2. FedEX: Social Media Report
This report looks at how
FedEx
performed on social media between
October 1st – December 31st, 2015
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5. Brand Overview
FANS NEW FANS FAN GROWTH COUNTRY DEMOGRAPHICS
1,051,871 21,385 2.08% Worldwide
Mostly Older, Female and
Attached.
FedEx
6. Engagement Score Total Fan Posts
407 9,776
Total Posts Brand Response Rate
130 30.77%
Total Likes Avg. Reply Time
179,400 11 hrs, 41 mins
Total Comments General Sentiment
15,277 Neutral
Total Shares
18,731
Most Engaging Content Type
Photo
Least Engaging Content Type
Special Offer
Most Prolific Content Type
Corporate Social
Responsibility
BRAND POSTS FAN POSTS
Brand Overview
CONTENT & CAMPAIGNS
9. Community Analysis
FedEx fans are mostly Older, Female and Attached. FedEx fans are largely from United States followed by
Mexico.
Fan Demographics Distribution of Fans
38%
62%
male female
0% 10% 20% 30%
Below 21
21-30
31-40
41-50
51-60
Over 60
0% 10% 20% 30% 40%
Single
In a Relationship
Engaged
Married
UnKnown
0K 200K 400K 600K 800K 1,000K
United States
Mexico
India
Brazil
Egypt
Philippines
Canada
Pakistan
United Kingdom
10. 0
1
1
2
2
3
3
4
4
5
1-Oct 15-Oct 29-Oct 12-Nov 26-Nov 10-Dec 24-Dec
Brand Posts
Top keywords used Frequency
HowTheHolidaysArrive 43
We’re 24
team members 20
FedEx 19
DeliveringThanks 18
11. 78%
22%
Brand Participation Brand Non Participation
94%
2%
4%
Posititve Negative Neutral
Brand Posts - Engagement
FedEx responded to 101 conversations generated by the
130 Posts they published.
FedEx receives more positive than negative vibes from
comments on their Posts.
Brand Responses Sentiment of Brand Posts
12. Most Engaging Brand Posts
10-DEC-15, THU 10:00AM
On December 4th, our team members
worked with Trees for Troops to deliver
400 trees to deserving mil ..
ENGMT
.
LIKES COMMENTS SHARE
S
SENTIMENT
979 10,375 265 1,364 Positive
13-DEC-15, SUN 6:00PM
Take a tour of the world with us in just
30 seconds and see
#HowTheHolidaysArrive.
07-OCT-15, WED 8:15PM
Wishing you a smooth and peaceful
journey for the remainder of this week.
You're more than halfway t ..
ENGMT
.
LIKES COMMENTSSHARESSENTIMENT
974 3,054 239 1,968 Positive
ENGMT
.
LIKES COMMENTS SHARE
S
SENTIMENT
897 7,805 227 575 Positive
NO IMAGE NO IMAGE NO IMAGE
13. Brand Posts - Analysis
Brand Post Types Days of the week
0 20 40 60 80 100 120
0 100 200 300 400 500
Photos
Videos
Plain Text
Links
Polls
Number of Posts
Engagement Score
Engagement Score Number of Posts
0 5 10 15 20 25 30
0 100 200 300 400 500 600
Monday
Tuesday
Wednesday
Thursday
Friday
Saturday
Sunday
Number of Posts
Engagement Score
Engagement Score Number of Posts
14. Top Keywords Used Frequency
package 4899
time 2277
delivery 2146
today 1511
company 1234
User Posts
0
50
100
150
200
250
300
350
400
450
1-Oct 8-Oct 15-Oct 22-Oct 29-Oct 5-Nov 12-
Nov
19-
Nov
26-
Nov
3-Dec 10-
Dec
17-
Dec
24-
Dec
31-
Dec
Positive Neutral Negative
15. FedEx responded to 3,008 conversations generated by the
9,776 Posts fans published.
FedEx appears to participate more when Fan conversations
have greater negative vibes than positive.
