This document summarizes the product line and technologies of BARRIER Water Filters. It offers:
1) A range of water pitchers, compact systems, and inline systems for tap water filtration in homes and businesses.
2) Five types of replacement cartridges that remove various contaminants like chlorine, iron, fluoride, and hardness.
3) Proprietary technologies like high-quality coconut activated carbon and ion-exchange resins that purify water efficiently.
4) An extensive product portfolio that leads the Russian market with the highest distribution and largest selection of SKUs.
Make a Splash Marketing a Water Safety InitiativeSuncoastMeetings
The USA Swimming Foundation launched the Make a Splash water safety initiative in 2007. Make a Splash aims to provide swimming lessons to every child in America through local partners and national campaigns. It has provided over 116,500 scholarships and taught over 1.7 million children to swim through 590 local partners. Drowning is a serious risk, and formal swimming lessons have been shown to reduce the risk of drowning by 88%. The document provides suggestions for how local partners can expand their reach through community collaboration, marketing, resources, and involvement.
This document summarizes the history, production processes, and environmental impacts of bottled water compared to tap water. It discusses how bottled water originated in Europe in the late 1700s and how its popularity grew in the US. It then describes how bottled water and tap water are sourced, packaged, regulated, and transported. Finally, it outlines some key environmental impacts of bottled water such as plastic waste, water extraction, transportation emissions, and shifting social values around water as a public good versus a private commodity.
Eóin White - LinkedIn
Presentation material from Modern Marketing Experience 2014 in London. The deck covered three main topics:
- The ‘problem’ (talent gap)
- The goal (automated lifecycle marketing)
- Getting there (be member obsessed & innovative)
Turn On - Promoting Tap Water to Uni StudentsChee Ching
UC students primarily drink bottled water for refreshment and convenience. However, many believe bottled water tastes better and is cleaner than tap water. To encourage students to drink tap water, a "Free and Easy" campaign will highlight the convenience of acquiring water anywhere on campus at no cost, while still achieving refreshment. The campaign will use digital, print, promotions and events to engage students and get UC's support to go plastic bottle free in a fun, memorable way.
Turning on the tap: Helping students make informed choices about how they use...Eric832w
Water is a precious resource that needs to be conserved. This section examines students' knowledge and experiences with water. It explores how water is used differently around the world and motivates students to learn about water conservation given the global water situation. Students will recognize that fresh water is limited, understand various ways people interact with and rely on water, and appreciate their responsibility as water consumers to use it carefully.
The Lynx Academy sponsored by Leo Burnett is a chance for students to learn from advertising professionals during the Dubai Lynx Festival.
At the end of the programme they are given a brief to present to the agency.
This document summarizes the product line and technologies of BARRIER Water Filters. It offers:
1) A range of water pitchers, compact systems, and inline systems for tap water filtration in homes and businesses.
2) Five types of replacement cartridges that remove various contaminants like chlorine, iron, fluoride, and hardness.
3) Proprietary technologies like high-quality coconut activated carbon and ion-exchange resins that purify water efficiently.
4) An extensive product portfolio that leads the Russian market with the highest distribution and largest selection of SKUs.
Make a Splash Marketing a Water Safety InitiativeSuncoastMeetings
The USA Swimming Foundation launched the Make a Splash water safety initiative in 2007. Make a Splash aims to provide swimming lessons to every child in America through local partners and national campaigns. It has provided over 116,500 scholarships and taught over 1.7 million children to swim through 590 local partners. Drowning is a serious risk, and formal swimming lessons have been shown to reduce the risk of drowning by 88%. The document provides suggestions for how local partners can expand their reach through community collaboration, marketing, resources, and involvement.
This document summarizes the history, production processes, and environmental impacts of bottled water compared to tap water. It discusses how bottled water originated in Europe in the late 1700s and how its popularity grew in the US. It then describes how bottled water and tap water are sourced, packaged, regulated, and transported. Finally, it outlines some key environmental impacts of bottled water such as plastic waste, water extraction, transportation emissions, and shifting social values around water as a public good versus a private commodity.
