This document discusses using stories to differentiate offerings. Stories are persuasive and memorable ways to convey information because they appeal to emotions. Good stories have narrative structure, sensory details, and relevance to the audience. Customer success stories, testimonials, organizational culture anecdotes can be captured and stored to showcase key messages. Planning is important when determining which stories to share and how to share them. Resources for learning more about storytelling are provided.
Winning over and keeping the new ‘always-on’ consumer has become the business imperative at the digital frontier. In the new era of digitalization it is a substantial challenge to reach the multitasking, screen agnostic and much more demanding customer. Recognizing this trend and aiming for digital growth is now a key factor for success.
Our discussion paper shows the importance of digitalization for businesses – B2B as well as B2C. It provides insights about how to exploit new potentials by using globeone’s tools ‘Digital Performance Leadership Measurement’, ‘Digital Consumer Journey’ and our ‘Corporate Website Evaluation Model’.
10 Ways to Create and Enable Compelling B2B ContentTim Keelan
We all need more effective and compelling content to connect with our customers and prospects in a world where there there is a lot of noise. This is a 17 Page Visual Whitepaper detailing effective and useful tips in both the creative and enablement side of compelling content creation.
First we cover creating great content, and then enabling that content into awesome, simple and beautiful user experiences. Because poor content is, well, lame. But good content poorly enabled or delivered is a waste too. In the linked whitepaper we look at 5 keys to creating compelling content, and 5 keys to enabling that content. For each point we share our perspective while linking to outside resources and ideas. So please have a look, and feel free to share your ideas, examples, and feedback with us. Thank you!
Businesses that can successfully tell a compelling story attract more customers who are passionate and likely to be lifelong customers. Learn to find your story in this presentation.
‘Your Differentiating Strength’: Applied Digital Storytelling for Employment ...Leah Henrickson
Presented at the 10th International Digital Storytelling Conference (20-22 June 2022), hosted by Loughborough University. Reflects upon the creation of a digital storytelling web application to support young people preparing for conversational employment interviews.
Full script available upon request.
Your organization’s story is your most valuable asset. Your story can inspire action and create change.
In addition, non-profits that tell compelling stories tend to raise the most funds.
During this presentation we covered a variety of topics to help non-profit organizations to tell their story through social media means.
Topics included:
- Why storytelling
- Creating a plan
- Conveying the story with pictures
- Video storytelling checklist
- Case studies/examples
- Resources
Winning over and keeping the new ‘always-on’ consumer has become the business imperative at the digital frontier. In the new era of digitalization it is a substantial challenge to reach the multitasking, screen agnostic and much more demanding customer. Recognizing this trend and aiming for digital growth is now a key factor for success.
Our discussion paper shows the importance of digitalization for businesses – B2B as well as B2C. It provides insights about how to exploit new potentials by using globeone’s tools ‘Digital Performance Leadership Measurement’, ‘Digital Consumer Journey’ and our ‘Corporate Website Evaluation Model’.
10 Ways to Create and Enable Compelling B2B ContentTim Keelan
We all need more effective and compelling content to connect with our customers and prospects in a world where there there is a lot of noise. This is a 17 Page Visual Whitepaper detailing effective and useful tips in both the creative and enablement side of compelling content creation.
First we cover creating great content, and then enabling that content into awesome, simple and beautiful user experiences. Because poor content is, well, lame. But good content poorly enabled or delivered is a waste too. In the linked whitepaper we look at 5 keys to creating compelling content, and 5 keys to enabling that content. For each point we share our perspective while linking to outside resources and ideas. So please have a look, and feel free to share your ideas, examples, and feedback with us. Thank you!
Businesses that can successfully tell a compelling story attract more customers who are passionate and likely to be lifelong customers. Learn to find your story in this presentation.
‘Your Differentiating Strength’: Applied Digital Storytelling for Employment ...Leah Henrickson
Presented at the 10th International Digital Storytelling Conference (20-22 June 2022), hosted by Loughborough University. Reflects upon the creation of a digital storytelling web application to support young people preparing for conversational employment interviews.
