This document provides a summary of a presentation about Citrix and Microsoft partnerships in creating the future of work. Some key points: - Citrix and Microsoft have partnered for nearly 2 years to integrate their solutions, with full support from Citrix for Windows Virtual Desktop. - Converting Citrix customers to cloud-capable licensing allows for faster Windows Virtual Desktop adoption and helps migrate workloads from on-premises to Azure. - Experience with Citrix Cloud provides skills needed to most effectively deliver Windows Virtual Desktop to enterprises. - There have been 3 times as many Citrix Virtual Apps and Desktops customers on Azure since 2018, with 80% of Citrix workloads now cloud-hosted.

1. © 2019 Citrix | Confidential – Content in this presentation is under NDA
Citrix & Microsoft:
Partners in Creating the
Future of Work
Andrew Schmidt – Ingram Micro
(Senior Business Transformation Engineer)
Phil Bracchi – Ingram Micro (Technology Consultant)
Mariano Colon – Citrix (Senior Partner Solutions Engineer)

2. Microsoft Windows
Virtual Desktop
Phil Bracchi
Technology Consultant - IaaS
Ingram Micro

3. Virtualization scenarios
Security
and regulation
Financial Services
Healthcare
Government
Elastic
workforce
Mergers and acquisition
Short term employees
Contractor
and partner access
Specific
employees
BYOD and mobile
Call centers
Branch workers
Specialized
workloads
Design and engineering
Legacy apps
Software dev test

5. Virtualization hosts today
Windows Server
Desktop Experience
Windows 10
Enterprise
Scalable multi – session legacy
Windows environment
Native single – session modern
Windows experience
Windows Server
Multiple sessions
Win32
Office Perpetual
Long-Term Servicing Channel
Windows 10
Single session
Win32, UWP
Office 365 ProPlus
Semi-Annual Channel

6. Virtualization hosts of the future
Windows 10 Enterprise
multi-session
Scalable multi-session modern
Windows user experience with
Windows 10 Enterprise security
Windows 10
Multiple sessions
Win32, UWP
Office 365 ProPlus
Semi-Annual Channel
Windows Server
RD Session Host
Scalable multi-session legacy
Windows environment
Windows Server
Multiple sessions
Win32
Office 2019 Perpetual
Long-Term Servicing Channel
Windows 10
Enterprise
Native single-session modern
Windows experience
Windows 10
Single session
Win32, UWP
Office 365 ProPlus
Semi-Annual Channel

7. +
+
+
The best virtual desktop experience,
delivered on Azure
Enable optimizations for
Office 365 ProPlus
Migrate Windows Server (RDS)
desktops and apps
Deliver the only multi-session
Windows 10 experience
Windows Virtual Desktop
+ Deploy and scale in minutes
Windows 10
+
Office 365
Windows
Server

8. Windows Virtual Desktop Benefits
Enables a single or multi-session Windows 10
experience, optimized for Office 365 ProPlus
Supports Windows Server (2012R2 +)
Most flexible service allowing you to virtualize
both desktops and apps
Windows 7 virtual desktop with free Extended
Security Updates
Integrated with the security and management
of Microsoft 365

9. Enable optimizations for
Office 365 ProPlus
Office 365 containers make Office more performant in a
multi-session environment including Outlook and
OneDrive for Business support
Profile containers enable faster and more performant
experience in non-persistent environments
Deliver the best Office 365 ProPlus experience with
multi-session virtual scenarios to provide the most
productive virtualized experience to your users.

10. Migrate existing Windows Server (RDS)
desktops and apps
Support for Windows Server 2012 and Remote Desktop
Services 2012R2 and newer
App compatibility for existing Windows Server images
used on-prem
Migrate your Remote Desktop Services (RDS) environment
for Windows Server desktops and apps with a simplified
infrastructure management and deployment experience
on Azure.

11. Deploy and scale in minutes
Azure has datacenters available in 54 regions, and 140 countries.
Azure management portal for Windows Virtual Desktop
Built in security and compliance (Windows & Azure)
Partner ecosystem extensibility
Quickly virtualize and deploy modern and legacy desktop
app experiences in minutes with unified management in
the Azure portal.

