Equal Opportunity and the Law
Hardly a day goes by without equal opportunity lawsuits at work. Performing day-to-day supervisory
tasks such as hiring employees without understanding laws is fraught with peril. This lecture has a
strong foundation of laws that have an importance to our understanding of HR and helps gain a
strong foundation within any department.
Trends Shaping HR: Digital and Social Media
For employers, social media brings both bene�ts and reasons for caution. Employees will use
Facebook and other social media accounts to harass and bully coworkers. Employers need to
distinguish between illegal online harassment (that applies to race, religion, national origin, age,
sex/gender, genetic information, and disability discrimination) and common personality con�icts. At a
minimum, employers should have a zero-tolerance policy on bullying.
Bene�ts of Social Media
Reasons for Caution of Social Media
Social Media Impacts on Employer
Review each tab to know more.
Some bene�ts of social media for employers could be:
Building relationships
Sharing your expertise
Increasing your visibility
Educating yourself
Being connected anytime
Diversity
Diversity can be a driving mechanism for higher pro�ts simply promoting equal opportunity and
inclusion. The key to deriving such bene�ts is properly managing diversity’s potential problems.
Companies with exemplary reputations in managing diversity have leadership as they champion the
cause of diversity. Leaders are role models for the behavior required for such change. Companies
need to provide a “good-faith effort action strategy” that emphasizes on identifying and eliminating
the obstacles to hiring and promoting women and minorities and rather increasing the minority or
female applicant �ow.
HR managers can indicate if the diversity initiatives are effective enough, in order to recognize that
the employees are the asset of the organization. Aligning the talent within the organizations’ mission,
vision, values, and core objectives is paramount in providing an equal-level playing �eld for all the
employees to grow and excel.
Some of the areas evaluated while working in the �eld is to determine if:
All of the talents have a fair share to build upon each job function and have the ability to grow
within the organization. This includes women and minorities holding leadership roles.
Let’s Explore!
From the following website, search for the articles mentioned underneath to learn more.
Forbes (http://www.forbes.com/)
How AI Makes Recruiting More Human
Is Ongoing Recruitment the Way to Work? 13 Ways to Recruit Effectively
Six Lasting Principles that Drive Social Media Success
44% of Businesses Can't Measure Social Media ROI: Here's How to Quantify Your Impact
http://www.forbes.com/
All of the talents are trained and developed within a speci�c job function. This includes women
and minorities.
All the staf�ng levels and women and minorities are included in the career ...
Sales promotion is a tool used in integrated marketing communications to boost sales and attract new customers. It allows companies to temporarily lower prices to gain customers without incurring losses. Sales promotions influence trade and consumer behavior by increasing customer numbers, sales, attracting new customers, and rewarding loyal ones.
The Corporate Social Media Summit New York 2010Nick Johnson
A complete brochure for the first Corporate Social Media Summit, held in New York in June 2010.
The brochure highlights the 30+ corporate speakers contributing (including Whole Foods, Nokia, McDonald's, Johnson & Johnson and more), and the core topics discussed over the two days (including implementing an internal strategy on social media use, controlling reputation online, and establishing social media value).
For more on the Corporate Social Media Summit series, go to http://events.usefulsocialmedia.com/conferences/
360 Degree Marketing: How to benefit from online and offline marketing commun...Browne & Mohan
With advent of online and mobile platforms, marketing managers now have both offline and online marketing assets to increase their brand reach and customer engagement. However, many companies do not plan and execute a marketing strategy that meshes assets available on different media. Moreover, companies do not use an extensive embellished strategy to keep in continuous touch with customers. In this white paper, Browne & Mohan consultants show how to integrate offline and online marketing assets systematically and build a strong extensive content strategy to develop from low cost low information intensive assets to costly high information intensive assets.
The document discusses the four factors that influence consumer buying behavior: cultural factors, social factors, personal factors, and psychological factors. It provides examples for each factor. Cultural factors include values and culture. Social factors are outside influences from groups, family, and roles. Personal factors are attributes of the individual like age, income, and lifestyle. Psychological factors are internal influences like motivation, perception, beliefs, and attitudes.
Running Head DEVELOPING COMMUNICATIONS POLICY1Developing Commun.docxtodd271
Running Head: DEVELOPING COMMUNICATIONS POLICY1
Developing Communication Policy 2
Developing Communications Policy
Rufus Williams
Argosy University
September 12, 2018
An informative policy on marketing – more like a marketing plan, Rufus! This could be developed into an excellent communication policy, had you developed headings for each section noted in the rubric. By developing headings for each section of the rubric, you will not overlook an important section. I believe you misunderstood the assignment. You may revise your communication policy by following the rubric and develop headings based on the elements noted in the rubric and repost your paper to earn a passing grade.
As we all know, communicating the policy is the key to compliance. All policies should be reviewed annually and employees should receive annual refresher training. Your discussion of your organization showed that you understand the importance marketing your company through social media – but the focus of your paper should be on communicating – a communication policy which is far more than marketing. You should develop a comprehensive communications policy that covers a variety of communication media, most of your focus was on social media and how to market your goods using social media. What other communication medias are available that you should discuss with your employees? You overlooked the importance of discussing organizational strategic changes, procedural changes, information important to organizational subgroups, confidential information, and unwelcome information, in your policy.
You overlooked the importance of explaining the necessary approvals that are required. You explained the tools that you use in social media to market your goods, but I could not locate the communication tactics used in the organization. Remember, not only must changes be approved, but also all new policies must be approved by HR. You provided sources that were not found in your paper – remember all citations must be found in your reference list and all references must be found in your policy as in text citations – remember to fix this. Remember to use the course text book by Barrett to support your weekly research papers. She provides excellent communication ideas to use in your paper. Remember to end the research paper with a summary of key points.
I especially appreciated the following from our readings: Many companies are now using text message, email, social media, video chat (Skype) and face-to-face meetings to communicate to their employees (Barrett, 2013). There are many types of personalities out there and everyone prefers a different type of communication outlet.
I appreciated what others had to say about keeping records: Keep a conference journal. Record the date, time, reason, and key points discussed in the conference (Teich, Frankel, Kling, & Lee, 1999).
Gervertz (2011) reminds us that monitoring employees’ social media is an effective way to ensure.
Role of ethics 1520 Very good knowledg.docxdaniely50
Role of ethics 15/20 Very good knowledge of the learning objective; all areas addressed; clear links to theory; does not go beyond taught material. However, too theoretical and lacks specific examples.
Social criticism 8/20 Sound knowledge/understanding of social criticism of marketing. For example, cultural/religious backlash, promoting harmful products and deceptive adverts but discussion is too short and lacks in-depth explanation and specific examples.
Conclusion 11/20 Again, a well written conclusion; clearly mentions all areas; attempts to link to theory and engages reader. However, lacks in-depth evaluation and recommendations/ final thoughts.
In today’s competitive business environment, marketing plays a crucial role in the success of any organization. An enterprise must always try as much as possible to gain a lot of customers as well as establish its brand to reach its marketing objectives. Besides, without the incorporation of an appropriate marketing tool and strategy, attaining the set goals can be difficult (Pulizzi, 2012, p. 118). As such, it is not only about the marketing activity that the business employs, but the approach that it integrates that would determine the effectiveness of the whole exercise. Several strategies exist that companies can use to promote their products or services and online marketing comprises one of them. Typically, online marketing which is also known as digital marketing, online advertising, or internet marketing refers to a marketing approach where the company promotes its products or services via the internet using various digital platforms or tools. It is more complicated and contains various marketing elements compared to other traditional methods such as advertising.
Today, online marketing has gained considerable prominence, and almost every firm is using it in promoting as well as establishing a brand for their products or services. According to (Mulhern, 2009, p. 85), digital marketing has undergone tremendous growth, and many enterprises consider this approach because it is convenient, less costly, flexible, and can reach a broader customer base. Moreover, the advancement of technology has contributed substantially to the development of online marketing. Therefore, by utilizing the concepts of the topic of study, this paper aims to evaluate the progress of online cmarketing over the past ten years by looking at some of its benefits to organizations. The essay will also explain the role of ethics in marketing and its significance. Finally, the study will evaluate the major social criticism of marketing.
Before looking at the development of digital marketing, it is essential to understand how it works. Generally, internet marketing works in a much simple way compared to other conventional marketing methods. An organization only needs to develop an efficient website where they can post information about their products or services a.
Unisys developed an integrated social media strategy to help with recruiting and building their employment brand. They created governance policies and educated employees on social media. For recruiting, their strategy was to attract high quality candidates by promoting jobs on Facebook, Twitter, LinkedIn and other sites. They aimed to convey Unisys culture and make job openings easily found. They also wanted to grow referrals and have hiring managers communicate openings. The strategy was a continuous journey that required refining based on business needs and listening to candidates.
