A talk for the CILIP MMIT group at their 'The wisdom of the crowd? Crowdsourcing for information professionals' event, Heritage Quay, University of Huddersfield, March 2018
Dr Mia Ridge, Digital Curator, the British Library.
Talk at CILIP MmIT event, "The wisdom of the crowd? Crowdsourcing for information professionals", on 19/3/18 at the University of Huddersfield.
Measuring success [On Message: Effective Strategies for Marketing and PR]Graham Davies
Graham Davies, digital programmes manager, Amgueddfa Cymru – National Museum Wales, on creating measurable marketing goals and objectives. He recently oversaw the successful redesign of the museum’s website, which has become a springboard for embedding digital skills across the museum. He is now working with the marketing department on reporting models using Google Analytics that help define and measure online success. Davies will use a wide range of practical examples to explain how experiences at Amgeuddfa Cymru have helped shape a new way of thinking for the digital team there.
Europeana Fashion @Innovathens March 2016Marco Rendina
A presentation on the main achievements of the Europeana Fashion International Association, with a special focus on the GLAM-wiki collaboration we carried-on, organising a series of edit-a-thon around Europe, involving the most important fashion museums and archives and the local Wikipedia chapters.
Fashion is an important part of the European Cultural Heritage, and it is increasingly recognised for its important research value to other academic disciplines, including arts, culture, sociology and communication. Since the beginning of the XX century some of the most important public and private cultural institutions and museums of applied arts in Europe have begun collecting and preserving garments, accessories, catalogues, fashion magazines and other documents and materials related to fashion.
This has resulted in a growing number of impressive and unique collections that Europeana Fashion will bring together online.
Despite the growing importance of fashion heritage, there is a lack of freely accessible fashion content and contextual information on-line.
That’s why the Europeana Fashion project has started a collaboration with the local Wikimedia Chapters around Europe -and not only- with the aim to bring new fashion related knowledge and content to Wikipedia, the World free encyclopaedia.
Since March 2013, the Europeana Fashion partners are organising a series of events in collaboration with Wikimedia, called edit-a-thons, in which volunteers from the Wikipedia support organisation and a crowd of students, bloggers, researchers, curators and fashionistas come together to edit and contribute new fashion related information to Wikipedia, using content made available by Europeana Fashion.
In his presentation, Marco Rendina will tell more about this collaboration and how it has started an online relationship that could expand our understanding of the fashion heritage and the online available knowledge of the fashion domain at large.
For more information on the project, please visit:
http://www.europeanafashion.eu
The Power of Partnerships: Marketing Lessons from Museums at Night by Rosie C...Rosie Clarke
How does a weekend-long national festival attract over 120,000 visitors and achieve £3.4 million worth of publicity for the arts and heritage sector - and what could this mean for your town?
Museums at Night Campaigns Officer Rosie Clarke discusses the ways a centrally coordinated campaign supports hundreds of venues to run successful after-hours events, and looks at how clusters of local organisations collaborating on programming and marketing events can attract crowds of visitors to spend time and money in museums and galleries and the surrounding area.
Learn from a case study about Victorian Nights, one cluster of local Museums at Night activity in three North Norfolk towns.
Presentation given by Rosie Clarke at the Culture Matters conference, Norwich, UK, November 14-16 2012.
Rosie Clarke Culture24 on marketing for museum volunteersRosie Clarke
Presentation given during a marketing training session for Victorian Nights North Norfolk volunteers by Rosie Clarke, Museums at Night Marketing Coordinator at Culture24.
Art Happens is a unique crowdfunding platform, designed specifically for museums and galleries, that puts you at the heart of every campaign. Choose a cause that inspires you, and your donation will earn you an exclusive reward. Your support can help bring exciting projects to life and, unlike any other platform, we send every single penny directly to the museum or gallery.
A talk for the CILIP MMIT group at their 'The wisdom of the crowd? Crowdsourcing for information professionals' event, Heritage Quay, University of Huddersfield, March 2018
Dr Mia Ridge, Digital Curator, the British Library.
Talk at CILIP MmIT event, "The wisdom of the crowd? Crowdsourcing for information professionals", on 19/3/18 at the University of Huddersfield.
