2. Remove uncertainty. Boost your ROI.
The quality of your data underpins your
How will you benefit?
marketing success, so why take chances? LBM
The information we capture is based on the questions
has perfected a range of solutions that are
we ask each consumer. We regularly capture specific
proven to capture the interests of consumers
responses for a mix of sectors, including Insurance,
and deliver high quality data to support a diverse Utilities, Telecoms, Loans and Charities. In addition,
array of marketing agendas. Put simply, tell us clients have the opportunity to include sponsored
what you need and we’ll take care of the rest. questionnaires to suit their multichannel marketing,
lead generation or market research needs.
The LBM solution
LBM’s suite of popular consumer-facing websites
generate a stream of detailed profile and lifestyle
information, opening up possibilities for brands to Key features
target niches and engage with individuals across
Daily stream of qualified consumer names
multiple channels. and addresses to fuel multichannel
We do this through websites such as UKPrize, one of campaigns
the UK’s leading prize draw sites that achieves in excess 100% opt-in permission for contact by
of 300,000 unique visitors each month, representing a telephone, SMS, post and email
cross-section of the UK population. These visitors are Highly accurate and fresh consumer data
attracted through a mix of advertising across Google, collected 24x365
Facebook, Twitter and affiliate networks. Sponsored questionnaires completed by
Visitors are invited to enter a broad range of thousands of consumers
competitions in exchange for sharing their personal Branded competitions to build awareness
details, interests and purchasing needs. Through high Proven solutions that deliver results!
volumes of new registrations and competition entries
we can guarantee the freshness of our data, ensuring
you will benefit from active and dynamic profiles.
Want to find out more?
Call us today on: 0161 616 0599
or send us an email to:
intelligentcontact@lbm.co.uk
Leads on demand
Opt-in list building
Market research
3. High converting sales leads Targeted market research
How much of your marketing budget is spent on Want to know what your customers and prospects
generating sales leads? Remove the uncertainty from think of you and your services but find it hard to gain
this marketing investment. Receive high quality leads feedback? Perhaps you are missing valuable insight to
on demand, better still, only pay for what you receive! support strategic decisions relating to product or market
development? We can help.
Avoid wasting your marketing budget targeting
consumers who are obsolete. Instead, focus your In summary, you provide the questions and we’ll
resources on targeting highly responsive consumers provide responses from the audience of your choosing.
and gain an immediate uplift in ROI. We will deliver these by employing a mix of sponsored
questions on UKPrize and Facebook polling.
High converting sales leads
High converting sales leads
No
N advertising, marketing or sales overheads,
o advertising, marketing or sales overheads, Accelerated feedback to empower strategic
A
ccelerated feedback to empower strategic
just pay for results
just pay for results decisions
Highest degree of data accuracy saving cost
H
ighest degree of data accuracy saving cost No
N advertising, marketing or sales overheads,
o advertising, marketing or sales overheads,
through greater email and SMS deliverability
through greater email and SMS deliverability just pay for results
just pay for results
and fewer postal returns
and fewer postal returns Highest degree of data accuracy saving cost
H
ighest degree of data accuracy saving cost
Insight into consumer purchasing plans
I
nsight into consumer purchasing plans through greater email and SMS deliverability
through greater email and SMS deliverability
and fewer postal returns
and fewer postal returns
Positively enhanced ROI
P
ositively enhanced ROI
Insight into consumer behaviour, lifestyle and
I
nsight into consumer behaviour, lifestyle and
Your sales team will be motivated by
Y
our sales team will be motivated by purchasing plans
purchasing plans
their success
their success
Exclusive opt-in marketing list
Businesses continually seek new, effective and cost
efficient ways to engage and build relationships with
their target audience. What are you doing?
The challenge is clear, to identify the right prospects
with the potential to yield positive responses to your
marketing communications.
For more than a decade LBM has been building and
managing bespoke data sets for a long list of respected
brands – to fuel their direct marketing campaigns,
newsletter communications and prospecting activities.
Fast
F way to build highly targeted and
ast way to build highly targeted and
exclusive marketing lists
exclusive marketing lists
No
N advertising, marketing or sales overheads,
o advertising, marketing or sales overheads,
just pay for results
just pay for results
Highest degree of data accuracy saving cost
H
ighest degree of data accuracy saving cost
through greater email and SMS deliverability
through greater email and SMS deliverability
and fewer postal returns
and fewer postal returns
Insight into consumer purchasing plans
I
nsight into consumer purchasing plans
4. About LBM
Established in 1996, LBM provides Complete Customer Lifecycle
Solutions delivered through Intelligent Contact, enabling clients to
maximise value from the relationships they have with their customers.
We are the UK’s only fully integrated Digital, Data, Customer Intelligence,
Multichannel Contact and Technology services provider, with proven solutions
to optimise performance, customer experience and ROI.
Head Office:
LBM Direct Marketing Limited
LBM House
Atlantic Street
Broadheath
Altrincham
Cheshire WA14 5FY
www.lbm.co.uk