Sales promotion is a tool used in integrated marketing communications to boost sales and attract new customers. It allows companies to temporarily lower prices to gain customers without incurring losses. Sales promotions influence trade and consumer behavior by increasing customer numbers, sales, attracting new customers, and rewarding loyal ones.
The Corporate Social Media Summit New York 2010Nick Johnson
A complete brochure for the first Corporate Social Media Summit, held in New York in June 2010.
The brochure highlights the 30+ corporate speakers contributing (including Whole Foods, Nokia, McDonald's, Johnson & Johnson and more), and the core topics discussed over the two days (including implementing an internal strategy on social media use, controlling reputation online, and establishing social media value).
For more on the Corporate Social Media Summit series, go to http://events.usefulsocialmedia.com/conferences/
360 Degree Marketing: How to benefit from online and offline marketing commun...Browne & Mohan
With advent of online and mobile platforms, marketing managers now have both offline and online marketing assets to increase their brand reach and customer engagement. However, many companies do not plan and execute a marketing strategy that meshes assets available on different media. Moreover, companies do not use an extensive embellished strategy to keep in continuous touch with customers. In this white paper, Browne & Mohan consultants show how to integrate offline and online marketing assets systematically and build a strong extensive content strategy to develop from low cost low information intensive assets to costly high information intensive assets.
The document discusses the four factors that influence consumer buying behavior: cultural factors, social factors, personal factors, and psychological factors. It provides examples for each factor. Cultural factors include values and culture. Social factors are outside influences from groups, family, and roles. Personal factors are attributes of the individual like age, income, and lifestyle. Psychological factors are internal influences like motivation, perception, beliefs, and attitudes.
Running Head DEVELOPING COMMUNICATIONS POLICY1Developing Commun.docxtodd271
Running Head: DEVELOPING COMMUNICATIONS POLICY1
Developing Communication Policy 2
Developing Communications Policy
Rufus Williams
Argosy University
September 12, 2018
An informative policy on marketing – more like a marketing plan, Rufus! This could be developed into an excellent communication policy, had you developed headings for each section noted in the rubric. By developing headings for each section of the rubric, you will not overlook an important section. I believe you misunderstood the assignment. You may revise your communication policy by following the rubric and develop headings based on the elements noted in the rubric and repost your paper to earn a passing grade.
As we all know, communicating the policy is the key to compliance. All policies should be reviewed annually and employees should receive annual refresher training. Your discussion of your organization showed that you understand the importance marketing your company through social media – but the focus of your paper should be on communicating – a communication policy which is far more than marketing. You should develop a comprehensive communications policy that covers a variety of communication media, most of your focus was on social media and how to market your goods using social media. What other communication medias are available that you should discuss with your employees? You overlooked the importance of discussing organizational strategic changes, procedural changes, information important to organizational subgroups, confidential information, and unwelcome information, in your policy.
You overlooked the importance of explaining the necessary approvals that are required. You explained the tools that you use in social media to market your goods, but I could not locate the communication tactics used in the organization. Remember, not only must changes be approved, but also all new policies must be approved by HR. You provided sources that were not found in your paper – remember all citations must be found in your reference list and all references must be found in your policy as in text citations – remember to fix this. Remember to use the course text book by Barrett to support your weekly research papers. She provides excellent communication ideas to use in your paper. Remember to end the research paper with a summary of key points.
I especially appreciated the following from our readings: Many companies are now using text message, email, social media, video chat (Skype) and face-to-face meetings to communicate to their employees (Barrett, 2013). There are many types of personalities out there and everyone prefers a different type of communication outlet.
I appreciated what others had to say about keeping records: Keep a conference journal. Record the date, time, reason, and key points discussed in the conference (Teich, Frankel, Kling, & Lee, 1999).
Gervertz (2011) reminds us that monitoring employees’ social media is an effective way to ensure.
Role of ethics 1520 Very good knowledg.docxdaniely50
Role of ethics 15/20 Very good knowledge of the learning objective; all areas addressed; clear links to theory; does not go beyond taught material. However, too theoretical and lacks specific examples.
Social criticism 8/20 Sound knowledge/understanding of social criticism of marketing. For example, cultural/religious backlash, promoting harmful products and deceptive adverts but discussion is too short and lacks in-depth explanation and specific examples.
Conclusion 11/20 Again, a well written conclusion; clearly mentions all areas; attempts to link to theory and engages reader. However, lacks in-depth evaluation and recommendations/ final thoughts.
In today’s competitive business environment, marketing plays a crucial role in the success of any organization. An enterprise must always try as much as possible to gain a lot of customers as well as establish its brand to reach its marketing objectives. Besides, without the incorporation of an appropriate marketing tool and strategy, attaining the set goals can be difficult (Pulizzi, 2012, p. 118). As such, it is not only about the marketing activity that the business employs, but the approach that it integrates that would determine the effectiveness of the whole exercise. Several strategies exist that companies can use to promote their products or services and online marketing comprises one of them. Typically, online marketing which is also known as digital marketing, online advertising, or internet marketing refers to a marketing approach where the company promotes its products or services via the internet using various digital platforms or tools. It is more complicated and contains various marketing elements compared to other traditional methods such as advertising.
Today, online marketing has gained considerable prominence, and almost every firm is using it in promoting as well as establishing a brand for their products or services. According to (Mulhern, 2009, p. 85), digital marketing has undergone tremendous growth, and many enterprises consider this approach because it is convenient, less costly, flexible, and can reach a broader customer base. Moreover, the advancement of technology has contributed substantially to the development of online marketing. Therefore, by utilizing the concepts of the topic of study, this paper aims to evaluate the progress of online cmarketing over the past ten years by looking at some of its benefits to organizations. The essay will also explain the role of ethics in marketing and its significance. Finally, the study will evaluate the major social criticism of marketing.
Before looking at the development of digital marketing, it is essential to understand how it works. Generally, internet marketing works in a much simple way compared to other conventional marketing methods. An organization only needs to develop an efficient website where they can post information about their products or services a.
Unisys developed an integrated social media strategy to help with recruiting and building their employment brand. They created governance policies and educated employees on social media. For recruiting, their strategy was to attract high quality candidates by promoting jobs on Facebook, Twitter, LinkedIn and other sites. They aimed to convey Unisys culture and make job openings easily found. They also wanted to grow referrals and have hiring managers communicate openings. The strategy was a continuous journey that required refining based on business needs and listening to candidates.
Hiubang marketing communication - Company ProfileIshak Tanoto
#HMC is a digital marketing consultancy which specialize in digital communication, social media marketing, online PR and online advertising.
Building the bridge to Challenger Brands’ consumers/target market
This document provides an overview of a 5-week online course on digital marketing. The course covers topics such as marketing communications, developing a marketing strategy, digital marketing channels/metrics, social media marketing, search engine optimization, and search engine marketing. It discusses key concepts for each topic at a high level, including the POEM model for digital channels, stages of the marketing funnel, popular social media platforms, SEO best practices, and audience targeting for SEM. The document is intended to introduce students to the main components and learnings that will be covered throughout the course.
Unlocking The Social Media Puzzle: Engaging The Government and Business Throu...Michael Hackmer
If your company is focused on B2B and B2G sales, using social media for engagement is critical to your success. You need to build a strong brand identity, gather knowledge about your customers and make sure you are engaging in conversations and meeting customer needs at all times. And social media is the most effective way to accomplish all those goals.
However, social media to many companies is still an enigma. Many businesses use it to react to news or push out sales notifications with limited success. Others get started in a number of networks, but do not know what platforms they really need to invest their time in, how to measure success, or properly manage strategy, time, resources and their levels of engagement. What’s more, the lean financial times all our companies live in mean you have to do more with your limited marketing budget every year.
So, what can you do to crack the social media puzzle and make it work for your business?
During this advanced Webinar, the experts at Social Web Tactics will examine what social media platforms businesses and government agencies are using and how they are using them. We will discuss how your company can effectively use social media for valuable market research, join the conversation in a meaningful way and build real relationships online and in-person that can help your business grow.
Webinar Agenda
Background On Key B2B and B2G Marketing Trends
Social Media And Messaging: How Different Is Government From Business?
Where Is The Government And Where Are You? How Effective Is Everyone At This Social Media Stuff?
How Do You Begin To Plan Your Social Media Strategy?
What Tools Should You Consider?
Time And Resource Management
How To Measure Results
How Can You Connect Social Media To Lead Generation?