Measuring success [On Message: Effective Strategies for Marketing and PR]Graham Davies
Graham Davies, digital programmes manager, Amgueddfa Cymru – National Museum Wales, on creating measurable marketing goals and objectives. He recently oversaw the successful redesign of the museum’s website, which has become a springboard for embedding digital skills across the museum. He is now working with the marketing department on reporting models using Google Analytics that help define and measure online success. Davies will use a wide range of practical examples to explain how experiences at Amgeuddfa Cymru have helped shape a new way of thinking for the digital team there.
Europeana Fashion @Innovathens March 2016Marco Rendina
A presentation on the main achievements of the Europeana Fashion International Association, with a special focus on the GLAM-wiki collaboration we carried-on, organising a series of edit-a-thon around Europe, involving the most important fashion museums and archives and the local Wikipedia chapters.
Fashion is an important part of the European Cultural Heritage, and it is increasingly recognised for its important research value to other academic disciplines, including arts, culture, sociology and communication. Since the beginning of the XX century some of the most important public and private cultural institutions and museums of applied arts in Europe have begun collecting and preserving garments, accessories, catalogues, fashion magazines and other documents and materials related to fashion.
This has resulted in a growing number of impressive and unique collections that Europeana Fashion will bring together online.
Despite the growing importance of fashion heritage, there is a lack of freely accessible fashion content and contextual information on-line.
That’s why the Europeana Fashion project has started a collaboration with the local Wikimedia Chapters around Europe -and not only- with the aim to bring new fashion related knowledge and content to Wikipedia, the World free encyclopaedia.
Since March 2013, the Europeana Fashion partners are organising a series of events in collaboration with Wikimedia, called edit-a-thons, in which volunteers from the Wikipedia support organisation and a crowd of students, bloggers, researchers, curators and fashionistas come together to edit and contribute new fashion related information to Wikipedia, using content made available by Europeana Fashion.
In his presentation, Marco Rendina will tell more about this collaboration and how it has started an online relationship that could expand our understanding of the fashion heritage and the online available knowledge of the fashion domain at large.
For more information on the project, please visit:
http://www.europeanafashion.eu
The Power of Partnerships: Marketing Lessons from Museums at Night by Rosie C...Rosie Clarke
How does a weekend-long national festival attract over 120,000 visitors and achieve £3.4 million worth of publicity for the arts and heritage sector - and what could this mean for your town?
Museums at Night Campaigns Officer Rosie Clarke discusses the ways a centrally coordinated campaign supports hundreds of venues to run successful after-hours events, and looks at how clusters of local organisations collaborating on programming and marketing events can attract crowds of visitors to spend time and money in museums and galleries and the surrounding area.
Learn from a case study about Victorian Nights, one cluster of local Museums at Night activity in three North Norfolk towns.
Presentation given by Rosie Clarke at the Culture Matters conference, Norwich, UK, November 14-16 2012.
Rosie Clarke Culture24 on marketing for museum volunteersRosie Clarke
Presentation given during a marketing training session for Victorian Nights North Norfolk volunteers by Rosie Clarke, Museums at Night Marketing Coordinator at Culture24.
Art Happens is a unique crowdfunding platform, designed specifically for museums and galleries, that puts you at the heart of every campaign. Choose a cause that inspires you, and your donation will earn you an exclusive reward. Your support can help bring exciting projects to life and, unlike any other platform, we send every single penny directly to the museum or gallery.
Gill Colbourne's presentation at CILIP West Midlands event on promoting your service. The presentation highlights examples of promotion work from Warwickshire library and information service.
Rosie Clarke introduces Culture24, Museums at Night and an event marketing ma...Rosie Clarke
Rosie Clarke, Campaigns Officer at non-profit online publisher Culture24, discusses how museums can benefit from Culture24's free services.
Even the smallest cultural and heritage sites can run successful events as part of the Museums at Night festival, and anyone can attract media coverage by using compelling images, writing exciting and relevant press releases, and using a range of other channels including social media and publicity stunts.
The Youth exchange project "Following the Polish/Silesian traces in Germany" took place in Berlin and Gosen Neu Zittau cities in Germany. 36 youngsters took part in activities in host organisation Docemus Privatschulen gGmbH.
Benevolent Societies presentation on WK social media, 8 July 2010Rob Dyson
Some of this overlaps with other presentations I have uploaded - *but* there is lots new content and it's serves as a 'summary' of how Whizz-Kidz employs all of it's social media platforms; including some experimentation in fundraising via Soc Med.
