiologisttoQA Sr. Microbiologistwithin3years of employment
o Reducedlaboratoryworkloadandrequiredresourcesby20% bystrategicallyoutsourcing
testingandcalibrationswithexcessresource requirements
o Developedanddelivered4trainingsessionsforsalesrepresentativesonQA Release test
methodsinthe MicrobiologyandAnalytical QA labs
o Developedandprovided4trainingtosalesrepresentativesonmicrobiologyandAnalytical
QA testmethods
Primary Responsibilities
 PerformedmicrobiologyQA testing,providedaccurate,timely,reproducible and validdatafor
productrelease
 ScheduledworkflowforproductionandR&Dtestingto ensure dataisavailable inatimely
mannerfor productrelease orR&D validation
 Created,reviewed,andupdatedtestmethods,standardworkinstructions,dataforproduct
release andvalidations
 Managed the trainingof QC technicianstooptimize resourcesfortesting
 Troubleshotall issuesrelatedto equipmentfailures/issues,testingandanalytical areas
 Orderedandmaintainedsupplyinventoryforthe microbiologylab
4
Medical Technologist,BaptistHospital,Pensacola, FL 08/1996 – 02/2002
Primary Responsibilities
 Specimencollectionandprocessing
 Clinical assaytesting
 Clinical Microbiology
 Clinical Immunohematology
 Clinical Hematology
 Clinical Chemistry
 Lab equipmentcalibration
 Testresultvalidationandverification
 Reportingaccurate testdata
 Qualitycontrol acrossthe clinical laboratory
 CLIA and OSHA Compliance
 Maintainingrecords
 Managing Supplies
 TrainingMedical Technologystudentsduringthe clinical internships
Education and Certifications
 Bachelor of Science: Medical Technology, Universityof WestFlorida, Pensacola,FL
 ASCP Certified
 NCA Certified

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Ginger Sterling Resume - 1

  • 1. 1 Ginger Sterling 4650 Carmel Circle, Pace, FL 32571 │ C: 850-501-3455 │ Gincolley@yahoo.com _____________________________________________________________________________________ Professional Summary Self-directed,detail orientedmarketingprofessional withmore than18 yearsof experienceinproduct management,healthcare industry,qualityassurance, andclinical laboratorydisciplines. Extensive knowledge andexperience developingandmarketingPOC devices. SpecializedinImmunhematology and Microbiologywhile workingasa Medical Technologist. Creativeandinnovative teamplayerwith stronginterpersonal skills anda provenabilitytoleadcross-functional teams. Organizedproject managerwithgreenbeltcertificationand effectivecommunicationskills whois driventoexceedmetrics withintime frame andbudgetarycommitments. Proficientatcollaboratingwithmultiplestakeholders to determine needsandthen developstrategicandtactical marketingplans,marketingcollateral aswell as fieldsalesandcustomertrainingmaterials thatalignwiththe company’sbusinessprioritiesand initiatives. Clinical laboratoryspecializationinmicrobiologyandimmunohematologywithin-depth benchexperience inthese specializedareas. Professional Experience Global Product Manager, Pall Life Sciences,Pensacola,FL 05/2009 – Present  PortfoliosManaged Concurrently o Lab/Diagnostic OEM Membrane  Lateral Flow POC - Diagnostics  Blood SeparationMedia  Lateral Flow Media  Protein& DNA Blotting and BindingMedia  Standard Lab Filtration Media  Environmental MonitoringMedia o Standard Lab Membrane  Sterile FiltrationMedia  General FiltrationMedia  Protein& DNA Blotting and BindingMedia  Environmental MonitoringMedia Key Accomplishments  Successfully ledcross-functional teams inthe developmentand launchof twonew lateral flow membranesforthe POCDiagnosticmarket whichdrove 30% revenue growthinyeartwo;Acting VOCfor productdevelopmentrequirementsworkingwithSeniorManagement,SeniorSponsors, R&D, QA,and ManufacturingOperations  Developed>20 comprehensive literature/trainingtoolsincluding: WebEx training,printed trainingdocuments,technical literature,productinformationinserts,datasheets,technical sheets,how-to-sellsheets,andcompetitivecomparisons
