Be Like Water | Change Marketing
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Eóin White - LinkedIn Presentation material from Modern Marketing Experience 2014 in London. The deck covered three main topics: - The ‘problem’ (talent gap) - The goal (automated lifecycle marketing) - Getting there (be member obsessed & innovative)
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Turn On - Promoting Tap Water to Uni Students
UC students primarily drink bottled water for refreshment and convenience. However, many believe bottled water tastes better and is cleaner than tap water. To encourage students to drink tap water, a "Free and Easy" campaign will highlight the convenience of acquiring water anywhere on campus at no cost, while still achieving refreshment. The campaign will use digital, print, promotions and events to engage students and get UC's support to go plastic bottle free in a fun, memorable way.
Barrier® Water Filters
This document summarizes the product line and technologies of BARRIER Water Filters. It offers:
1) A range of water pitchers, compact systems, and inline systems for tap water filtration in homes and businesses.
2) Five types of replacement cartridges that remove various contaminants like chlorine, iron, fluoride, and hardness.
3) Proprietary technologies like high-quality coconut activated carbon and ion-exchange resins that purify water efficiently.
4) An extensive product portfolio that leads the Russian market with the highest distribution and largest selection of SKUs.
Turning on the tap: Helping students make informed choices about how they use...
Water is a precious resource that needs to be conserved. This section examines students' knowledge and experiences with water. It explores how water is used differently around the world and motivates students to learn about water conservation given the global water situation. Students will recognize that fresh water is limited, understand various ways people interact with and rely on water, and appreciate their responsibility as water consumers to use it carefully.
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The Lynx Academy sponsored by Leo Burnett is a chance for students to learn from advertising professionals during the Dubai Lynx Festival.
At the end of the programme they are given a brief to present to the agency.
Make a Splash Marketing a Water Safety Initiative
The USA Swimming Foundation launched the Make a Splash water safety initiative in 2007. Make a Splash aims to provide swimming lessons to every child in America through local partners and national campaigns. It has provided over 116,500 scholarships and taught over 1.7 million children to swim through 590 local partners. Drowning is a serious risk, and formal swimming lessons have been shown to reduce the risk of drowning by 88%. The document provides suggestions for how local partners can expand their reach through community collaboration, marketing, resources, and involvement.
Bottled and Tap water
This document summarizes the history, production processes, and environmental impacts of bottled water compared to tap water. It discusses how bottled water originated in Europe in the late 1700s and how its popularity grew in the US. It then describes how bottled water and tap water are sourced, packaged, regulated, and transported. Finally, it outlines some key environmental impacts of bottled water such as plastic waste, water extraction, transportation emissions, and shifting social values around water as a public good versus a private commodity.
Project Work nahid
The document describes a study comparing a traditional scouring process to a bio-scouring process for textiles. It finds that bio-scouring using the enzyme Scourzyme L is more environmentally friendly and reduces costs compared to traditional caustic scouring. Specifically, bio-scouring reduces water, energy and chemical usage, lowers BOD, COD and TDS in wastewater, and avoids the health and safety risks of harsh chemicals. However, it provides slightly less whiteness for light and white fabrics compared to traditional scouring. Overall, bio-scouring is shown to be a more sustainable and cost-effective alternative.
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Turn On - Promoting Tap Water to Uni Students
UC students primarily drink bottled water for refreshment and convenience. However, many believe bottled water tastes better and is cleaner than tap water. To encourage students to drink tap water, a "Free and Easy" campaign will highlight the convenience of acquiring water anywhere on campus at no cost, while still achieving refreshment. The campaign will use digital, print, promotions and events to engage students and get UC's support to go plastic bottle free in a fun, memorable way.
Barrier® Water Filters
This document summarizes the product line and technologies of BARRIER Water Filters. It offers:
1) A range of water pitchers, compact systems, and inline systems for tap water filtration in homes and businesses.
2) Five types of replacement cartridges that remove various contaminants like chlorine, iron, fluoride, and hardness.