Impress London: "Punching above your weight using social media"Bright One
Rob Dyson, PR Manager at Whizz-Kidz, presented "Punching above your weight using social media" at Impress London on 11 November 2010.
Find out more at http://impress.brightone.org.uk/
Gill Colbourne's presentation at CILIP West Midlands event on promoting your service. The presentation highlights examples of promotion work from Warwickshire library and information service.
Rosie Clarke introduces Culture24, Museums at Night and an event marketing ma...Rosie Clarke
Rosie Clarke, Campaigns Officer at non-profit online publisher Culture24, discusses how museums can benefit from Culture24's free services.
Even the smallest cultural and heritage sites can run successful events as part of the Museums at Night festival, and anyone can attract media coverage by using compelling images, writing exciting and relevant press releases, and using a range of other channels including social media and publicity stunts.
The Youth exchange project "Following the Polish/Silesian traces in Germany" took place in Berlin and Gosen Neu Zittau cities in Germany. 36 youngsters took part in activities in host organisation Docemus Privatschulen gGmbH.
Benevolent Societies presentation on WK social media, 8 July 2010Rob Dyson
Some of this overlaps with other presentations I have uploaded - *but* there is lots new content and it's serves as a 'summary' of how Whizz-Kidz employs all of it's social media platforms; including some experimentation in fundraising via Soc Med.
Impress London: "Punching above your weight using social media"Bright One
Rob Dyson, PR Manager at Whizz-Kidz, presented "Punching above your weight using social media" at Impress London on 11 November 2010.
Find out more at http://impress.brightone.org.uk/
A session about Crowd-Funding given by Nick Burne at THINK Consulting Solutions at the IOF National Convention in July 2011 with Ed Whiting from WeDidThis and Tamasine Johnson from the National Trust.
Join The Social Media Movement - the Importance, Power and Potential of Socia...Jordan Viator Slabaugh
How to embrace social media for nonrprofit organizations - social networking benchmarks for nonprofits, organization case studies on fundraising and advocacy and the tools and tips to monitoring your social media efforts.
Be Good Be Social: Communicating in a Big Society presentationRob Dyson
The basis of a talk I gave at the second Be Good Be Social event in Glasgow, 7 April 2011. The event was sponsored by Blackbaud and organised by Third Sector Lab.
Nothing About Us Without Us: Community engagement & technology in museums Collections Trust
Presentation to the Churches Conservation Trust looking at the ways in which community engagement and technology are helping shape a new relationship between museums and their audience.
Social Media and Audiences at the Cleveland Museum of ArtReena Goodwin
What is the role of social media at the Cleveland Museum of Art, how do our audiences connect with the museum via social media, and what do we know about them?
Creating a buzz... Using Social Media & Cultural Heritage to promote your lib...Martin O Connor
Slides of my talk for ANLTC / CONUL one day seminar - Developing a marketing & Promotion focus in Irish Libraries: what is it and are we really doing it?
A review of the growth of the Israel Genealogy Research Association Database Collection for the last 12 months. Our collection is now passed the 3 million mark and still growing. See which archives have contributed the most. See the different types of records we have, and which years have had records added. You can also see what we have for the future.
Safalta Digital marketing institute in Noida, provide complete applications that encompass a huge range of virtual advertising and marketing additives, which includes search engine optimization, virtual communication advertising, pay-per-click on marketing, content material advertising, internet analytics, and greater. These university courses are designed for students who possess a comprehensive understanding of virtual marketing strategies and attributes.Safalta Digital Marketing Institute in Noida is a first choice for young individuals or students who are looking to start their careers in the field of digital advertising. The institute gives specialized courses designed and certification.
for beginners, providing thorough training in areas such as SEO, digital communication marketing, and PPC training in Noida. After finishing the program, students receive the certifications recognised by top different universitie, setting a strong foundation for a successful career in digital marketing.
Acetabularia Information For Class 9 .docxvaibhavrinwa19
Acetabularia acetabulum is a single-celled green alga that in its vegetative state is morphologically differentiated into a basal rhizoid and an axially elongated stalk, which bears whorls of branching hairs. The single diploid nucleus resides in the rhizoid.
Macroeconomics- Movie Location
This will be used as part of your Personal Professional Portfolio once graded.