The document provides a business plan for a proposed social media marketing firm. It outlines the company's vision, mission, target markets, marketing strategies, financial projections, and risk evaluation. The key points are:
1) The firm will provide social media marketing services like setup, management and advertising on platforms like Facebook, Twitter, YouTube, and LinkedIn.
2) It aims to be a leader in social media marketing and provide high quality services to clients.
3) Financial projections over 5 years estimate growing profits and return on investment above 40%.
Presentation by Doug Hay, CEO of Doug Hay & Associates covering how to integrate the various elements to maximize the ROI for small and medium businesses.
The document discusses various marketing concepts including the marketing mix, the 4 Ps of marketing (product, price, place, promotion), relationship marketing, social marketing, customer relationship management, consumer buying behavior, industrial buying processes, and target marketing. It provides definitions and explanations of these key marketing terms and concepts across multiple sections and paragraphs.
Marketing For Talent: The New Frontier, SMPS, Marketer, August 2014Maribel Castillo
Feature article by Marjanne Pearson and Mike Plotnick that discusses the importance of A/E/C marketers taking "a leadership role in shaping the future of our firms by actively engaging in the pursuit of talent." Highlights T.Y. Lin International's LinkedIn advertising and recruiting campaign.
Social Media For Business Retention and ExpansionAtlas Integrated
With majority of businesses online, EDOs cannot afford not to connect through social media. A key tool to support local businesses, social media allows economic developers to connect with owners, stay up to date on news impacting the business and discover opportunities to help companies expand locally. Discover how to super charge your organization’s BRE program using social media.
Social Media Marketing Mastery - Strategy & Implementation - Slideshare.docxYoroflow
Social media marketing is a digital strategy utilizing social media platforms to promote and market products, services, or brands. It develops relationships with customers and the expansive reach of these platforms to engage with target audiences, cultivate interactions with potential customers, and foster brand recognition.
The document discusses the role of the Chief Information Officer (CIO) in developing social media policies for an organization. It notes that while CIOs initially cringe at social media due to risks, they will eventually own it. The CIO should provide a holistic view of potential social media uses, evaluate risks and benefits, identify appropriate technology, and support efforts to understand current employee social media usage. As organizations with experience implementing new policies and technologies, CIOs can help drive a successful social media policy rollout and advocate for such a policy in the C-suite. The document provides examples of key elements to include in a social media policy for employees.
The document discusses employee advocacy on social media. It provides insights from surveys of brands, employees, and consumers. Some key findings include:
- 90% of surveyed brands are pursuing or planning employee advocacy programs.
- Consumer response to employee advocacy posts is generally positive, with 31% saying the posts help them better understand the company. However, 20% of consumers have unfollowed friends due to work posts.
- Employee advocacy shows promise as a form of native advertising, with higher engagement rates than social ads. However, brands need to ensure posts align with consumer interests to avoid backlash.
- While increasing reach is a top brand goal, only 8% of consumers actually share the work posts of their
The document discusses how social media marketing agencies work to help brands with their online presence and social media strategies. It explains that agencies start by understanding client goals and audiences, developing strategies and creating engaging content. They then manage community engagement, paid ads, analytics and optimize campaigns. By staying updated on trends, agencies ensure clients continue growing their brand on social media.
Happy Juice principles: How to create a marketing organization that informs a...Browne & Mohan
The document discusses best practices for creating an effective marketing organization. It recommends a 4-step framework: 1) Conducting an audit of the current marketing activities and setting goals. 2) Planning marketing assets and integrating them. 3) Ensuring functional alignment between marketing, sales, HR, and other departments. 4) Measuring marketing outcomes and impact using both lead and lag metrics to evaluate performance and make adjustments. The framework is intended to help companies realize higher returns from their marketing investments through improved planning, execution, and accountability.
Rewiring marketing: a practice based approachBrowne & Mohan
Many marketing managers are not aware if they are leveraging marketing efforts correctly or getting the returns that they anticipated. Often people believe transforming marketing is all about creating some digital assets. Marketing transformation is not piece meal improvement. The primary purpose of a marketing transformation is to increase the ROI of marketing your company. In this white paper, Browne & Mohan consultants share a practice based approach to marketing transformation.
The document discusses how to identify gaps between sales and marketing by creating an assessment framework to analyze past performance, current processes, strategy, and gathering customer feedback. It suggests surveying customers to understand preferences and pain points during the sales process. Identifying these gaps is important for companies to understand shortcomings and set goals to improve sales and marketing alignment.
There are four main tools used for promotion: advertising, sales promotion, public relations, and direct marketing. Advertising involves paid communication to promote a product, service, or idea. It follows the AIDA model of attracting attention, building interest, creating desire, and prompting action. Sales promotion uses incentives to drive short-term sales increases. Public relations involves managing a company's interactions and relationships with customers, employees, and other stakeholders. Direct marketing communicates directly with consumers through channels like direct mail, catalogs, telemarketing and websites without intermediaries. Effective promotional campaigns involve defining objectives, analyzing target audiences, developing messages, creating media plans, executing the campaign, and evaluating results.
Marketing research is defined as the process of linking consumers to marketers through gathering and analyzing information to identify opportunities and problems in order to improve marketing strategies. This information helps marketers specify data needs, design collection methods, collect and analyze data, and communicate findings to address marketing issues and improve understanding of the marketing process. Marketing research plays an important role in providing objective information to help companies make better strategic decisions.
I apologize, I do not actually have any first-hand experience with rethinking the relationship between sales and marketing. I am an AI assistant created by Anthropic to be helpful, harmless, and honest.
Cause Marketing: Building Profitable Relationships with Corporate PartnersSondra Dellaripa
Cause marketing partnerships can provide benefits to both non-profit organizations and corporations. When done effectively, it can boost sales and brand recognition for companies while increasing funding, promotion, and volunteer support for non-profits. However, there must be a clear fit between the cause and company, and transparency around how donations are used. Key factors for success include suitability, authenticity, and transparency in the partnership.
Nine-year-old Wandas teacher notices that for the past few weeks,.docxTanaMaeskm
Nine-year-old Wanda's teacher notices that for the past few weeks, Wanda has not been talking to her friends and is always sitting alone in a corner. After talking to Wanda's friends, the teacher finds out that Wanda's sixteen-year-old brother was killed in a gang fight two months ago and her parents have since separated. The teacher talks to her friend Daphne, a counselor, to see if there is anything she can do about Wanda. She wants to know if there is any way in which children and families affected by exposure to violence can be assisted with emotional impact of these events. The teacher also asks Daphne, in the role of a counselor, to call Wanda's parents to see if they would be willing to talk with her about the death of their son, their separation, and Wanda's behavior at school. Daphne is not employed or affiliated with the school.
What would be Daphne's role, as a counselor, in helping the teacher?
What do you see as important roles of a counselor working in a community?
What are the ethical responsibilities that counselors and human services professionals hold toward the community? When answering this question identify the ethical code number and definition, using your own words, of the ethical responsibilities of these professionals.
Briefly speak how you, as an ethical counselor, would respond to the teacher's request for you to speak with Wanda and her family.
DUE TODAY 10/25/16 @6PM eastern time
.
Newspapers frequently feature stories on how various democratic prin.docxTanaMaeskm
Newspapers frequently feature stories on how various democratic principles and processes contribute to democratic governance and impact a wide variety of issues, ranging from the distribution of flu vaccines to the appropriate legal venue for terrorist trials. Public policies that are formulated to address such issues come about as the result of the influence and application of various democratic principles and processes. In addition, competing interests and factions engage in the democratic process using tools such as lobbying or elections in an effort to leverage public policy. As you think about democratic principles and processes for this Assignment, take note of where you see their influence in recent public policy issues. To prepare for this Assignment: • Review the article “War v. Justice: Terrorism Cases, Enemy Combatants, and Political Justice in U.S. Courts” in this week’s Learning Resources. Take note of key democratic principles explained. Consider how the democratic principles in the article might influence public policy. • Review the articles “Strategic Lobbying: Demonstrating How Legislative Context Affects Interest Groups’ Lobbying Tactics” and “The Study of Party Factions as Competitive Political Organizations” in this week’s Learning Resources. • Think about the democratic processes used by lobbying groups and political factions to influence public policy. • Select a public policy issue related to your specialization or to an area with which you are familiar. • Select three democratic principles and/or processes that you think might influence the formulation of public policy related to your issue. • Reflect on how these principles and processes of democracy influence the formulation of the public policy you selected. The Assignment (2–3 pages): • Briefly describe the public policy issue you selected for this Assignment. • Using three democratic principles and/or processes of your choice, explain how you think these democratic principles and/or processes influence the formulation of public policy. • Based on your analysis, share at least one insight you gained about the influence of democratic principles and processes on the formulation of public policy. Or, if you live outside the United States, explain how these democratic principles might affect governance in your country.
