The document discusses how direct mail (DM) can help companies adapt to a changing media landscape. It provides insights from Belgian Post Solutions on how DM generates high recall rates, improves brand perception, and builds loyalty and sales activation better than other media. DM is well-suited to address market changes like increasing media fragmentation and consumer sophistication. Belgian Post Solutions offers DM services and data to help companies increase marketing ROI.
This paper outlines the need for coordinated message delivery between corporate and local marketers and covers the following topics: revisiting the Local Moment of Truth, sharing your brand with local marketers,applying the omni-channel concept to blended marketing and four steps for message coordination.
This paper outlines the need for coordinated message delivery between corporate and local marketers and covers the following topics: revisiting the Local Moment of Truth, sharing your brand with local marketers,applying the omni-channel concept to blended marketing and four steps for message coordination.
The Print Campaign Analysis by Millward Brown DigitalSanoma Belgium
The Print Campaign Analysis, a “meta-analysis “ conducted by Millward Brown, an authority in the assessment
of advertising impact, examined nearly 100 ad effectiveness studies that the advertisers themselves had
originally commissioned. Millward Brown’s report finds that print advertising results in the greatest increases
in persuasion metrics—brand favorability and purchase intent—compared to other platforms. These
advertiser-generated data also reveal that when advertisers used print magazine in combination with other
platforms, they were most successful in raising outcome metrics, leading to the conclusion that digital
platforms work best when they are connected to powerful traditional media, such as print.
This is a case showing how Structural Equation Modeling (SEM0 can be applied to common consumer tracking surveys, media data, web traffic info.,and social media metrics to develop a mapping and quantification of the "customer journey" from awareness to purchase and brand loyalty.
The Print Campaign Analysis by Millward Brown DigitalSanoma Belgium
The Print Campaign Analysis, a “meta-analysis “ conducted by Millward Brown, an authority in the assessment
of advertising impact, examined nearly 100 ad effectiveness studies that the advertisers themselves had
originally commissioned. Millward Brown’s report finds that print advertising results in the greatest increases
in persuasion metrics—brand favorability and purchase intent—compared to other platforms. These
advertiser-generated data also reveal that when advertisers used print magazine in combination with other
platforms, they were most successful in raising outcome metrics, leading to the conclusion that digital
platforms work best when they are connected to powerful traditional media, such as print.
This is a case showing how Structural Equation Modeling (SEM0 can be applied to common consumer tracking surveys, media data, web traffic info.,and social media metrics to develop a mapping and quantification of the "customer journey" from awareness to purchase and brand loyalty.
Esta es la historia de mi viaje, del que por unos días fue mi país y el que a partir
de ahora pasará a formar parte de mí, para toda la vida. La India. Un país....
With the growth of SaaS technologies, providers must find new solutions to compliment their existing business. Jazz's Partner Program allows you to further enhance your role as a trusted business partner by offering recruiting tools to your valued customers.
Artículo: Precisiones sobre la tercerización, la intermediación laboral, las ...ACOSET
Ante los equívocos que se vienen presentando sobre el sentido y alcance de términos como el de tercerización u outsourcing, intermediación laboral, labores misionales permanentes, formalización y servicio temporal, entre otros, consideramos necesario hacer un análisis de esta problemática a la luz de las normas vigentes en el país, en un marco conceptual que contribuya a esclarecer lo que corresponde a las diferentes figuras previstas en la legislación colombiana relacionadas con este tipo de actividades.
Presentación de los datos de usos y consumos tecnológicos de los estudiantes en la Facultad de Cs. Sociales (UNICEN) en Olavarría.
Becario de la Línea de Investigación Mediaciones Tecnológicas y Comunicación Digital: Exequiel Alonso
Director de Beca: Lic. Sergio Magallanes
Catálogo de microarquitectura de la serie Urban de Boavida Modular.
www.boavidaprefab.com
Vestuarios, puestos de socorro, puestos de control, aseos, puntos de información, bares, Kioskos
Rápida instalación, Listos para usar, Recolocables, Resistentes, Antivandálicos, Varios tamaños
This is the presentation from our Exclusive Sydney CBD Event 7:30am August 24th 2017 as Industry Leaders shared their insights and thoughts on how to achieve scale and success with Social.