Objective:
Prepare a presentation or a paper using research, basic comparative analysis, data organization and application of economic information. You will make an informed assessment of an economic climate outside of the United States to accomplish an entertainment industry objective.
Unit 8 - Information and Communication Technology (Paper I).pdfThiyagu K
This slides describes the basic concepts of ICT, basics of Email, Emerging Technology and Digital Initiatives in Education. This presentations aligns with the UGC Paper I syllabus.
A Strategic Approach: GenAI in EducationPeter Windle
Artificial Intelligence (AI) technologies such as Generative AI, Image Generators and Large Language Models have had a dramatic impact on teaching, learning and assessment over the past 18 months. The most immediate threat AI posed was to Academic Integrity with Higher Education Institutes (HEIs) focusing their efforts on combating the use of GenAI in assessment. Guidelines were developed for staff and students, policies put in place too. Innovative educators have forged paths in the use of Generative AI for teaching, learning and assessments leading to pockets of transformation springing up across HEIs, often with little or no top-down guidance, support or direction.
This Gasta posits a strategic approach to integrating AI into HEIs to prepare staff, students and the curriculum for an evolving world and workplace. We will highlight the advantages of working with these technologies beyond the realm of teaching, learning and assessment by considering prompt engineering skills, industry impact, curriculum changes, and the need for staff upskilling. In contrast, not engaging strategically with Generative AI poses risks, including falling behind peers, missed opportunities and failing to ensure our graduates remain employable. The rapid evolution of AI technologies necessitates a proactive and strategic approach if we are to remain relevant.
2024.06.01 Introducing a competency framework for languag learning materials ...Sandy Millin
http://sandymillin.wordpress.com/iateflwebinar2024
Published classroom materials form the basis of syllabuses, drive teacher professional development, and have a potentially huge influence on learners, teachers and education systems. All teachers also create their own materials, whether a few sentences on a blackboard, a highly-structured fully-realised online course, or anything in between. Despite this, the knowledge and skills needed to create effective language learning materials are rarely part of teacher training, and are mostly learnt by trial and error.
Knowledge and skills frameworks, generally called competency frameworks, for ELT teachers, trainers and managers have existed for a few years now. However, until I created one for my MA dissertation, there wasn’t one drawing together what we need to know and do to be able to effectively produce language learning materials.
This webinar will introduce you to my framework, highlighting the key competencies I identified from my research. It will also show how anybody involved in language teaching (any language, not just English!), teacher training, managing schools or developing language learning materials can benefit from using the framework.
June 3, 2024 Anti-Semitism Letter Sent to MIT President Kornbluth and MIT Cor...Levi Shapiro
Letter from the Congress of the United States regarding Anti-Semitism sent June 3rd to MIT President Sally Kornbluth, MIT Corp Chair, Mark Gorenberg
Dear Dr. Kornbluth and Mr. Gorenberg,
The US House of Representatives is deeply concerned by ongoing and pervasive acts of antisemitic
harassment and intimidation at the Massachusetts Institute of Technology (MIT). Failing to act decisively to ensure a safe learning environment for all students would be a grave dereliction of your responsibilities as President of MIT and Chair of the MIT Corporation.
This Congress will not stand idly by and allow an environment hostile to Jewish students to persist. The House believes that your institution is in violation of Title VI of the Civil Rights Act, and the inability or
unwillingness to rectify this violation through action requires accountability.
Postsecondary education is a unique opportunity for students to learn and have their ideas and beliefs challenged. However, universities receiving hundreds of millions of federal funds annually have denied
students that opportunity and have been hijacked to become venues for the promotion of terrorism, antisemitic harassment and intimidation, unlawful encampments, and in some cases, assaults and riots.
The House of Representatives will not countenance the use of federal funds to indoctrinate students into hateful, antisemitic, anti-American supporters of terrorism. Investigations into campus antisemitism by the Committee on Education and the Workforce and the Committee on Ways and Means have been expanded into a Congress-wide probe across all relevant jurisdictions to address this national crisis. The undersigned Committees will conduct oversight into the use of federal funds at MIT and its learning environment under authorities granted to each Committee.
• The Committee on Education and the Workforce has been investigating your institution since December 7, 2023. The Committee has broad jurisdiction over postsecondary education, including its compliance with Title VI of the Civil Rights Act, campus safety concerns over disruptions to the learning environment, and the awarding of federal student aid under the Higher Education Act.
