The Johnson & Johnson social media report for October to December 2015 highlights an average engagement score of 92 on Facebook with significant fan growth, primarily from the United States and Brazil. The report notes that employee stories were the most engaging content type, while corporate social responsibility posts were the most prolific. On Twitter, the company achieved a 4.88% follower growth with an engagement score averaging 61, with hashtags and mentions contributing to higher engagement levels.

1. Johnson & Johnson
on Social Media
Oct 01 2015 - Dec 31 2015
Cover Image Courtesy of Johnson & Johnson Twitter

2. Johnson & Johnson: Social Media Report
This report looks at how
Johnson & Johnson
performed on social media between
October 1st – December 31st, 2015

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4. Analysis of
Johnson & Johnson
Facebook Page
Oct 01, 2015 - Dec 31, 2015

5. Brand Overview
FANS NEW FANS FAN GROWTH COUNTRY
694,572 6,736 .98% Worldwide
Johnson & Johnson

6. Engagement Score
92
Total Posts
100
Total Likes
10,814
Total Comments
533
Total Shares
3,187
Most Engaging Content Type
Employee Stories
Least Engaging Content Type
Contest
Most Prolific Content Type
Corporate Social
Responsibility
Most Engaging Campaign
#NursesUnite
BRAND POSTS
Brand Overview
CONTENT & CAMPAIGNS

7. 684K
686K
688K
690K
692K
694K
696K
1-Oct 15-Oct 29-Oct 12-Nov 26-Nov 10-Dec 24-Dec
Fan Growth
Total Fans
694,572
New Fans
6,736

8. Engagement
0
250
500
Johnson & Johnson Network had an average engagement score of 92 and a highest of 406.

9. Community Analysis
Johnson & Johnson Network fans are largely from United States followed by Brazil.
Distribution of Fans
0K 100K 200K 300K 400K 500K 600K 700K
United States
Brazil
India
Mexico
Egypt
Philippines
Puerto Rico
Pakistan
Canada
Dominican Republic

10. 0
1
1
2
2
3
3
4
4
5
1-Oct 15-Oct 29-Oct 12-Nov 26-Nov 10-Dec 24-Dec
Brand Posts
Top keywords used Frequency
JNJ 38
world 15
kids 13
Photo app 11
holiday season 10

11. 10%
90%
Brand Participation Brand Non Participation
78%
3%
19%
Posititve Negative Neutral
Brand Posts - Engagement
Johnson & Johnson Network responded to 10 conversations
generated by the 100 Posts they published.
Johnson & Johnson Network receives more positive than
negative vibes from comments on their Posts.
Brand Responses Sentiment of Brand Posts

12. Most Engaging Brand Posts
20-NOV-15, FRI 7:30AM
Next week, we're kicking off the giving
season in a big way, and we want your
help! If you're alread ..
ENGMT
.
LIKES COMMENTS SHARE
S
SENTIMENT
480 531 51 229 Positive
24-DEC-15, THU 5:06PM
Happy Holidays from the entire Johnson &
Johnson family. May yours be filled with
moments of warmth, ..
ENGMT
.
LIKES COMMENTSSHARESSENTIMENT
406 941 31 136 Positive

13. Brand Posts - Analysis
Brand Post Types Days of the week
0 20 40 60 80 100
0 20 40 60 80 100 120 140 160
Links
Photos
Plain Text
Videos
Polls
Number of Posts
Engagement Score
Engagement Score Number of Posts
0 5 10 15 20 25
0 50 100 150
Monday
Tuesday
Wednesday
Thursday
Friday
Saturday
Sunday
Number of Posts
Engagement Score
Engagement Score Number of Posts

14. Most of Johnson & Johnson Network posts were around 'Corporate Social Responsibility', and posts around 'Employee
Stories' received the highest engagement.
Content Intel
0 5 10 15 20 25 30 35
0 20 40 60 80 100 120
Brand News
Fact
Others
Event
Corporate Social…
Photo
Ad Campaigns
Employee Stories
Special Offer
Like This Posts
Question
Contest
Festival/Greetings
Alert or FYI
Facebook App
Number of Posts
Engagement Score
Engagement Score Number of Posts

