Cancer Research UK is a charity that raises money through various methods like marathons, charity boxes, and cake sales to fund research to find a cure for cancer. Marathons raise money based on distance run or number of participants. Celebrities also support the charity by shaving their hair and asking for donations. The charity provides fundraising packs with new ideas and funds both experimental research in laboratories searching for a cure as well as observational research studying patients to help them emotionally. With support, the charity's scientists have helped increase cancer survival rates to 50% for those suffering 10 or more years.