3) Proprietary technologies like high-quality coconut activated carbon and ion-exchange resins that purify water efficiently.
4) An extensive product portfolio that leads the Russian market with the highest distribution and largest selection of SKUs.
Turning on the tap: Helping students make informed choices about how they use...
Water is a precious resource that needs to be conserved. This section examines students' knowledge and experiences with water. It explores how water is used differently around the world and motivates students to learn about water conservation given the global water situation. Students will recognize that fresh water is limited, understand various ways people interact with and rely on water, and appreciate their responsibility as water consumers to use it carefully.
Lynx Academy 2011 - Presentation Group 1
The Lynx Academy sponsored by Leo Burnett is a chance for students to learn from advertising professionals during the Dubai Lynx Festival.
At the end of the programme they are given a brief to present to the agency.
Make a Splash Marketing a Water Safety Initiative
The USA Swimming Foundation launched the Make a Splash water safety initiative in 2007. Make a Splash aims to provide swimming lessons to every child in America through local partners and national campaigns. It has provided over 116,500 scholarships and taught over 1.7 million children to swim through 590 local partners. Drowning is a serious risk, and formal swimming lessons have been shown to reduce the risk of drowning by 88%. The document provides suggestions for how local partners can expand their reach through community collaboration, marketing, resources, and involvement.
Bottled and Tap water
This document summarizes the history, production processes, and environmental impacts of bottled water compared to tap water. It discusses how bottled water originated in Europe in the late 1700s and how its popularity grew in the US. It then describes how bottled water and tap water are sourced, packaged, regulated, and transported. Finally, it outlines some key environmental impacts of bottled water such as plastic waste, water extraction, transportation emissions, and shifting social values around water as a public good versus a private commodity.
Project Work nahid
The document describes a study comparing a traditional scouring process to a bio-scouring process for textiles. It finds that bio-scouring using the enzyme Scourzyme L is more environmentally friendly and reduces costs compared to traditional caustic scouring. Specifically, bio-scouring reduces water, energy and chemical usage, lowers BOD, COD and TDS in wastewater, and avoids the health and safety risks of harsh chemicals. However, it provides slightly less whiteness for light and white fabrics compared to traditional scouring. Overall, bio-scouring is shown to be a more sustainable and cost-effective alternative.
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The document discusses strategies for launching and revitalizing brands. It provides examples of how brands like AirTran Airways, Brita, Skil, and PotashCorp strengthened their positioning by better understanding customer values and perspectives through research. Focus groups and interviews revealed unmet needs that these brands could address to engage more loyal customers. For PotashCorp, the brand strategist traveled to learn how the company impacted local communities to inform its first sustainability report.
Creativity and innovation presentation
SterFil is a water filter designed to filter 1000 liters of water, enough for one person for one year, removing bacteria, viruses, and parasites. The 10 inch long filter contains charcoal powder, filter papers, UV lights, and a switch circuit to purify water as the user sucks water through the filter. SterFil can be used in emergencies or by those lacking access to clean water. It works by placing one end in unfiltered water and sucking up the purified water. The business plan discusses SterFil's advantages over competitors, the current market situation, a macro environmental analysis, SWOT analysis, objectives, and marketing strategy including target markets, positioning, pricing, distribution, advertising, and promotion.
HomePure Eaze Water Filter
HomePure Eaze is the newest water filter in the HomePure line. Lighter on your pocket, HomePure Eaze’s 5 stages of filtration including ultrafiltration will give you clean, healthy and great tasting water with class. For more information, visit www.qnet.net.
Know more about QNET by visiting these sites:
http://www.qnetlife.net
https://twitter.com/QNetOfficial
https://www.youtube.com/user/QNETofficial
https://play.google.com/store/apps/details?id=com.qnet.estore.android&hl=en
https://www.facebook.com/QNETIndiaOfficial
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This document discusses strategies for marketing a water utility to three key audiences: schoolchildren, mass media, and ratepayers. For schoolchildren, the goals are to influence their parents, prepare them for future jobs and roles as ratepayers, and educate them about water systems. When marketing to mass media, the focus is on influencing public opinion, especially during emergencies, and building goodwill. The key audiences for ratepayers are customers and voters who decide funding, so the strategies center around excellent customer service, community involvement, and education about the utility's work and needs.