Eóin White - LinkedIn
Presentation material from Modern Marketing Experience 2014 in London. The deck covered three main topics:
- The ‘problem’ (talent gap)
- The goal (automated lifecycle marketing)
- Getting there (be member obsessed & innovative)
Turn On - Promoting Tap Water to Uni StudentsChee Ching
UC students primarily drink bottled water for refreshment and convenience. However, many believe bottled water tastes better and is cleaner than tap water. To encourage students to drink tap water, a "Free and Easy" campaign will highlight the convenience of acquiring water anywhere on campus at no cost, while still achieving refreshment. The campaign will use digital, print, promotions and events to engage students and get UC's support to go plastic bottle free in a fun, memorable way.
Turning on the tap: Helping students make informed choices about how they use...Eric832w
Water is a precious resource that needs to be conserved. This section examines students' knowledge and experiences with water. It explores how water is used differently around the world and motivates students to learn about water conservation given the global water situation. Students will recognize that fresh water is limited, understand various ways people interact with and rely on water, and appreciate their responsibility as water consumers to use it carefully.
The Lynx Academy sponsored by Leo Burnett is a chance for students to learn from advertising professionals during the Dubai Lynx Festival.
At the end of the programme they are given a brief to present to the agency.
The document describes a study comparing a traditional scouring process to a bio-scouring process for textiles. It finds that bio-scouring using the enzyme Scourzyme L is more environmentally friendly and reduces costs compared to traditional caustic scouring. Specifically, bio-scouring reduces water, energy and chemical usage, lowers BOD, COD and TDS in wastewater, and avoids the health and safety risks of harsh chemicals. However, it provides slightly less whiteness for light and white fabrics compared to traditional scouring. Overall, bio-scouring is shown to be a more sustainable and cost-effective alternative.
The document discusses strategies for launching and revitalizing brands. It provides examples of how brands like AirTran Airways, Brita, Skil, and PotashCorp strengthened their positioning by better understanding customer values and perspectives through research. Focus groups and interviews revealed unmet needs that these brands could address to engage more loyal customers. For PotashCorp, the brand strategist traveled to learn how the company impacted local communities to inform its first sustainability report.
SterFil is a water filter designed to filter 1000 liters of water, enough for one person for one year, removing bacteria, viruses, and parasites. The 10 inch long filter contains charcoal powder, filter papers, UV lights, and a switch circuit to purify water as the user sucks water through the filter. SterFil can be used in emergencies or by those lacking access to clean water. It works by placing one end in unfiltered water and sucking up the purified water. The business plan discusses SterFil's advantages over competitors, the current market situation, a macro environmental analysis, SWOT analysis, objectives, and marketing strategy including target markets, positioning, pricing, distribution, advertising, and promotion.
HomePure Eaze is the newest water filter in the HomePure line. Lighter on your pocket, HomePure Eaze’s 5 stages of filtration including ultrafiltration will give you clean, healthy and great tasting water with class. For more information, visit www.qnet.net.
Know more about QNET by visiting these sites:
http://www.qnetlife.net
https://twitter.com/QNetOfficial
https://www.youtube.com/user/QNETofficial
https://play.google.com/store/apps/details?id=com.qnet.estore.android&hl=en
https://www.facebook.com/QNETIndiaOfficial
Water Quality Dealerships are the consummate American Small Business. This presentation outlines the top Direct Marketing Techniques that work best in the Water Quality industry.
Marketing your water utility to the communityBrian Gongol
This document discusses strategies for marketing a water utility to three key audiences: schoolchildren, mass media, and ratepayers. For schoolchildren, the goals are to influence their parents, prepare them for future jobs and roles as ratepayers, and educate them about water systems. When marketing to mass media, the focus is on influencing public opinion, especially during emergencies, and building goodwill. The key audiences for ratepayers are customers and voters who decide funding, so the strategies center around excellent customer service, community involvement, and education about the utility's work and needs.
This document provides an overview of Arisu, Seoul's brand of tap water. It discusses the history of tap water in Seoul, from a time when water had to be transported into the city, to the current system that provides safe drinking water to over 10 million people daily. It outlines Seoul's policies and technologies to ensure water quality, including comprehensive management of water sources, advanced purification technologies, and optimization of the water supply system using IT. The document highlights how Seoul has strengthened its tap water management over time to provide residents with the safest and highest quality drinking water in the world.