Todays top performing companies compete based on customer experience. Todays customers want a SMARTER customer service experience through their social channel of choice — one that is both FAST and PERSONAL. In fact, 64% of customers expect companies to respond and interact with them in real-time or they will take their business elsewhere.
What was covered?
* Social Customer Service & Crisis Management - How to offer a ubiquitous and robust service experience across social
* Social Listening - How to drive strategic decisions across your business based on customer and competitive insights
* Social Leads - How to generate Social leads for your sales team to nurture
* Command Centre - How to drive change and awareness within an organisation by making your internal stakeholders aware of everything that's happening on Social, Email, Web, Ads, Journeys and through Sales Leaderboards
At this exclusive event we learned how major brands are able to listen to their customers at scale, control communications in a crisis, and engage with their customers with personal service, in an instant... creating advocacy in this culture of immediacy.
Agenda:
* 7:30am Registration and Networking
* 8:00am Opening Remarks
* 8:05am Presentation: Adam Brown
* 8:45am Panel Discussion
* 9:05am Closing Remarks
* 9:15am Networking
Presenter
Adam Brown is Executive Strategist for Salesforce Marketing Cloud. He and his team deliver integrated social marketing strategy to customers and work with product teams to develop the best marketing products and solutions in the industry. Before joining Salesforce in May of 2013, Adam was Executive Director of Social Media at Dell, where he led the company’s consumer strategy around social media marketing, engagement and social commerce initiatives. Adam joined Dell in 2010 after spending four years creating and leading the Office of Digital & Social Media at The Coca-Cola Company.
Voice Broadcast Dialers, also known as robocalls or automated voice messaging systems, are software solutions designed to deliver pre-recorded messages to a large number of recipients simultaneously. While some may associate them with spam calls or nuisance messages, when used strategically and ethically, voice broadcast dialers can be a powerful asset for businesses looking to enhance their reach and engagement.
Customer Experience: Customer vs Company. Customers are bombarded by messages. Each message has a cost to company and customer alike. Companies poorly manage messages across channels risking brand value and wasting customers time. Companies need better means, frameworks for understanding and communicating to customers across every customer experience stage.
Laura Cajade – How numéricable optimized their transactional mail to achieve ...bpost
In deze sessie vertelt Laura Cajade hoe Numericable hun facturen optimaliseerden om een uniek touch point met de klant te creëren. Ze toont ons de impact van een geoptimaliseerde factuur op klantentevredenheid, op timing van de cash inflow en op cross-selling bij bestaande klanten.
The necessity to recruit new donors in times of economic recession - Fundrais...bpost
The economic recession has resulted in donors that quit donating, or donate less. You could desinvest, or invest to create new donors. Find out how Direct Mail can help
bpost test eerstdaags in Mechelen en regio Verviers de gebundelde postbestelling voor gezinnen uit. Op zowat 17.000 adressen zullen de postbodes alle brieven en ongeadresseerd drukwerk in een open bedrukte map bestellen. De nieuwe werkwijze zal gebaseerd zijn op geavanceerde technologie en bpost is daarmee een voorloper in de internationale postwereld. In zijn processen, producten en diensten past bpost systematisch spitstechnologie toe, maar technologie zal nooit de postbode vervangen.
Premium MEAN Stack Development Solutions for Modern BusinessesSynapseIndia
Stay ahead of the curve with our premium MEAN Stack Development Solutions. Our expert developers utilize MongoDB, Express.js, AngularJS, and Node.js to create modern and responsive web applications. Trust us for cutting-edge solutions that drive your business growth and success.
Know more: https://www.synapseindia.com/technology/mean-stack-development-company.html
Buy Verified PayPal Account | Buy Google 5 Star Reviewsusawebmarket
Buy Verified PayPal Account
Looking to buy verified PayPal accounts? Discover 7 expert tips for safely purchasing a verified PayPal account in 2024. Ensure security and reliability for your transactions.
