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Maximize Your Chamber Website For Member Value


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Presented at 2009 VACCE Institute in Lynchburg, VA. More than anything, I facilitated the conversation, reinforcing that I'm a relationship/engaging people expert rather than a technology expert nor a graphic designer.

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Maximize Your Chamber Website For Member Value

  1. 1. Maximizing Your Website for Member Value A 2009 VACCE Institute Presentation By Cheryl Smith, IOM CultureSmith Consulting
  2. 2. EQN <ul><li>Easy </li></ul><ul><li>Quick </li></ul><ul><li>Nice </li></ul>
  3. 3. Ongoing Questions <ul><li>Who uses your site? </li></ul><ul><li>Why? </li></ul><ul><li>Would they (do they) say it is effective? </li></ul>
  4. 4. Content vs. Cosmetics Creative Commons graphics on Flickr by ahhyeah & Akira Ohgaki
  5. 5. Content is…
  6. 6. Numbers Count <ul><li>What gets measured… </li></ul><ul><li>Creative Commons photo on Flickr by Naccarato </li></ul>
  7. 7. Vegas Baby
  8. 8. Five Day Weekend
  9. 9. Common Features <ul><li>Events </li></ul><ul><li>Membership Directory </li></ul><ul><li>Jobs </li></ul><ul><li>News </li></ul><ul><li>Surveys </li></ul>
  10. 10. Newer Features <ul><li>Blogs </li></ul><ul><li>Embedded videos </li></ul><ul><li>Podcasts </li></ul><ul><li>Webcasts </li></ul><ul><li>Photos </li></ul><ul><li>Feeds </li></ul><ul><li>Diggs and the like </li></ul>
  11. 11. Conversation Prism by Brian Solis
  12. 12. Top Sites Then <ul><li>Google </li></ul><ul><li>ACCE </li></ul><ul><li>LinkedIn </li></ul><ul><li>Plaxo </li></ul><ul><li>Constant Contact </li></ul><ul><li>Bob Harris </li></ul><ul><li>Pat McGaughey </li></ul><ul><li>Gitomer </li></ul>
  13. 13. Top Sites <ul><li>2008 </li></ul><ul><li>Google </li></ul><ul><li>LinkedIn </li></ul><ul><li>Twitter </li></ul><ul><li>Plaxo </li></ul><ul><li>Chris Brogan </li></ul><ul><li>Flickr </li></ul><ul><li>2009 </li></ul><ul><li>Twitter (Search) </li></ul><ul><li>Google </li></ul><ul><li>Tech Crunch </li></ul><ul><li>Mashable </li></ul><ul><li>Twitter </li></ul><ul><li>Facebook </li></ul><ul><li>Flickr </li></ul>
  14. 14. Let’s Connect <ul><li>Cheryl Smith, IOM </li></ul><ul><li>President, CultureSmith Consulting </li></ul><ul><li>Phone: 434.258.2448 </li></ul><ul><li>Email: [email_address] </li></ul><ul><li> </li></ul><ul><li> </li></ul><ul><li> </li></ul><ul><li> </li></ul>
  15. 15. Fitting it In Creative Commons photos on Flickr by Marcin Wichary & awnisAlan