12. Supported OS
Supported OS
Windows 10 Enterprise Multi-session
Windows 10 Enterprise Single-Session
Windows 7 Single-Session
Windows Server 2019
Windows Server 2016
Windows Server 2012 R2
VMs in customer’s Azure subscription

13. Use Azure Active Directory identity management
service
Provide virtualization infrastructure as a managed
service
Deploy and manage virtual machines in Azure
subscription
Manage using existing tools like Configuration
Manager or Microsoft Intune
Connect easily to on-premises resources
Native Windows Virtual Desktop
Windows 10 Enterprise
multi-session
Windows Server
2012 R2 and up
RemoteApp
Windows 7
Enterprise
Windows 10
Enterprise
Compute Storage Compute
Managed by Microsoft
Your subscription – Your control
Web access Diagnostics Gateway
Management Broker Load balancing
Managed by Microsoft
High Level Architecture

14. Pay only for the virtual machines (VMs), storage,
and networking consumed when your users are
using the service.
You have the flexibility to pick any VM and
storage options to match your use cases.
Take advantage of options such as one-year or
three-year Azure Reserved Virtual Machine
Instances, which can save you up to 72 percent
versus pay-as-you-go pricing. Reserved Virtual
Machine Instances are flexible and can easily be
exchanged or returned.
Pricing

15. Client
Customers are eligible to access Windows 10 single and multi
session and Windows 7 with Windows Virtual Desktop (WVD) if
they have one of the following licenses*:
• Microsoft 365 E3/E5
• Microsoft 365 A3/A5/Student Use Benefits
• Microsoft 365 F1
• Microsoft 365 Business
• Windows 10 Enterprise E3/E5
• Windows 10 Education A3/A5
• Windows 10 VDA per user
Many customers
are already
eligible for WVD
WVD Licensing Requirements
Server
Customers are eligible to access Server workloads with Windows
Virtual Desktop (WVD) if they have one of the following licenses:
• RDS CAL license with active Software Assurance (SA)
.
Customers pay for the virtual machines (VMs), storage, and
networking consumed when the users are using the service
*Customers can access Windows Virtual Desktop from their non-Windows Pro endpoints if they have a Microsoft 365 E3/E5/F1, Microsoft 365 A3/A5 or
Windows 10 VDA per user license.

16. FSLogix
Technologies
With the acquisition of FSLogix, eligible customers get access to
three core pieces of technology
Profile Container
Replacement for roaming profiles and folder redirection. Dramatically speeds up
logon and application launch times.
• Includes Office 365 Container, which roams Office cache data (Outlook OST, OneDrive
cache, Skype for Business GAL, etc.) and Windows Search DB with user in virtual desktop
environments.
App Masking
Minimize number of gold images by creating a single image with all applications.
Excellent app compatibility with no packaging, sequencing, backend
infrastructure, or virtualization.
Java Redirection
Helps protect the enterprise from vulnerabilities of multiple installed versions of
Java by mapping specific versions to individual apps or websites.

17. Container
Benefits
SMB Storage
Profile Container
Office 365 Container
App Masking
Java Redirection
Container
Uses native Windows
VHD capabilities–no hypervisor.
Very easy to deploy and manage.
Completely seamless end-user
experience.
Works with other application
management platforms.
Easy to test, implement,
and manage.
Reduces network and
filesystem load.