PayPal Services Features-
🟢 Email Access
🟢 Bank Added
🟢 Card Verified
🟢 Full SSN Provided
🟢 Phone Number Access
🟢 Driving License Copy
🟢 Fasted Delivery
Client Satisfaction is Our First priority. Our services is very appropriate to buy. We assume that the first-rate way to purchase our offerings is to order on the website. If you have any worry in our cooperation usually You can order us on Skype or Telegram.
24/7 Hours Reply/Please Contact
usawebmarketEmail: support@usawebmarket.com
Skype: usawebmarket
Telegram: @usawebmarket
WhatsApp: +1(218) 203-5951
USA WEB MARKET is the Best Verified PayPal, Payoneer, Cash App, Skrill, Neteller, Stripe Account and SEO, SMM Service provider.100%Satisfection granted.100% replacement Granted.
An introduction to the cryptocurrency investment platform Binance Savings.Any kyc Account
Learn how to use Binance Savings to expand your bitcoin holdings. Discover how to maximize your earnings on one of the most reliable cryptocurrency exchange platforms, as well as how to earn interest on your cryptocurrency holdings and the various savings choices available.
VAT Registration Outlined In UAE: Benefits and Requirementsuae taxgpt
Vat Registration is a legal obligation for businesses meeting the threshold requirement, helping companies avoid fines and ramifications. Contact now!
https://viralsocialtrends.com/vat-registration-outlined-in-uae/
Discover the innovative and creative projects that highlight my journey throu...dylandmeas
Discover the innovative and creative projects that highlight my journey through Full Sail University. Below, you’ll find a collection of my work showcasing my skills and expertise in digital marketing, event planning, and media production.
3.0 Project 2_ Developing My Brand Identity Kit.pptxtanyjahb
A personal brand exploration presentation summarizes an individual's unique qualities and goals, covering strengths, values, passions, and target audience. It helps individuals understand what makes them stand out, their desired image, and how they aim to achieve it.
[Note: This is a partial preview. To download this presentation, visit:
https://www.oeconsulting.com.sg/training-presentations]
Sustainability has become an increasingly critical topic as the world recognizes the need to protect our planet and its resources for future generations. Sustainability means meeting our current needs without compromising the ability of future generations to meet theirs. It involves long-term planning and consideration of the consequences of our actions. The goal is to create strategies that ensure the long-term viability of People, Planet, and Profit.
Leading companies such as Nike, Toyota, and Siemens are prioritizing sustainable innovation in their business models, setting an example for others to follow. In this Sustainability training presentation, you will learn key concepts, principles, and practices of sustainability applicable across industries. This training aims to create awareness and educate employees, senior executives, consultants, and other key stakeholders, including investors, policymakers, and supply chain partners, on the importance and implementation of sustainability.
LEARNING OBJECTIVES
1. Develop a comprehensive understanding of the fundamental principles and concepts that form the foundation of sustainability within corporate environments.
2. Explore the sustainability implementation model, focusing on effective measures and reporting strategies to track and communicate sustainability efforts.
3. Identify and define best practices and critical success factors essential for achieving sustainability goals within organizations.
CONTENTS
1. Introduction and Key Concepts of Sustainability
2. Principles and Practices of Sustainability
3. Measures and Reporting in Sustainability
4. Sustainability Implementation & Best Practices
To download the complete presentation, visit: https://www.oeconsulting.com.sg/training-presentations
Kseniya Leshchenko: Shared development support service model as the way to ma...Lviv Startup Club
Kseniya Leshchenko: Shared development support service model as the way to make small projects with small budgets profitable for the company (UA)
Kyiv PMDay 2024 Summer
Website – www.pmday.org
Youtube – https://www.youtube.com/startuplviv
FB – https://www.facebook.com/pmdayconference
Recruiting in the Digital Age: A Social Media MasterclassLuanWise
In this masterclass, presented at the Global HR Summit on 5th June 2024, Luan Wise explored the essential features of social media platforms that support talent acquisition, including LinkedIn, Facebook, Instagram, X (formerly Twitter) and TikTok.
