This document summarizes Forrester's evaluation of 14 significant vendors that provide through-channel marketing automation (TCMA) platforms. It discusses the evolution of TCMA, which began in franchising/dealership networks and has expanded to other B2B industries. TCMA platforms are distinguished from traditional marketing automation by their governance capabilities, which allow brands to syndicate content and customize partners' participation. The document evaluates each vendor based on 20 criteria to help B2B marketers identify the best options for their through-channel marketing programs.
Through-channel marketing automation is about enabling channel partners to generate leads by using marketing assets and a set of marketing tools provided by a vendor or company. The entire purpose of through-channel marketing automation is to enable partners to create brand presence by leveraging the vendor brand and associating it with their own brand, and then driving demand for a set of solutions that include offerings from the vendor.
Impact Radius a buyer's guide to affiliate management software 2014Justin Leroy
Great guide from the expert team over at Impact Radius http://www.impactradius.com/
Impact Radius a buyer's guide to affiliate management software 2014
The document discusses how Salesforce provides customer relationship management (CRM) solutions tailored for media and communications companies. It explains that industry leaders like media companies rely on Salesforce's on-demand CRM platform to manage client relationships and access customer data. The CRM solution allows companies to store all customer information in one place and provides tools for tasks like sales management, marketing automation, and collaboration.
The New and Exclusive Free Paper from Email Marketing
Guru David Daniels: The Reinvention of Email Marketing
and the Future of Connected Marketing
The continued growth of email and digital marketing is creating new opportunities, but marketers are challenged by non-integrated disparate channel-centric technology solutions. To address this challenge, Email Service Providers will morph to be recognized as Connected Marketing Service Providers, with email as the hub to social and mobile marketing activities.
Given the need to create efficiencies across channels and drive effectiveness through increased sophistication, marketers must calibrate their vendor selection process to reflect emerging marketing certainties to understand the intersection of integration cost and value.
Lyris is proud to have exclusive pre-release distribution rights to the new paper by industry expert David Daniels, The Reinvention of Email Marketing and the Future of Connected Marketing. This former Forrester Research analyst, CEO and Founder of The Relevancy Group, and industry thought leader who Direct Magazine calls, "One of the most influential experts in email marketing," details the emerging criteria by which innovative email marketing practitioners should best evaluate vendors in the space.
Let the The Reinvention of Email Marketing and the Future of Connected Marketing show you how you can optimize the customer lifecycle through connected marketing.
Presentation at Loriman Social Media Seminar on Automated Marketing Software Solutions. Features to look for, Solutions and Pricing. It is an overview of the landscape for software to power marketing, lead generation and sales.
1. An online auto retailer partnered with BrightRoll to test and optimize their video advertising campaigns using programmatic technology.
2. They tested different parameters like audience targeting, creative content, ad units, and content length.
3. The results showed that targeting potential customers drove higher click-through rates, while known customers were more effective for conversions. Creative content and short-form videos also improved engagement metrics.
This document discusses best practices for multichannel integration in retail. It highlights the benefits of providing a seamless customer experience across channels while also noting the challenges of integrating processes, data, and technology across siloed channels. The document provides examples of how some retailers like Nordstrom and Walmart are successfully implementing multichannel strategies to improve the customer experience and increase sales.
Through-channel marketing automation is about enabling channel partners to generate leads by using marketing assets and a set of marketing tools provided by a vendor or company. The entire purpose of through-channel marketing automation is to enable partners to create brand presence by leveraging the vendor brand and associating it with their own brand, and then driving demand for a set of solutions that include offerings from the vendor.
Impact Radius a buyer's guide to affiliate management software 2014Justin Leroy
Great guide from the expert team over at Impact Radius http://www.impactradius.com/
Impact Radius a buyer's guide to affiliate management software 2014
The document discusses how Salesforce provides customer relationship management (CRM) solutions tailored for media and communications companies. It explains that industry leaders like media companies rely on Salesforce's on-demand CRM platform to manage client relationships and access customer data. The CRM solution allows companies to store all customer information in one place and provides tools for tasks like sales management, marketing automation, and collaboration.
