Gill Colbourne's presentation at CILIP West Midlands event on promoting your service. The presentation highlights examples of promotion work from Warwickshire library and information service.

1. CILIP West Midlands
– Promoting Your
Service
Gill Colbourne
Business Development Librarian
Warwickshire Library & Information Service

2. Promoting Your Service
• Using flyers, posters, giveaway items
• Through advertising and newspaper articles
• Outside the library by giving talks and
networking
• Promotion in every day opportunities
• Through staff and advocacy

3. Images and Branding

4. Advertising
• Use different methods to try and capture different audiences
• Posters in public buildings e.g. sports centres, community
centres, children’s centres, etc.
• An advertisement in the Council Tax booklets
• An advert on buses on routes covering Warwickshire through
Stagecoach
• Advertisements or editorial in Community Forums,
Village/Town magazines – online and hard copy
• Opportunities such as Warwick Hospital advertising space

5. Bus Advertising

6. Social Media
• We have a section on the Warwickshire County Council
website www.warwickshire.gov.uk/libraries
• Facebook page
https://www.facebook.com/warwickshirelibraryandinformatio
nservice
• Twitter account https://twitter.com/warkslibraries
• Pinterest http://pinterest.com/warkslibraries/
• Youtube http://www.youtube.com/watch?v=KAE9CPJ78Zk

7. News articles
• Using local newspapers for interesting stories and promotion
of events remembering to use a photograph if possible
• Using the County Council Intranet
• Using County Council publications
• Look out for any opportunities to publicise

8. Staff advocacy
• One of our most important marketing tools!

9. Staff advocacy
• Staff welcoming people in the libraries, so customers want to
return again
• Promoting the service at external events such as College Open
Days, Children & Family events, Reading & Learning Events,
etc.
• Speaking at general public meetings such as Warwickshire
Racial & Equality Partnerships, rural town community forums
etc.
• Giving talks for groups from Brownies to Women’s Institute
• Higher level meetings and conferences involving councillors,
partners and potential partners
• Any opportunity!

10. Any questions?