The document discusses trust and how it forms between people. It notes that trust comes in many flavors and is a balance between knowledge and ignorance. It also reduces social complexity and establishes trust through both explicit and implicit expressions. The document examines how profiles can be performative and influence trusting behaviors. It argues that different forms of trust are good for different things, but they all reduce social complexity and enable participation and collaboration. However, getting the architecture right and being sensitive to different trusting behaviors is key.

1. Alexander Ljung Eric Wahlforss
alex@trustmojo.com eric@trustmojo.com

2. People, Profiles
& Trust

3. How is human
changing?

9. Trust

10. Trust comes in
many flavors

11. Why do we need
trust?

12. Photo: Angus Dunican / mccloud

14. Trust is a balance
between knowledge
and ignorance

15. Photo: Altus / /ltus

16. Trust is a reducer of
social complexity

17. Calculus-based trust
Identification-based
trust

18. Establishing
trust

19. Expressions

20. Expressions
Explicit

21. Expressions
Explicit Implicit

23. Does
everything
for
you

24. Does Everything

25. Does Everything
Does
nothing
for
you

26. Reading profiles

33. Maintaining
trust

34. Ambiguity by
Architecture

36. Babe, I got to go,
my cash card is
running low…

37. “Limitations as
Limitations”

38. “Limitations as
Limitations”
“Limitations as
enablers”

39. Limitations as
social resources

40. They take the
blame…

41. …and help us
maintain our
relationships

42. Performativity

44. C=SN(d)-Le-rt N(d-σ√t)

46. “Engine, not camera”

49. Not only me
performing
representations...

50. …representations
performing me

51. Can they change
how we think of
trust?

54. What does this mean
for designers?

55. It’s not about the
“share” button

56. It’s not about the
“rate this” button

57. It’s about being
sensitive

60. Different trust forms

61. Different ways of
influencing trust

62. Profiles are
performative

63. Different trusting
behaviors

64. Different trust forms
are good for
different things

65. But they all have one
thing in common

66. They reduce social
complexity

67. They enable
participation &
collaboration

68. Getting the
architecture
right is hard

69. Being sensitive is key

70. We are at the
beginning

71. Alexander Ljung
alex@trustmojo.com
Eric Wahlforss
eric@trustmojo.com
Strategy
Trustmojo is a project by
& Interaction

72. trustmojo.com/book

73. trustmojo.com/book

74. Strategy
& Interaction