The document discusses systematized innovation and an innovation process and model. It describes five approaches to innovation: subtraction, division, multiplication, task unification, and attribute dependency change. It also outlines values like people, passion, teamwork, partnership, and innovation. The document advocates challenging the status quo, celebrating ideas, disruptive technologies/services, and humanistic marketing principles.

1. Systematized Innovation By Michalis A. Michael Copyright © 2006 Michael A. Michael

3. Innovation Model & Building Blocks Copyright © 2006 Michael A. Michael

5. Curiosity Inherent dissatisfaction with status-quo INNOVATION Process Systematized Innovation The SIT Approach 1.Substraction (BC) 2.Division ( HiFI ) 3.Multiplication (Gillette) 4.Task Unification (Suitcase) 5.Attribute Dependency Change (sprinkler, razor) e.g. Copyright © 2006 Michael A. Michael

6. SUBTRACTION

7. MULTIPLICATION

8. DIVISION

9. ATTRIBUTE DEPENDENCY CHANGE

10. TASK UNIFICATION Post it notes Rain and billboard

11. Interview Hire Innovation The Role of the Human Resources Department Copyright © 2006 Michael A. Michael Re-enforcement Environment Indoctrination Performance Evaluation

13. The Company Values 5.People 4.Passion 3.Teamwork 2.Partnership 1.Innovation Healthy dissatisfaction with status quo Celebrate ideas & problem discovery Diversity Challenge everything Continuous improvement Advisory boards & client committees, Think-Tank Thought Leadership Academia Disruptive Service Disruptive Technologies Humanistic Marketing Future memory Manage by Loyalty Idea Collection Process Rewards Copyright © 2006 Michael A. Michael

14. Disruptive Service Discover Industry Pain Finance Pain Alleviation Hire for attitude instead of knowledge Prof. Frances Frei - HBS

15. Cheap Technology For new Market No Market Research Gradual Product Improvement Disruptive Technologies Prof. Clayton Christensen - HBS Low Product Performance

16. Consumer Consumers buy, people live; a relationship, not a transaction People From: To: Product Products fulfill needs, experience fulfills desires Experience Honesty Honesty is expected, trust is engaging and intimate Trust Quality Quality is a given, preference is a real connection Preference Notoriety Being known does not mean you are also loved Aspiration Identity Identity is recognition, personality is about character and charisma Personality Function Functionality is understood, feeling is about being experienced Feel Ubiquity Ubiquity is seen, emotional presence is felt Presence Communication Communication is telling, dialogue is sharing Dialogue Service Service is selling, relationship is acknowledgement Relationship Humanistic Marketing Prof. Jan Callebaut – The Synovate Censydiam Institute

17. CELEBRATE PROBLEM DISCOVERY

18. Define unmet needs Discovery Immersion Prototype Ideate Concept INNOVATION PROCESS OF MADDOCK & DOUGLAS AD AGENCY

20. Who owns this Process? ?

21. Thank You! Contact : Michalis A. Michael [email_address] Cell ph. #: +1 312 752 8015