LA HUG - Video Testimonials with Chynna Morgan - June 2024Lital Barkan
Have you ever heard that user-generated content or video testimonials can take your brand to the next level? We will explore how you can effectively use video testimonials to leverage and boost your sales, content strategy, and increase your CRM data.🤯
We will dig deeper into:
1. How to capture video testimonials that convert from your audience 🎥
2. How to leverage your testimonials to boost your sales 💲
3. How you can capture more CRM data to understand your audience better through video testimonials. 📊
B2B payments are rapidly changing. Find out the 5 key questions you need to be asking yourself to be sure you are mastering B2B payments today. Learn more at www.BlueSnap.com.
Implicitly or explicitly all competing businesses employ a strategy to select a mix
of marketing resources. Formulating such competitive strategies fundamentally
involves recognizing relationships between elements of the marketing mix (e.g.,
price and product quality), as well as assessing competitive and market conditions
(i.e., industry structure in the language of economics).
Get The Max Out Of Your Mix (Dm Discovery 3, 2007)
1. GET THE MAX OUT OF YOUR MIX SOME NEW DM INSIGHTS FROM BELGIAN POST SOLUTIONS Brussels february 9th 2007 DM DISCOVERY BREAKFAST MEETING
2.
3.
4. Increasing media diversification 1920 1930 1940 1950 1960 1970 1980 1990 2000 Radio Television Cable PC GSM CD Internet VCR 1G gaming consoles Satellite TV (DBS) Broadband Internet DVD PDAs DVR Entertainment robots (Sony Aibo) Electronic ‘e-ink' books Tablet PCs Emerging Digital cable Home wireless networks HDTV MP3 VOD 2010 Sources: Veronis Suhler Communications Industry Forecast, 7/03; TVB; Kagan; eMarketer; Jupiter
13. THE POWER OF DIRECT MAIL UNVEILED Brand perception Sales activation Boosting of ROI Loyalty building DM is a strong sales activator Integrated with other media DM increase the ROI of your campaigns DM builds strong long term relations with your customer DM improves brand perception High & better recall rate DM gets high recall rates even of complex messages 1 2 3 4 5
14. DIRECT MAIL GENERATES HIGHER AND BETTER RECALL RATES THAN ATL 1 Cross-selling Cross-selling Cross-selling Cross-selling Cross-selling Recruitment Loyalty Loyalty Recruitment Recruitment Recruitment Objective 48 142 - 61 118 46 37 - - - 108 TV 4 16 - 5 11 3 - - - 41 - Radio 57 - 2 5 37 24 18 55 100 100 100 100 Utilities Case 1 Case 2 Case 3 Case 4 1 14 100 Car - 15 100 Bank - 72 - - 100 100 Retailing Case 1 Case 2 6 - - 57 - 86 100 100 100 FMCG Case 1 Case 2 Case 3 Internet / E-mail Daily Press / Magazines DM recall rate index 100 (= 42% on average : min 17%- max 83%) Sector
15.
16. DIRECT MAILING GENERATES ALSO BETTER RECALL (CONTENT) THAN ATL Percent of respondents recalling medium Source: Ask market research on 2000 customers, October 2006 Percentage of respondents recalling medium Recall content of ATL ad = 100% Recall content of DM mailing = 100% Number of correct elements mentioned Number of correct elements mentioned n = 471** n = 310* * DM read amongst ‘ATL+DM group’ & ‘DM only group’ ** ATL recall amongst ‘ATL+DM group’ & ‘ATL only group’ Description of correct ad elements is by 77% higher for DM than for ATL UTILITY SECTOR CASE 1
17. DIRECT MAILING GENERATES ALSO BETTER RECALL (CONTENT) THAN ATL Percent of respondents recalling medium Media funnel 100 27 49 55 22 100 16 28 57 12 49 28 81 75 “ Do you remember receiving a DM / email from advertiser X?” “ What did you do with the DM / email from advertiser X?” “ Can you describe what the DM / email from advertiser X was about?” Direct Mail is more effective throughout the media funnel leading to an 83% higher content recall rate compared to e-mail Source: Market research on 1800 customers +83% UTILITY SECTOR CASE 1 DM Received DM / E-mail Recall DM / E-mail Read DM / E-mail Correct recall content Email
18.
