中文版 Joinville 简介
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Joinville is a leading global independent online advertising trader that covers massive global advertising resources. It aims to help advertisers expand into overseas markets and develop precise online advertising placement and marketing solutions. Joinville has successfully operated over 150 projects covering five continents. It provides user and geographical targeting and pricing models such as CPM and CPC. Joinville also offers project analysis reports and case studies of successful campaigns for clients such as MasterCard and Clinique.
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中文版 Joinville 简介
- 4. 富媒体广告 展示类广告 全球在线 广告项目 Sunday, August 11, 13 前导 视频广告 多元文化 在线广告项目
- 6. 按用户纵向定位 纵向 详细描述 年龄层 女性男性细分为10个年龄段 时尚群体 有着强烈网购意愿的用户群 游戏玩家 (大多数) 年轻男性，经常在网上玩多机游戏的群体 女性群体 定位女性用户和涉及女性的内容 男性群体 定位男性用户和涉及男性的内容 运动爱好者 热衷体育和 Sunday, August 11, 13 注竞技体育比赛结果的用户群
- 8. 各地区广告资源数量 地域 月独立用户数* 月展示量次数 非洲 5500万 4.1亿 亚洲 8.18亿 84亿 欧洲 4.98亿 83亿 北美洲 6.80亿 113亿 拉丁美洲 2.45亿 53亿 * “月独立用户数” 为月可覆盖cookies数 ** 覆盖的用户数是由MRC媒体分级委员会验证得出 Sunday, August 11, 13
- 11. 合作 Sunday, August 11, 13 伴
- 12. 目标定位及计价模型 目标定位 计价方式 国家 CPM 按千次展示量计费 城市 [平均2.00 - 3.25美元] 技术 CPC 按点击次数计费 用户 移动设备 时间 Sunday, August 11, 13 [平均0.80 - 1.50美元]
- 13. 项目分析报告 ‣项目 键绩效指标: 展示量, 点击数, 点击率, 广告花费回报, 按点击计价 价格, 平均按千次展示量价格 ‣地域表现差 : 国家, 城市, 地区等 ‣报告时间范围: 按天, 小时, 周, 月等 ‣覆盖量 & 频率: 每独立用户，每天，每周，每月的覆盖量 ‣技术: 移动电话, 平板电脑, 台式机, 苹果OS系统, 移动OS系统等, ‣广告位置: 明显位置, 下拉位置, ‣广告来源: 各个媒体来源, 各个投放站点等, ‣点击信息: 无效点击率, 无效点击量等 Sunday, August 11, 13
- 14. Case Study Joinville Display MasterCard reaches corporate clients in the Middle East with Joinville Display High-performance global display campaigns gives MasterCard reach on websites in the Middle East. MasterCard Worldwide, is one of the largest multinational financial service corporations. With over 5,000 employees and 25,000 financial institutions issuing their debit and credit cards, MasterCard has capitalized on developing new technologies to process payments safe, simply, and efficiently. Helping MasterCard to communicate their leisure offerings, Just Dine, Joinville built and managed successfully display campaigns for MasterCard for 8 different markets in the Middle East. Launching their dining concept, Just Dine, in the Middle East, MasterCard was looking for channels to introduce the concept to the larger Middle Eastern corporate audiences. Just Dine gives the corporate customers discounts at many national restaurants and they can earn rewards as they eat at one of the restaurants. One part of the launch strategy was to run online campaigns on the major regional B2B sites to increase awareness for the program’s benefits. Backed by Joinville’s global campaign platform and experience from running campaigns on international markets 2 campaigns was launched on websites trafficked by visitors from the Middle East. Sites were handpicked from categories suitable for leisure products. They were a mix from regional publishers, ad exchanges and partner ad networks to accomplish the best results and reach as many visitors as possible. It didn’t take long for the display team at Joinville to see results. Within days, MasterCard saw drastic improvements for its dining concept; CTR for the campaign showed a 55% higher-than-region-average for the complete campaign flight, total impressions saw a boost of 50% and time spent on campaign optimization decreased with 30% through Joinville’s optimization functionality. For MasterCard, Joinville’s ability to scale a display campaign in 24 hours was the key to the campaign’s success. The scale and the optimization management made that the campaign contributed to the uplift in diners across the Middle East. Sunday, August 11, 13 B2B 案例 万事达卡通过 www.mastercard.com ‣MasterCard Worldwide is one of the largest multinational financial service corporations. The company provides millions of electronic transactions and services throughout the world since 1966. Goals ‣ Launch dining concept Just Dine in 8 markets in the Middle East ‣Increase awareness and drive restaurant clients to corporate partners Approach ‣ Find right mix of websites for audiences interested in dining ‣ Optimizing so the best performance websites gradually got increase budget without cannibalizing on the CTR Results ‣ Achieved 55% higher CTR than average campaign in the region ‣ Increased campaign to other sites for extended reach Joinville运作的全球 在线广告项目成功 拓展了中东市场
- 15. Case Study Joinville Display Clinique finds Arabic-speaking women in the UK through the Joinville display trading desk Targeted lifestyle ads from Clinique reaches Arabic-speaking women on lifestyle sites. Clinique was introduced in 1968 after an article in US Vogue which discussed whether great skin can actually be achieved through a proper skin care regime. Their products are now sold in more then 139 countries and territories. Clinique offers products for men and women of all ages, ethnicities, skin types and skin concerns. Joinville为倩碧成功 www.clinique.com ‣Clinique is a global manufacturer of skincare, cosmetics, toiletries and fragrances, owned by the Estée Lauder Corporation. Goals ‣ Make the Even better Eyes product line well known among female Middle Eastern Audiences in the UK ‣ Sell product Approach Helping Clinique to communicate their eye care product, Even Better Eyes, to Arabic-speaking females in the UK, Joinville launched and successfully managed display campaigns on Arabic lifestyle sites. Launching their eye care product, Even Better Eyes, to Arabic-speaking females in the UK, Clinique was looking for suitable channels to introduce the Dark Circle Corrector concept to the larger Middle Eastern female audiences in the UK. Dark Circle Corrector is a lightweight, hydrating eye cream which is clinically proven to visibly lighten dark circles. The specific criteria for the campaign focus was lifestyle sites that catered to Middle Eastern female audiences living in the UK. Joinville’s planning platform selected +40 sites suitable for the campaign. The sites were a mix from regional publishers, ad exchanges and partner ad networks to accomplish the best results and reach as many female visitors as possible. CTR for the campaign showed a 57% higher-than-region-average for the UK and similar campaigns. Campaign was capped with 3 views per unique user and day. For Clinique, Joinville’s ability to scale such a narrowly targeted display campaign in 24 hours was the key to the campaign’s success. Sunday, August 11, 13 B2C 案例 ‣ Conducted site research in Joinville site planning platform to find suitable female lifestyle sites for Middle Eastern audiences ‣ Frequency capping of 3 to avoid campaign fatigue Results ‣ Achieved 57% higher CTR than average campaign in the UK 运作针对在英国的 阿拉伯用户群的在 线展示广告项目