User Posts - Engagement
Brand Responses Sentiment
31%
69%
Brand Participation Brand Non Participation
21%
29%
50%
Posititve Negative Neutral
16. Most of FedEx posts were around 'Corporate Social Responsibility', and posts around 'Photo' received the highest
engagement.
Content Intel
0 5 10 15 20 25 30
0 100 200 300 400 500 600
Brand News
Fact
Others
Event
Corporate Social…
Photo
Ad Campaigns
Employee Stories
Special Offer
Like This Posts
Question
Contest
Festival/Greetings
Alert or FYI
Facebook App
Number of Posts
Engagement Score
Engagement Score Number of Posts
17. In FedEx Posts about General Happenings, the category Entertainment received the highest engagement.
Content Intel
0 2 4 6 8 10 12
0 100 200 300 400 500 600 700 800 900 1000
Social…
Business
Others
Politics
Local Events
Sports
Social Good/ Cause Related
Leisure/Dining
Question
Entertainment
Festival/Greetings
Current Affairs
Technology
Number of Posts
Engagement Score
Engagement Score Number of Posts
18. Campaign Intel
0 1 2 3 4 5 6 7
0 100 200 300 400 500 600 700 800
#SB50
#TravelTuesday
#TreesForTroops 2015
Number of Posts
Engagement Score
Engagement Score Number of Posts
This is the performance of a selection of FedEx campaigns that have been tagged and tracked
by Unmetric and are not restricted to the time period analyzed
21. Engagement Score
108
Total Proactive Tweets
331
Retweets Total
14
Replies Total
468
Favorites Total
12,010
Total Mention
43,877
Total Retweets
5,636
Response Rate (%)
0.84%
Average Reply Time (mins)
630
Most Engaging
#FedEx11
Most Recent
#TBT
BRAND TWEETS USER TWEETS
Brand Overview
BRAND CAMPAIGNS
26. Happy SwanQueen Sweater
Anniversary! #TBT
https://t.co/MLqWOwyfjB
01-Oct-15, Thu 05:20PM
ENGMT. FAV. REPLIES RETWEETS
888 384 33 358
Top Engaging Tweets
The #FedEx11 box is all packed and
ready for you. Answer the
question with the proper tags for
your..
Joining FedEx comes with some serious
perks. Start your journey at
FedEx Ground.
https://t.co/q5w1L..
02-Nov-15, Mon 02:56PM
ENGMT. FAV. REPLIES RETWEETS
802 118 348 122
30-Oct-15, Fri 11:31AM
ENGMT. FAV. REPLIES RETWEETS
713 648 51 147
NO IMAGE NO IMAGE NO IMAGE
27. Posts with Hashtags engage the best. Those with Mentions are the most frequent
0 50 100 150 200 250 300
0 20 40 60 80 100 120 140
Links
Plain Text
Hashtags
Mentions
Number of Posts
Engagement Score
Engagement Score Number of Tweets
Brand Tweet Types
28. 0 20 40 60 80 100 120
0 500 1000 1500 2000 2500 3000 3500 4000
#airandground*
#howtheholidaysarrive*
#tbt*
#fedexground*
#startwith1thing*
#saints*
#fedexsucks*
#fedex11*
#fedex*
#bantrophyhunting*
User Tweets about Hashtag
Brand Tweets about Hashtag
Brand tweets User Tweets
Volume of Tweets with Hashtags
32. Positive Negative Neutral
Customer Service
REPLY ANALYSIS REPLY SENTIMENT
0
50
100
150
200
250
300
Request For
Direct
Message
Request For
Contact
Request For
View a Link
Request For
Email
Brand
Apology
Plain Text
37. Influencers
Name Followers Tweets
NFL 16,482,884 26
Miami HEAT 3,275,948 1
New England Patriots 2,340,187 3
Denver Broncos 1,687,978 2
Chris Sacca 1,677,040 1
TOP 5 INFLUENCERS
38. Generate Your Own Social Media Report
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It took minutes to create.
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Social Media Report Now