Full script available upon request.
Your organization’s story is your most valuable asset. Your story can inspire action and create change.
In addition, non-profits that tell compelling stories tend to raise the most funds.
During this presentation we covered a variety of topics to help non-profit organizations to tell their story through social media means.
Topics included:
- Why storytelling
- Creating a plan
- Conveying the story with pictures
- Video storytelling checklist
- Case studies/examples
- Resources
How can you become more relevant to your audience? You can start by moving away from feature/function/data conversations and toward effective storytelling. We hear statistics. We FEEL stories. It's how we're hardwired as humans.
Storytelling, Project Knowledge & Knowledge ManagementEric Brown
A review of stories, project knowledge and sharing project knowledge using stories. Includes an introduction to to my storytelling model for KM in projects.
Storytelling frameworks for digital pedagogiesdrpmcgee
Our lives are replayed through our stories, suggesting that stories used in learning experiences help to integrate new meaning into existing schemas. This session draws upon research analyzing theory and methods of storytelling for learning, and illustrates instructional applications within digital learning environments an to support communities.
Lean in - WomenGroundBreakers: Harnessing the Power of StoriesDenise Reed
Stories are up to 22 times more memorable than facts or
figures alone. Stories are an effective tool to advocate for your ideas, especially when you can weave facts and figures into your story. Check these and other facts about how story can change your career, your business and your life.
Learn from the expert. Jennifer Aaker is a behavioral psychologist, published author, General Atlantic Professor and Professor of Marketing at the Stanford Graduate School of Business.
Denise Reed presented this topic during a Lean In - WomenGroundBreakers Circle. Make sure to click the presentation links for more details. Consider your story goals and the impact of how people hear your current stories.
#1NWebinar – Building Relationships through Interactive StorytellingOne North
During this session, Kalev Peekna and Jessica DeJong explored interactive storytelling – one of the hottest new techniques used in digital marketing. They shared a brief history of how storytelling connects people, why it’s so powerful for relationship marketing and why digital offers exciting and unique opportunities for sharing your stories. Their examples explored how firms can combine different media to create an immersive experience for clients and build stronger relationships.
You can also listen to the presentation on YouTube http://bit.ly/1rk6fOE
Watch full webinar here: http://www.firmex.com/Harvesting-Intangible-Assets-sign-up-lp/
Andrew J. Sherman shares insights and expertise gleaned from his work with some of the world's leading companies who have capitalized on intellectual assets such as patents, trademarks, customer information, software codes, databases, business models, home-grown processes, and employee expertise. Featuring instructive examples from his book on how companies large or small can implement IP-driven growth and licensing strategies, foster a culture of innovation, turn R&D into revenue, and much more.
Intelligent storytelling: How to write good stories for social mediaIoana Barbu
Storytelling for social media is not just about magic tales. Your brand is not about products, is about the stories users can see building trough your products and services, with your brand. so start telling them the right stories. With intelligent storytelling.
Jake Seal Unveils The Crafting Stories Beyond Mere NarrationJake Seal
Crafting a story transcends the act of simply recounting events; it involves transporting readers or listeners into a vivid and meaningful realm. Jake Seal Orwo, a well-known film producer, underscores the significance of imbuing narratives with richness to engage audiences on a profound level. Let's explore Jake Seal's wisdom on the art of instilling depth into your storytelling.
Macroeconomics- Movie Location
This will be used as part of your Personal Professional Portfolio once graded.
Objective:
Prepare a presentation or a paper using research, basic comparative analysis, data organization and application of economic information. You will make an informed assessment of an economic climate outside of the United States to accomplish an entertainment industry objective.
How can you become more relevant to your audience? You can start by moving away from feature/function/data conversations and toward effective storytelling. We hear statistics. We FEEL stories. It's how we're hardwired as humans.
Storytelling, Project Knowledge & Knowledge ManagementEric Brown
A review of stories, project knowledge and sharing project knowledge using stories. Includes an introduction to to my storytelling model for KM in projects.