• The Committee on Oversight and Accountability is investigating the sources of funding and other support flowing to groups espousing pro-Hamas propaganda and engaged in antisemitic harassment and intimidation of students. The Committee on Oversight and Accountability is the principal oversight committee of the US House of Representatives and has broad authority to investigate “any matter” at “any time” under House Rule X.
• The Committee on Ways and Means has been investigating several universities since November 15, 2023, when the Committee held a hearing entitled From Ivory Towers to Dark Corners: Investigating the Nexus Between Antisemitism, Tax-Exempt Universities, and Terror Financing. The Committee followed the hearing with letters to those institutions on January 10, 202
Model Attribute Check Company Auto PropertyCeline George
In Odoo, the multi-company feature allows you to manage multiple companies within a single Odoo database instance. Each company can have its own configurations while still sharing common resources such as products, customers, and suppliers.
Executive Directors Chat Leveraging AI for Diversity, Equity, and InclusionTechSoup
Let’s explore the intersection of technology and equity in the final session of our DEI series. Discover how AI tools, like ChatGPT, can be used to support and enhance your nonprofit's DEI initiatives. Participants will gain insights into practical AI applications and get tips for leveraging technology to advance their DEI goals.
Normal Labour/ Stages of Labour/ Mechanism of LabourWasim Ak
Normal labor is also termed spontaneous labor, defined as the natural physiological process through which the fetus, placenta, and membranes are expelled from the uterus through the birth canal at term (37 to 42 weeks
10. Extend the reach of our existing
communications
Uncorporate: informal, conversational
voice to promote engagement
Build a local, national and
international group of followers
Promote events and exhibitions
Publicise our news and press items
Drive traffic to the National Museums
Scotland website
Drive traffic to other Museum web
portfolio sites
11. Where are we at?
Launched our presence in June 2010, managed between Digital Media
and Marketing & Communication teams
Just over 1,050 followers
Sending 2 to 3 outbound tweets a day
Averaging 4 to 5 conversations per day – ‘listening’ for mentions of our
museums and events
Tracking via Google Analytics, bit.ly, Twitter Search and other tools
Over 160,000 ‘opportunities to see’ significant news stories
Traffic from twitter to our website has increased by over 3,500% and has
contributed to 25% increase in overall web traffic year on year
12. What else have we learned?
50%+ of our followers come from the arts and culture sector:
Business-to-business rather than business-to-consumer?
Popular subject areas include: our exhibitions, economic
impact report, a recent award win, launching our blog, events at
the National Museum of Scotland – wide and varied pick-up
Our request for Flickr volunteers was retweeted more times than
any other post – social media bias?
“I was never interested in Facebook or MySpace because
they feel like (shopping) malls to me. Twitter actually feels like
the street. You can bump into anyone on Twitter.”
William Gibson
13. Involve our audience: share their photos of our museum collections
Content outpost for our own fantastic photography
Engage with an enthusiastic international community
Encourage participation around large scale events
14. Where are we at?
Launched our presence in October 2009, managed between Digital
Media and Learning & Programmes teams
Individual profiles for all five different museums
Nearly 40,000 image views to date
Photosets from all our current exhibitions as well as elements of our
permanent collections
Piloted ‘digital only’ initiatives: SnapScot, What’s In Your Bag? and
World Cup Collection
15. Where else have we learned?
Not all ideas succeed – it’s vital to test and learn from different approaches
It takes time – it’s only in recent months that we’ve started to see
significant increases in traffic
It takes resource – we’re now working with volunteers to help moderate our
groups
Cute and quirky works…
Editor's Notes
Introduction, coveted pre-lunch slot, try to whizz through my slides. I’ve been in post at National Museums Scotland since last July – Digital Media is a new area for the organisation, so we’ve been putting in place a number of different bits and pieces over the last year.
Firstly some context. National Museums Scotland is the country’s national museums service – five museums across the country.
