SlideShare a Scribd company logo
/ OcadoTechnology/ OcadoTechnology © Copyright Ocado 2019
When ROI, MOSCOW and RICE are not enough
/ OcadoTechnology/ OcadoTechnology © Copyright Ocado 2019
WE CHANGE THE WAY
THE WORLD SHOPS
/ OcadoTechnology/ OcadoTechnology © Copyright Ocado 2019
We grew organically...
OCAD
O
Tech
/ OcadoTechnology/ OcadoTechnology © Copyright Ocado 2019
MoSCoW HiPPORICE
Must Should Could Won’t Reach Impact Confidence Effort Highest Paid Person’s Opinion
/ OcadoTechnology/ OcadoTechnology © Copyright Ocado 2019
/ OcadoTechnology © Copyright Ocado 2019
Benefits
TimeLate entry
Cost of Delay
The monetary value
of the delay
E.g. £800 per week
/ OcadoTechnology © Copyright Ocado 2019
“What’s the cost
of developing it?”
What’s the cost of
not having it?
ROUND 1
/ OcadoTechnology © Copyright Ocado 2019
“It’s impossible to
quantify that.”
If you can observe a
difference, you can
quantify it.
ROUND 2
/ OcadoTechnology © Copyright Ocado 2019
“You can’t prioritise by
value on its own.”
ROUND 3
CD3
Cost of Delay
Divided by Duration
(Elapsed time, not person-effort)
/ OcadoTechnology © Copyright Ocado 2019
“What’s wrong
with ROI?”
BONUS ROUND
ROI ≠ CD3What to do first?Is it worth doing?
/ OcadoTechnology/ OcadoTechnology © Copyright Ocado 2019
£42.093
£101.2
£5.2
£38
£108.2
£92.89
£54.333333
£1.2
£693.235
£0.8
/ OcadoTechnology © Copyright Ocado 2019
Assumption 1: ~£200
Assumption 2: ~£550
Assumption 3: ~£150
Total: ~£900 / week
LESSON 1:
UNCOVER ALL
ASSUMPTIONS
/ OcadoTechnology © Copyright Ocado 2019
Assumption 1: ~£200
Assumption 2: ~£550
Assumption 3: ~£150
Total: ~£900 / week
LESSON 2:
IT’S NOT ABOUT
PRECISION
/ OcadoTechnology © Copyright Ocado 2019
1. Educate everyone
2. (Try to) quantify everything
3. The decision is yours!
LESSON 3:
THE VALUE IS
IN THE
CONVERSATION
/ OcadoTechnology © Copyright Ocado 2019
Cheers!
PS. We’re hiring!

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