The New and Exclusive Free Paper from Email Marketing
Guru David Daniels: The Reinvention of Email Marketing
and the Future of Connected Marketing
The continued growth of email and digital marketing is creating new opportunities, but marketers are challenged by non-integrated disparate channel-centric technology solutions. To address this challenge, Email Service Providers will morph to be recognized as Connected Marketing Service Providers, with email as the hub to social and mobile marketing activities.
Given the need to create efficiencies across channels and drive effectiveness through increased sophistication, marketers must calibrate their vendor selection process to reflect emerging marketing certainties to understand the intersection of integration cost and value.
Lyris is proud to have exclusive pre-release distribution rights to the new paper by industry expert David Daniels, The Reinvention of Email Marketing and the Future of Connected Marketing. This former Forrester Research analyst, CEO and Founder of The Relevancy Group, and industry thought leader who Direct Magazine calls, "One of the most influential experts in email marketing," details the emerging criteria by which innovative email marketing practitioners should best evaluate vendors in the space.
Let the The Reinvention of Email Marketing and the Future of Connected Marketing show you how you can optimize the customer lifecycle through connected marketing.
Presentation at Loriman Social Media Seminar on Automated Marketing Software Solutions. Features to look for, Solutions and Pricing. It is an overview of the landscape for software to power marketing, lead generation and sales.
1. An online auto retailer partnered with BrightRoll to test and optimize their video advertising campaigns using programmatic technology.
2. They tested different parameters like audience targeting, creative content, ad units, and content length.
3. The results showed that targeting potential customers drove higher click-through rates, while known customers were more effective for conversions. Creative content and short-form videos also improved engagement metrics.
This document discusses best practices for multichannel integration in retail. It highlights the benefits of providing a seamless customer experience across channels while also noting the challenges of integrating processes, data, and technology across siloed channels. The document provides examples of how some retailers like Nordstrom and Walmart are successfully implementing multichannel strategies to improve the customer experience and increase sales.
Xaxis and Tiffany & Co.: Using Programmatic Direct Buy (PDB) to Drive Better ...IAB Europe
Programmatic buying has become popular, but luxury brands hesitate due to concerns over brand protection and media quality. Programmatic direct buy (PDB) addresses these concerns by allowing negotiation over inventory, pricing, and volume. MEC and Xaxis helped Tiffany leverage PDB to improve advertising performance. They secured high-quality inventory, designed routes targeting men and women differently, and measured brand impact, finding awareness and message endorsement increased among women exposed to multiple ads. This case showed how luxury brands can benefit from programmatic buying by refining inventory, customizing communication, and understanding audience impact.
Use cases & programmatic ecosystem: How to cover all marketing objectives?Simalaya SA
Programmatic Advertising allows Marketers to tailor messages covering several objectives such as brand awareness, customer acquisition, development or loyalty and retention. We can identify multiple use cases as well as different solutions and players on the market to implement them.
Every advertiser has its own Digital & Programmatic ecosystem: RTB, DMP, DSP, CRM, TMS, Analytics and so on...
Simalaya's conference at the Programmatique Expo 2015 provides key insights to understand this complex ecosystem.
This document summarizes the strategic changes implemented by Marie-Louise Murville at Telezoo to address challenges arising from the bursting of the dot-com bubble. Murville narrowed Telezoo's target market to telecom suppliers with over $50M in annual sales. She focused Telezoo's product offerings on complex procurement tools and leveraged partnerships with telecom media companies to reduce marketing costs. These changes helped Telezoo sign more contracts, reduce expenses, and increase revenues while moving closer to profitability.
This chapter discusses various e-marketing communication tools that can be used as part of an integrated marketing communications (IMC) strategy, including internet advertising, sales promotion offers, direct marketing, marketing public relations, and personal selling. It provides examples of different online advertising formats like banners ads, rich media ads, email advertising, and viral marketing campaigns. It also covers metrics for evaluating the effectiveness of different e-marketing tactics.
The document discusses how marketers can apply the marketing mix framework to digital marketing strategy. It explores opportunities for varying elements of the marketing mix - product, price, place, and promotion - in an online context. The marketing mix can also be extended to include people, processes, and physical evidence when planning digital marketing strategies.
dJAX Data Management Platform is the best way for delivering quality creatives to the targeted audience. Handling DMP with at most care can help in building a perfect platform to project forward. A precise tool with perfectly working stats to know about the current pulse on the proceedings of the marketing campaigns.