  • 2. 2  Drove a 47% increase inLife Science Laboratory/Diagnosticsales overafouryearperiod  SuccessfullyconvertednewOEMcustomerbystreamliningpackaging,documentation,and pricingstructure resultingin$1.5Mnew revenue fromsingle customer, whichdrove a37.5% revenue increasewithinthree years  Active VOC in> 100 customercomplaintresolutions resultingincustomersatisfaction  Effectivelytransitionedentire productline responsibilitiesfromthe US to Asiatobettersupport emergingmarketgrowthinthe primaryregionforthisproductline. Transitionincludedproduct training,documentation,costingandmarginstructures. Resultedinbetterpositioningof productline and 40% reductioninUS laborrequiredtosupportthisproductline  Efficientlymanaged productrationalizations of >275 SKUs to provide amore focusedapproach to marketgrowth for global salesteams Primary Responsibilities  Product Line Maintenance and Growth o Managing productline maintenance andgrowthforLab/DiagnosticOEM,Life Science Laboratory,and Environmental Monitoringproductlinesbymaintainingup-to-date analysisof productline performance, revenue andunitgrowth,grossmargin,market trends,technologies,andcompetitive activity o Supportinggrowthandrevitalizationof productlinesandnew productdevelopment throughactive participationinthe productcommercializationprocessbyservingas teamleadand/orteam memberinStage Gate Meeting  Product Line Communications o LeadsVOCactivitywithcustomers,opinionleadersandaccountmanagersto identify unmetneeds,performance specifications,targetmarkets,commercial outlook, competitivelandscape,bestroutestomarket,andstrategicfitwithinproductportfolio o Activelyparticipatingincomplaintresolutiontoprovide timelyresponse tocustomers o Ensuringreliable productsupplythroughactive communicationwithOperations,QA, R&D, Purchasing,ManufacturingEngineering,CustomerService andTechnical Service Reps  Marketing o Maximizingopportunitiesforproductline salesthroughreview and/orcreationof detailed,comprehensive literature including: trainingdocuments,technical literature, productinformationinserts,datasheets,technical sheets,how-to-sell sheets,and competitivecomparisons o Developingstrategicmarketingplansthroughtargetedactivitiessuchasproduct launches,generationandmaintenance of literature, communicationtools,andtraining materials  Global Training and SalesSupport o Providingexpertknowledge of productlinestosupporteducationof customers,sales, supportservices,marketingandoperations
  • 3. 3 o Developingandprovidingongoingproducttraining forAccountManagers,Customer Service,Technical Service,andCustomers o Assistingsalesteamsatkeyaccountsandtrade showsviacustomervisits,lecture orientedtraining,hands-ondemonstrationbasedtraining,conferencecallsand computerbasedtrainingmodules  Key Skills o Technical Proficiency o Effective Communication o StrongAnalytical andResearchSkills o Exceptional Leadership o Exceptional abilitytoworkwithandleadcross-functional teams o Excellentknowledge anduse of:  Word  Excel  Powerpoint  MicrosoftProject  Access  SAP  CRM Sr. Microbiologist, Pall Life Sciences, Pensacola,FL 02/2002 – 05/2009  Key Accomplishments o PromotedfromQA MicrobiologisttoQA Sr. Microbiologistwithin3years of employment o Reducedlaboratoryworkloadandrequiredresourcesby20% bystrategicallyoutsourcing testingandcalibrationswithexcessresource requirements o Developedanddelivered4trainingsessionsforsalesrepresentativesonQA Release test methodsinthe MicrobiologyandAnalytical QA labs o Developedandprovided4trainingtosalesrepresentativesonmicrobiologyandAnalytical QA testmethods Primary Responsibilities  PerformedmicrobiologyQA testing,providedaccurate,timely,reproducible and validdatafor productrelease  ScheduledworkflowforproductionandR&Dtestingto ensure dataisavailable inatimely mannerfor productrelease orR&D validation  Created,reviewed,andupdatedtestmethods,standardworkinstructions,dataforproduct release andvalidations  Managed the trainingof QC technicianstooptimize resourcesfortesting  Troubleshotall issuesrelatedto equipmentfailures/issues,testingandanalytical areas  Orderedandmaintainedsupplyinventoryforthe microbiologylab
  • 4. 4 Medical Technologist,BaptistHospital,Pensacola, FL 08/1996 – 02/2002 Primary Responsibilities  Specimencollectionandprocessing  Clinical assaytesting  Clinical Microbiology  Clinical Immunohematology  Clinical Hematology  Clinical Chemistry  Lab equipmentcalibration  Testresultvalidationandverification  Reportingaccurate testdata  Qualitycontrol acrossthe clinical laboratory  CLIA and OSHA Compliance  Maintainingrecords  Managing Supplies  TrainingMedical Technologystudentsduringthe clinical internships Education and Certifications  Bachelor of Science: Medical Technology, Universityof WestFlorida, Pensacola,FL  ASCP Certified  NCA Certified