19. MULTITASKING : DIRECT MAILINGS CAPTURES MORE FULL ATTENTION Watching TV Listening the radio Reading dailies or magazines Reading Mail Surfing on Internet Reading e-mails “ Last time you watched TV , listened to the radio, read a magazine ….etc , did you had another activity ? Source : MAS search – La Poste – 1100 interviews -June 2005 19% 8% 7% 6% 73% 29% Also other activities 5% 6% 3% 10% 1% Watching TV 24% 22% 27% 32% 1% Also listening the radio 52% 63% 63% 52% 26% 53% Full attention
20. THE POWER OF DIRECT MAIL UNVEILED Sales activation Boosting of ROI Loyalty building DM is a strong sales activator Integrated with other media DM increase the ROI of your campaigns DM builds strong long term relations with your customer DM improves brand perception DM gets high recall rates even of complex messages 1 2 3 4 5 High & better recall rate Brand perception
21. DIRECT MAIL IMPROVES BRAND PERCEPTION 2 Cross-selling Cross-selling Cross-selling Cross-selling Recruitment Recruitment Recruitment Loyalty Recruitment Objective 0 0 17 100 100 100 Utilities Case 1 Case 2 Case 3 33 100 Car 60 100 Bank Insurance 45 100 87 0 100 100 100 100 FMCG Case 1 Case 2 Case 3 Case 4 % brand attributes where DM (integrated with ATL or stand-alone used ) scores significantly better than ATL only Average number of measured brand attributes : 10 Index 100 Sector
22. DIRECT MAIL IMPROVES SIGNIFICANTLY BRAND PERCEPTION 'To which extent do you agree with the following statements concerning brand x? ' Percentage of respondents Rating on a scale 1 to 5; % Completely or somewhat agree (% of 4 or 5) Professional service Good reputation Original advertisement Wide range of insurance products Products easy to understand High compensation level Excellent value for money Flexible payment options Products customized to my needs Easy to contact TV only TV +Direct Mail ATL + Direct Mail Control group ( ATL only ) Makes my life easier Has modern and attractive packaging Is an innovative and modern brand Is convenient to use Is dedicated to continuously improve its products Offers a complete range of products to deliver the best results for each need Is an expert in its field Rating on a scale 1 to 10; % Completely or somewhat agree (% of 8+) EXAMPLE IN FMCG SECTOR EXAMPLE IN BANK- INSURANCE SECTOR 2
23.
24. THE POWER OF DIRECT MAIL UNVEILED Boosting of ROI Loyalty building DM is a strong sales activator Integrated with other media DM increase the ROI of your campaigns DM builds strong long term relations with your customer DM improves brand perception DM gets high recall rates even of complex messages 1 2 3 4 5 High & better recall rate Sales activation Brand perception
25. DIRECT MAIL IS A STRONG SALES ACTIVATOR Average DM sales activation rate vs mass-media 42 % (Min +8% - Max + 78%) 3 Cross-selling Cross-selling Cross selling Cross-selling Recruitment Loyalty Loyalty Recruitment Recruitment Loyalty Recruitment Objective 61 76 45 72 77 88 76 78 53 80 62 Above the Line sales activation (% of respondents recalling mass-media with intention to buy, visit store etc ) Indexated versus DM 100 100 100 100 Utilities Case 1 Case 2 Case 3 Case 4 100 Car 100 100 Retailing Case 1 Case 2 100 100 100 100 FMCG Case 1 Case 2 Case 3 Case 4 DM sales activation index 100 (= % of respondents recalling DM with intention to buy product ,visit store .. ) Sector
26.
