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The long, hard road to
measuring retention
Ilya Blokh, Director of Product
Terry Mickle John Morrell
Conversion
Conversion
Retention
Renewal?
Engagement?
Retention?
Frequency?
Value?
Predictors?
Funnels?
?
Business + Users =
north star
Time Spent in Content
But wait…
● It is really a user goal?
● Different content lengths?
● Does it predict renewal?
Frequency of Usage
[Profound closing statement]

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Ilya Blokh – The long, hard road to measuring retention