Storytelling frameworks for digital pedagogiesdrpmcgee
Our lives are replayed through our stories, suggesting that stories used in learning experiences help to integrate new meaning into existing schemas. This session draws upon research analyzing theory and methods of storytelling for learning, and illustrates instructional applications within digital learning environments an to support communities.
Lean in - WomenGroundBreakers: Harnessing the Power of StoriesDenise Reed
Stories are up to 22 times more memorable than facts or
figures alone. Stories are an effective tool to advocate for your ideas, especially when you can weave facts and figures into your story. Check these and other facts about how story can change your career, your business and your life.
Learn from the expert. Jennifer Aaker is a behavioral psychologist, published author, General Atlantic Professor and Professor of Marketing at the Stanford Graduate School of Business.
Denise Reed presented this topic during a Lean In - WomenGroundBreakers Circle. Make sure to click the presentation links for more details. Consider your story goals and the impact of how people hear your current stories.
#1NWebinar – Building Relationships through Interactive StorytellingOne North
During this session, Kalev Peekna and Jessica DeJong explored interactive storytelling – one of the hottest new techniques used in digital marketing. They shared a brief history of how storytelling connects people, why it’s so powerful for relationship marketing and why digital offers exciting and unique opportunities for sharing your stories. Their examples explored how firms can combine different media to create an immersive experience for clients and build stronger relationships.
You can also listen to the presentation on YouTube http://bit.ly/1rk6fOE
Watch full webinar here: http://www.firmex.com/Harvesting-Intangible-Assets-sign-up-lp/
Andrew J. Sherman shares insights and expertise gleaned from his work with some of the world's leading companies who have capitalized on intellectual assets such as patents, trademarks, customer information, software codes, databases, business models, home-grown processes, and employee expertise. Featuring instructive examples from his book on how companies large or small can implement IP-driven growth and licensing strategies, foster a culture of innovation, turn R&D into revenue, and much more.
Intelligent storytelling: How to write good stories for social mediaIoana Barbu
Storytelling for social media is not just about magic tales. Your brand is not about products, is about the stories users can see building trough your products and services, with your brand. so start telling them the right stories. With intelligent storytelling.
Jake Seal Unveils The Crafting Stories Beyond Mere NarrationJake Seal
Crafting a story transcends the act of simply recounting events; it involves transporting readers or listeners into a vivid and meaningful realm. Jake Seal Orwo, a well-known film producer, underscores the significance of imbuing narratives with richness to engage audiences on a profound level. Let's explore Jake Seal's wisdom on the art of instilling depth into your storytelling.
Macroeconomics- Movie Location
This will be used as part of your Personal Professional Portfolio once graded.
Objective:
Prepare a presentation or a paper using research, basic comparative analysis, data organization and application of economic information. You will make an informed assessment of an economic climate outside of the United States to accomplish an entertainment industry objective.
A review of the growth of the Israel Genealogy Research Association Database Collection for the last 12 months. Our collection is now passed the 3 million mark and still growing. See which archives have contributed the most. See the different types of records we have, and which years have had records added. You can also see what we have for the future.
How to Make a Field invisible in Odoo 17Celine George
It is possible to hide or invisible some fields in odoo. Commonly using “invisible” attribute in the field definition to invisible the fields. This slide will show how to make a field invisible in odoo 17.
Model Attribute Check Company Auto PropertyCeline George
In Odoo, the multi-company feature allows you to manage multiple companies within a single Odoo database instance. Each company can have its own configurations while still sharing common resources such as products, customers, and suppliers.
This slide is special for master students (MIBS & MIFB) in UUM. Also useful for readers who are interested in the topic of contemporary Islamic banking.
June 3, 2024 Anti-Semitism Letter Sent to MIT President Kornbluth and MIT Cor...Levi Shapiro
Letter from the Congress of the United States regarding Anti-Semitism sent June 3rd to MIT President Sally Kornbluth, MIT Corp Chair, Mark Gorenberg
Dear Dr. Kornbluth and Mr. Gorenberg,
The US House of Representatives is deeply concerned by ongoing and pervasive acts of antisemitic
harassment and intimidation at the Massachusetts Institute of Technology (MIT). Failing to act decisively to ensure a safe learning environment for all students would be a grave dereliction of your responsibilities as President of MIT and Chair of the MIT Corporation.