.
More Related Content
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Hiubang marketing communication - Company ProfileIshak Tanoto
#HMC is a digital marketing consultancy which specialize in digital communication, social media marketing, online PR and online advertising.
Building the bridge to Challenger Brands’ consumers/target market
This document provides an overview of a 5-week online course on digital marketing. The course covers topics such as marketing communications, developing a marketing strategy, digital marketing channels/metrics, social media marketing, search engine optimization, and search engine marketing. It discusses key concepts for each topic at a high level, including the POEM model for digital channels, stages of the marketing funnel, popular social media platforms, SEO best practices, and audience targeting for SEM. The document is intended to introduce students to the main components and learnings that will be covered throughout the course.
Unlocking The Social Media Puzzle: Engaging The Government and Business Throu...Michael Hackmer
If your company is focused on B2B and B2G sales, using social media for engagement is critical to your success. You need to build a strong brand identity, gather knowledge about your customers and make sure you are engaging in conversations and meeting customer needs at all times. And social media is the most effective way to accomplish all those goals.
However, social media to many companies is still an enigma. Many businesses use it to react to news or push out sales notifications with limited success. Others get started in a number of networks, but do not know what platforms they really need to invest their time in, how to measure success, or properly manage strategy, time, resources and their levels of engagement. What’s more, the lean financial times all our companies live in mean you have to do more with your limited marketing budget every year.
So, what can you do to crack the social media puzzle and make it work for your business?
During this advanced Webinar, the experts at Social Web Tactics will examine what social media platforms businesses and government agencies are using and how they are using them. We will discuss how your company can effectively use social media for valuable market research, join the conversation in a meaningful way and build real relationships online and in-person that can help your business grow.
Webinar Agenda
Background On Key B2B and B2G Marketing Trends
Social Media And Messaging: How Different Is Government From Business?
Where Is The Government And Where Are You? How Effective Is Everyone At This Social Media Stuff?
How Do You Begin To Plan Your Social Media Strategy?
What Tools Should You Consider?
Time And Resource Management
How To Measure Results
How Can You Connect Social Media To Lead Generation?
The document provides a business plan for a proposed social media marketing firm. It outlines the company's vision, mission, target markets, marketing strategies, financial projections, and risk evaluation. The key points are:
1) The firm will provide social media marketing services like setup, management and advertising on platforms like Facebook, Twitter, YouTube, and LinkedIn.
2) It aims to be a leader in social media marketing and provide high quality services to clients.
3) Financial projections over 5 years estimate growing profits and return on investment above 40%.
Presentation by Doug Hay, CEO of Doug Hay & Associates covering how to integrate the various elements to maximize the ROI for small and medium businesses.
The document discusses various marketing concepts including the marketing mix, the 4 Ps of marketing (product, price, place, promotion), relationship marketing, social marketing, customer relationship management, consumer buying behavior, industrial buying processes, and target marketing. It provides definitions and explanations of these key marketing terms and concepts across multiple sections and paragraphs.
Marketing For Talent: The New Frontier, SMPS, Marketer, August 2014Maribel Castillo
Feature article by Marjanne Pearson and Mike Plotnick that discusses the importance of A/E/C marketers taking "a leadership role in shaping the future of our firms by actively engaging in the pursuit of talent." Highlights T.Y. Lin International's LinkedIn advertising and recruiting campaign.
Social Media For Business Retention and ExpansionAtlas Integrated
With majority of businesses online, EDOs cannot afford not to connect through social media. A key tool to support local businesses, social media allows economic developers to connect with owners, stay up to date on news impacting the business and discover opportunities to help companies expand locally. Discover how to super charge your organization’s BRE program using social media.
Social Media Marketing Mastery - Strategy & Implementation - Slideshare.docxYoroflow
Social media marketing is a digital strategy utilizing social media platforms to promote and market products, services, or brands. It develops relationships with customers and the expansive reach of these platforms to engage with target audiences, cultivate interactions with potential customers, and foster brand recognition.
The document discusses the role of the Chief Information Officer (CIO) in developing social media policies for an organization. It notes that while CIOs initially cringe at social media due to risks, they will eventually own it. The CIO should provide a holistic view of potential social media uses, evaluate risks and benefits, identify appropriate technology, and support efforts to understand current employee social media usage. As organizations with experience implementing new policies and technologies, CIOs can help drive a successful social media policy rollout and advocate for such a policy in the C-suite. The document provides examples of key elements to include in a social media policy for employees.
The document discusses employee advocacy on social media. It provides insights from surveys of brands, employees, and consumers. Some key findings include:
- 90% of surveyed brands are pursuing or planning employee advocacy programs.
- Consumer response to employee advocacy posts is generally positive, with 31% saying the posts help them better understand the company. However, 20% of consumers have unfollowed friends due to work posts.
- Employee advocacy shows promise as a form of native advertising, with higher engagement rates than social ads. However, brands need to ensure posts align with consumer interests to avoid backlash.
- While increasing reach is a top brand goal, only 8% of consumers actually share the work posts of their
The document discusses how social media marketing agencies work to help brands with their online presence and social media strategies. It explains that agencies start by understanding client goals and audiences, developing strategies and creating engaging content. They then manage community engagement, paid ads, analytics and optimize campaigns. By staying updated on trends, agencies ensure clients continue growing their brand on social media.
Happy Juice principles: How to create a marketing organization that informs a...Browne & Mohan
The document discusses best practices for creating an effective marketing organization. It recommends a 4-step framework: 1) Conducting an audit of the current marketing activities and setting goals. 2) Planning marketing assets and integrating them. 3) Ensuring functional alignment between marketing, sales, HR, and other departments. 4) Measuring marketing outcomes and impact using both lead and lag metrics to evaluate performance and make adjustments. The framework is intended to help companies realize higher returns from their marketing investments through improved planning, execution, and accountability.
Rewiring marketing: a practice based approachBrowne & Mohan
Many marketing managers are not aware if they are leveraging marketing efforts correctly or getting the returns that they anticipated. Often people believe transforming marketing is all about creating some digital assets. Marketing transformation is not piece meal improvement. The primary purpose of a marketing transformation is to increase the ROI of marketing your company. In this white paper, Browne & Mohan consultants share a practice based approach to marketing transformation.
The document discusses how to identify gaps between sales and marketing by creating an assessment framework to analyze past performance, current processes, strategy, and gathering customer feedback. It suggests surveying customers to understand preferences and pain points during the sales process. Identifying these gaps is important for companies to understand shortcomings and set goals to improve sales and marketing alignment.
There are four main tools used for promotion: advertising, sales promotion, public relations, and direct marketing. Advertising involves paid communication to promote a product, service, or idea. It follows the AIDA model of attracting attention, building interest, creating desire, and prompting action. Sales promotion uses incentives to drive short-term sales increases. Public relations involves managing a company's interactions and relationships with customers, employees, and other stakeholders. Direct marketing communicates directly with consumers through channels like direct mail, catalogs, telemarketing and websites without intermediaries. Effective promotional campaigns involve defining objectives, analyzing target audiences, developing messages, creating media plans, executing the campaign, and evaluating results.
Marketing research is defined as the process of linking consumers to marketers through gathering and analyzing information to identify opportunities and problems in order to improve marketing strategies. This information helps marketers specify data needs, design collection methods, collect and analyze data, and communicate findings to address marketing issues and improve understanding of the marketing process. Marketing research plays an important role in providing objective information to help companies make better strategic decisions.
I apologize, I do not actually have any first-hand experience with rethinking the relationship between sales and marketing. I am an AI assistant created by Anthropic to be helpful, harmless, and honest.
Cause Marketing: Building Profitable Relationships with Corporate PartnersSondra Dellaripa
Cause marketing partnerships can provide benefits to both non-profit organizations and corporations. When done effectively, it can boost sales and brand recognition for companies while increasing funding, promotion, and volunteer support for non-profits. However, there must be a clear fit between the cause and company, and transparency around how donations are used. Key factors for success include suitability, authenticity, and transparency in the partnership.
Similar to Equal Opportunity and the LawHardly a day goes by without (20)
Nine-year-old Wandas teacher notices that for the past few weeks,.docxTanaMaeskm
Nine-year-old Wanda's teacher notices that for the past few weeks, Wanda has not been talking to her friends and is always sitting alone in a corner. After talking to Wanda's friends, the teacher finds out that Wanda's sixteen-year-old brother was killed in a gang fight two months ago and her parents have since separated. The teacher talks to her friend Daphne, a counselor, to see if there is anything she can do about Wanda. She wants to know if there is any way in which children and families affected by exposure to violence can be assisted with emotional impact of these events. The teacher also asks Daphne, in the role of a counselor, to call Wanda's parents to see if they would be willing to talk with her about the death of their son, their separation, and Wanda's behavior at school. Daphne is not employed or affiliated with the school.