Maria is a 30-year-old married white woman living in Atlanta, Georgia. She has a college degree and works in business sales. Maria cooks dinner at home 3-5 times a week for her family and enjoys spending time with them. She shops at Costco and online for good prices. She stays informed on current events by watching CNN and gets cooking inspiration from the Food Network and Good Housekeeping magazine.
The City Target had an upbeat urban feel that became more crowded and diverse over time. Brita water filters were found at an end cap with high traffic and in a back aisle behind the kitchen section. The Britas came in bright colors and stood out from the packaging.
[Assignment 20.1][Brand Marketing Plan P.1] Hung VanHung Van
This document outlines the key elements of a brand marketing plan, including:
1. The BrandKey Vision which expresses the desired brand positioning over the next 3-5 years.
2. A Brand Vision Plan that specifies brand equity and business targets over 3-5 years and describes strategic activities to deliver the plan.
3. A Brand Marketing Plan that specifies actions over 12-24 months to close the gap between local market starting points and the strategic brand vision, while delivering business targets.
The brand marketing plan outputs include financial targets, key growth drivers and barriers, prioritized "jobs-to-be-done", an integrated activity schedule linking activities to objectives, and a scorecard to track progress.
According to the U.S. EPA, bottled water is not always safer than tap water. Learn more about how you can protect yourself from harmful water contaminants through reverse osmosis water filtration.
Leadership. Le lezioni apprese da Genitore.Emiliano Pecis
Presentazione del talk tenuto a Roma all'Agile Lean Conference del 2017, dove descrivo la stretta relazione che c'è tra la Leadership e il difficile ruolo del genitore.
Lavoro da remoto, come Solution Architect, per Particular Software; Il lavoro da remoto è fantastico, porta tanta autonomia nella mia vita quotidiana, il problema è che più il team dispersed cresce più la frizione quotidiana aumenta. Obiettivo di questa sessione è rivelare come lavoriamo internamente in Particular Software, come gestiamo la quotidianità, la comunicazione e gli obiettivi di lungo periodo in un'azienda i cui dipendenti sono dispersi su 17 time zone.
Una presentazione semplice e immediata per esprimere alcuni concetti chiave sui temi della motivazione, creare un gruppo ed essere in una squadra vincente, leadership e tipi di leader.
The document describes a study comparing a traditional scouring process to a bio-scouring process for textiles. It finds that bio-scouring using the enzyme Scourzyme L is more environmentally friendly and reduces costs compared to traditional caustic scouring. Specifically, bio-scouring reduces water, energy and chemical usage, lowers BOD, COD and TDS in wastewater, and avoids the health and safety risks of harsh chemicals. However, it provides slightly less whiteness for light and white fabrics compared to traditional scouring. Overall, bio-scouring is shown to be a more sustainable and cost-effective alternative.
The document discusses strategies for launching and revitalizing brands. It provides examples of how brands like AirTran Airways, Brita, Skil, and PotashCorp strengthened their positioning by better understanding customer values and perspectives through research. Focus groups and interviews revealed unmet needs that these brands could address to engage more loyal customers. For PotashCorp, the brand strategist traveled to learn how the company impacted local communities to inform its first sustainability report.
SterFil is a water filter designed to filter 1000 liters of water, enough for one person for one year, removing bacteria, viruses, and parasites. The 10 inch long filter contains charcoal powder, filter papers, UV lights, and a switch circuit to purify water as the user sucks water through the filter. SterFil can be used in emergencies or by those lacking access to clean water. It works by placing one end in unfiltered water and sucking up the purified water. The business plan discusses SterFil's advantages over competitors, the current market situation, a macro environmental analysis, SWOT analysis, objectives, and marketing strategy including target markets, positioning, pricing, distribution, advertising, and promotion.
HomePure Eaze is the newest water filter in the HomePure line. Lighter on your pocket, HomePure Eaze’s 5 stages of filtration including ultrafiltration will give you clean, healthy and great tasting water with class. For more information, visit www.qnet.net.