18. Container
Profile Container
Office 365 Container
App Masking
Java Redirection
Benefits
SMB Storage
Places entire user profile in
network-based container.
Extremely fast logon times.
Virtually eliminates profile
corruption.
Works alongside existing User
Environment Management
platforms.
Profile Container

19. Container
Profile Container
Office 365 Container
App Masking
Java Redirection
Benefits
Places Office 365 cache data in
network-based container.
Enables roaming of Outlook OST,
OneDrive cache, Windows Search,
and more…
Office apps have native
performance and behavior.
Works alongside other profile
management platforms.
SMB Storage
Office 365 Container

20. Container
Profile Container
Office 365 Container
App Masking
Java Redirection
Benefits Application Management without
sequencing, snapshotting,
packaging, or virtualization.
All apps installed in base image.
• Only apps a user is entitled to
are revealed.
• App entitlements can be
changed in real time.
• Works with fonts, plugins, and
more…
• Excellent app compatibility
Massively reduce the number of
gold images that must be
maintained
App Masking

21. Container
Profile Container
Office 365 Container
App Masking
Java Redirection
Benefits
Securely collocate multiple version
of Java on same base image
Run each app or website with
specific version of Java required for
full functionality
Uses FSLogix App Masking to hide
unused versions of Java when not
needed
Java Redirection

22. FSLogix profiles
• Profile is stored in VHD/VHD(X)
• Same approach used by UPD
• Mounted at Login – faster login and no target storage
requirement
• Size of Profile doesn’t impact logon time
• VHD(X) = Block Transfer decreases network utilization
• Caching from Windows Cache Manager
• Profile Container redirects everything from the user
profile.
• Filter driver causes profile to appear local – broader
application support

23. Trusted
Productive Intelligent
Hybrid
Power of Azure

24. Take the Next Step
http://aka.ms/wvd

25. © 2019 Citrix | Confidential – Content in this presentation is under NDA
Winning together with
Citrix & Windows Virtual
Desktop
Mariano Colon – Senior Partner Solutions Engineer

26. Understand why Windows Virtual Desktop and Citrix are
stronger together in every scenario
Learn how to position Windows Virtual Desktop in the context of
Citrix Cloud
Understand typical customer scenarios and how to position for
each
What are you going to get out of
today?

27. Key Takeaways, Early!
1. Citrix has worked closely with Microsoft for nearly 2 years on our integrations,
and we are ready with full Day 1 support (1909 VDA)
2. The fastest way to gain rapid Windows Virtual Desktop adoption (and achieve
your ACR/ACA targets) is to help Citrix convert customers to cloud-capable
licensing
Unblocks customer workloads from on-prem prison
Removes barriers to rapid migration to Azure
3. If you already know Citrix Cloud, you already have the skills needed to deliver
Windows Virtual Desktop most effectively to the enterprise

28. © 2019 Citrix | Confidential
3X
Three times as many Citrix
Virtual Apps and Desktops
service customers on Azure
since 2018.
80% of Citrix Virtual Apps and
Desktops service cloud-hosted
workloads are run on Azure.
80%
Citrix Virtual Apps and Desktops
service can increase user density,
simplify management, and
enhance user performance on
Azure.
>20%
more
Citrix is no stranger to Azure, since
2015

29. Discovery Questions
Why are you interested in Windows Virtual Desktop?
Are you entitled for Windows Virtual Desktop?
Are you a Citrix customer today? If so, perpetual or cloud subscription?
Is hybrid cloud or multi-cloud a requirement in this solution?
How many images are you looking to manage, and will the same images need to be
shared globally?
Do you need to virtualize Linux workloads as well?

30. Citrix Virtual Apps and Desktops
Service
A Citrix Cloud service for managing and delivering
on-premises and cloud virtual apps and desktops.
Citrix Virtual Apps and Desktops Service allows you to:
• Manage on-premises and cloud workloads side-by-
side
• Maximize your on-premises investments and skills
• Extend your compliance, security, and business
requirements to the cloud
• Transition to Azure at your own pace with a hybrid
cloud

31. When you combine the power of Citrix with
Windows Virtual Desktop, you can achieve so much
more!
Step into
hybrid cloud
Give users
an experience
they want
Modernize IT
monitoring
and control
Turbo-charge
Microsoft Teams
and Office 365

32. Citrix value-add to Windows Virtual
Desktop
Citrix HDX
technology for
high-def user
experience
Optimized for
Microsoft Teams
and Skype for
Business
Advanced
Monitoring and
user performance
insights
Personalized User
Layer for
persistent
personalization*
Simplifies on-
premises
connectivity to
virtual workloads
on Azure*
01010
10101
01010