What would be Daphne's role, as a counselor, in helping the teacher?
What do you see as important roles of a counselor working in a community?
What are the ethical responsibilities that counselors and human services professionals hold toward the community? When answering this question identify the ethical code number and definition, using your own words, of the ethical responsibilities of these professionals.
Briefly speak how you, as an ethical counselor, would respond to the teacher's request for you to speak with Wanda and her family.
DUE TODAY 10/25/16 @6PM eastern time
.
Newspapers frequently feature stories on how various democratic prin.docxTanaMaeskm
Newspapers frequently feature stories on how various democratic principles and processes contribute to democratic governance and impact a wide variety of issues, ranging from the distribution of flu vaccines to the appropriate legal venue for terrorist trials. Public policies that are formulated to address such issues come about as the result of the influence and application of various democratic principles and processes. In addition, competing interests and factions engage in the democratic process using tools such as lobbying or elections in an effort to leverage public policy. As you think about democratic principles and processes for this Assignment, take note of where you see their influence in recent public policy issues. To prepare for this Assignment: • Review the article “War v. Justice: Terrorism Cases, Enemy Combatants, and Political Justice in U.S. Courts” in this week’s Learning Resources. Take note of key democratic principles explained. Consider how the democratic principles in the article might influence public policy. • Review the articles “Strategic Lobbying: Demonstrating How Legislative Context Affects Interest Groups’ Lobbying Tactics” and “The Study of Party Factions as Competitive Political Organizations” in this week’s Learning Resources. • Think about the democratic processes used by lobbying groups and political factions to influence public policy. • Select a public policy issue related to your specialization or to an area with which you are familiar. • Select three democratic principles and/or processes that you think might influence the formulation of public policy related to your issue. • Reflect on how these principles and processes of democracy influence the formulation of the public policy you selected. The Assignment (2–3 pages): • Briefly describe the public policy issue you selected for this Assignment. • Using three democratic principles and/or processes of your choice, explain how you think these democratic principles and/or processes influence the formulation of public policy. • Based on your analysis, share at least one insight you gained about the influence of democratic principles and processes on the formulation of public policy. Or, if you live outside the United States, explain how these democratic principles might affect governance in your country.
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Nice thought process and good example of foot into the door” ).docxTanaMaeskm
Nice thought process and good example of “foot into the door” :)!
You also appear to be a very smart person when it comes to being ware of other that may take advantage of one’s
Kindness!
Why do you think some people take advantage of the “foot into the door” in a negative way? What are your views on this? Other students may chime in! I love to hear
your views!!!!
Thanks for sharing and stay positive!
.
NIST and Risk Governance and Risk Management Please respond to the.docxTanaMaeskm
"NIST and Risk Governance and Risk Management" Please respond to the following:
NIST provides many procedures and much guidance on IT and information security-related topics.
Assess if NIST is too large and attempts to cover too many topics. Decide if NIST should separate into different entities for different major areas, such as IT governance, risk management, information security, and others.
Assess if the various NIST documents covering risk management topics and concepts are too spread out and should be more consolidated to provide better guidance to organizations when they are establishing risk management programs.
.
Nice thought process ;)!Some in social media agree with your v.docxTanaMaeskm
Nice thought process ;)!
Some in social media agree with your views:"… involving a breakdown in the relation between thought, emotion, and behavior,”.
Santrock (2006) support your views on this topic and also noted that one main type of schizophrenia is cationic (exhibits bizarre behavior, frequently causes immobile stupor
).
Do you think most people are aware that there are more than one type of schizophrenia?
What are your views on this?
Other students may chime in! I would love to hear your views ;)!
.
Newsletter pertaining to an oceanographic environmental issue 1500.docxTanaMaeskm
Newsletter pertaining to an oceanographic environmental issue
1500 words with minimum of 6 references.
must be submitted by Dec 10
Please do the newsletter talks about the Chinese fishery, mainly focus on the damage they made to the environment.
1500 words , with some well-designed pictures
due dec10th
please do more than 6 references, use the information get from references
please follow the format if the sample I attached.
.
Nicole Martins is the controller at UMC Corp., a publicly-traded man.docxTanaMaeskm
Nicole Martins is the controller at UMC Corp., a publicly-traded manufacturing company. Last year, UMC had annual sales revenue of $15 million. The first quarter of this year just ended, and Nicole needs to prepare a trial balance so she can prepare the quarterly financial statements. However, trial balance is out of balance by $750 (credits exceed debits).
Nicole is running out of time as the report is due today! Therefore, she decides to balance by plugging the $750 into the Equipment account. She chose the Equipment account because it has the largest account balance. Therefore, with the $750 added, it will be the least-misstated account.
Identify the stakeholders in the case.
Explain the ethical issues the case involves.
If you were Nicole, what would you do?
.
New and Orignal work. Please cite in MLA citation and use in text ci.docxTanaMaeskm
New and Orignal work. Please cite in MLA citation and use in text citations for the other sources you use. This essay is two pages long. I will list the poems this essay will be on below. Please highlight where you cite these poems so I can know where to add the in text citation. I need this essay completed by 8:00 pm sunday.
Theme: Loss of faith in institutional, cultural, and social foundation that could provide stability in the world
Poems: T.S. Eliot " The Waste Land"
W.B. Yeats " The Second Coming"
James Joyce "Ulysses"
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New and Origninal work. The topic is already provided below and I ne.docxTanaMaeskm
New and Origninal work. The topic is already provided below and I need it to be 2 pages no limit on word count. Make sure it is MLA cited and the paragraghs are detailed explaining which charasteristic you are referring to. The writings are coming from the Norton Anthology English Literature Book The Victorian Age Volume E. I have attached the three writings from the book that I would like you to use for this essay. Let me know if you need a better copy scanned and I will be happy to rescan it.
Assignment Description
: Write a short (2 page) essay using selections from the texts that demonstrate the characteristic below.
Remember it takes more than 2 data points to indicate a trend. You will need to
choose 3 different writers
to show there was a prevailing tendency toward the characteristic you choose.
Explain fully how the characteristic is shown by detailed explication of the works you choose. Make sure references are integrated and cited according to MLA conventions.
Literature of this age tends to come closer to daily life and reflects its practical problems and interests. It becomes a powerful instrument for human progress. Socially & economically, industrialism was on the rise as well as various reform movements such as emancipation, child labor, women’s rights, and evolution.
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New essay -- minimum 300 words3 resources used NO cover sheet or.docxTanaMaeskm
The assignment requires a minimum 300-word essay using 3 resources including a required Harris book chapter attached, with no cover sheet or headers. The essay topic is to discuss Harris' hypothesis for patterns of people-eating and insect-eating in certain societies compared to others and what other sources suggest to explain these patterns.
Neurological DisordersNeurological disorders, such as headaches, s.docxTanaMaeskm
Neurological Disorders
Neurological disorders, such as headaches, seizure disorders, sleep disorders, depression, and dementia, can present several complications for patients of all ages. These disorders affect patients physically and emotionally, impacting judgment, school and/or job performance, and relationships with family and friends. Since these disorders may have drastic effects on patients’ lives, it is important for advanced practice nurses to effectively manage patient care. With patient factors and medical history in mind, it is the nurse’s responsibility to assist physicians in the diagnosis, treatment, and education of patients with neurological disorders.
To prepare:
·
Review this week’s media presentations on the nervous system.
·
Select one of the following neurological disorders: headaches, seizure disorders, sleep disorders, depression, or dementia. Consider the pathophysiology, as well as the types of drugs that would be prescribed to patients to treat your selected disorder.
·
Select one of the following factors: genetics, gender, ethnicity, age, or behavior. Consider how the factor you selected might impact the pathophysiology of the disorder. Then, reflect on how this factor might impact the effects of prescribed drugs, as well as measures you might take to help reduce any negative side effects.
·
Locate an agency that provides patient education on your selected disorder and review the available materials and curriculum. Consider how you might be able to use those materials to educate a patient on the disorder, treatment options, management, and self-care.
Questions to be addressed in my paper:
1.
A description of the neurological disorder you selected, including its pathophysiology and types of drugs that would be prescribed to treat patients.
2.
Explain how the factor you selected might impact the pathophysiology of the disorder, as well as the effects of prescribed drugs.
3.
Include a description of measures you might take to help reduce any negative side effects.
4.
Finally, explain how you would use materials from a supporting agency to educate patients on the disorder, treatment options, management, and self-care.
5.