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This document provides an overview of Arisu, Seoul's brand of tap water. It discusses the history of tap water in Seoul, from a time when water had to be transported into the city, to the current system that provides safe drinking water to over 10 million people daily. It outlines Seoul's policies and technologies to ensure water quality, including comprehensive management of water sources, advanced purification technologies, and optimization of the water supply system using IT. The document highlights how Seoul has strengthened its tap water management over time to provide residents with the safest and highest quality drinking water in the world.
Advertising brita ppt
Maria is a 30-year-old married white woman living in Atlanta, Georgia. She has a college degree and works in business sales. Maria cooks dinner at home 3-5 times a week for her family and enjoys spending time with them. She shops at Costco and online for good prices. She stays informed on current events by watching CNN and gets cooking inspiration from the Food Network and Good Housekeeping magazine.
The City Target had an upbeat urban feel that became more crowded and diverse over time. Brita water filters were found at an end cap with high traffic and in a back aisle behind the kitchen section. The Britas came in bright colors and stood out from the packaging.
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This document outlines the key elements of a brand marketing plan, including:
1. The BrandKey Vision which expresses the desired brand positioning over the next 3-5 years.
2. A Brand Vision Plan that specifies brand equity and business targets over 3-5 years and describes strategic activities to deliver the plan.
3. A Brand Marketing Plan that specifies actions over 12-24 months to close the gap between local market starting points and the strategic brand vision, while delivering business targets.
The brand marketing plan outputs include financial targets, key growth drivers and barriers, prioritized "jobs-to-be-done", an integrated activity schedule linking activities to objectives, and a scorecard to track progress.
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TheManageMentor
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2) It proposes a new vision and value proposition around "1 to 1 to millions communication" - using one-to-one engagement to effectively reach large audiences.
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The document discusses strategies for launching and revitalizing brands. It provides examples of how brands like AirTran Airways, Brita, Skil, and PotashCorp strengthened their positioning by better understanding customer values and perspectives through research. Focus groups and interviews revealed unmet needs that these brands could address to engage more loyal customers. For PotashCorp, the brand strategist traveled to learn how the company impacted local communities to inform its first sustainability report.
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SterFil is a water filter designed to filter 1000 liters of water, enough for one person for one year, removing bacteria, viruses, and parasites. The 10 inch long filter contains charcoal powder, filter papers, UV lights, and a switch circuit to purify water as the user sucks water through the filter. SterFil can be used in emergencies or by those lacking access to clean water. It works by placing one end in unfiltered water and sucking up the purified water. The business plan discusses SterFil's advantages over competitors, the current market situation, a macro environmental analysis, SWOT analysis, objectives, and marketing strategy including target markets, positioning, pricing, distribution, advertising, and promotion.
HomePure Eaze Water Filter
HomePure Eaze is the newest water filter in the HomePure line. Lighter on your pocket, HomePure Eaze’s 5 stages of filtration including ultrafiltration will give you clean, healthy and great tasting water with class. For more information, visit www.qnet.net.
Know more about QNET by visiting these sites:
http://www.qnetlife.net
https://twitter.com/QNetOfficial
https://www.youtube.com/user/QNETofficial
https://play.google.com/store/apps/details?id=com.qnet.estore.android&hl=en
https://www.facebook.com/QNETIndiaOfficial
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Water Quality Dealerships are the consummate American Small Business. This presentation outlines the top Direct Marketing Techniques that work best in the Water Quality industry.
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This document discusses strategies for marketing a water utility to three key audiences: schoolchildren, mass media, and ratepayers. For schoolchildren, the goals are to influence their parents, prepare them for future jobs and roles as ratepayers, and educate them about water systems. When marketing to mass media, the focus is on influencing public opinion, especially during emergencies, and building goodwill. The key audiences for ratepayers are customers and voters who decide funding, so the strategies center around excellent customer service, community involvement, and education about the utility's work and needs.