Know more about QNET by visiting these sites:
http://www.qnetlife.net
https://twitter.com/QNetOfficial
https://www.youtube.com/user/QNETofficial
https://play.google.com/store/apps/details?id=com.qnet.estore.android&hl=en
https://www.facebook.com/QNETIndiaOfficial
Water Quality Dealerships are the consummate American Small Business. This presentation outlines the top Direct Marketing Techniques that work best in the Water Quality industry.
Marketing your water utility to the communityBrian Gongol
This document discusses strategies for marketing a water utility to three key audiences: schoolchildren, mass media, and ratepayers. For schoolchildren, the goals are to influence their parents, prepare them for future jobs and roles as ratepayers, and educate them about water systems. When marketing to mass media, the focus is on influencing public opinion, especially during emergencies, and building goodwill. The key audiences for ratepayers are customers and voters who decide funding, so the strategies center around excellent customer service, community involvement, and education about the utility's work and needs.
This document provides an overview of Arisu, Seoul's brand of tap water. It discusses the history of tap water in Seoul, from a time when water had to be transported into the city, to the current system that provides safe drinking water to over 10 million people daily. It outlines Seoul's policies and technologies to ensure water quality, including comprehensive management of water sources, advanced purification technologies, and optimization of the water supply system using IT. The document highlights how Seoul has strengthened its tap water management over time to provide residents with the safest and highest quality drinking water in the world.
Maria is a 30-year-old married white woman living in Atlanta, Georgia. She has a college degree and works in business sales. Maria cooks dinner at home 3-5 times a week for her family and enjoys spending time with them. She shops at Costco and online for good prices. She stays informed on current events by watching CNN and gets cooking inspiration from the Food Network and Good Housekeeping magazine.
The City Target had an upbeat urban feel that became more crowded and diverse over time. Brita water filters were found at an end cap with high traffic and in a back aisle behind the kitchen section. The Britas came in bright colors and stood out from the packaging.
[Assignment 20.1][Brand Marketing Plan P.1] Hung VanHung Van
This document outlines the key elements of a brand marketing plan, including:
1. The BrandKey Vision which expresses the desired brand positioning over the next 3-5 years.
2. A Brand Vision Plan that specifies brand equity and business targets over 3-5 years and describes strategic activities to deliver the plan.
3. A Brand Marketing Plan that specifies actions over 12-24 months to close the gap between local market starting points and the strategic brand vision, while delivering business targets.
The brand marketing plan outputs include financial targets, key growth drivers and barriers, prioritized "jobs-to-be-done", an integrated activity schedule linking activities to objectives, and a scorecard to track progress.
According to the U.S. EPA, bottled water is not always safer than tap water. Learn more about how you can protect yourself from harmful water contaminants through reverse osmosis water filtration.
Leadership. Le lezioni apprese da Genitore.Emiliano Pecis
Presentazione del talk tenuto a Roma all'Agile Lean Conference del 2017, dove descrivo la stretta relazione che c'è tra la Leadership e il difficile ruolo del genitore.
Lavoro da remoto, come Solution Architect, per Particular Software; Il lavoro da remoto è fantastico, porta tanta autonomia nella mia vita quotidiana, il problema è che più il team dispersed cresce più la frizione quotidiana aumenta. Obiettivo di questa sessione è rivelare come lavoriamo internamente in Particular Software, come gestiamo la quotidianità, la comunicazione e gli obiettivi di lungo periodo in un'azienda i cui dipendenti sono dispersi su 17 time zone.
Una presentazione semplice e immediata per esprimere alcuni concetti chiave sui temi della motivazione, creare un gruppo ed essere in una squadra vincente, leadership e tipi di leader.
Come funziona un colloquio di lavoro? Quali domande possono farti? In poche pagine ti spiegherò come arrivare preparato e quindi più rilassato al tuo colloquio.