15. In Johnson & Johnson Network Posts about Diversified,
General Advice posts received the highest engagement.
In Johnson & Johnson Network Posts about General
Happenings, the category Others received the highest
engagement.
Content Intel
About Diversified About General Happenings
0 5 10 15 20
0 20 40 60 80 100
Fact
Others
Event
Question
News
General Advice
Number of Posts
Engagement Score
Engagement Score Number of Posts
0 1 2
0 20 40 60 80
Social…
Business
Others
Politics
Local Events
Sports
Social Good/…
Leisure/Dining
Question
Entertainment
Festival/Greetings
Current Affairs
Technology
Number of Posts
Engagement Score
Engagement Score Number of Posts

16. Campaign Intel
0 1 2 3 4
0 20 40 60 80 100 120 140
#WEF16
#JPM16
#CES2016
Number of Posts
Engagement Score
Engagement Score Number of Posts
This is the performance of a selection of Johnson&Johnson campaigns that have been tagged and tracked
by Unmetric and are not restricted to the time period analyzed

17. Analysis of
Johnson & Johnson News
Twitter Account
Oct 01, 2015 - Dec 31, 2015

18. Brand Overview
FOLLOWERS NEW FOLLOWERS FOLLOWER
GROWTH
COUNTRY
125,456 5,837 4.88% Worldwide
Johnson & Johnson News
@JNJNews

19. Engagement Score
61
Total Proactive Tweets
344
Retweets Total
234
Replies Total
5
Favorites Total
1,822
Total Mention
1,946
Total Retweets
2,323
Response Rate (%)
0.26%
Average Reply Time (mins)
151
BRAND TWEETS USER TWEETS
Brand Overview

20. 116K
117K
118K
119K
120K
121K
122K
123K
124K
125K
126K
1-Oct 15-Oct 29-Oct 12-Nov 26-Nov 10-Dec 24-Dec
Follower Growth
Total Followers
125,456
New Followers
5,837

21. 3K
3K
3K
3K
3K
3K
3K
3K
3K
1-Oct 15-Oct 29-Oct 12-Nov 26-Nov 10-Dec 24-Dec
Followee Growth
Total Followees
2,539
New Followees
20

22. Engagement
0
250
Johnson & Johnson News had an average engagement score of 61 and a highest of 159.

23. 0
5
10
15
20
1-Oct 15-Oct 29-Oct 12-Nov 26-Nov 10-Dec 24-Dec
Proactive Tweets Retweets
Brand Tweets
Proactive Tweets Retweets
344 234

24. #JNJ announces launch of 1st study of
#Ebola prime-boost #vaccine
regimen in #SierraLeone: http://t..
09-Oct-15, Fri 02:19AM
ENGMT. FAV. REPLIES RETWEETS
345 21 0 47
Top Engaging Tweets
#JNJ agrees to acquire @Novira to
accelerate development of
treatments for chronic #HepB:
https://t..
#JNJ named to @thomsonreuters
#Top100Innovators list for focus on
lifecycle of innovation: https://..
04-Nov-15, Wed 12:10PM
ENGMT. FAV. REPLIES RETWEETS
263 17 0 34
12-Nov-15, Thu 10:08AM
ENGMT. FAV. REPLIES RETWEETS
257 20 2 32
NO IMAGE NO IMAGE NO IMAGE

25. Posts with Hashtags engage the best. Those with Mentions are the most frequent
0 50 100 150 200 250 300 350
0 10 20 30 40 50 60 70
Links
Plain Text
Hashtags
Mentions
Number of Posts
Engagement Score
Engagement Score Number of Tweets
Brand Tweet Types