Online advertising provides many benefits for companies but also raises some ethical issues. Twin Info Solutions currently uses cost-per-click advertising and contextual ads to generate leads for their complex BPO services. The report recommends Twin try cost-per-lead models and video/forum ads showcasing customer feedback to better suit their needs. Behavioral targeting and email advertising could also help reach corporate decision makers. Overall online advertising is effective if used strategically while maintaining ethical standards.
Ralph Paglia Recommended Digital Marketing StrategyRalph Paglia
The best dealers in 2012 and 2013 will get competitive advantages from targeting technology like search engine advertising, online display advertising, social media advertising, and online video advertising. They will also leverage customer relationship management systems, retargeting strategies, and customer engagement on social networks. Dealers need to establish an online presence through profiles, groups, pages, and posts to engage customers and build their reputation through positive reviews. An integrated digital marketing strategy across websites, apps, display ads, video, search, and social media can help dealers increase traffic, sales, and return on investment.
SECRETS TO SUCCESS SERIES: Customer listening and feedback metrics are the most powerful for optimizing and maximizing your digital strategies. In this discussion, CRM Metrix will identify why it is a misconception to rely solely on site traffic and satisfaction metrics to justify the brand website investment. Hemen Patel, Russ Shirley, and Ike Brunner will illustrate and educate about the large opportunity to drive sales and revenue, increase loyalty, and gain or convert market share by focusing on the metrics that count.
Social media is impacting business relationships and expectations. Traditional CRM focuses internally while social CRM engages customers through social media conversations. Social CRM benefits organizations by helping marketing better target customers, sales access more customer information, and service empower customers. Leading social CRM platforms include Microsoft Dynamics CRM, Salesforce.com, and SugarCRM which integrate social media into traditional CRM systems.
How to Achieve Great Campaign Results by Correctly Leveraging Programmatic Te...PerformanceIN
James Diba, Client Partner of The Programmatic Advisory will discuss some of the techniques brands and buyers can use to drive high-performing campaigns with programmatic technologies. He'll delve into how to leverage DMPs, DSPs and dynamic creative successfully to generate better returns on investment.
*****
As presented at PI LIVE 2018 - Europe's premier Performance Marketing Conference - https://performancein.live
Social CRM - Concept, Benefits and Approach to adoptFabio Cipriani
A call for reviewing current CRM Strategy, Processes and Mindset throughout companies
- Concept
- Comparison with traditional CRM
- Benefits
- Approach for adoption
- How to put it to work
This document discusses various marketing communication tools and concepts, including integrated marketing communications, the promotional mix, advertising, sales promotion, public relations, direct marketing, and personal selling. It provides examples of each tool, compares traditional vs. modern approaches, and outlines the process for developing an advertising campaign including setting objectives, developing strategy, selecting media, and evaluating effectiveness. Brand value rankings and advertising expenditure trends over time are also summarized.
Webinar essential guide to lead scoringSalesfusion
The webinar covered implementing an effective lead scoring model using data from websites, forms, emails and CRMs. It discussed defining high, medium and low scoring lead groups based on criteria set by marketing and sales. An effective model is built through collaboration, establishing scoring attributes and actions for each group, then testing the system before full deployment. Lead scoring helps routing leads and maximizing sales opportunities from marketing activities.
This document provides an overview and agenda for a conference on roadmaps for marketing leaders. The conference will focus on how marketing executives can optimize marketing processes through automation, analytics and personalization to improve the customer experience. Specific sessions will address topics like customer analytics, marketing automation, message personalization and social media. The agenda lists individual sessions that will be held each day of the conference, including session titles, speakers and descriptions.
This document provides an overview of cross media marketing strategies. It discusses how combining multiple marketing channels like direct mail, email, web pages, and advertising can deliver a unified message and drive respondents to a single data collection point. The document outlines four steps for effective cross media campaigns: 1) developing customer personas, 2) determining available assets, 3) leveraging existing marketing efforts, and 4) selecting targeted touches and executing the campaign. Specific techniques are also described, including real-time personalization, variable data printing, personalized URLs, email, social media, QR codes, and direct mail best practices. The goal is to capture visitors across channels, group respondents, and deliver personalized messages to improve response rates and ROI.