Mida SpA - L'eccellenza negli individui e nelle organizzazioni 2009, Emanuele...Mida
Ogni individuo, ogni sistema ha una sua propria eccellenza, che è sempre collegata con il suo “centro” unico e irripetibile. Troviamo eccellenza in tutte quelle situazioni in cui un’elevata prestazione va di pari passo con un semplice, naturale fluire delle cose. Un sistema o un individuo può perdere la connessione con la propria eccellenza: in questi casi la prestazione può rimanere alta, ma viene a mancare la naturalezza dell’azione. Al suo posto, c’è invece lo sforzo, la pressione permanente e un eccessivo consumo di energia.
Sales & International is a division of WTCO Leandiscovery located in Brescia, Italy that provides outsourced sales and marketing support services. The team analyzes markets and connects Italian and foreign clients with operators to help the client's business grow through a customized support program. The division assists manufacturers, producers, service providers, and others in industries like fashion, construction, furniture, and food with consulting and logistics/human resources support for projects in Italy, Vietnam, Poland, Turkey, and the United States.
Giuseppe Ravazzolo was born in 1977 in Brescia, Italy. He obtained degrees in business and economics from universities in Italy and the US. He began his career working in his family's manufacturing company, advancing from production to quality control. Ravazzolo pursued extensive lean manufacturing training, including courses in Japan, Mexico, and the US. He implemented hundreds of kaizen events and rapid process improvement workshops. In 2009, Ravazzolo started his own lean consulting firm focused on continuous improvement.
1. Gestire i Low Perfomer
Ottenere il Massimo dal proprioTEAM
2. Cosa è Importante
• A tutti noi piace pensare a noi stessi come sopra la
media.
• La dura verità è che la metà di noi sono sotto la
media.
• E noi non possiamo gestire le nostre organizzazioni
senza il contributo dei Low perfomer.
• Quindi, come possiamo ottenere il massimo dalla
gente?
Anche se politicamente scorretto, è una
domanda che conta.
3. Quali sfide presentano i low perfomer?
• Non sono "i migliori e più brillanti", ma sono esecutori.
• Arrancano, ma fanno progressi.
• Si lamentano, ma svolgono il lavoro.
• Hanno bisogno che si ricordi loro che fare , ma alla fine lo eseguono.
• Vedono il loro lavoro come solo un modo per pagare le bollette, ma
impiegano il loro tempo al lavoro.
• Fanno solo quello che devono fare, ma almeno lo fanno.
• Raramente andare al di là, ma di tanto in tanto fanno.
• Si trascinano sino all'ultimo minuto, ma almeno vengono a lavorare.
• Essi perdono tempo e sono inefficienti, ma alla fine ottengono la
maggior parte del loro lavoro svolto.
• Essi non sono pienamente impegnati, ma in genere vanno avanti.
• Essi non sono molto motivati, ma almeno danno una mano.
4. Cosa genera la non gestiore corretta
nel medio/lungo perido?
• assenteismo
• ritardi
• Scarsa attitudine / insubordinazione
• Scarso rendimento sui compiti assegnati
• Prestazioni contestuale Scarsa
5.
6. Mettere le persone giuste al posto giusto
• Questo è il primo impegno per l'organizzazione
• I leader devono dare il tono.
• Gestire i low perfomer in modo efficace non è possibile
se i leader non rendono per primi
• I responsabili forniscono convenienti scuse per scarso
rendimento.
• Responsabili mediocri contribuiscono alla confusione
anziché creare chiarezza che i low perfomer richiedono
per andare avanti.
• I responsabili si concentrano sulle debolezze degli altri,
invece che sui loro punti di forza.
7. Trovare il loro spazio….ma perchè
• Questo è dove le passioni individuali si intersecano
con le esigenze organizzative.
• Questa zona esiste per ogni singolo lavoratore.
• E 'il luogo dove il lavoro diventa una gioia, invece di
un lavoro di routine.
• E 'dove ci sentiamo che stiamo realizzando
qualcosa di significativo e utile.
• E 'il luogo dove si verificano le occasioni, non sono
una minaccia.
• E 'dove l'allineamento organizzativo diventa realtà.
8. Da dove iniziare?
1. Identificare le tre sfide che i low performer
presentano
2. Descrivere tre strategie concrete per
affrontare in modo più efficace con I low
perfomer
3. Spiegare perché queste strategie hanno
senso, e spiegare come implementare queste
strategie sul posto di lavoro.