26. 0 50 100 150 200 250 300
0 200 400 600 800 1000 1200 1400 1600 1800
#jnj*
#janssen*
#ebola*
#advamed15*
#bgb2015*
#wad2015*
#jlabs*
#hiv*
#plannedbutcherhood*
#makehivstory*
User Tweets about Hashtag
Brand Tweets about Hashtag
Brand tweets User Tweets
Volume of Tweets with Hashtags

27. 0
20
40
60
80
100
120
140
1-Oct 6-Oct 11-Oct 16-Oct 21-Oct 26-Oct 31-Oct 5-Nov 10-Nov 15-Nov 20-Nov 25-Nov 30-Nov 5-Dec 10-Dec 15-Dec 20-Dec 25-Dec 30-Dec
jnj janssen ebola advamed15 bgb2015
Spread of Hashtags by day

28. 0 20 40 60 80 100 120 140
#hiv*
#jlabs*
#jnj*
#plannedbutcherhood*
#advamed15*
#makehivstory*
#ebola*
#wad2015*
#bgb2015*
#janssen*
Engagement Score
Hashtags - Engagement

29. Average Response Rate : 0.26%
0
10
20
30
40
50
60
70
1-Oct
3-Oct
5-Oct
7-Oct
9-Oct
11-Oct
13-Oct
15-Oct
17-Oct
19-Oct
21-Oct
23-Oct
25-Oct
27-Oct
29-Oct
31-Oct
2-Nov
4-Nov
6-Nov
8-Nov
10-Nov
12-Nov
14-Nov
16-Nov
18-Nov
20-Nov
22-Nov
24-Nov
26-Nov
28-Nov
30-Nov
2-Dec
4-Dec
6-Dec
8-Dec
10-Dec
12-Dec
14-Dec
16-Dec
18-Dec
20-Dec
22-Dec
24-Dec
26-Dec
28-Dec
30-Dec
MentionsandReplies
Replies Mentions
Customer Service

30. Average Reply Time : 2 hours 31 minutes
0
50
100
150
200
250
300
1-Oct 6-Oct 11-Oct 16-Oct 21-Oct 26-Oct 31-Oct 5-Nov 10-Nov15-Nov20-Nov25-Nov30-Nov 5-Dec 10-Dec15-Dec20-Dec25-Dec30-Dec
Customer Service

31. Positive Negative Neutral
Customer Service
REPLY ANALYSIS REPLY SENTIMENT
0
0.5
1
1.5
2
2.5
3
3.5
Request For
Direct
Message
Request For
Contact
Request For
View a Link
Request For
Email
Brand
Apology
Plain Text

32. 0
50
100
150
200
250
300
350
400
450
Monday Tuesday Wednesday Thursday Friday Saturday Sunday
Replies Mentions
Day of the week

33. 0
20
40
60
80
100
120
140
160
12:00 AM 2:00 AM 4:00 AM 6:00 AM 8:00 AM 10:00 AM 12:00 PM 2:00 PM 4:00 PM 6:00 PM 8:00 PM 10:00 PM
Replies Mentions
Time of the Day

34. Total number of Retweets : 2,323
-20
0
20
40
60
80
100
120
140
160
1-Oct 6-Oct 11-Oct 16-Oct 21-Oct 26-Oct 31-Oct 5-Nov 10-Nov 15-Nov 20-Nov 25-Nov 30-Nov 5-Dec 10-Dec 15-Dec 20-Dec 25-Dec 30-Dec
Retweets of Brand Tweets Brand Tweets
Retweets

35. Total number of Mentions: 1,946
-10
0
10
20
30
40
50
60
70
1-Oct 6-Oct 11-Oct 16-Oct 21-Oct 26-Oct 31-Oct 5-Nov 10-Nov 15-Nov 20-Nov 25-Nov 30-Nov 5-Dec 10-Dec 15-Dec 20-Dec 25-Dec 30-Dec
Mentions Brand Tweets
Mentions

36. Influencers
Name Followers Tweets
La Jornada 1,356,000 1
Jesse Millette 1,317,559 1
Steve Jackson Show 391,668 1
DiversityInc.com 365,003 8
Sama 294,476 2
TOP 5 INFLUENCERS

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