Seoul tap water arisu
This document provides an overview of Arisu, Seoul's brand of tap water. It discusses the history of tap water in Seoul, from a time when water had to be transported into the city, to the current system that provides safe drinking water to over 10 million people daily. It outlines Seoul's policies and technologies to ensure water quality, including comprehensive management of water sources, advanced purification technologies, and optimization of the water supply system using IT. The document highlights how Seoul has strengthened its tap water management over time to provide residents with the safest and highest quality drinking water in the world.
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Maria is a 30-year-old married white woman living in Atlanta, Georgia. She has a college degree and works in business sales. Maria cooks dinner at home 3-5 times a week for her family and enjoys spending time with them. She shops at Costco and online for good prices. She stays informed on current events by watching CNN and gets cooking inspiration from the Food Network and Good Housekeeping magazine.
The City Target had an upbeat urban feel that became more crowded and diverse over time. Brita water filters were found at an end cap with high traffic and in a back aisle behind the kitchen section. The Britas came in bright colors and stood out from the packaging.
[Assignment 20.1][Brand Marketing Plan P.1] Hung Van
This document outlines the key elements of a brand marketing plan, including:
1. The BrandKey Vision which expresses the desired brand positioning over the next 3-5 years.
2. A Brand Vision Plan that specifies brand equity and business targets over 3-5 years and describes strategic activities to deliver the plan.
3. A Brand Marketing Plan that specifies actions over 12-24 months to close the gap between local market starting points and the strategic brand vision, while delivering business targets.
The brand marketing plan outputs include financial targets, key growth drivers and barriers, prioritized "jobs-to-be-done", an integrated activity schedule linking activities to objectives, and a scorecard to track progress.
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This document discusses strategies for increasing customer loyalty. It emphasizes focusing on meeting customers' human needs like sense of accomplishment, belonging, and support. Specific recommendations include celebrating customers' successes, empowering them to support each other, and acknowledging disruptions to their workflows. Case studies at IBM found approaches like these increased productivity, knowledge sharing, and sense of belonging while reducing costs. The presenters encourage prioritizing great customer experiences through social media engagement and community building.
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1) The presentation discusses evolving direct marketing to meet changing customer and technological needs, including moving towards more personalized, real-time communications.
2) It proposes a new vision and value proposition around "1 to 1 to millions communication" - using one-to-one engagement to effectively reach large audiences.
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The document provides an overview of DML Mortgage as a company focused on supporting loan officers through high loan volumes, scalable technology, competitive compensation and benefits, engaged leadership, and a positive company culture. Key aspects highlighted include dedicated operations and underwriting support for fast turn times, cutting edge technology and systems, training and coaching for loan officers, extensive marketing support, and a suite of diverse loan products.
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Marketing automation has changed email marketing by allowing personalization at scale. CleverTap is a customer experience platform that offers a customer data platform, real-time insights, segmentation, and engagement tools. Divya Sharma Dixit from CleverTap discussed how email remains an important channel, but marketers struggle with low open and click rates. She explained how to create effective emails through personalization, testing, and integrating email with other channels and customer data to improve metrics like conversions. Automation helps marketers nurture leads and streamline communications through targeted messaging. The key is continuous testing and optimization of email strategies.
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DML Realize Your Future
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Marketing Your Mission: App Demos for Nonprofits
Hosted by TechSoup on January 25, 2023.
https://events.techsoup.org/e/m84gpk/
Join us for a demo-style event showcasing the latest marketing tools for nonprofits. Our expert presenters will share apps that enable you to be more nimble, creative, and thrifty. Whether you are a seasoned marketing professional or new to the field, this event will provide valuable insights and practical advice for growing your nonprofit's impact. Take advantage of this opportunity to learn from the experts and take your marketing efforts to the next level.