Enabling Cross-Channel Marketing: Connecting Content Creation Processes to Dr...Saepio Technologies
Today’s marketing environment challenges marketers as never before. Distributed marketing is more complex. Customer and prospect data is available, but often unstructured. Marketing mediums are prolific, yet disconnected. Consumers no longer accept media messages; they expect to define and engage with them. And they expect consistent, relevant conversations with a brand, no matter when or where the conversation occurs.
Corporate marketers now realize that teams of creative talent or collections of tactical technologies thrown at a task will no longer achieve sustainable results. To successfully drive sales, marketing has to fundamentally change.
This guide is designed to help identify the opportunity and impact that embracing the idea of connecting with today's customers can have and provide the background on how to make this a reality. Included is information on:
* A community of ones
* Why current processes result in managed chaos
* How connected is better
* Where and how to start
* Three steps to a “connected is better” game plan
Through-channel marketing automation is now a mature category of business process automation software, and it’s poised for rapid growth in the years ahead.
The document discusses local marketing automation (LMA) and when organizations need it. LMA platforms allow companies to control brand consistency while providing channel partners tools to execute localized marketing. They promote coordination between corporate communicators and local affiliates. The document outlines benefits of LMA like improved message coordination, brand consistency, and cost efficiency. It states that companies of any size operating through distributed channels can benefit from LMA's ability to maintain brand image while enabling tailored local messaging.
Xaxis and Tiffany & Co.: Using Programmatic Direct Buy (PDB) to Drive Better ...IAB Europe
Programmatic buying has become popular, but luxury brands hesitate due to concerns over brand protection and media quality. Programmatic direct buy (PDB) addresses these concerns by allowing negotiation over inventory, pricing, and volume. MEC and Xaxis helped Tiffany leverage PDB to improve advertising performance. They secured high-quality inventory, designed routes targeting men and women differently, and measured brand impact, finding awareness and message endorsement increased among women exposed to multiple ads. This case showed how luxury brands can benefit from programmatic buying by refining inventory, customizing communication, and understanding audience impact.
Use cases & programmatic ecosystem: How to cover all marketing objectives?Simalaya SA
Programmatic Advertising allows Marketers to tailor messages covering several objectives such as brand awareness, customer acquisition, development or loyalty and retention. We can identify multiple use cases as well as different solutions and players on the market to implement them.
Every advertiser has its own Digital & Programmatic ecosystem: RTB, DMP, DSP, CRM, TMS, Analytics and so on...
Simalaya's conference at the Programmatique Expo 2015 provides key insights to understand this complex ecosystem.
This document summarizes the strategic changes implemented by Marie-Louise Murville at Telezoo to address challenges arising from the bursting of the dot-com bubble. Murville narrowed Telezoo's target market to telecom suppliers with over $50M in annual sales. She focused Telezoo's product offerings on complex procurement tools and leveraged partnerships with telecom media companies to reduce marketing costs. These changes helped Telezoo sign more contracts, reduce expenses, and increase revenues while moving closer to profitability.
This chapter discusses various e-marketing communication tools that can be used as part of an integrated marketing communications (IMC) strategy, including internet advertising, sales promotion offers, direct marketing, marketing public relations, and personal selling. It provides examples of different online advertising formats like banners ads, rich media ads, email advertising, and viral marketing campaigns. It also covers metrics for evaluating the effectiveness of different e-marketing tactics.
The document discusses how marketers can apply the marketing mix framework to digital marketing strategy. It explores opportunities for varying elements of the marketing mix - product, price, place, and promotion - in an online context. The marketing mix can also be extended to include people, processes, and physical evidence when planning digital marketing strategies.
dJAX Data Management Platform is the best way for delivering quality creatives to the targeted audience. Handling DMP with at most care can help in building a perfect platform to project forward. A precise tool with perfectly working stats to know about the current pulse on the proceedings of the marketing campaigns.