This Congress will not stand idly by and allow an environment hostile to Jewish students to persist. The House believes that your institution is in violation of Title VI of the Civil Rights Act, and the inability or
unwillingness to rectify this violation through action requires accountability.
Postsecondary education is a unique opportunity for students to learn and have their ideas and beliefs challenged. However, universities receiving hundreds of millions of federal funds annually have denied
students that opportunity and have been hijacked to become venues for the promotion of terrorism, antisemitic harassment and intimidation, unlawful encampments, and in some cases, assaults and riots.
The House of Representatives will not countenance the use of federal funds to indoctrinate students into hateful, antisemitic, anti-American supporters of terrorism. Investigations into campus antisemitism by the Committee on Education and the Workforce and the Committee on Ways and Means have been expanded into a Congress-wide probe across all relevant jurisdictions to address this national crisis. The undersigned Committees will conduct oversight into the use of federal funds at MIT and its learning environment under authorities granted to each Committee.
• The Committee on Education and the Workforce has been investigating your institution since December 7, 2023. The Committee has broad jurisdiction over postsecondary education, including its compliance with Title VI of the Civil Rights Act, campus safety concerns over disruptions to the learning environment, and the awarding of federal student aid under the Higher Education Act.
• The Committee on Oversight and Accountability is investigating the sources of funding and other support flowing to groups espousing pro-Hamas propaganda and engaged in antisemitic harassment and intimidation of students. The Committee on Oversight and Accountability is the principal oversight committee of the US House of Representatives and has broad authority to investigate “any matter” at “any time” under House Rule X.
• The Committee on Ways and Means has been investigating several universities since November 15, 2023, when the Committee held a hearing entitled From Ivory Towers to Dark Corners: Investigating the Nexus Between Antisemitism, Tax-Exempt Universities, and Terror Financing. The Committee followed the hearing with letters to those institutions on January 10, 202
Unit 8 - Information and Communication Technology (Paper I).pdfThiyagu K
This slides describes the basic concepts of ICT, basics of Email, Emerging Technology and Digital Initiatives in Education. This presentations aligns with the UGC Paper I syllabus.
Operation “Blue Star” is the only event in the history of Independent India where the state went into war with its own people. Even after about 40 years it is not clear if it was culmination of states anger over people of the region, a political game of power or start of dictatorial chapter in the democratic setup.
The people of Punjab felt alienated from main stream due to denial of their just demands during a long democratic struggle since independence. As it happen all over the word, it led to militant struggle with great loss of lives of military, police and civilian personnel. Killing of Indira Gandhi and massacre of innocent Sikhs in Delhi and other India cities was also associated with this movement.
Francesca Gottschalk - How can education support child empowerment.pptxEduSkills OECD
Francesca Gottschalk from the OECD’s Centre for Educational Research and Innovation presents at the Ask an Expert Webinar: How can education support child empowerment?
Introduction to AI for Nonprofits with Tapp NetworkTechSoup
Dive into the world of AI! Experts Jon Hill and Tareq Monaur will guide you through AI's role in enhancing nonprofit websites and basic marketing strategies, making it easy to understand and apply.
Pride Month Slides 2024 David Douglas School District
Get your story out there
1. Get Your Story Out There
Using Stories to Differentiate Your Offering
Network in Austin – November 2011
Presented by:
Julie Wickert
True Story Communication
julie@truestorycommunication.com
12. I’d love to hear how you’re getting your
stories out there; get in touch!