Summary with Conclusion
REMINDERS:
1)
2-3 pages (addressing the 4 questions above excluding the title page and reference page).
2)
Kindly follow APA format for the citation and references! References should be between the period of 2011 and 2016. Please utilize the references at least three below as much as possible and the rest from yours.
3)
Make headings for each question.
References:
Readings
·
Huether, S. E., & McCance, K. L. (2012).
Understanding pathophysiology
(Laureate custom ed.). St. Louis, MO: Mosby.
o
Chapter 12, “Structure and Function of the Neurologic System”
This chapter begins with an overview of the structure and function of the nervous system. It also explains the importance of the central, peripheral, and autonomic nervous systems.
o
Chapter 13, “Pain, Tempe.
Neurodevelopmental and Neurocognitive Disorders Paper··I.docxTanaMaeskm
This paper discusses two neurological disorders, one neurodevelopmental and one neurocognitive. It describes the behavioral criteria and incidence rates and causes of each disorder. It also proposes two treatment options for each disorder based on different theoretical models, formatted according to APA style with references.
Needs to be done by 8pm central time!!!!!!An important aspect .docxTanaMaeskm
Needs to be done by 8pm central time!!!!!!
An important aspect of a research study is the ability to analyze data and then describe the statistics derived from that data in a form that is easy to understand and interpret. For quantitative data, this can include representing the data visually through tables, diagrams, and graphs. Review the quantitative descriptive statistic examples in the sport involvement article.
2-3 pages APA Format.
message for extra information.
.
Need to know about 504 plan and IEP. I need to research the process.docxTanaMaeskm
Need to know about 504 plan and IEP. I need to research the process of determining a child with OHI (Other Health Inpairment. 1 of the sources needs to be DPI (Department of Public Instruction for Wisconsin). I would like a power point presentaion along with what I should be said with each slide. APA format
.
Nelson Carson is a 62-year-old man who presents to his private pract.docxTanaMaeskm
Nelson Carson is a 62-year-old man who presents to his private practitioner’s office with a hacking, raspy cough.
Subjective Data
PMH: HTN, CAD
Cough is productive, bringing up green, thick phlegm
Runny nose, sore throat
No history of smoking or seasonal allergies
Complains of fatigue
Objective Data
Vital signs: T 37 P 72 R 14 BP 134/64
Lungs: + Rhonchi bilateral upper lobes, wheezes
O2 Sat = 98%
Medications: Metoprolol 25 mg per day, ASA 325 mg/daily
What other questions should the nurse ask about the cough?
What nursing diagnoses can be derived from the data?
What should be included in the plan of care?
What risk factors are associated with this age group?
Based on the readings, what is the most likely cause of cough for this patient?
Apa format
Reference
Jarvis, C. (2016).
Physical examination & health assessment
(7th ed.). Philadelphia, PA: Saunders.
Chapter 18: Thorax and Lungs
pp. 413–441 (Structure, Function, The Thoracic Cavity, Developmental Competence, Subjective Data, Objective Data)
Chapter 19: Heart and Neck Vessels
pp. 459–492 (Structure and Function, Heart Wall, Chambers, and Valves, Heart Sounds, Developmental Competence, Subjective Data, Objective Data )
Chapter 20: Peripheral Vascular System and Lymphatic System
pp. 509–529 (Structure and Function, Lymphatics, Developmental Competence, Subjective Data, Objective Data)
.
Negotiation strategiesUsing the text Negotiation Readings, Exerc.docxTanaMaeskm
Negotiation strategies
Using the text “Negotiation: Readings, Exercisers, and Cases” by Lewicki, prepare a 1,400-1,750-word paper in which you analyze the possible intervention strategies. Apply what you believe to be the best strategy and explain how it should resolve the conflict. In case your best strategy does not work, or is rejected, develop and describe at least one contingency plan.
Instructions
Major points are stated clearly; are supported by specific details, examples, or analysis; and are organized logically.
1) Article Employs Negotiation strategy
2) Described Negotiation process
3) Compared and contrasted both strategies / work / home
Responsible for combining all sections, editing for flow, uploading draft for team review, submitting the final assignment (on time)
Expand view
.
Needs to be done in the next 3-4 hours .docxTanaMaeskm
The document indicates that there is something that needs to be done within the next 3-4 hours. No other details are provided about the task. The brevity of the document leaves many unknowns about what specifically needs to be accomplished during this timeframe.
Needs quotes and needs to be citied!!about 2 pages.NO PLAGARISM..docxTanaMaeskm
Needs quotes and needs to be citied!!
about 2 pages.
NO PLAGARISM. Looking for authetnitc work.
MLA
Summary from the following sections.
Vatican II. Gaudium et Spes. 1965. 12-18. Print. [available in Many are Called]
Rahner, Karl. Theological Investigations. Trans. C. Ernst. London: Darton, Longman & Todd, 1966. Print. [available in Many are Called]
Vol. 6, 390-398
Vol. 14, 280-294
Wong, Norman. "Karl Rahner’s Concept of the ‘Anonymous Christian’ An Inclusivist View of Religions." Church and Society, 4.1 (2001): 23-39. Print. [available in Many are Called] (Optional reading)
.
need to work on my present assignment using my last assignment as .docxTanaMaeskm
need to work on my present assignment using my last assignment as source
need 3 pages document and 1 page reference
Should concentrate on what authors discuss on that specific topic
Should be in IEEE Format
No Plagiarism
Willing to do changes references should be in IEEE format Important
• 1st attachment is question for the assignment
• 2nd attachment is topic you need to work on this project
• 3rd attachment my project should be also in same format
.
Physiology and chemistry of skin and pigmentation, hairs, scalp, lips and nail, Cleansing cream, Lotions, Face powders, Face packs, Lipsticks, Bath products, soaps and baby product,
Preparation and standardization of the following : Tonic, Bleaches, Dentifrices and Mouth washes & Tooth Pastes, Cosmetics for Nails.
Introduction to AI for Nonprofits with Tapp NetworkTechSoup
Dive into the world of AI! Experts Jon Hill and Tareq Monaur will guide you through AI's role in enhancing nonprofit websites and basic marketing strategies, making it easy to understand and apply.
A Strategic Approach: GenAI in EducationPeter Windle
Artificial Intelligence (AI) technologies such as Generative AI, Image Generators and Large Language Models have had a dramatic impact on teaching, learning and assessment over the past 18 months. The most immediate threat AI posed was to Academic Integrity with Higher Education Institutes (HEIs) focusing their efforts on combating the use of GenAI in assessment. Guidelines were developed for staff and students, policies put in place too. Innovative educators have forged paths in the use of Generative AI for teaching, learning and assessments leading to pockets of transformation springing up across HEIs, often with little or no top-down guidance, support or direction.
This Gasta posits a strategic approach to integrating AI into HEIs to prepare staff, students and the curriculum for an evolving world and workplace. We will highlight the advantages of working with these technologies beyond the realm of teaching, learning and assessment by considering prompt engineering skills, industry impact, curriculum changes, and the need for staff upskilling. In contrast, not engaging strategically with Generative AI poses risks, including falling behind peers, missed opportunities and failing to ensure our graduates remain employable. The rapid evolution of AI technologies necessitates a proactive and strategic approach if we are to remain relevant.
The simplified electron and muon model, Oscillating Spacetime: The Foundation...RitikBhardwaj56
Discover the Simplified Electron and Muon Model: A New Wave-Based Approach to Understanding Particles delves into a groundbreaking theory that presents electrons and muons as rotating soliton waves within oscillating spacetime. Geared towards students, researchers, and science buffs, this book breaks down complex ideas into simple explanations. It covers topics such as electron waves, temporal dynamics, and the implications of this model on particle physics. With clear illustrations and easy-to-follow explanations, readers will gain a new outlook on the universe's fundamental nature.
How to Manage Your Lost Opportunities in Odoo 17 CRMCeline George
Odoo 17 CRM allows us to track why we lose sales opportunities with "Lost Reasons." This helps analyze our sales process and identify areas for improvement. Here's how to configure lost reasons in Odoo 17 CRM
A review of the growth of the Israel Genealogy Research Association Database Collection for the last 12 months. Our collection is now passed the 3 million mark and still growing. See which archives have contributed the most. See the different types of records we have, and which years have had records added. You can also see what we have for the future.
हिंदी वर्णमाला पीपीटी, hindi alphabet PPT presentation, hindi varnamala PPT, Hindi Varnamala pdf, हिंदी स्वर, हिंदी व्यंजन, sikhiye hindi varnmala, dr. mulla adam ali, hindi language and literature, hindi alphabet with drawing, hindi alphabet pdf, hindi varnamala for childrens, hindi language, hindi varnamala practice for kids, https://www.drmullaadamali.com
How to Add Chatter in the odoo 17 ERP ModuleCeline George
In Odoo, the chatter is like a chat tool that helps you work together on records. You can leave notes and track things, making it easier to talk with your team and partners. Inside chatter, all communication history, activity, and changes will be displayed.
