1. Stay with the Journey
Increasing Engagement Using Gamification
Watermark Community Church
Join the Journey

3. What is Join the Journey?
Join the Journey seeks to encourage people to read the
Bible daily. Within this timeless message of God’s truth
are found the answers to life’s most asked questions.
Join The Journey… and discover how God’s Word
answers your most important questions. The answers
may surprise you . . . and change your life!
The Journey uses today’s technology to bring the
timeless truths of Scripture to people seeking to
develop a daily habit of reading the Bible.

4. Roadblocks in the Journey
• People start down the path but fail to
complete their mission - Journey
Incomplete
• There is an entry for every weekday of
the year- each entry is done by a different
individual- 260 Volunteers are needed to
create daily devotional entries

5. Help People Along the Way…

6. …Add Some Tools to the Backpack

7. Honor the Expedition Leaders
At the first of the year have a small reception honoring those who have made
the Journey possible by volunteering to provide daily devotional entries.

8. Show Progress & Unlock Badges
• Provide a progress bar to show voyagers how far they have come
• Give positive feedback & encouragement with badges that unlock for
staggered accomplishments:
• Registration
• 25%, 50%, 75%, 100% to completion
• Commenting on an entry
• Sharing an entry
• Progress Bar and Badges are displayed on individual’s profiles

9. Surprise! Halfway There!
A member of the Watermark staff
will send an email & free drink
coupon, redeemable at the coffee
shop, once the halfway mark is
achieved. This will be a delightful
surprise and encouragement to
keep progressing.

10. The Same Goal
• Join the Journey was built for
achievement of a year-long goal
• On this Journey there should be an
opportunity to support, encourage and
socialize with others on the same path
to achievement
• Add a chat board for interaction and
discussion of daily content.
• Discussion leaders can be chosen from
content volunteers

11. Arrival at the Summit
Reward those who finish the long Journey with a special T-shirt reserved only
for those who completed all 260 daily devotionals. T-shirts will be noticeable
around Watermark, marking those who successfully completed the Journey.

12. One Step at a Time
It IS possible to increase participation and engagement. All it takes is a few
effective tools to encourage people to move forward along their Journey one
step at a time.
-@KHoover1