2. Martha Who? Stewart!
Martha Stewart was born in
Jersey City, New Jersey
Had various careers that
influened business tactics
before starting her
company, worked as:model,
stockbroker,caterer
Founded multimedia company in 1999: Martha
Stewart Living Omnimedia
Went to jail in 2004 for insider trading
3. What did she do?
Began rise to success after publication of her cook
book, Entertaining
1990 signed with Time Publishing Ventures to
develop new magazine, “Martha Stewart Living”
Appeared on various television shows including
:Oprah, Larry King Live, The Early Show
September 1997, Stewart secured funding to
purchase the various television, print, and
merchandising ventures related to the Martha
Stewart brand, formed new company, Martha Stewart
Living Omnimedia
4. “Martha Stewart Living
Omnimedia”
Branches into four main aspects:
– Publishing : books, magazines-Martha Stewart Living,
Everyday Food, Entertaining
– Television : syndicated talk show, Martha, instructional
DVDs
– Merchandising : retail product line sold in Kmart, variety of
house and cook wear, deals with Sears, Lowes, Macys
– Internet : Marthastewart.com, Food and dessert recipes,
entertaining and home decorating ideas. Find ideas for cake
decorating, baking, and kids crafts. Your online source for
everyday tips
5. Why Should We Care?
Her products are seen and used throughout the country and
world, Martha Stewart is a household name
She has made her products available to every level of wealth,
from her more affordable line of house ware sold in Kmart to
high end products available through online
Can buy stock in her company on New York Stock Exchange
(currently dropping)
6. Bibliography
Adler, Steve. “Martha Stewarts Managing Tips.”Business Week 4122 (2009):60. Print
Carr, David. “Empire of Martha Marches On.” New York Times (2009). Print
Fine, Jon. “Martha’s world.” Advertising Age 71.43 (2000): 1+. Print
“Martha Stewart (American Entrepreneur) -- Britannica Online Encyclopedia.” Encyclopedia-
Britannica Online Encyclopedia. Web. 22 Sept. 2009
http://www.britannica.com/Ebchecked/topic/56604/Martha-Stewart.
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