Online advertising provides many benefits for companies but also raises some ethical issues. Twin Info Solutions currently uses cost-per-click advertising and contextual ads to generate leads for their complex BPO services. The report recommends Twin try cost-per-lead models and video/forum ads showcasing customer feedback to better suit their needs. Behavioral targeting and email advertising could also help reach corporate decision makers. Overall online advertising is effective if used strategically while maintaining ethical standards.
Ralph Paglia Recommended Digital Marketing StrategyRalph Paglia
The best dealers in 2012 and 2013 will get competitive advantages from targeting technology like search engine advertising, online display advertising, social media advertising, and online video advertising. They will also leverage customer relationship management systems, retargeting strategies, and customer engagement on social networks. Dealers need to establish an online presence through profiles, groups, pages, and posts to engage customers and build their reputation through positive reviews. An integrated digital marketing strategy across websites, apps, display ads, video, search, and social media can help dealers increase traffic, sales, and return on investment.
SECRETS TO SUCCESS SERIES: Customer listening and feedback metrics are the most powerful for optimizing and maximizing your digital strategies. In this discussion, CRM Metrix will identify why it is a misconception to rely solely on site traffic and satisfaction metrics to justify the brand website investment. Hemen Patel, Russ Shirley, and Ike Brunner will illustrate and educate about the large opportunity to drive sales and revenue, increase loyalty, and gain or convert market share by focusing on the metrics that count.
Social media is impacting business relationships and expectations. Traditional CRM focuses internally while social CRM engages customers through social media conversations. Social CRM benefits organizations by helping marketing better target customers, sales access more customer information, and service empower customers. Leading social CRM platforms include Microsoft Dynamics CRM, Salesforce.com, and SugarCRM which integrate social media into traditional CRM systems.
How to Achieve Great Campaign Results by Correctly Leveraging Programmatic Te...PerformanceIN
James Diba, Client Partner of The Programmatic Advisory will discuss some of the techniques brands and buyers can use to drive high-performing campaigns with programmatic technologies. He'll delve into how to leverage DMPs, DSPs and dynamic creative successfully to generate better returns on investment.
*****
As presented at PI LIVE 2018 - Europe's premier Performance Marketing Conference - https://performancein.live
Social CRM - Concept, Benefits and Approach to adoptFabio Cipriani
A call for reviewing current CRM Strategy, Processes and Mindset throughout companies
- Concept
- Comparison with traditional CRM
- Benefits
- Approach for adoption
- How to put it to work
This document discusses various marketing communication tools and concepts, including integrated marketing communications, the promotional mix, advertising, sales promotion, public relations, direct marketing, and personal selling. It provides examples of each tool, compares traditional vs. modern approaches, and outlines the process for developing an advertising campaign including setting objectives, developing strategy, selecting media, and evaluating effectiveness. Brand value rankings and advertising expenditure trends over time are also summarized.
Webinar essential guide to lead scoringSalesfusion
The webinar covered implementing an effective lead scoring model using data from websites, forms, emails and CRMs. It discussed defining high, medium and low scoring lead groups based on criteria set by marketing and sales. An effective model is built through collaboration, establishing scoring attributes and actions for each group, then testing the system before full deployment. Lead scoring helps routing leads and maximizing sales opportunities from marketing activities.
This document provides an overview and agenda for a conference on roadmaps for marketing leaders. The conference will focus on how marketing executives can optimize marketing processes through automation, analytics and personalization to improve the customer experience. Specific sessions will address topics like customer analytics, marketing automation, message personalization and social media. The agenda lists individual sessions that will be held each day of the conference, including session titles, speakers and descriptions.
This document provides an overview of cross media marketing strategies. It discusses how combining multiple marketing channels like direct mail, email, web pages, and advertising can deliver a unified message and drive respondents to a single data collection point. The document outlines four steps for effective cross media campaigns: 1) developing customer personas, 2) determining available assets, 3) leveraging existing marketing efforts, and 4) selecting targeted touches and executing the campaign. Specific techniques are also described, including real-time personalization, variable data printing, personalized URLs, email, social media, QR codes, and direct mail best practices. The goal is to capture visitors across channels, group respondents, and deliver personalized messages to improve response rates and ROI.
