Augmented Planet at RewireLondon

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Augmented Planet at RewireLondon

  1. 1. Augmented Reality for the digital community Lester Madden Director Augmented Planet [email_address] www.augmentedplanet.com
  2. 2. About us <ul><li>20+ years Mobile / Technology experience </li></ul><ul><li>Augmented reality blog since April 09 </li></ul><ul><li>Consulting </li></ul><ul><ul><li>Go to market </li></ul></ul><ul><ul><li>Competitive analysis </li></ul></ul><ul><ul><li>Idea generation </li></ul></ul><ul><ul><li>Technology matching </li></ul></ul><ul><ul><li>Workshops </li></ul></ul>
  3. 3. Agenda <ul><li>What is augmented reality </li></ul><ul><li>How the industry is using augmented reality </li></ul><ul><li>Web </li></ul><ul><ul><li>Shopping -> Fashion </li></ul></ul><ul><li>Mobile augmented reality </li></ul><ul><ul><li>Linking -> Search -> Location </li></ul></ul>
  4. 4. What if <ul><li>You could build a campaign that enabled customers to interact with your product? </li></ul><ul><li>You could drive more people to your website? </li></ul><ul><li>You could enable users to discover things around them? </li></ul>
  5. 5. What is augmented reality
  6. 6. Demos <ul><li>There is no smoke and mirrors with the demos. Nothing special is used </li></ul><ul><li>Augmented reality is image recognition </li></ul><ul><li>Images can be </li></ul><ul><ul><li>Faces </li></ul></ul><ul><ul><li>Gestures </li></ul></ul><ul><ul><li>Markers </li></ul></ul><ul><ul><li>Barcodes </li></ul></ul><ul><ul><li>Objects etc </li></ul></ul>
  7. 7. Interacting with print <ul><li>Magazines don’t tell the whole story </li></ul><ul><ul><li>Static </li></ul></ul><ul><ul><li>Read once, give away </li></ul></ul><ul><li>AR Enable consumers to experience the product </li></ul><ul><ul><li>Drive traffic to your website </li></ul></ul><ul><ul><li>Generate desire </li></ul></ul><ul><ul><li>Interactive </li></ul></ul>
  8. 8. Tryvertising <ul><li>Try before you buy </li></ul><ul><li>Online shopping </li></ul><ul><li>Generate sales </li></ul><ul><ul><li>Clothes </li></ul></ul><ul><ul><li>High value items </li></ul></ul><ul><ul><li>Furniture </li></ul></ul><ul><ul><li>Electrical items </li></ul></ul>
  9. 9. Putting the customer in the action <ul><li>In-store Kiosks </li></ul><ul><li>Onsite advertising </li></ul><ul><ul><li>Lego, Tissot </li></ul></ul><ul><li>Teaching </li></ul><ul><li>Engaging, the customer is the star </li></ul>
  10. 10. Music <ul><li>Promote artists and bands </li></ul><ul><li>Enable users to interact with music </li></ul><ul><ul><li>Design and create their own videos </li></ul></ul><ul><li>Games </li></ul><ul><ul><li>Disney’s I’m in the band </li></ul></ul>
  11. 11. Education <ul><li>Augmented reality as a teaching aid </li></ul><ul><li>Interesting and engaging </li></ul>
  12. 12. Entertainment <ul><li>Campaigns can interact with each other </li></ul><ul><li>Encourage users to come back for more </li></ul>
  13. 13. The mobile experience <ul><li>Less focus on interactivity </li></ul><ul><ul><li>Device constraints </li></ul></ul><ul><li>Focused on </li></ul><ul><ul><li>Location </li></ul></ul><ul><ul><li>Displaying points of interest </li></ul></ul><ul><ul><li>Image recognition </li></ul></ul>
  14. 14. Mobile Barcodes <ul><li>Mobiles ubiquitous </li></ul><ul><li>Get users to quickly access your content </li></ul><ul><li>Real-time stats and tracking </li></ul><ul><li>Brandable </li></ul>http://GetTag.mobi
  15. 15. Mobile Shopping <ul><li>One click to buy products like: </li></ul><ul><ul><li>Books </li></ul></ul><ul><ul><li>DVDs </li></ul></ul><ul><ul><li>Wine </li></ul></ul><ul><li>Identify ANYTHING </li></ul>
  16. 16. Mobile Art <ul><li>Promoting art to new user </li></ul><ul><li>Turing graffiti into a game </li></ul>
  17. 17. Discover <ul><li>Discover objects around you </li></ul><ul><ul><li>Books </li></ul></ul><ul><ul><li>Flights </li></ul></ul><ul><ul><li>Shops </li></ul></ul><ul><ul><li>Bars </li></ul></ul><ul><ul><li>Restaurants </li></ul></ul><ul><ul><li>etc </li></ul></ul>
  18. 18. History <ul><li>Use augmented reality to discover the past </li></ul>
  19. 19. Events <ul><li>IBM Seer </li></ul><ul><li>Junaio </li></ul>
  20. 20. Image recognition <ul><li>Recognise text </li></ul><ul><ul><li>Translation </li></ul></ul>
  21. 21. Think about… <ul><li>Building compelling campaigns that engage your customers </li></ul><ul><li>Bringing printed material to life </li></ul><ul><li>Being different, being viral </li></ul><ul><ul><li>Guaranteed press coverage </li></ul></ul>
  22. 22. More info <ul><li>Free workshop </li></ul><ul><li>8 June 6-8pm </li></ul><ul><ul><li>The Cube London </li></ul></ul><ul><ul><li>155 Commercial Street, E1 </li></ul></ul><ul><ul><li>Tube: Liverpool Street </li></ul></ul><ul><li>[email_address] </li></ul>Event Details Contact Details
  23. 23. Questions www.augmentedplanet.com

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