Julie Wickert
True Story Communication
julie@truestorycommunication.com
512-914-6882
Twitter: @juliewickert
Editor's Notes
Think about three strengths you or your organization offer. Do your competitors share these strengths?Whether you are an employee, a business owner, or a job seeker, you know the value of what you have to offer. Yet you’re competing in an increasingly sophisticated environment. For most of us, it’s a crowded marketplace, and it’s tricky to stand out in the crowd. You probably rely on a Web presence to connect with colleagues, clients, prospective clients, or potential employers. That’s where stories can come in. Your stories – your organization’s stories – are unique; they distinguish you from your competitors.Example: Hart InterCivic, votingequipment manufacturer with a story to tell(full story here: http://bit.ly/uf9gRC)Major client, Harris County (third-largest county in U.S.): pre-dawn fire end of August – Election Day Nov 2nd; early voting October 18th – Governor’s race. How is this huge jurisdiction going to deliver an equitable election that complies with all federal and state legal requirements in that timeframe?Hart’s Dirof Ops got the pre-dawn call and within hours, he and sales exec were standing beside Harris County’s Administrator of Elections.By that afternoon, the group had a strategy in place for borrowing, renting, and replacing the equipment in time for the election.At the emergency Commissioners’ Court meeting the following Monday, the first words out of the County Clerk’s mouth were, ‘We are going to be able to do this without closing any polling places.” The assembled crowd literally gasped!Harris County accounts for 20 percent of the total vote in Texas. Helping the county have a successful election became a community project.Other counties loaned equipment, and Hart geared up for production – Hart had five weeks to build what normally takes five months of production time.You can see how this story gives Hart talking points that they can use in a variety of settings.
“Anthropologists find evidence of folktales everywhere in ancient cultures, written in Sanskrit, Latin, Greek, Chinese, Egyptian, and Sumerian. People in societies of all types weave narratives, from oral storytellers in hunter-gatherer tribes to the millions of writers churning out books, television shows, and movies. And when a characteristic behavior shows up in so many different societies, researchers pay attention: its roots may tell us something about our evolutionary past.”
A 2007 study by marketing researcher Jennifer Edson Escalas of Vanderbilt University found that a test audience responded more positively to advertisements in narrative form as compared with straightforward ads that encouraged viewers to think about the arguments for a product. Studies such as these suggest people accept ideas more readily when their minds are in story mode as opposed to when they are in an analytical mindset.Recent “neuroeconomics” studies show that emotions play a larger part in decision-making than analytical thinking. One study – 20 men/women got brain scan while gambling. Given same information about odds of winning, but framed in positive and negative ways (probability of winning vsprob of losing) – brain scans indicated that those with positive framing had activity in part of brain that processes positive emotions, and a greater percentage of them decided to gamble. And vice versa. http://www.usatoday.com/tech/science/discoveries/2006-08-06-brain-study_x.htm“Numbers numb, jargon jars, and nobody ever marched on Washington because of a pie chart. If you want to connect with your audience, tell them a story.” - Andy Goodman, former sitcom writer who teaches storytelling to nonprofits. http://www.agoodmanonline.com/red.html.
What do you learn about the vendor company through the Harris County story? The story is an efficient package for information.
A compelling story has a hero (protagonist), a challenge, and a resolution. In the Harris County story, who is the protagonist? What is the challenge? What is the resolution? How does this apply to your own stories?
The top 3 elements that make a good story?# 3. Use narrative structure; a story has a beginning, a middle, and an end. But not necessarily in that order. Sometimes starting in the middle helps grab your audience immediately.#2. Paint a picture. Engage the reader’s senses – and emotions. But remember, you’re telling your story to persuade, not to entertain. So don’t transport your reader too far with your descriptive powers.#1. Most important factor about whether a story is compelling is whether it’s meaningful to the audience. Understand the audience’s concerns and touch on them with your story. Example – Harris County story. What is the #1 concern of an elections official?
Think in terms of messaging. What messages do you want to convey about your essential assets? For an organization, this is your people, your processes, your knowledge, and your technology.
Planning is the key to an effective story initiative.Capture – Planning your story-gathering process starts with thinking about the messages you want to convey. Next, think about where and how you can collect the stories. Store – Who will use the stories you gather? Based on your key messages, how will you categorize or index (tag) your stories?Showcase – Will your stories appear as written or video testimonials or case studies on your website? Will they be talking points in sales meetings or job interviews?
I’d love to hear from you! Visit my website, and let me know how I can help you.