Enabling Cross-Channel Marketing: Connecting Content Creation Processes to Dr...Saepio Technologies
Today’s marketing environment challenges marketers as never before. Distributed marketing is more complex. Customer and prospect data is available, but often unstructured. Marketing mediums are prolific, yet disconnected. Consumers no longer accept media messages; they expect to define and engage with them. And they expect consistent, relevant conversations with a brand, no matter when or where the conversation occurs.
Corporate marketers now realize that teams of creative talent or collections of tactical technologies thrown at a task will no longer achieve sustainable results. To successfully drive sales, marketing has to fundamentally change.
This guide is designed to help identify the opportunity and impact that embracing the idea of connecting with today's customers can have and provide the background on how to make this a reality. Included is information on:
* A community of ones
* Why current processes result in managed chaos
* How connected is better
* Where and how to start
* Three steps to a “connected is better” game plan
Through-channel marketing automation is now a mature category of business process automation software, and it’s poised for rapid growth in the years ahead.
The document discusses local marketing automation (LMA) and when organizations need it. LMA platforms allow companies to control brand consistency while providing channel partners tools to execute localized marketing. They promote coordination between corporate communicators and local affiliates. The document outlines benefits of LMA like improved message coordination, brand consistency, and cost efficiency. It states that companies of any size operating through distributed channels can benefit from LMA's ability to maintain brand image while enabling tailored local messaging.
This document discusses factors that product managers should consider to ensure their products are "channel-friendly" and can be successfully sold through distribution channels. It offers eight recommendations based on practices of companies that effectively leverage channels, such as having a simple value proposition, offering attractive margins to channel partners, and making the purchasing process quick and easy. The document emphasizes that channel sales representatives have many competing demands on their time and products, so vendors need to make their product as easy as possible to sell and support ongoing business.
The document discusses strategies for maximizing relationships with IT channel partners. It recommends a three-step approach of attracting, driving, and enabling partners. Specifically, it emphasizes the importance of attracting partners through strong brand support and communication. It also stresses driving partners' success by providing qualified leads and incentive programs. Finally, it suggests enabling partners by educating them on marketing best practices and providing resources like partner portals.
Stepping Up to the Challenges of Digital MarketingCognizant
"The advent of digital has dramatically impacted how CMOs run their marketing operations. By identifying and employing the processes, business models and technologies required in today's digitally intensive business environment, companies can strengthen their brand, enrich their relationships with customers, and manage an increasingly complex mix of partners, processes, and technologies.
New CMO Technologist - How technology is changing the role of the marketing e...Dustin Ritter
It’s projected that Marketing departments will outspend IT divisions within enterprise organizations by 2015. This session will review how marketing executives are adapting to new technologies that eliminate manual processes, provide a comprehensive understanding of campaign effectiveness, and provide clarity on the marketing department’s contribution to revenue. We’ll review the changes in strategy, personnel, budget, and expertise that are required to support change and take a look at the variety of marketing technology categories in the marketplace today.
Avaali provides DAM that increases the value of your brand,maximizes returns from your marketing investments and if implemented correctly can be a long term, valuable asset for any enterprise
The document outlines 7 key features that channel automation software should provide: 1) Allowing partners to personalize materials while maintaining brand control, 2) Providing sales playbooks and templates, 3) Offering lead scoring and tracking of prospect interactions, 4) Tools for lead capture and follow up through automated drip campaigns, 5) Analytics on channel engagement and effectiveness, 6) Management of marketing development funds, and 7) Social media automation capabilities. The ideal channel automation solution gives partners customized tools and materials while helping vendors analyze partner performance and control their brand.
Presenting the second paper in the series 'Multi-channel Customer Management' that delves deep into the design, deployment, coordination, and evaluation of customer interaction channels enterprises can and should leverage.
Channel Marketing Management Software offers the advantage of accelerating the scaling of your marketing endeavors and promptly tracking their effectiveness. Any business that engages with its target audience using multiple channel partners can greatly profit from this software. Continue reading to gain a comprehensive understanding of this software and learn how it can be leveraged to establish a strong brand presence while enhancing sales and revenue.
The document summarizes a webcast discussing effective sales and distribution strategies for software as a service (SaaS) firms. Representatives from three SaaS companies - Salesnet, Intacct, and HSS - presented their approaches to go-to-market strategies, selling value propositions, sales organizations, and customer support. They discussed opportunities and challenges of the SaaS model. The webcast was moderated by TripleTree to provide C-level perspectives on executing SaaS sales and distribution.