Demos
Adobe Express Premium: an online and mobile app for creating social graphics, videos, and more
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Telecommuting - Teleworking the next Business frontier
LikeU it’s a technological platform which has the purpose of humanize the BPO sector (contact center/call center) and we achieve this by focusing on the quality of life of the persons who work with us as main strategy since a happy person is a productive person, we developed tools that allow us to find, select, train and empower ideal work teams for Telecommuting modality from their own homes with better income than the usual offered in the employment market since the saving earned thanks to the remote working modality goes straight to our associates, Telecommuting gives us the advantage to retain the best talents available and excel in customer service with our talented associates and optimal work conditions.
Some of the main facts to choose LikeU Telecommuting BPO are:
• Decrease of 70% of Attrition.
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• Rates as low as $8 USD per Agent/Hour.
www.likeu.us
corporate@likeu.co
SMM-Art
SMM-ART Training and Consultancy Services Pvt. Ltd. provides various training and consultancy services including entrepreneurial training, personal counseling, mentoring, enablement, and audio/video products. It was founded in 2000 and has trained over 750,000 individuals. SMM-ART's vision is to build 1 million success stories by 2020 and enable people and organizations to thrive in a changing world.
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Unleash the Power of Storytelling - Win Hearts, Change Minds, Get Results - R...DigiMarCon - Digital Marketing, Media and Advertising Conferences & Exhibitions
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- 1. “Be Like Water” Change Marketing – always be beta
- 2. “Be Like Water” Change Marketing – always be beta
- 3. #MME14
- 4. The world’s largest professional network 313M+Members Worldwide Growing at more than two members per second >3M 94% Company Pages Fortune 100 companies use LinkedIn Talent Solutions to hire #MME14
- 5. Our Mission. Connect the world’s professionals to make them more productive and successful #MME14
- 6. LinkedIn connects talent with opportunity at massive scale Scalable Technology & Infrastructure Changes in User Behaviour Fundamentally transforming the way the world works #MME14
- 7. #MME14
- 8. #MembersFirst #MME14 - Member engagement - Brand vs member experience - Provide delight
- 9. Agenda • The ‘problem’ (talent gap) • The goal (automated lifecycle marketing) • Getting there (be member obsessed & innovative) #MME14
- 11. #MME14
- 13. What are we solving for? Right Message, Right Time, Right Member, Right Channel #MME14
- 14. #MME14
- 15. #MME14
- 16. Create a competitive and cultural advantage by investing in talent #MME14
- 18. LinkedIn Marketing Solutions InMails, Ads, Sponsored Updates Eloqua & Responsys CQ5 & AEM 6 BrightEdge & Marin Salesforce & DWH Marketing Machine #MME14
- 19. buy own 12 3 awarenesseducation consideration preference 4 5 6 7 adoption advocacy champion #MME14
- 20. Intelligence What is the best that could happen? Knowledge What will happen? Information Why did it happen? Data What happened? #MME14
- 23. Talent Solutions Acquisition Nurture #MME14 - Quadrupled inquiries - Doubled SQO’s - Impacted 10% LTS revenue
- 24. Talent Solutions Re-Engagement Nurture #MME14 - Keep LinkedIn top-of-mind
- 25. Sales Solutions Event Follow Up #MME14 - Batch campaigns cut 40% - Tripled inquiry to conversion rate - 40% inquiries globally
- 26. Sales Solutions Prospect Nurture #MME14 - Remove education burden from sales
- 27. Marketing Solutions Education Nurture #MME14 - 30% of all inquiries - 15% impact on revenue - Batch campaigns cut 45%
- 28. Content Be real. Be brief. Be great. #MME14
- 29. #MME14
- 30. Key Takeaways 1. Members first 2. Create a competitive and cultural advantage through talent 3. Be like water, embrace change #MME14
- 31. “You must be shapeless, formless, like water. When you pour water in a cup, it becomes the cup. When you pour water in a bottle, it becomes the bottle. When you pour water in a teapot, it becomes the teapot. Water can drip and it can crash. Become like water my friends.” #MME14