"Challenge yourself to expand your horizons through out the Real Pistoia. Challenge your mind and body on an outdoors weekend, experience the History and traditions of Pistoia and dare your friends".

1. Experience the real Tuscany on a Nature & Historical
Competition

2. BRIEF

3. RESEARCH INSIGHTS
Qualitative:
• Competitive divided region
• Historically rich / Real Tuscany Feel
• Overshadowed by neighboorly regions
• Festivals
Quantitative:
• Older generation
• Lack of transportation to the region
• Seasonal Tourism
• Landmarks

4. OPPORTUNITY
The lack of entertainment & activities in a
very natural, historically & traditional rich
region provides the perfect setting for a
service that combines Tradition with Nature
and Adventure

5. 4 CONCEPT IDEAS
Bootcamp

6. 4 CONCEPT IDEAS
Pistoian Buddy

7. 4 CONCEPT IDEAS
Time Travelling Bus

8. 4 CONCEPT IDEAS
Trattoria Diffusa

9. Challenge yourself to expand your
horizons trough out the Real Pistoia
Challenge your mind & body on an
Outdoors Weekend, Experience the
History & Traditions of Pistoia &
dare your friends

10. LOGO

11. CUSTOMER JOURNEY MAP

12. ACTIVITIES
- Log Race
- Blindfolded into the Unknown
- Popcorn Challenge
- Catty and Word Conundrum

13. CULTURAL CHALLENGE
1. What animals are in the Pistoian city shield?
Bears, or wolf (both answer are accept as correct)
2. What is Pinocchio’s original town?
Pescia
3. How many kms are from Firenze to Pistoia?
Around 40 kms.
4. Name 2 festivals that Pistoia has?
Pistoia Blues, Pistoia Festival, Festival della Bugia

14. SERVICE BLUEPRINT

15. TOUCHPOINTS
• Website
• Community
• Totem
• Checkpoints
• Welcome Letter
• Challenge Kit
• Prize
• Souvenir
• Poster

16. KEY POINTS
• Path from Pistoia to Montecatini Therms
• Learning by playing
• Different difficulty level routes.
• Teams from 3 to 5 people.
• Awards / Souvenirs
• Building a Community
• Transportation back to Pistoia provided.

17. BUSINESS MODEL PROPOSITION

18. COMMUNICATION PLAN
2014 – National Communication
• Local Pistoians; Italians; Companies for Team Building
• Digital Media – Website, Banners, Facebook
• Posters;
• Building the Community
2015 – International Communication
• Worldwide Range
• Digital Media – Website, Banners
• Community

19. WEBSITE – LANDING PAGE

20. COMMUNITY

21. WEBSITE - MISSION

22. IMPLEMENTATION PLAN
Estimated time to implementation – 6 to 8 months
Estimated Revenue 2014:
3 persons group at 75€/person = 225€/Group
Challenges per year – 1350
Annual Revenue – 303.750€
Investment (Website + Infrastructure) – 32.500€
Costs (staff + training + maintenance) – 270.237€
Total – 302.737€
Profit 2014: 22.680€ ( 11.340€)
Profit 2015: 152.851€
Profit 2016: 435.094€

23. THANK YOU