Juniper Social Media Analysis Q4 2015

JUNIPER
on Social Media
Oct 01 2015 - Dec 31 2015
Cover Image Courtesy of Juniper FB

JUNIPER: Social Media Report
This report looks at how
JUNIPER
performed on social media between
October 1st – December 31st, 2015

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Analysis of
Juniper Networks
Facebook Page
Oct 01, 2015 - Dec 31, 2015

Brand Overview
FANS NEW FANS FAN GROWTH COUNTRY DEMOGRAPHICS
87,528 4,713 5.69% Worldwide
Mostly Older, Male and
Attached.
Juniper Networks

Engagement Score Total Fan Posts
558 739
Total Posts Brand Response Rate
97 1.35%
Total Likes Avg. Reply Time
24,578 3 days, 14 hrs, 23 mins
Total Comments General Sentiment
920 Neutral
Total Shares
4,043
BRAND POSTS FAN POSTS
Brand Overview

80K
81K
82K
83K
84K
85K
86K
87K
88K
30-Sep 14-Oct 28-Oct 11-Nov 25-Nov 9-Dec 23-Dec
Fan Growth
Total Fans
87,528
New Fans
4,713

Engagement
0
250
500
750
1,000
1,250
Juniper Networks had an average engagement score of 558 and a highest of 1000.

Community Analysis
Juniper Networks fans are mostly Older, Male and
Attached.
Juniper Networks fans are largely from India followed by
United States.
Fan Demographics Distribution of Fans
78%
22%
male female
0% 10% 20% 30% 40% 50%
Below 21
21-30
31-40
41-50
51-60
Over 60
0% 20% 40% 60%
Single
In a Relationship
Engaged
Married
UnKnown
0K 5K 10K 15K 20K 25K
India
United States
Pakistan
Egypt
Brazil
Indonesia
Saudi Arabia
Mexico
Thailand
Bulgaria

0
0
0
1
1
1
1
1-Oct 15-Oct 29-Oct 12-Nov 26-Nov 10-Dec 24-Dec
Brand Posts
Top keywords used Frequency
Juniper’s Worldwide
PoC Lab
13
network 12
image 10
Sunnyvale 9
Hong Kong 8

12%
88%
Brand Participation
49%
8%
43%
Posititve Negative Neutral
Brand Posts - Engagement
Juniper Networks responded to 12 conversations
generated by the 97 Posts they published.
Juniper Networks receives more positive than negative
vibes from comments on their Posts.
Brand Responses Sentiment of Brand Posts

Most Engaging Brand Posts
10-OCT-15, SAT 10:55AM
New to OpenStack firewall? Here's
what you need to know.
ENGMT
.
LIKES COMMENTS SHARE
S
SENTIMENT
1,000 2,614 44 501 Positive
29-OCT-15, THU 10:33AM
Celebrating the hard work of all
security engineers during Cyber Aware
month!
08-OCT-15, THU 7:51PM
CEO Rami Rahim on his passion for
tech and desire for challenges.
ENGMT
.
LIKES COMMENTSSHARESSENTIMENT
999 1,068 19 525 Positive
ENGMT
.
LIKES COMMENTS SHARE
S
SENTIMENT
976 2,174 15 97 Neutral
NO IMAGE NO IMAGE NO IMAGE

Brand Posts - Analysis
Brand Post Types Days of the week
0 10 20 30 40 50
0 100 200 300 400 500 600 700
Videos
Photos
Links
Plain Text
Polls
Number of Posts
Engagement Score
Engagement Score Number of Posts
0 5 10 15 20 25
0 200 400 600 800 1,000
Monday
Tuesday
Wednesday
Thursday
Friday
Saturday
Sunday
Number of Posts
Engagement Score
Engagement Score Number of Posts

Top Keywords Used Frequency
Juniper Networks 701
Techkriti'16 88
Title Sponsor 88
NSA 77
security agency 52
User Posts
0
20
40
60
80
100
120
140
160
180
200
1-Oct 8-Oct 15-Oct 22-Oct 29-Oct 5-Nov 12-
Nov
19-
Nov
26-
Nov
3-Dec 10-
Dec
17-
Dec
24-
Dec
31-
Dec
Positive Neutral Negative

Juniper Networks responded to 10 conversations
generated by the 739 Posts fans published.
Juniper Networks appears to participate more when Fan
conversations have greater positive vibes than negative.
User Posts - Engagement
Brand Responses Sentiment
1%
99%
Brand Participation Brand Non Participation
35%
4%
61%
Posititve Negative Neutral

Analysis of
Juniper Networks
Twitter Account
Oct 01, 2015 - Dec 31, 2015

Brand Overview
FOLLOWERS NEW FOLLOWERS FOLLOWER
GROWTH
COUNTRY
62,514 3,168 5.34% Worldwide
Juniper Networks
@JuniperNetworks

Engagement Score
95
Total Proactive Tweets
518
Retweets Total
127
Replies Total
83
Favorites Total
3,433
Total Mention
3,506
Total Retweets
3,007
Response Rate (%)
2.22%
Average Reply Time (mins)
9694
BRAND TWEETS USER TWEETS
Brand Overview

58K
58K
59K
59K
60K
60K
61K
61K
62K
62K
63K
63K
Follower Growth
Total Followers
62,514
New Followers
3,168

3K
3K
3K
3K
3K
3K
3K
3K
3K
3K
Followee Growth
Total Followees
3,340
New Followees
21

Engagement
0
250
500
Juniper Networks had an average engagement score of 95 and a highest of 325.