27.
28. THE POWER OF DIRECT MAIL UNVEILED Boosting of ROI DM is a strong sales activator Integrated with other media DM increase the ROI of your campaigns DM builds strong long term relations with your customer DM improves brand perception DM gets high recall rates even of complex messages 1 2 3 4 5 High recall rate Brand perception Loyalty building Sales activation
29. SERIES OF DIRECT MAILINGS BUILD BRAND LOYALTY * Customer profile and brand awareness is identical in both groups 4 100 100 100 100 ATL + regular DM * Index 100 = Consumers declaring buying always/most often brand A , B , C , D 62 69 80 77 FMCG Case 1 Case 2 Case 3 Case 4 ATL only* Sector
30.
31. WHY DO DIRECT MAILINGS BUILD BRAND LOYALTY ? Regular Direct Mailings = Regular appointments with your key customers Consolidation of Brand intimacy Brand preference at the Moment of Truth 4
32. THE POWER OF DIRECT MAIL UNVEILED Boosting of ROI DM is a strong sales activator Integrated with other media DM increase the ROI of your campaigns DM builds strong long term relations with your customer DM improves brand perception DM gets high recall rates even of complex messages 1 2 3 4 5 High recall rate Brand perception Sales activation Loyalty building
33. DIRECT MAIL YIELDS A HIGH ROI Several ROI calculation models have been designed according sector, sales & marketing objectives and media-mixes Elements to consider when calculating ROI : A) Revenu : - Short term impact : net incremental margin on addtional sales versus baseline sales (ie sales which would have occured in any case (without media) - Long term impact : net incremental margin on lifetime sales (average number of loyalty years x purchase frequency X average purchase) + net margin on cross-selling sales B) Costs : - Data base (address hiring / data base set-up) - Creation - Production - Media - Fulfilment (eg coupon redemption) 5
34. DIRECT MAILING YIELDS A HIGH ROI Active customers Source: Market research; Media agency; Team analysis Fraction of correct add recall Loyalty card penetration 138 Fraction of respondents recalling TV add Increase in respondents knowing retailer's offering versus no media Indexated cost per useful contact of DM campaign : Fraction of recipients recalling DM Increase in recipients knowing retailer's offering versus no media 100 Fraction of correct PM recall RETAIL SECTOR CASE 5 Indexated cost per useful contact of TV campaign : Cost of TV campaign per reachable customer Cost of DM per customer
35. COMMERCIAL RETURN: PROVEN IMPACT OF MAIL Brand perception Sales activation Boosting of ROI Loyalty building DM is a strong sales activator Integrated with other media DM increases the ROI of your campaigns with at least 20% DM builds strong long term relations with your customer DM improves brand perception High recall rate DM gets high recall rates even of complex messages 1 2 3 4 5 2 to 20 times better recall >50% of brand attributes improved 15% to 200% extra sales >25% more loyal customers
36.
37. BELGIAN POST SOLUTIONS DIRECT MAIL SERVICES OFFERING Distripost DM Consultancy ONE -TO-ONE ONE -TO- ALL Addressed Mail
38.
39.
40. SELECT POST : Consumers Advertisers Preferences Mail they Want Data Better Results Today feb 2007 : 450.000 fully qualified addresses available Target dec 2007 : 800.000 fully qualified addresses available THE SHORTEST WAY TO RECRUIT PROSPECTS
41.
42.
43. BELGIAN POST SOLUTIONS MAIL MEDIA OFFERING Distripost DM Consultancy ONE -TO-ONE ONE -TO- ALL Addressed Mail
48. DIRECT MAILING GENERATES ALSO BETTER RECALL (CONTENT) THAN ATL Percent of respondents recalling medium Recall content of TV ad = 100% Number of correct elements mentioned Recall content of DM mailing = 100% Number of correct elements mentioned At least one None At least one None 57 Source: Market research on 3000 households, August 22nd – 29th; Team analysis Description of correct ad elements is by 39% higher for DM than for TV RETAILER SECTOR CASE 1