There are literally millions of objects in our collection and one of the challenges we have when it comes to social media, and indeed with our digital work in general, is how do you build experiences around so much diversity? Concorde doesn’t really relate to Dolly the Sheep who doesn’t connect to the Lewis Chessmen. One of the mistakes I think a lot of organisations make is thinking social media is about reaching tens of thousands of people – actually it’s often much more effective to consider how you serve niche audiences on specialist subject areas
The term ‘social media’ makes me a bit grumpy. It gets banded about all over the place and I think this leads to a whole load of misinterpretation and in some cases blind panic. People get hung up on the need to have a page on Facebook, or a presence on Twitter, or a bunch of videos on YouTube without necessarily considering how this adds value to their overall digital presence or benefits the organisation. Not being part of this is unlikely to make or break any museum or gallery or library.
That said, there are potentially huge benefits in connecting with audiences via the channels and websites that they are actually using. Facebook is ranked number 2 in the most-visited sites in the UK, there isn’t a library, gallery or museum website ranked within the top 2000. For cultural organisations it means extending their reach far beyond geographical boundaries and it gives people a real opportunity to contribute and collaborate in exciting and inventive ways.
Digital Media sits within the Public Programmes directorate which means our strategy is rooted in audience engagement. All of our social media work is tied to our overall digital presence and we have strong links to our Marketing, Learning and Technology teams – our objectives tie back to the organisation’s objectives, but they’re also about what the audience gets out of it.
We’re defining social media as any sort of two-way relationship you have with your audience, using digital channels.
At this point in time our objectives with social media are about sharing our content, building community and driving traffic (to our web portfolio but also to try and increase physical footfall in the museums
It means we use different platforms in different ways. More depth on Twitter and Flickr on following slides
Learning & Teaching Scotland’s Glow network for instance allows us to hold interactive curator talks with school pupils all over Scotland, but also allows them to discuss and contribute to what we post on our Glow Group – so we’re sharing content and building community
With Wikipedia we’re engaging in a very minimalist way by making sure links to our hero objects are up-to-date, which helps nudge additional traffic to our site.
Twitter objectives
Extend the reach of our existing communications
Uncorporate: informal, conversational voice to promote engagement
Build a local, national and international group of followers - Edinburgh obviously has a strong and influential culture scene, but it’s also got a very active and collaborative digital community
Promote events and exhibitions
Publicise our news and press items
Drive traffic to the National Museums Scotland website
Drive traffic to other Museum web portfolio sites
Where are we at?
Launched our presence in June 2010, managed between Digital Media and Marketing & Communication teams
Just over 1,050 followers
Sending 2 to 3 outbound tweets a day
Averaging 4 to 5 conversations per day – ‘listening’ for mentions of our museums and events
Tracking via Google Analytics, bit.ly, Twitter Search and other tools
Over 160,000 ‘opportunities to see’ significant news stories
Traffic from twitter to our website has increased by over 3,500% and has contributed to 25% increase in overall web traffic year on year
What else have we learned?
As much as we might like to think that this is all about audience outreach
50%+ of our followers come from the arts and culture sector:Business-to-business rather than business-to-consumer?
Popular subject areas include: our exhibitions, economicimpact report, a recent award win, launching our blog, events atthe National Museum of Scotland – wide and varied pick-up
Our request for Flickr volunteers was retweeted more times thanany other post – social media bias?
I love this quote from the author William Gibson, who coined the term cyberspace: “twitter feels like the street”. Part of the joy of twitter is its serendipity – dipping in and discovering new stuff, but that means it’s never going to be a 100% reliable business tool.
Flickr objectives
Involve our audience: share their photos of our museum collections
Content outpost for our own fantastic photography
Engage with an enthusiastic international community
Encourage participation around large scale events
Where are we at?
Launched our presence in October 2009, managed between Digital Media and Learning & Programmes teams
Individual profiles for all five different museums
Nearly 40,000 image views to date
Photosets from all our current exhibitions as well as elements of our permanent collections
Piloted ‘digital only’ initiatives: SnapScot, What’s In Your Bag? andWorld Cup Collection
Where else have we learned?
Not all ideas succeed – it’s vital to test and learn from different approaches
It takes time – it’s only in recent months that we’ve started to see significant increases in traffic
It takes resource – we’re now working with volunteers to help moderate our groups
Cute and quirky works…
Among the most popular photos: horse on a winch, wellies, Toffee the pig and her piglets, Bob the stuffed dog. For all the good ideas you have it’s still human interest and intrigue that drives social media
And finally… we need to move towards new goals and use social media to co-create experiences, exploit niche interests and truly embody participateion