0
5
10
15
20
Proactive Tweets Retweets
Brand Tweets
Proactive Tweets Retweets
518 127

Meet the new QFX5200 line of
switches! #NXTWORK
#InstantEvolution
https://t.co/9AisBCVauT
https://t..
03-Nov-15, Tue 12:19PM
ENGMT. FAV. REPLIES RETWEETS
563 21 2 52
Top Engaging Tweets
Celebrating the hard work of all
security engineers during
#CyberAware month!
https://t.co/bQYDgWeN..
With automation, it's all or nothing -
@steveliput explains why:
https://t.co/ci0AXYhP9D
#BigNFVIde..
28-Oct-15, Wed 04:15PM
555 39 0 50
18-Nov-15, Wed 03:19PM
548 72 4 44
NO IMAGE NO IMAGE NO IMAGE

Posts with Hashtags engage the best. Those with Mentions are the most frequent
0 50 100 150 200 250 300 350 400 450 500
0 20 40 60 80 100 120
Links
Plain Text
Hashtags
Mentions
Number of Posts
Engagement Score
Engagement Score Number of Tweets
Brand Tweet Types

0 20 40 60 80 100 120 140 160 180
0 200 400 600 800 1000 1200
#nxtwork*
#bignfvidea*
#instantevolution*
#manhattanproject*
#datacenter*
#sdn*
#junos*
#networksthatknow*
#cyberaware*
#onenetwork*
User Tweets about Hashtag
Brand Tweets about Hashtag
Brand tweets User Tweets
Volume of Tweets with Hashtags

0
100
200
300
400
500
600
1-Oct 6-Oct 11-Oct 16-Oct 21-Oct 26-Oct 31-Oct 5-Nov 10-Nov 15-Nov 20-Nov 25-Nov 30-Nov 5-Dec 10-Dec 15-Dec 20-Dec 25-Dec 30-Dec
nxtwork bignfvidea instantevolution manhattanproject datacenter
Spread of Hashtags by day

0 20 40 60 80 100 120 140 160 180
#onenetwork*
#junos*
#manhattanproject*
#nxtwork*
#networksthatknow*
#bignfvidea*
#datacenter*
#sdn*
#cyberaware*
#instantevolution*
Engagement Score
Hashtags - Engagement

Average Response Rate : 2.22%
0
50
100
150
200
250
300
1-Oct
3-Oct
5-Oct
7-Oct
9-Oct
11-Oct
13-Oct
15-Oct
17-Oct
19-Oct
21-Oct
23-Oct
25-Oct
27-Oct
29-Oct
31-Oct
2-Nov
4-Nov
6-Nov
8-Nov
10-Nov
12-Nov
14-Nov
16-Nov
18-Nov
20-Nov
22-Nov
24-Nov
26-Nov
28-Nov
30-Nov
2-Dec
4-Dec
6-Dec
8-Dec
10-Dec
12-Dec
14-Dec
16-Dec
18-Dec
20-Dec
22-Dec
24-Dec
26-Dec
28-Dec
30-Dec
MentionsandReplies
Replies Mentions
Customer Service

Average Reply Time : 6 days 17 hours 34 minutes
0
20000
40000
60000
80000
100000
120000
1-Oct 6-Oct 11-Oct 16-Oct 21-Oct 26-Oct 31-Oct 5-Nov 10-Nov15-Nov20-Nov25-Nov30-Nov 5-Dec 10-Dec15-Dec20-Dec25-Dec30-Dec
Customer Service

Positive Negative Neutral
Customer Service
REPLY ANALYSIS REPLY SENTIMENT
0
10
20
30
40
50
60
70
Request For
Direct
Message
Request For
Contact
Request For
View a Link
Request For
Email
Brand
Apology
Plain Text

0
100
200
300
400
500
600
700
800
Monday Tuesday Wednesday Thursday Friday Saturday Sunday
Replies Mentions
Day of the week

0
50
100
150
200
250
300
350
12:00 AM 2:00 AM 4:00 AM 6:00 AM 8:00 AM 10:00 AM 12:00 PM 2:00 PM 4:00 PM 6:00 PM 8:00 PM 10:00 PM
Replies Mentions
Time of the Day

Total number of Retweets : 3,007
-50
0
50
100
150
200
250
Retweets of Brand Tweets Brand Tweets
Retweets

Total number of Mentions: 3,506
-50
0
50
100
150
200
250
300
Mentions Brand Tweets
Mentions

Influencers
Name Followers Tweets
Edward Snowden 1,883,804 1
BanTheBBC ✘ 288,434 1
Touya Akira 246,476 1
La Silla Rota 242,596 3
VMware 214,160 1
TOP 5 INFLUENCERS

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Juniper Social Media Analysis Q4 2015

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