33. With Citrix, you can take advantage of everything
Windows Virtual Desktop has to offer and so much more!
Extend the value of Windows Virtual Desktop
Citrix App​
Layering​
Advanced​
Monitoring​
Machine​
Creation Services​
Hybrid​ Cloud​
Workspace​
Environment
Management​
AutoScale
Citrix HDX ​
Technology​
Optimize​ Teams​
Optimize Skype​
Citrix SD-WAN​ to
optimize Office 365​
Citrix App​
Protection​
Session ​
Recording​
Citrix Performance​
Analytics​
Citrix Security
Analytics​
3rd Party
IdP
Integration​

34. © 2019 Citrix | Confidential
Citrix+WindowsVirtualDesktopAddressesAllNeeds
Citrix Managed Desktops
Fastest, easiest way to deploy
Windows Virtual Desktop
workloads
Simple
Citrix Virtual Apps
and Desktops service
Advanced management,
monitoring, provisioning and user
experience for Windows Virtual
Desktop workloads
Flexible
Citrix Workspace
Comprehensive digital
workspace experience for all
your resources, including
Windows Virtual Desktop
Comprehensive
All solutions support Windows Virtual Desktop

35. © 2019 Citrix | Confidential – Content in this presentation is under NDA
Hybrid Cloud Deployments
CVAD service can centrally manage and deliver existing, on-premises virtual app and desktop
workloads side-by-side with WVD workloads
Makes it easy to transfer new workloads to Azure while supporting existing applications located in the
datacenter
Machine Creation Services
Rapidly provision WVD workloads across various Azure resource locations on-demand from a master
image
Intelligently manage the availability of those resources based on a predefined schedule or the level of
user demand
Citrix App Layering
Included in CVAD service
Simplifies image management of WVD workloads – across all supported server and client OS’s,
including multi-session Windows 10
Separates the workloads into flexible containers, or layers, so you can package and deploy operating
system updates, applications, and user data as individual components and then dynamically reassemble
them for deployment at scale
HowCitrix+WVDImproveBusinessOutcomes
Simplified & Flexible Management-single pane of glass to manage everything,
everywhere
1

36. © 2019 Citrix | Confidential – Content in this presentation is under NDA
Application Protection Policies
For regulated industries
Protects enterprises against compromised user devices which might have key loggers or
screen scraping malware installed
Citrix Analytics for Security
Monitors the entire Citrix Workspace and WVD deployment to scan for security threats in
real-time
Enables proactive handling of user and application security threats
Bi-directionally syncs with Azure Intelligent Graph Service
HowCitrix+WVDImprovesBusinessOutcomes
Security – stop paying extra for security technologies with Citrix’s built-in
features
2

37. © 2019 Citrix | Confidential – Content in this presentation is under NDA
Workspace Environment Management
Included in CVAD service
Actively monitors WVD resource utilization and dynamically adjusts based on user profiles, system policies, and
resource consumption
Significantly increases user density, driving down the cost per user by more efficiently using compute resources
Simplifies the administration of Windows 10 policies — which improves both user experience and application
security
Auto Scale (previously Smart Scale)
Enables proactive scaling and power management of registered machines in a Virtual Apps and Desktops Site
based on a schedule customers define or the level of demand for user sessions
Ensures WVD workloads are available when needed, yet restricts overprovisioning of resources that could result
in cloud infrastructure costs during idle times
Citrix Analytics
Monitors the entire Citrix Workspace and WVD deployment to scan for performance issues or security threats in
real-time
Enables proactive handling of user and application security threats, improve app performance, and support
continuous operations
HowCitrix+WVDImprovesBusinessOutcomes
Optimize Performance – Save money on Azure-hosted workloads
3