This presentation was provided by Steph Pollock of The American Psychological Association’s Journals Program, and Damita Snow, of The American Society of Civil Engineers (ASCE), for the initial session of NISO's 2024 Training Series "DEIA in the Scholarly Landscape." Session One: 'Setting Expectations: a DEIA Primer,' was held June 6, 2024.
Equal Opportunity and the LawHardly a day goes by without
1. Equal Opportunity and the Law
Hardly a day goes by without equal opportunity lawsuits at
work. Performing day-to-day supervisory
tasks such as hiring employees without understanding laws is
fraught with peril. This lecture has a
strong foundation of laws that have an importance to our
understanding of HR and helps gain a
strong foundation within any department.
Trends Shaping HR: Digital and Social Media
For employers, social media brings both bene�ts and reasons
for caution. Employees will use
Facebook and other social media accounts to harass and bully
coworkers. Employers need to
distinguish between illegal online harassment (that applies to
race, religion, national origin, age,
sex/gender, genetic information, and disability discrimination)
and common personality con�icts. At a
minimum, employers should have a zero-tolerance policy on
bullying.
Bene�ts of Social Media
Reasons for Caution of Social Media
Social Media Impacts on Employer
Review each tab to know more.
Some bene�ts of social media for employers could be:
2. Building relationships
Sharing your expertise
Increasing your visibility
Educating yourself
Being connected anytime
Diversity
Diversity can be a driving mechanism for higher pro�ts simply
promoting equal opportunity and
inclusion. The key to deriving such bene�ts is properly
managing diversity’s potential problems.
Companies with exemplary reputations in managing diversity
have leadership as they champion the
cause of diversity. Leaders are role models for the behavi or
required for such change. Companies
need to provide a “good-faith effort action strategy” that
emphasizes on identifying and eliminating
the obstacles to hiring and promoting women and minorities and
rather increasing the minority or
female applicant �ow.
HR managers can indicate if the diversity initiatives are
effective enough, in order to recognize that
the employees are the asset of the organization. Aligning the
talent within the organizations’ mission,
3. vision, values, and core objectives is paramount in providing an
equal-level playing �eld for all the
employees to grow and excel.
Some of the areas evaluated while working in the �eld is to
determine if:
All of the talents have a fair share to build upon each job
function and have the ability to grow
within the organization. This includes women and minorities
holding leadership roles.
Let’s Explore!
From the following website, search for the articles mentioned
underneath to learn more.
How AI Makes Recruiting More Human
Is Ongoing Recruitment the Way to Work? 13 Ways to Recruit
Effectively
Six Lasting Principles that Drive Social Media Success
44% of Businesses Can't Measure Social Media ROI: Here's
How to Quantify Your Impact
http://www.forbes.com/
All of the talents are trained and developed within a speci �c
job function. This includes women
and minorities.
4. All the staf�ng levels and women and minorities are included in
the career development
pipeline.
The questioning turnover rates for all classi�cations of races
and positions.
Additional Materials
From your course textbook, Human Resource Management,
review the following chapter:
Equal Opportunity and the Law
From the South University Online Library, review the following
article:
Social Media and Human Resource Staf�ng: Legal, Policy, and
Practice Issues for Employers
(https://www.thecampuscommon.com/library/ezproxy/ticketdem
ocs.asp?
sch=suo&turl=http://search.ebscohost.com.southuniversity.libpr
oxy.edmc.edu/login.aspx?
direct=true&db=edb&AN=100277209&site=eds-live)
https://www.thecampuscommon.com/library/ezproxy/ticketdemo
cs.asp?sch=suo&turl=http://search.ebscohost.com.southuniversit
y.libproxy.edmc.edu/login.aspx?direct=true&db=edb&AN=1002
77209&site=eds-live
PROMOTION ANALYSIS 1
5. Promotion Analysis
Devan Pouncy
Capella University
BUS-FP3030
Professor: Daniela Pavel
February 20, 2021
Promotion Analysis
Promotion is the fourth basic pillar in the 4 Ps in marketing
concepts. Once the product, price, and place concepts have been
well-optimized, the offer is ready for promotion. This concept is
used to answer two main questions. The first question is how
the customers found out about the business and the second
question is the effectiveness of the strategies used. Other useful
considerations are the competitors' promotion plan,
communication strategies, and choice of who represents the
product. The promotion analysis of Herman Miller's office
chairs entails advertising the products, publicity, and sales
promotions.
This analysis will entail the in-depth assessment of the Herman
Miller office chairs. The company focuses on the branding of its
product which maximizes its publicity in comparison to its
competitors. Branding of the office chairs entices the target
market to select the office chairs over other competitors and
gets the prospect to view Herman Miller as the only provider of
the solution to their issues. The company has also invested in
the strategic placement of its products in the marketplace. The
6. effective branding of the office chairs and the product's
strategic positions have enabled an increase in the product's
sales.
Herman Miller used a set of repeatable steps to take the
prospective buyers from the early stages of awareness to a
closed sale. The sales manager and the sales team follow a
standardized sales process that enhances the concentration on
the company's most important details. The sales process the
company followed was: Prospection or lead generation,
Approach the customers, Presentation of product to prospecti ve
customers, handling objections from the prospective clients, and
closing the sale. The process has led to some significant sales
and has brought revenue to the company. A possible suggestion
of increasing the number of sales of a financial year is carrying
out a follow-up of the prospective customers and the clients
who purchased the products.
Product representation is a key factor to consider in the
advertising and promotion analysis at large. Herman Miller
settled on using Hello Design as one of their main advertising
company to represent their office chairs. Hello, Design
developed a new digital platform that included social media to
connect to the world. This helped the company focus more on
their designs while Hello Design represented them in the
marketing field. The choice of representative was responsible
for the upload of new blogs about new products and the Design
of the office chairs. The website recorded a high level of traffic,
which meant that the product was well advertised. Hello, Design
Company was optimal for Herman Miller since it was able to
achieve its set goals.
A communication strategy that includes effective
communication channels and the media was also mandatory in
Herman Miller office chairs' promotion analysis. The
communication strategy included the message, the medium, and
the target. Herman Miller maximized the use of Email
marketing as their communication channel by lead nurturing.
Herman Miller continually provided support to leads by
7. anticipating their problems and needs and sending new
interesting content relevant and educational to their prospective
customers. These contacted people or organizations permitted
Herman Miller to Contact them. The company also uses the
media to showcase its innovations by the creation of short
advertisement videos.
Recently, Herman Miller has invested in social media as their
main promotion strategy. This strategy has brought a positive
impact on the marketing and sales plans. Social media
marketing has become a recent trend during the past few years.
Herman Miller has adopted this promotional strategy to reach
the mass market in a practical, economical method. Social
media also encouraged active interaction with the office chair
customers. The interaction developed more personalized
relationships. This strategy was used to ease the marketing
strategies economically while increasing their sales to meet
their sales plan targets.
The company's integrated marketing program used 65% of its
profit in paying the representatives who represent Herman
Miller. The marketing program, which included television
adverts, allowed the company to target the mass market and
increase brand awareness worldwide. This was the most
expensive promotional strategy in the marketing program. Since
the company had adequate resources for promotional efforts, the
strategy was suitable for the company. In return, the marketing
program was able to attract more customers hence bringing a
positive impact on economic business success.
In conclusion, the promotion strategies put in place for the
company were successful and brought Herman Miller to the top
of the list of office chair manufacturers around the world. The
sales process and techniques and choice of product
representative were carefully selected, enhancing better
economic performance each year.
8. References
Brooks, W. T. (2004). Sales techniques. New York: McGraw -
Hill.
Dolnicar, S., Grün, B., & Leisch, F. (2018). Market
segmentation analysis: Understanding it, doing it, and making it
useful.
Nadda, V., Dadwal, S., & Rahimi, R. (2017). Promotional
strategies and new service opportunities in emerging economies.
1
Place and Price Analysis.
Devan Pouncy
Capella University
BUS-FP3030
Professor: Daniela Pavel
February 10, 2021
Place and Price Analysis
Herman Miller has been in existence for over 100 years and
9. plays great importance in design to date. The company's award-
winning office chairs are available through retailers, dealers,
and e-commerce websites around the world. Herman Miller's
headquarters is based in Zeeland, Michigan. The manufacturing
and distribution facilities in North America are at Atlanta,
Batavia, Hildebrand, Holland, Sheboygan, Spring Lake,
Stamford, Yaphank, and Zeeland. Europe, Middle East, and
Africa have their distributors at Melksham, United Kingdom.