Preparing your sales teams with the product and market knowledge they will need to be successful is critical. An Original Equipment Manufacturer (OEM) partnerships is a solution - built on three pillars: operations, marketing and sales. The Research Brief by SiriusDecisions breaks down the sales component into four focus areas, explain why they are critical and who is responsible for their oversight, and share best practices for each.
Building a Collaborative Multichannel Insurance Distribution StrategyCognizant
The insurance industry must embrace a hybrid multichannel distribution system for selling policies, one including sophisticated deployment of CRM analytics capabilities and social Internet media and requiring carriers to choose agencies carefully and collaborate on cross-channel insurance marketing and sales.
De-Duping: the Great Unknown in Affiliate MarketingAffiliate Summit
De-duping affiliate sales against other channels is common practice, but what are the rules and how far is too far? Find out common practice and why we need an industry-wide best practice standard.
Retail Media Network(RMN)-Thought Leadership-2023.pptxsethisaabb
Retail Media Network(RMN)-Thought Leadership-2023 by Publicis Sapient - an understanding how the retail media and the players around it work and function to run the show.
This document provides an overview of Customer Relationship Management (CRM) technologies and strategies. It discusses how CRM aims to help companies better understand customers through centralized customer data collection and analysis. The document outlines the history and evolution of CRM, key components of CRM strategies like marketing automation and sales force automation, emerging trends in CRM technologies, and potential benefits and risks of implementing a CRM system.
EVOLUTION OF CUSTOMER RELATIONSHIP
CRM-Definition, emergence of CRM practice, factors responsible for CRM growth, CRM Process, framework of CRM, Benefits of CRM, Types of CRM, Scope of CRM, Customer Profitability, Future Trends in CRM, CRM and Cost-Benefit Analysis, CRM and Relationship Marketing, Customer Relationship Management Unit-1 IMBA Osmania University
Community Partner Portal is a Web-based Connector App
that
allows a company’s established Distributors, Resellers,
Installers, Service
Providers and other strategic Stakeholders to
access Marketing Resources,
Pricing, Sales Information along
with Technical Details directly for serving
their customers
better.
1. The Forrester Wave™: Through-Channel
Marketing Automation Platforms, Q3 2015
Amplify Your Marketing Voice With One Of These 14 Vendors
by Tim Harmon and Lori Wizdo
August 4, 2015
For B2B Marketing Professionals
forrester.com
Key Takeaways
Vendors Bring A Broad Range Of Capabilities
To Bear On Through-Channel Marketing
TCMA solutions cover a broad array of
functionality with which to equip your channel
partners -- including distributed/syndicated
email marketing and web content syndication;
online advertising and social marketing; and
traditional print, radio, and TV. Moreover, they
include a range of DIY and DIFM capabilities to
accommodate your partners’ marketing maturity.
Collectively, TCMA Vendors Are Outdoing
Enterprise Marketing Automation Vendors
TCMA vendors as a group are bringing more
innovation, flexibility, and architectural rigor to
their products than their enterprise marketing
automation counterparts.
Access The Forrester Wave Model For Deeper
Insight
Use the detailed Forrester Wave model to view
every piece of data used to score participating
vendors and create a custom vendor shortlist.
Access the report online and download the
Excel tool using the link in the right-hand column
under “Tool & Templates.” Alter Forrester’s
weightings to tailor the Forrester Wave model to
your specifications.
Why Read This Report
In Forrester’s evaluation of through-channel
marketing automation (TCMA) platforms,
we identified 14 significant vendors —
Averetek, Balihoo, BrandMaker, Brandmuscle,
Bridgeline Digital, Distribion, EarthIntegrate,
Partnermarketing.com, Revenew, SproutLoud,
Standard Register, StructuredWeb, TIE Kinetix,
and Zift Solutions — and researched, analyzed,
and scored their products according to 20
criteria garnered from our interactions with B2B
marketing professionals. This report details our
findings about how well each vendor’s product
meets those criteria — and where they stand in
relation to each other — to help B2B marketing
professionals identify the top vendor candidates
for their through-channel marketing programs.
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