38. © 2019 Citrix | Confidential – Content in this presentation is under NDA
Citrix Director
Gives insights into a year’s worth of performance data
Provides a view of capacity trends, OS usage reporting, proactive notification and alerting,
and reboot warnings
Tracks the customer log-on times and see which parts of the logon process are causing
slowness – from brokering to interactive session
Control a user’s session from the Director console, taking helpdesk actions like logging off a
session, disconnecting it, sending a message to a user, or shadowing a session
Citrix Session Recording
Record on-screen activity of any virtual app and desktop session for retrieval and playback
to aid in troubleshooting and user education
Uses flexible policies to trigger recordings of application sessions automatically
Robust Monitoring – Reduce support costs and time-to-resolution
4
How Citrix + WVD Improves Business Outcomes

39. © 2019 Citrix | Confidential – Content in this presentation is under NDA
Citrix HDX Technology
Provides a superior virtual app and desktop experience from any device over any network,
including low-bandwidth, high-latency networks
Includes:
Peripheral plug-n-play technology – USB, printers, scanners, headsets
Adaptive Transport to automatically adjust to changing network conditions
HDX 3D Pro deliver High-Def 3D graphics
Voice, video and multimedia redirection for improved performance and scalability
Optimized unified communications performance, including Microsoft Teams and Skype for
Business
Universal printing across any printer/print server
Citrix SD-WAN
Add-on solution, carrier/telco agnostic
Accelerates remote connectivity to WVD workloads hosted in Azure while also optimizing
the connectivity to Office 365
Users experience performance benefits using Office 365 and virtual desktops
Preferred Microsoft launch partner for Azure Virtual WAN
HowCitrix+WVDImprovesBusinessOutcomes
Improved User Experience – Happy customers, successful deployments
5

40. Customer Scenarios
Owns Citrix, but the wrong kind
• Microsoft has authorized Citrix to extend and enhance Windows Virtual Desktop
for our cloud subscription customers, only
• 60% of existing Citrix customers have perpetual licenses today, not cloud
subscription
• Converting the install base is critical focus area for us, incentives reflect that
priority
• Getting the customer into the right licensing vehicle is an easy process
• The reasons they chose Citrix in the past likely aren’t addressed by WVD native

41. Customer Scenarios
Owns Citrix, unclear about our value or mistakenly views WVD as compete
• The reasons they chose Citrix in the past likely aren’t addressed by WVD native
• Be honest and candid with the customer about their business needs
• WVD isn’t compete, the Citrix install base is our biggest hurdle
• Chances are extremely good that for 99% of existing Citrix customers, Windows
Virtual Desktop alone will not meet their needs

42. Customer Scenarios
Owns Citrix, has the right kind, wants to also use Windows Virtual Desktop
• This really is Nirvana, the customer has nothing to buy
• Just pays for the Azure consumed by Window Virtual Desktop
• Needs guidance and assistance to get started
• This scenario is when Citrix and Microsoft will push customers your way

43. Customer Scenarios
Whitespace
• This is actually the most challenging scenario
• If the customer truly has virtualized nothing to date, there is a reason why
• You have a lot of selling to do for customers with no cloud propensity

44. © 2019 Citrix | Confidential – Content in this presentation is under NDA
Partners who service customers that:
•Have both SaaS & Client/Server applications
•Have larger deployments where MCS is a must for managing their images
and machines
•Want a portion of their applications to be installed in a private datacenter
(Hybrid Cloud setup)
•Deploy graphic-heavy applications that run better on Citrix's HDX
technologies and ICA protocol
•Need a strong Profile Management solution (Citrix Profile Management)
•Wants to offer (through CMD) a very low cost, yet robust Desktop-as-a-
service offering to their customers
Partner profiles who will still need Citrix
Use cases where WVD alone is not sufficient

45. Citrix with Windows
Virtual Desktop
Deliver the best virtual desktop
experience for cloud and on-premises.
Get Started Today!
• Learn more.citrix.com/WVD
• Try a demo (give link to your customer)
• Talk to an expert (give link to your
customer)

46. © 2019 Citrix | Summit 2019 | Confidential – Content in this presentation is under NDA