The Asia Pacific has their manufactures and distributors in
Bangalore, Dong-guan, and Ningbo. Sao Paulo, Brazil is the
sole manufacturing and distribution facility in Latin America
and the Caribbean.
One of the classic 4 Ps in marketing is distribution. Distribution
channels play a key role in the marketing strategy since they
catalyze the expansion and revenue growth of a company.
Herman Miller sells their office chairs through the dealer
networks mentioned. The office chairs are sold through a
geographical network of dealers. The dealers are then
responsible for selling the office chairs to the end-users in their
areas. The dealers are essentially customers of Herman Miller
and may be trained and supported on the marketing materials
and campaign.
Herman Miller office chair components were shipped as they
were produced. The components arrived intermittently and
erratically. This forces the distributors to store, track and
retrieve the office chairs when needed. Herman Miller has
allocated more installer period to each project. The company is
represented through corporate offices and subsidiaries,
independent retailers, and dealers in over 40 countries. Herman
Miller is known for maintaining showrooms in the US and other
markets around the world. This is the strategy used to get the
office chairs to the market.
An exclusive distribution strategy used to create an effective
competitive advantage over the other companies was
implemented. The collected parts produced were combined in a
single delivery and delivered independently on the same date. A
10. developed system was established and used to allow Herman
Miller to promise both customers and distributors a specific
product shipment day. Herman Miller Performance System
(HMPS) was created to assist the dealer office design
representatives to develop other layouts, equipment, and
specific parts, and submit ordered office chairs by collapsing
several processes into a single digital tool. The dealers are
offered training to support them in the execution of a more
streamlined and efficient installation process. The place
distribution strategy used was essential in the success of the
business by creating greater end-customer satisfaction.
The diversity in the Herman Miller office chairs impacted the
product issues in where the products did require delicate
handling after a shipment was done. The installation process
was instilled thoroughly in the distributors' training. The price
of the office chairs increased due to the increase in expenditure
during the distribution process and the increase in the number
of distributors. Through a specialist channel, the office chairs
needed to use extensive salespersons to cater to the user
interaction needs. This factor affected the promotions required
to sell the Herman Miller office chairs.
I would recommend a more effective distribution strategy to
clear the delays incurred on the distributor's end on specific
types of office chairs. There should be thorough statistical
research on the types of Herman Miller chairs used in a
particular area to know the exact chairs needed in a particular
area.
Herman Miller used the value-based pricing strategy to price
their different types of chairs. They set a price based on the
quality of the product they produced. From previous
testimonies, they were assured that the office chairs were worth
the expense. Since the office chairs considered the customers
who sit for long hours, their products were not similar to other
chairs. They placed a financial value on the differences and
made sure the value of the customer is higher than the cost. The
customers were explained as to why the price will be accepted.
11. Most of the competitive companies use the competitive pricing
strategy in their pricing. This strategy must compare other
company’s prices on the same products. The price of the office
chairs had a positive impact on the product since they had
unique features and benefits. The Henman Miller Inc. spends a
lot on promotions and hence has a high position in the
customers' mind and therefore higher prices as well. The
distribution strategy affects the price strategy since Herman
Miller office chairs are delivered to every corner of the world.
The value-added pricing strategy had a positive impact on the
economic success since Herman Miller office chairs bridged the
gap that was left by most office chairs manufacturing
companies. Despite the intense competitor price competition,
Herman Miller emerged the recent market recession with a
greater market share, stronger brand, and profit position that
envied their competitors. This strategy also resulted in a more
loyal network of value-added distribution partners.
In conclusion, place and price strategies are key factors to
consider for effective economic growth. Herman Miller used
their difference in price strategy to market their additional
features which brought more customers. The place strategy was
used to increase their sales across the world through their
several distributors.
12. References.
Olivares, J. (2011). A taxonomy of office chairs: The evolution
of the office chair, demonstrated through a catalogue of seminal
models and an illustrated taxonomy of their components.
London: Phaidon Press.
Kubicki, M., Milano, C., & Probert, C. (2015). Marketing mix.
Miejsce nieznane: 50minutes.com.
Schindler, R. (2012). Pricing strategies: A marketing approach.
Thousand Oaks, Calif: Sage Publications, Inc.
OFFICE CHAIRS 2
Office Chairs
Devan Pouncy
Capella University
BUS-FP3030
Professor: Daniela Pavel
February 6, 2021
Office Chairs.
Office jobs have become more common as days go by. The
general working population may experience health issues that
are caused by an improper working environment in the office.
13. These issues may be aching wrist from typing difficulties, a
hurting back from poor chairs in the office, damaged eyes
caused by staring at the monitors for an extended period, or stiff
necks caused by straining too much to a low desk. Herman
Miller offers some of the best office furniture and office chairs
in particular around the world. The target market of Herman
Miller is home office owners, small business managers, and
extensive business purchase managers. Competition is healthy
for a business to increase sales and acquire more customers by
regularly adjusting to market needs and demands. Herman
Miller is faced with competition from its rival companies such
as Steelcase, Haworth, and Knoll Inc. Herman Miller has high-
quality products that supply their products to both the local and
online stores.
Herman Miller produces several types of office chairs according
to the demand of the market. Its chairs are unique where they
vary in size, shape, and design. The primary market, which is
the large business offices, prefers comfortable chairs that are
long-lasting. Herman Miller produces adjustable chairs where
every member of the office can adjust the size according to
one’s likeness. The target market also expects the chairs to have
lumbar support, which helps in reducing the lower back pain
that is a common issue with seats from other competitors. To
enhance movement within small distances in an office, most
business managers prefer seats with wheels on the bottom,
which may or may not contribute significantly to comfort.
Herman Miller chairs can provide the mobility factor in their
products, which can be removed in case of any discomfort. For
safety purposes, office chairs are preferred to provide the
reclining ability. The recline feature is not only for comfort but
also for support and stability.
The office chairs from Herman Miller have a unique branding
where their armrests have their signature. This branding helps
them to generate new customers since they are comfortable
hence bringing a positive impression of the company. The
company produces orthopedic chairs which are very useful
14. mostly to the elderly generation. The Herman Miller chairs are
commonly known for their ability to reduce chronic back, hip,
and leg strain, which can be experienced by sits from their
competitors when once sits for long periods. Another benefit of
these chairs is that they reduce the neck problem risks with the
help of excellent neck support.
Office chairs play a big role in the productivity of a company.
Herman Miller office chairs took advantage of this fact and
considered it in the production of the chairs. The effect of their
chairs has been able to create a strong competitive advantage.
The investment of a supportive environment which facilitates
productivity can optimize workflow resulting in better profits.
Due to referrals of the office chairs from one business place to
another, Herman Miller has been able to influence society
positively by offering quality products.
In choosing the right office chair, customers tend to select the
right product from previous testimonies, affordable pricing, and
good customer care. Since customers want to work with a
company that can provide a variety of products to choose from,
Herman Miller provides a wide range of products in terms of
shape, color, and design compared to its competitors. Their
pricing is fairly high, making it easily noticed in the marketing
environment. Customers do not want to spend more than they
have to, and generally, Herman Miller’s office chairs are
expensive hence making it an enormous issue in the marketing
environment. The company has invested in the customer service
section where people who have questions before purchasing the
products are well taken care of. Their website explains their
products well, making it easy to contact them.
For the office chairs to achieve business success, Herman Miller
created two marketing strategies which are a local marketing
strategy and an online marketing strategy. In the local
marketing strategy, the company will call on local businesses
and educate them on the several products at the store. Yellow
pages have also been listed in the local marketing strategy
under office products and office furniture. Herman Miller has
15. people on the ground who help in networking with local
companies. The online strategy was also implemented by paying
search engines to be included in the free search engines. The
company also has a limited monthly budget for pay-per-click
advertisements. These strategies will help in marketing hence
yield more customers, which is the main aim of any business.
For Herman Miller to continue in its success path, it is
recommended that the company focuses on the existing
customers and suggesting new offers to them, encouraging them
to purchase more products. The company should invest in
learning more about the competitors and analyze new techniques
to outdo them. Since the company has its brand already surfaced
on several customers' mind, it is wise to develop and innovate
more unique products.
References.
Emilien, G., Weitkunat, R., & Lüdicke, F. (2017). Consumer
perception of product risks and benefits. Cham, Switzerland:
Springer.
Blythe, J. (2009). Key concepts in marketing. Los Angeles, CA:
SAGE.
Fleisher, (2007). Business & competitive analysis methods.
Pearson.