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Building culture
Tim Davey, co-founder
Building culture
Defining your culture
Communicate the vision
Embed it with process
onefinestay
Handmade hospitality for stays in the finest homes
What is culture
Know who’s in the driving seat
“the way a collective of people
make individual decisions”
Practical definition of culture
Engineering-driven Sales-driven
Customer-drivenProduct-driven
Make customers want
what you build
Sell what you can build Build what you can sell
Make what your
customers want
Experience
Capability
Create markets Takes market-share
Communicate your cultural vision
Example customer-driven culture
Heroism
Insight driven development
Early stage
Offline learnings
Craft
Data driven development
Growth stage
Incremental
Embed it with process
Beware of cognitive biases
use process, to enforce cultural habits
that overcome decision fatigue
Embedding culture
Confirmation bias
A tendency to seek evidence that agrees with our position.
Customer-Driven | Anti-hypothesis
Authority bias
A tendency to over-value opinion those who are
seen as an authority on a subject.
Product-Driven | Crazy eights
Bandwagon bias
A tendency to do things because many other
people do the same.
Sales-Driven | AB test
Over-confidence Bias
A tendency to believe ourselves less likely than
others to experience negative life events.
Engineering-Driven | Prototype
Building culture
Who’s driving?
What is your focus, right now?
What processes do you need?
DO IT.
Get everyone involved
It’s up to you to make it happen

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Getting the culture right – Tim Davey, Onefinestay